November, 2021

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Elevate Your Conference Education

Velvet Chainsaw

There’s never been a better time than right now to reimagine your education programming for your first in-person conference in some time, for many—in over two years. All those changes you’ve dreamed of trying can now become a reality. Conference education sessions have long been considered the main course of the event, yet typically they reek of status quo.

Education 435
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How Brooklyn’s UrbanGlass is Fostering a New Generation of Glass Artists

Picatic by Eventbrite

Take an elevator up three floors in Fort Greene, Brooklyn, and you’re inside UrbanGlass, one of the coolest glass studios in the world. At over 17,000 square feet, it’s enormous, and its shops are arranged into a circle, each open door emanating light, heat, and the noise of craftspeople. In the Cold Shop, artists wearing […].

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Did anyone learn anything?

Conferences that Work

The meeting is over. Did anyone learn anything? And how would you know? An EventTech Chat discussion. I greatly enjoy participating in EventTech Chat , “a weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events” hosted by pals Brandt Krueger and Glenn Thayer. During last week’s chat, one of the topics we discussed was whether there are differences in how people learn online, as opposed to face to fac

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Event Ticket Pricing Strategies [2022 Guide]

Attendease

How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. 1. Determine your event’s value. Before exploring price strategies to drive event revenue, you’ll need to revisit your event design. In a recent talk with Anthony Vade, Director, North America at Event Design Collective , we learned just how crucial this step is.

2022 366
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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Crafting the Event Experience: A Guide to Experience Mapping

Event Farm

How do you hook the attention of your audience, build their excitement for your event, and design an event experience that exceeds their expectations while delivering the business outcomes you seek? Yes, you can do it all. Our in-house event experience technologist, Ryan Costello, co-founder of Event Farm and Chief Strategy Officer at MemberSuite, shared his trusted technique in our recent webinar: Crafting the Event Experience – Part 2: Experience Mapping.

Fashion 344

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[Webinar]The Future Is Not as Simple as Just Going Hybrid

Velvet Chainsaw

Since the pandemic moved our event cheese, industry experts have been quick to proclaim that meetings are forever changed and hybrid is here to stay. If only it was that easy! Event organizers are quickly realizing that hybrid isn’t cheap and it requires a lot more work. While hybrid can improve reach, it does not necessarily serve your top customers.

2022 370
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10 Thanksgiving Charity Event Ideas

Picatic by Eventbrite

Give back — and give thanks — with your event this holiday season with these 10 tips.

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The fairest rules for meetings

Conferences that Work

What are the fairest rules to use when running meetings? This might seem like an odd question. You might ask, “Fair to whom?” or, “What do you mean by fair?” I think it’s reasonable to concentrate on fairness to participants : the majority of those involved with the meeting. As to what being fair to participants might look like, let’s turn to the ideas of the moral and political philosopher John Rawls.

Meetings 358
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Hybrid Event Agenda Design with Mahoganey Jones

Attendease

We have recently concluded our first 3X30 Live Talks Series with event expert guests. In our last conversation, we discussed hybrid event agenda design with guest Mahoganey Jones, CEO & Founder at Event Specialists. Mahoganey shared some insightful ideas around agenda design and debunked some myths around hybrid event budget and content delivery.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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What the Metaverse Will Mean for the Event Industry

EventMB

Will the metaverse — a parallel universe of virtual reality spaces — end up transforming the landscape of events, or is the hype overblown? Technical producer and technology guru Brandt Krueger shares his predictions. Ever since Facebook announced it was becoming a “metaverse company” and changing its name to “Meta”, the concept of a virtual […].

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Choosing the Best Venue for Team Building: Considerations for the (Not So) Great Outdoors

Best Corporate Events

An effective team building program can accomplish several important business objectives: improving employee communication, engagement, collaboration, problem-solving, and leadership skills, among others. It requires an investment in time, resources, and taking employees away from their regular roles. To optimize your return on that investment, it’s essential to create an environment where employees are comfortable and able to focus on the team building activity.

Venues 158
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Better Because You Were There

Velvet Chainsaw

According to The New York Times , living with the pandemic “has pushed us to reckon with our deepest questions … [about] how we make meaning of our time on this earth.” In particular, COVID-19 has brought the issues of diversity, equity, and inclusion, social responsibility, and wellness to the fore. A number of our consulting clients have made social responsibility a cornerstone of their conference strategy — with the desire “to leave the host city better because we were there.

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4 Solutions for When Virtual Events Go Wrong

Picatic by Eventbrite

Creators had no choice but to pivot to online event production with the onset of the COVID-19 pandemic, and these events appear to be here to stay even as local restrictions lift. Virtual events offer many benefits for creators and attendees. But like any event, they have many moving parts to consider and monitor, and sometimes mistakes […].

Events 370
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Can you hear me now?

Conferences that Work

I do not have a magnetic personality. I would never have been cast as the lead in the classic ad series “ When E.F. Hutton talks, people listen “ Yes, I’m a recovering academic, so I love to talk. But that doesn’t mean that people always hear me. And that can occasionally be a problem when I’m facilitating group work. Ultimately, as we’ll see, it’s a good problem to have.

Speakers 348
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Spotlight: The truth about event engagement with Samuel J. Smith

Attendease

In today’s spotlight series, you will learn more about event engagement from Samuel J. Smith, founder of the event gamification software, Social Point. Sam produced hybrid events in a prior life and led the MPI research team that developed the baseline research for virtual and hybrid events. And today, he helps exhibitors and marketers make virtual and in-person events fun through event gamification. .

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9 Tips for Designing Virtual Events

EventMB

Designing a virtual event that keeps the audience from multitasking — or worse yet, logging off — takes careful forethought. In this article, experts share their top virtual event tips, such as avoiding static presentations and making attendees part of the action. If there’s one phrase that has stood out during the pandemic, it could […]. The post 9 Tips for Designing Virtual Events by Maria Lenhart appeared first on [link].

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Let’s Talk Personal Branding

Event Age by Swapcard

Eventprofs are a very active bunch on social media. It’s common knowledge that networking and engaging on social channels can boost your chances of getting more business and being seen as an industry expert in this field. John Pistotti, Account Executive at Swapcard, sat down with Anna Mirsalari, Copywriter at Swapcard, to talk about personal branding and how to approach social media in a positive way to build your brand.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Our top five holiday party ideas for your team.

Expo Pass

In-person events are everywhere, bars and restaurants are back, and we have to say that Holiday Parties are looking a lot more exciting this year. But is it time to break out the punch and turn the conference room into a disco again? Short answer. It might be! Although if you’re not quite ready for all that, there are tons of other fun ways to party together this year.

2021 148
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Music’s Next Act: 3 Key Learnings From Eventbrite’s Music Council

Picatic by Eventbrite

Music, especially live music, has the unique ability to quickly build connections amongst a roomful of strangers, who by the end of the night have created an entire community formed around knowing every single lyric to the closing number. As the demand for live events experiences a resurgence, music business owners have faced the incredible […].

Events 370
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Support the bottom — a Thanksgiving reminder

Conferences that Work

After our prime Thanksgiving dinner, I was sleepily washing a large turkey foil platter when I noticed its embossed central message: “Support the bottom.” I’m going to blame the tryptophan in the turkey for causing me to muse, from a facilitation perspective, about the significance of this unexpected Prime Directive. I have no other excuse.

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Spotlight: The truth about event engagement with Samuel J. Smith

Attendease

In today’s spotlight series, you will learn more about event engagement from Samuel J. Smith, founder of the event gamification software, Social Point. Sam produced hybrid events in a prior life and led the MPI research team that developed the baseline research for virtual and hybrid events. And today, he helps exhibitors and marketers make virtual and in-person events fun through event gamification. .

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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7 Big Reasons Not to Miss IMEX This Year

EventMB

Meeting and event planners will be converging on Las Vegas for IMEX America in less than a week, and EventMB will be there. As IMEX’s official tech media partner, we’re here to give you the scoop on what not to miss. IMEX America 2021 marks the landmark exhibition’s first onsite event in more than two […]. The post 7 Big Reasons Not to Miss IMEX This Year by Angela Tupper appeared first on [link].

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Unique Event Signage Ideas That Actually Work

Social Tables

Signs are an important part of our day-to-day life, whether we think about it or not. They tell us when to stop in traffic, direct us how to get to where we want to go, tell us what to look at, and so on. With so many signs surrounding us all the time, choosing ones that stand out can be uniquely difficult — especially when it comes to the world of meetings and events.

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Holiday Marketing Ideas to Make Your Event Stand Out

Eventbrite UK

Come December, consumers are overwhelmed with sales pitches. Make your event marketing stand out this holiday season with these creative ideas. The post Holiday Marketing Ideas to Make Your Event Stand Out appeared first on Eventbrite UK.

Marketing 148
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Retail Grand Opening Ideas: Craft an Event Customers Won’t Forget

Picatic by Eventbrite

A grand opening isn’t just any other event — it’s your only chance at a first impression. Here are grand opening ideas to jumpstart your business.

Retail 370
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Our top tips for hosting a Kick A$s SKO in 2022.

Expo Pass

Sales teams have worked wonders this year. They leaned into virtual, hybrid, and anything they could to close the deal. But rewarding all that ingenuity with an in-person sales kickoff (SKO) hasn’t been in the cards lately. . That all changes in 2022. With the advances we’ve made in meeting safely, hybrid technologies, and our general understanding of ways to get together, in-person SKOs are back on the table.

2022 148
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Event Ticket Pricing Strategies [2022 Guide]

Attendease

How much you decide to charge for tickets can make or break your event. In this guide, we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. 1. Determine your event’s value. Before exploring price strategies to drive event revenue, you’ll need to revisit your event design.

2022 195
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Will a Net Zero Pledge Really Change the Business of Events?

EventMB

With recent sustainability initiatives in the event sector, including the signing of the Net Zero Carbon Events Pledge at COP26 and others joining The Race to Zero, is the industry narrative towards the climate crisis changing, and will net zero be enough? Over the years, governments, industries, and organizations have pledged to adopt terms like […].