November, 2021

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Elevate Your Conference Education

Velvet Chainsaw

There’s never been a better time than right now to reimagine your education programming for your first in-person conference in some time, for many—in over two years. All those changes you’ve dreamed of trying can now become a reality. Conference education sessions have long been considered the main course of the event, yet typically they reek of status quo.

Education 435
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How Brooklyn’s UrbanGlass is Fostering a New Generation of Glass Artists

Picatic by Eventbrite

Take an elevator up three floors in Fort Greene, Brooklyn, and you’re inside UrbanGlass, one of the coolest glass studios in the world. At over 17,000 square feet, it’s enormous, and its shops are arranged into a circle, each open door emanating light, heat, and the noise of craftspeople. In the Cold Shop, artists wearing […].

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Did anyone learn anything?

Conferences that Work

The meeting is over. Did anyone learn anything? And how would you know? An EventTech Chat discussion. I greatly enjoy participating in EventTech Chat , “a weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events” hosted by pals Brandt Krueger and Glenn Thayer. During last week’s chat, one of the topics we discussed was whether there are differences in how people learn online, as opposed to face to fac

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Event Ticket Pricing Strategies [2022 Guide]

Attendease

How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. 1. Determine your event’s value. Before exploring price strategies to drive event revenue, you’ll need to revisit your event design. In a recent talk with Anthony Vade, Director, North America at Event Design Collective , we learned just how crucial this step is.

2022 366
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Crafting the Event Experience: A Guide to Experience Mapping

Event Farm

How do you hook the attention of your audience, build their excitement for your event, and design an event experience that exceeds their expectations while delivering the business outcomes you seek? Yes, you can do it all. Our in-house event experience technologist, Ryan Costello, co-founder of Event Farm and Chief Strategy Officer at MemberSuite, shared his trusted technique in our recent webinar: Crafting the Event Experience – Part 2: Experience Mapping.

Fashion 344

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[Webinar]The Future Is Not as Simple as Just Going Hybrid

Velvet Chainsaw

Since the pandemic moved our event cheese, industry experts have been quick to proclaim that meetings are forever changed and hybrid is here to stay. If only it was that easy! Event organizers are quickly realizing that hybrid isn’t cheap and it requires a lot more work. While hybrid can improve reach, it does not necessarily serve your top customers.

2022 370
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10 Thanksgiving Charity Event Ideas

Picatic by Eventbrite

Give back — and give thanks — with your event this holiday season with these 10 tips.

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The fairest rules for meetings

Conferences that Work

What are the fairest rules to use when running meetings? This might seem like an odd question. You might ask, “Fair to whom?” or, “What do you mean by fair?” I think it’s reasonable to concentrate on fairness to participants : the majority of those involved with the meeting. As to what being fair to participants might look like, let’s turn to the ideas of the moral and political philosopher John Rawls.

Meetings 358
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Hybrid Event Agenda Design with Mahoganey Jones

Attendease

We have recently concluded our first 3X30 Live Talks Series with event expert guests. In our last conversation, we discussed hybrid event agenda design with guest Mahoganey Jones, CEO & Founder at Event Specialists. Mahoganey shared some insightful ideas around agenda design and debunked some myths around hybrid event budget and content delivery.

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Hidden Wedding Costs You May Not Have Thought Of!

EventSource

Budgeting for a wedding is certainly not for the faint of heart. While booking the venue and grabbing a wedding cake plus buying the dress are obvious costs, there are also some less obvious costs that you may forget—or didn’t even think to add to your list! Helpful tip: you may like to try out our Budget Feature (requires sign in). We’ve thought of just about everything and you can even add your own custom line items as well.

Venues 316
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SEPHORiA 2021: How Sephora Transformed its Flagship Event into a Virtual Beauty Playground

Event Marketer

The Backyard Party didn’t start until halfway through the event, but promised an array of surprises, keeping the virtual audience hooked. Sephora’s tagline is “We belong to something beautiful,” and for one afternoon at its SEPHORiA: Virtual House of Beauty experience, we felt those words come to life. From the inclusive messaging to the tutorials to the luxurious 3D environment the event was hosted in, it felt like a cohesive, well-oiled machine built for consumers of every stripe.

2021 336
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Better Because You Were There

Velvet Chainsaw

According to The New York Times , living with the pandemic “has pushed us to reckon with our deepest questions … [about] how we make meaning of our time on this earth.” In particular, COVID-19 has brought the issues of diversity, equity, and inclusion, social responsibility, and wellness to the fore. A number of our consulting clients have made social responsibility a cornerstone of their conference strategy — with the desire “to leave the host city better because we were there.

2012 364
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4 Solutions for When Virtual Events Go Wrong

Picatic by Eventbrite

Creators had no choice but to pivot to online event production with the onset of the COVID-19 pandemic, and these events appear to be here to stay even as local restrictions lift. Virtual events offer many benefits for creators and attendees. But like any event, they have many moving parts to consider and monitor, and sometimes mistakes […].

Events 370
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Can you hear me now?

Conferences that Work

I do not have a magnetic personality. I would never have been cast as the lead in the classic ad series “ When E.F. Hutton talks, people listen “ Yes, I’m a recovering academic, so I love to talk. But that doesn’t mean that people always hear me. And that can occasionally be a problem when I’m facilitating group work. Ultimately, as we’ll see, it’s a good problem to have.

Speakers 348
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Spotlight: The truth about event engagement with Samuel J. Smith

Attendease

In today’s spotlight series, you will learn more about event engagement from Samuel J. Smith, founder of the event gamification software, Social Point. Sam produced hybrid events in a prior life and led the MPI research team that developed the baseline research for virtual and hybrid events. And today, he helps exhibitors and marketers make virtual and in-person events fun through event gamification. .

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How to Stay Organized While Wedding Planning

EventSource

In all honesty, wedding planning can be hard work. In fact, surveys have found that couples can become so overwhelmed with planning their wedding that they often consider eloping or getting hitched at city hall instead. While wedding planning can be stressful at times, it needn’t be impossible by staying organized. With some careful organization, you can not only reduce sleepless nights but also find the fun again when it comes to creating your special day.

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Six Tips and Ideas for Creating an Impactful Main Stage Experience

Event Marketer

Insights on leveraging technology to elevate live and virtual main stage presentations. The general stage experience is a moment in a show that sets the tone for the event, that spotlights leadership rock stars and conveys messaging that leaves attendees with a clear roadmap for the event and the brand. Through the rise of LED and livestreaming, how these stages are designed and operate is evolving rapidly.

2020 331
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Your Ultimate Guide to Hosting a Successful Virtual Event

GEVME

Virtual events are great avenues for making connections, strengthening the brand, increasing company revenue or generating leads when it’s not always feasible to bring people together in the same space. And as the world rapidly shifted to digital in the wake of the global pandemic, virtual events have become increasingly popular, making it the default format for many of today’s conferences and meetings.

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Music’s Next Act: 3 Key Learnings From Eventbrite’s Music Council

Picatic by Eventbrite

Music, especially live music, has the unique ability to quickly build connections amongst a roomful of strangers, who by the end of the night have created an entire community formed around knowing every single lyric to the closing number. As the demand for live events experiences a resurgence, music business owners have faced the incredible […].

Events 370
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Demystifying Covid Testing: The Differences, Access and What It All Means for Travelers

Smart Meetings

After years of travel-banned holidays, we know you’re headed far out to your favorite corners of cities, woods and bluffs. But even with travel restrictions loosened, testing requirements and Covid-related rules still can make travel tricky. Not having the right documents could cost you your long-anticipated trip. And getting a Covid test with a reasonable turnaround time and accurate result should not be laborious, especially at this point.

Travel 278
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What the Metaverse Will Mean for the Event Industry

EventMB

Will the metaverse — a parallel universe of virtual reality spaces — end up transforming the landscape of events, or is the hype overblown? Technical producer and technology guru Brandt Krueger shares his predictions. Ever since Facebook announced it was becoming a “metaverse company” and changing its name to “Meta”, the concept of a virtual […].

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Dealing with Food Allergies at a Wedding

EventSource

Being invited to a wedding often means some good old-fashioned fun, complete with tons of dancing and food. But for those with a severe food allergy, going to a wedding can be a nerve-wracking or even scary experience. From navigating the cocktail hour to choosing the right meal to eat at the dinner reception, it can be a little overwhelming. Having a severe food allergy is a lot different than having a dietary preference.

Fashion 315
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How Pinterest’s ‘Havens: Invest in Rest’ Program Is Inspiring Wellness

Event Marketer

A partnership with Chance the Rapper helped Pinterest amplify its messaging and enabled the artist to scale his charitable work in Chicago. Inspired by user data that showed searches for “Sunday reset routine” have increased sevenfold and “destressing tips” have risen 12-fold, Pinterest launched a hybrid experience, “Havens: Invest in Rest” timed to honor World Mental Health Day on Oct. 10.

Fashion 331
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Spotlight: The truth about event engagement with Samuel J. Smith

Attendease

In today’s spotlight series, you will learn more about event engagement from Samuel J. Smith, founder of the event gamification software, Social Point. Sam produced hybrid events in a prior life and led the MPI research team that developed the baseline research for virtual and hybrid events. And today, he helps exhibitors and marketers make virtual and in-person events fun through event gamification. .

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Retail Grand Opening Ideas: Craft an Event Customers Won’t Forget

Picatic by Eventbrite

A grand opening isn’t just any other event — it’s your only chance at a first impression. Here are grand opening ideas to jumpstart your business.

Retail 370
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Urban Venues Seeing Return of Group Business

Smart Meetings

Planning your return to in-person? You might want to take a second look at big city venues, where the access is convenient, amenities are abundant and hotel partners are eager to welcome you back. Smart Meetings asked some urban hotel executives what they are seeing in their ballrooms today, what types of groups are returning, what protocols are being required and what are some creative uses of the space they have seen.

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9 Tips for Designing Virtual Events

EventMB

Designing a virtual event that keeps the audience from multitasking — or worse yet, logging off — takes careful forethought. In this article, experts share their top virtual event tips, such as avoiding static presentations and making attendees part of the action. If there’s one phrase that has stood out during the pandemic, it could […]. The post 9 Tips for Designing Virtual Events by Maria Lenhart appeared first on [link].

Events 232
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Wedding Skincare Routine Tips Before Your Big Day

EventSource

Every bride wants glowing skin leading up to their big day. This is why it’s important to start your wedding skincare routine pretty much as soon as you’re engaged. Yes, your wedding skincare routine is another “to do” on your “I do” list, but this one is decidedly more relaxing and exciting than, say, figuring out if you should invite your third cousin twice removed.