October, 2021

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These aren’t the unconferences you’re looking for

Conferences that Work

I’m noticing that event promoters are increasingly using the word “ unconference ” to describe traditional conferences. <Sigh> Please stop doing this! There’s a big difference between unconferences and traditional events. Here’s how Wikipedia defines an unconference: “An unconference is a participant-driven meeting.” “Typically at an unconference, the agenda is created by the attendees at the beginning of the meeting. ” — Unconference

2012 397
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The Eventbrite Tools You Didn’t Know You Were Missing

Picatic by Eventbrite

Even if you’re an event hosting pro, there may still be some Eventbrite features you didn’t realize could help make your job easier — and enhance the experience for your guests. That’s why we asked our Onboarding & Operations team for insider tips on our most overlooked tools. Build your event planning toolkit and get […].

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We Could Not Be More Proud!

Velvet Chainsaw

Dear Friends, We are so excited to announce that Dave Lutz, our illustrious managing director, has been named an inductee to the 2021 Events Industry Council Hall of Leaders. It is the event industry’s most prestigious award, which acknowledges a lifetime of pioneering and meaningful work! Please join us in congratulating Dave, and if your schedule allows, in-person at a celebration of Dave and his esteemed fellow inductees, and other winners of the EIC Global Awards, just before IMEX America, o

2021 370
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Five Compelling Activations from a Pared-down New York Comic Con

Event Marketer

Even with limited attendance and big-name sponsors like Marvel and DC Comics sitting this year out, New York Comic Con (NYCC) served as the largest indoor in-person event held in New York City since 2019. While some speculated that the pared-down show, this year Oct. 7-10 at the Javits Center, would be a flop, the 150,000 superfans who sold out the pop culture convention begged to differ.

2021 362
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Debunking the Myth of All-in-One Event Management Software with Lindsay Martin-Bilbrey

Attendease

We recently spoke to Lindsay Martin-Bilbrey, CEO at Nifty Method , about the concept of all-in-one event management software, why this concept is flawed, and what approach can tech providers and event planners take. Here are some key takeaways from the conversation with Lindsay, where she debunks the myth of all-in-one event tech. Technology has become more and more part of the event planning landscape, whether to manage registration, event agenda, abstract, AV team, food and beverage, and more&

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Mediate connection in the Age of Entanglement

Conferences that Work

What do we need to understand to mediate connection effectively today? Inventor and computer scientist Danny Hillis gives us some helpful context: “We humans are changing. We have become so intertwined with what we have created that we are no longer separate from it. We have outgrown the distinction between the natural and the artificial. We are what we make.

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How to Create Black Friday Discount Codes for Your Event

Picatic by Eventbrite

Having travelaed across the water from the US, Black Friday has become an integral part of many UK retail marketing strategies – both offline and online. But can you apply it to the events industry? In short – yes. For event creators, using Black Friday discount codes is a fantastic way to boost sales. Everyone […].

Retail 370
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Game On! Returning to Face-to-Face

Velvet Chainsaw

With many organizations actively planning for an upcoming in-person conference or tradeshow, now is the time to make firm decisions for your attendee-experience, staffing and safety plans. We recently held a webinar featuring leaders from two large associations that have held face-to-face events in recent weeks. Here are five of the top take-aways that can help other associations navigate their new journey. 1.

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How Mobile Tours are Providing a Platform for COVID-friendly Engagement

Event Marketer

We’re calling it now: 2021 is officially the year of the mobile tour. The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. You can see the appeal: By meeting people where they are and delivering smaller experiences with fewer attendees, brands are relieving consumers’ pandemic-related pain p

Education 348
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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20 Pandemic-Related Changes to Make in the Attendee Journey

Event Farm

Event organizers are eager to bring people back together safely. To help attendees feel comfortable and confident about the event experience, put yourself in their shoes so you can understand the event journey from their point of view. Attendees naturally have different expectations now. You must placate their anxieties, answer their questions, and get them excited.

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DIY Bridal Shower Favours Your Guests Will Love!

EventSource

The bride might be the centre of attention at her bridal shower, but that doesn’t mean you can’t return the favour to your very generous guests and bridal party. While bridal shower favours aren’t a must, offering DIY bridal shower favours are the perfect parting gifts that show your family and friends just how much you appreciate their love and support for you and your big day.

Events 314
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Humanity’s problem is a meeting problem

Conferences that Work

In 2009, the biologist E.O. Wilson described what he saw as humanity’s real problem. I think it’s also a meeting problem: “The real problem of humanity is the following: we have Paleolithic emotions, medieval institutions, and god-like technology.” — E. O. Wilson , debate at the Harvard Museum of Natural History, Cambridge, Mass., 9 September 2009.

Meetings 320
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Tips and Tricks for Using Event Series to Grow Your Audience

Picatic by Eventbrite

One of the best ways to grow your business is to launch an event series — recurring programs that attract a loyal audience who return again and again. During Eventbrite’s debut RECONVENE Sessions: A Series of Fortunate Events, three female creators described their successful event series, as well as how they effectively manage and promote […].

Events 370
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Las Vegas Approves 29-mile Hyperloop

Smart Meetings

Nevada’s Clark County Commission made a decision that may forever change that way travelers traverse the Las Vegas Strip. The commission unanimously approved a special use permit and 50-year franchise agreement for a proposed 29-mile tunnel system under The Strip, to be designed by Elon Musk ’s The Boring Company. This permit only allows The Boring Company “to apply for and receive building permits to construct the proposed tunnels,” a press release reads.

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Ready for the ‘Reverse Pivot’? Eight Insights on Moving From Virtual to In-person Events

Event Marketer

If you didn’t produce or attend a virtual event in 2020, are you really an event marketer? The industry has spent the better part of the last year and a half perfecting digital engagement and catering to audiences at home. But as in-person experiences make a comeback, many event professionals are tasked with a new challenge: shifting the virtual events they developed during the pandemic into real-world experiences.

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Crafting the Event Experience: Designing the Event Brand

Event Farm

The event experience for an attendee begins not at check-in or registration, but when they encounter your event for the first time, perhaps in an email or on your website. This first impression either lingers with them or leaves no trace. If your event branding conveys the right vibe, the first impression piques their interest, captures their attention, and dwells in their mind.

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How Much Should You Spend on Birthday Gifts?

EventSource

Birthdays are always fun. They are the perfect time to spoil the favourite people in your life. Many of us struggle with not only finding the most amazing gift but also figuring out how much should be spent on birthday gifts! After all, shouldn’t you spend less on a colleague than, say, a close friend? Of course, that makes the most sense. However, figuring out the appropriate amount to spend on a birthday gift can be tricky.

Financial 312
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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GEVME Partners With Taggbox to Integrate Live Social Media Feeds Into Virtual Events

GEVME

We are pleased to announce the launch of our partnership with Taggbox , a User-Generated Content (UGC) platform that hosts UGC campaigns across different marketing touchpoints. This partnership will allow event organisers to capture the audience’s attention through interactive and customisable social tools that foster participation and provide a more immersive digital experience.

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How Jewish Food Society Creates Community Through Stories and Recipes

Picatic by Eventbrite

In Israel, legendary chef Erez Komarovsky has a bakery empire and is considered the grandfather of artisanal baking. In the spring of 2020, he invited the Jewish Food Society and lucky attendees from around the world into the lush garden of his Galilee countryside home via Zoom, where he found some of the ingredients for […].

2020 370
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Event Marketing Data: A Roaring 20s Is, Indeed, Emerging

Smart Meetings

Now that most parts of the country are on the downslope of the whiplash Delta variant, meeting professionals are reassessing what their future programs will look like. For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs.

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How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball

Event Marketer

The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. The festival featured four stages and more than 70 musical acts, art installations, NYC-themed photo ops and a new 360-degree stage design that minimized sound bleed.

2021 340
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Are Hologram Presentations the Next Big Event Trend?

EventMB

As early adopters in the event industry have shown, hologram technology allows presenters to ‘beam in’ with lifelike 3D effects — in real time. With equipment costing up to $60K, however, widespread use may still be the stuff of science fiction. Hologram technology is available, and business conferences may widely implement it in the coming […].

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The Pros and Cons of Serving a Plated Wedding Meal

EventSource

Everyone knows one of the best parts of a wedding is the food. As you start to plan the dining portion of your reception, you will need to decide on the type of meal service you would like to offer to your guests: plated, buffet, or other (e.g. food stations, cocktail style, etc.) A plated wedding meal is typically a three-course meal, which includes an appetizer or salad course, a choice of entrée, and a dessert course.

Venues 309
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Corporate Event Organisers Look to a Sustainable Industry, with Sustainable Practices

Prestige Events Magazine

ICE Launches Annual ICE Report 2021. Ensuring the sustainability of events has risen to become the key challenge corporate organisers are looking to tackle between now and 2024, according to this year’s ICE Annual Benchmarking Research Report, sponsored by Cvent. The objective was shared by 77% of the respondents of the annual survey and sat ahead of ‘the ability to deliver hybrid events’ (73%) and ‘educating internal audiences on when live / hybrid formats should be adopted’ (53%).

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Requiring Proof of Vaccination at Your Event: How 3 Eventbrite Creators Are Doing It

Picatic by Eventbrite

Things may not be totally “normal” yet, but 18 months into the pandemic, we’re the closest to it we’ve been since COVID-19 first started dominating news cycles. Think about how far we’ve come: Back in March of 2020, fear and uncertainty swirling around the virus — and the painful awareness of how much we didn’t […].

2020 370
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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5 Questions for Your Next Site Inspection

Smart Meetings

Meeting planning always seems to have another trick up its sleeve no matter how prepared you thought you were. With this and ever-changing rules and regulations about Covid-19 safety, what is a meeting professional to do? While every case of planning differs, there exists a general idea as to what you should ask and do to keep yourself and your attendees in good health.

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How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival

Event Marketer

Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window. Much of this revival can be attributed to experiential retail tactics.

Retail 334
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What the U.S. Reopening to Global Travel Means for Events

EventMB

The US is easing its travel restrictions on international visitors as of November 8. The patchwork of country-by-country bans will no longer apply, but vaccine requirements will be more stringent. What will this mean for events? The easing of the United States travel ban on international travelers is fast approaching. Some people are delighted with […].

Travel 248