May, 2022

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8 Event Website Optimization Tips to Increase Registrations

Attendease

Event websites are an extremely powerful marketing tool for promoting your upcoming events. They provide potential attendees with detailed information about the event while educating and entertaining them along the way. More importantly, event websites are a great way to boost your event registration ! Here are a few tips on how to create feelings of hype and excitement around your event with a great event website. 1.

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11 Secrets for Successful Association Sponsorships in 2022

Eventmobi

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Here are 11 strategies for successful sponsorships for your association starting TODAY. 1. Move from ABCs to VIPs.

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How to Reach More People — And Sell More Tickets — With Automation

Picatic by Eventbrite

When events are your business, numbers count. Last year, our creators reached 83 million unique buyers through Eventbrite. That’s an incredible opportunity to tap into new audiences and sell more tickets. And produce more events. In the first quarter of 2022, paid events per Eventbrite creator averaged 3.2 events for the first quarter, compared to […].

2022 370
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10 Event Sustainability Ideas to Implement Right Now

Event Marketer

We tend to think of event sustainability in terms of large, sweeping efforts that require big budgets and run the risk of disrupting the attendee experience. But there are smaller eco-friendly tweaks to be made that have the potential to add up to big change—all while upholding, or even enhancing, the experience. And the growing number of attendees who not only accept, but embrace, thoughtful, eco-driven event modifications are making the process that much smoother.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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What Event Planning Best Practices Are Here to Stay?

Smart Meetings

No one really knows what events will look like in a post Covid-19 world and it’s difficult to see how things will pan out over the coming year. The most recent seasons have taught us that venues with the ability to quickly adapt to their environment and their experiential offerings were the most resilient in a time of peak uncertainty. The reality is likely that for the foreseeable future, most attendees will be split between those willing and able to attend in person and those who cannot and wi

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How to optimize your event registration process

Attendease

While you’ve likely heard the cliché “there is strength in numbers” many times before, there is no more succinct way to describe an event’s success. Events are always a great opportunity for people to learn and network—but simply put, the more people attend, the more successful your event will be! Therefore, it’s crucial to design your event onboarding process to be as easy and smooth as possible.

Events 362
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Anna and Peter’s Intimate Backyard Wedding

EventSource

Backyard weddings became a staple during the pandemic and even with restrictions having finally been lifted, backyard weddings continue to be more popular than ever. And for good reason! Backyard weddings are fun, stylish and incredibly intimate. Case in point: Anna and Pete’s heartfelt nuptials in their backyard. You’ll love every single personal detail of this stunning wedding, including the bride’s beautiful look that came together thanks to hair and make up by Jen Evoy Make

Events 296
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Play to Your Crowd: DIY Music Marketing Tips from Eventbrite’s Music Council

Picatic by Eventbrite

The saying “if you build it, they will come” only rings true when they know what you built and where to go. The members of Eventbrite’s Music Council, which is composed of artists, promoters, festivals, and venues, knows that in order to fill seats at a concert or music event, you need to reach the […].

Marketing 370
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Tips and Takeaways from the 20th Experiential Marketing Summit

Event Marketer

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Despite the progress made in the return to in-person, event marketers are facing a new set of challenges related to meeting the expectations of changed audiences and fighting the urge to return to the sta

Marketing 360
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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The Evolution of Meetings: Lessons for Navigating a Hybrid Future

Smart Meetings

Editor’s Note : As part of Back Light, a series of articles sharing illuminating insider observations, we asked Geoffrey Wellen, chief customer care officer of 6Connex f or lessons learned from two years of virtual and hybrid events. If there is a silver lining to the pandemic for the meetings industry, it’s this: The pandemic accelerated the evolutions of meetings.

Meetings 306
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Lessons I learned from an online workshop

Conferences that Work

I recently ran a workshop , hosted by the Manitoba Chapter of the Canadian Society of Association Professionals (CSAE), on the design of participation-rich events. Here are the lessons I learned from this online workshop. [Note: This event was a workshop , not a presentation. Sessions are often advertised as “workshops” that aren’t.

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The Importance of Team Building 

Prestige Events Magazine

Team building is one of the most important investments you can make in your team, and even more so now that colleagues are able to reconnect after spending such a long time apart during the pandemic. A team that works together performs and excels and team building not only help build relationships, but also it can lead to a more open collaborative culture.

Hotels 246
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Rose and Damon’s Intimate City Chic Affair at Sassafraz

EventSource

You’ll love the gorgeously dark, moody, and romantic vibe of Rose and Damon’s big day. Set at the chic Sassafraz , the couple’s wedding was an intimate portrait of their connection and their personal style. The bride and groom looked stunning; she was wearing a simple lace dress by Nadia Lef Fashion Designer with a breathtaking ring from Birks and he was sporting a dark suit from Tom's Place and a ring by David Yurman.

Fashion 295
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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15 Marketing Tips to Sell Out Your Summer Events

Picatic by Eventbrite

The days are long, the sun is bright, and it’s time for “Hot Event Summer.” Experience seekers are flocking back to live events — in the first quarter of 2022 alone, Eventbrite processed 700,000 tickets every day. And with festival, vacation, and beach season upon us, the time to ignite your ticket sales is now. […].

Marketing 370
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Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling

Event Marketer

A two-year hiatus on one of the world’s most celebrated festivals finally came to a close last month as the Coachella Valley Music and Arts Festival made its grand return to Indio, CA, April 15-17 and 22-24. Months of pent-up energy was unleashed at the event, which notably dropped its mask and vaccine mandates, where thousands of fans gathered to catch performances by the likes of The Weekend, Billie Eilish and Megan Thee Stallion, and experience a range of large-scale art installations.

2022 357
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The Continued Importance of Outdoor Meetings 

Smart Meetings

While 2022 is in full swing, the meetings and event industry is continuing to navigate best practices regarding safe meetings and social gatherings during the Covid-19 pandemic. One trend that we are continuing to see is that of outdoor meetings. Now, more than ever, planners are opting for an outdoor setting for much if not all of their programs. While I expect this trend to continue to rise in popularity, I am sharing my top tips to help ensure an unforgettable outdoor event this year.

Meetings 299
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Who has more power, a consultant or a janitor?

Conferences that Work

Picture the renowned senior consultant breezing into the gleaming corporate HQ of Fortune 500 MegaCorp, for a well-paid gig advising C-suite executives. Now, picture the newly-hired janitor who spends their evenings mopping & vacuuming floors, cleaning restrooms, and emptying trash and recycling cans in a small MegaCorp branch office. Who has more power, the consultant or the janitor?

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Wedding priorities – where do you begin?

Prestige Events Magazine

We have all heard the famous question about whether the chicken or the egg came first – the same though can be true of venues and dates when trying to book a wedding. As much as that might sound like a dreadful thought, it isn’t actually far from the truth. Planning a wedding is all about priorities. That might not sound particularly romantic and creative, but it is a cold hard fact that all newly engaged couple need to be aware of.

Venues 246
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Kristen and Matthew’s Grand Wedding at Hotel X Toronto

EventSource

Bathed in pretty pastels and set at the luxurious Hotel X Toronto , Kirsten and Matthew’s special day was truly a romantic event. Thanks to the brilliant minds at Kari Lywood Events , their wedding was everything they could have hoped for and more. The bride looked absolutely stunning in her gorgeous gown by Oh Happy Brides Bridal with hair and makeup by Schulz Beauty & Body.

Hotels 296
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Mental Health Event Ideas and Best Practices that Inspire Action

Picatic by Eventbrite

May is Mental Health Awareness Month, the perfect time to consider the importance of mental health to our overall well-being. It’s a chance to raise awareness about the symptoms of depression, anxiety, and other mental stresses in order to encourage optimal health and happiness. Many schools, businesses, churches, and other organizations count on event creators […].

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From FX to Ruffles, Brands Weigh in on Contingency Planning for New-era Events

Event Marketer

Around this time last year, the world was opening up, Covid restrictions were loosening and many people were prepared to put the pandemic in the rearview mirror. Then the Delta variant hit. Then Omicron. Then BA.2—and everything in between. For event marketers, keeping track of these ever-changing variants is like keeping up with the Kardashians. Fortunately, it’s not 2020 anymore, and experience builders have been through enough planning, pivoting and canceling to know how to build rock-solid b

2022 352
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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TWT: Monkeypox May Be a Red Herring, Bleisure Booms

Smart Meetings

Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. Monkeypox Takes the Front Page But Are Covid Rates the Real Story? This week, the CDC raised their assessment of travel risk for monkeypox from level one (practice usual precautions) to level two (practice enhanced precautions).

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The Truth Dilemma: What to Do When Speakers Make Stuff Up

EventMB

Motivational speakers aren’t always who they say they are. What can you do to protect your company from being dupped? Faith was the focus of Eric Ruluack Farrington’s motivational speeches. Farrington, the president of Eric Farrington Seminars, was also committing mortgage fraud and is now serving 11 years in federal prison. James Arthur Ray was […].

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GREENGAGE’S PLATINUM INNER CIRCLE PROVIDES FOOD FOR THOUGHT FOR EVENT VENUES

Prestige Events Magazine

Greengage Solutions has linked up with some of the top UK sustainable events venues to form the Greengage Platinum Inner Circle with the aim to examine key challenges relating to sustainability in events and meetings and to share best practice ideas with others towards a greener approach. The Platinum Inner Circle has identified that there is a need to find ways to minimise waste in the first place rather than just focusing on how to deal with waste produced.

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Shayla and Leslie’s Modern Chic Wedding at Terroni

EventSource

We say “cheers” to this glamorous and Great Gatsby-like wedding! If you’re a fan of all things luxury and vintage-like accents, you’re sure to swoon over every detail of their stunning day. The brilliant team at Duet Events helped make the couple’s wedding dreams come true at TERRONI Adelaide , creating a charming ambiance that will make you want to kick up your heels.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Events Industry Report: Sustainability Is Top of Mind for Summer Events

Picatic by Eventbrite

Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry. Read on for expert industry insights, event marketing tips, health and safety updates, and much more. Event Industry Insights Sustainability is at the front of many event creators’ minds. At Ibiza’s International Music […].

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Live From Las Vegas: Inside the 20th Annual Experiential Marketing Summit

Event Marketer

EMS first-timers met up during Happy Hours for snacks and networking at The Hub. From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. Yep, the energy was as high as the Las Vegas temps at the milestone event, April 27-29 at the MGM Grand, where the industry gathered with an extra spring in its step as

Marketing 348
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From Planners to Producers: Tech Tips for Virtual Event Success

Smart Meetings

We’ve all made the shift to virtual meetings—because we had to. We were riding the bike while building it, and despite some early stumbles, most of us have mastered the basics. Now we’re onto the next challenge: making the virtual event a great online experience. The competition is fierce: a barrage of content from a multitude of channels all vying for your attention.

Tech 279