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Virtual events continue to be crucial for organizations seeking to deliver a unified message across multiple locations at once. Whether it’s a global product launch, a large-scale hybrid conference, a corporate training webinar, or something in between, today’s virtual events are more innovative and complex than ever before. While virtual events present several unique challenges, none are more pivotal to overcome than empowering your audience.
In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. When used properly, data marketing for your professional events can be incredibly impactful, whether you are planning a webinar or a product launch.
Skift Take: Sustainability in the meetings and events industry is not often linked to a cultural and social focus. However, Destination Canada Business Events is changing that. — Andrea Doyle Read the Complete Story On Skift Meetings.
The other day, a client booked an hour with me to discuss how to make their conference better. Not much time, but enough for us to uncover and for me to suggest plenty of significant improvements. Thinking about our conversation afterward, I realized that all my recommendations involved six fundamental processes that, when implemented well and appropriately, will make any conference better.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
It’s been 18 hours since I’ve boarded my first flight. Meanwhile I switched two times. We’ve finally landed. After passing through customs I […]. The post Using NFTs as payment tools appeared first on Oveit.
Sponsors don’t just help bankroll your New Year’s Eve event. They help you promote and throw a better party. Here are six steps to creating a value proposition to attract New Year’s sponsors.
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Sponsors don’t just help bankroll your New Year’s Eve event. They help you promote and throw a better party. Here are six steps to creating a value proposition to attract New Year’s sponsors.
There’s been a recent uptick in experiential culinary programs, but we’re not talking about your average restaurant pop-ups. CPG brands are spicing up the dining scene with quirky, first-of-their-kind experiences that often provide multisensory touchpoints—and consumers have been eating them up (look no further than the Lay’s “Potatdomes” at Coachella this year).
One look at Patricia and Andrew’s wedding at the Mississauga Convention Centre , and you will fall in love with lush florals, the colour blue, and true love. The couple, who have been together for over eight years, reached out to the creative team at Narelle Janine Events. According to the planner, because the couple are both of Portuguese heritage, they wanted to infuse their culture in their celebration.
IMEX America in Las Vegas returned to pre-Covid numbers this week. An expanded exposition floor at Mandalay Bay Convention Center was brimming with activity Tuesday as an estimated 10,000 people flowed through hosted buyer appointments, education sessions and nearly 400 booths representing more than 180 countries, venues, technology vendors and suppliers.
A teacher recently advised our daily meditation group to seek “connection free from attachment” This is a wise practice for me. But what does it mean in the context of meetings? Surely we sometimes become attached to people we meet? Isn’t creating and strengthening attachments one of the desirable functions of meetings? So what is the relationship between connection and attachment when people come together?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Green & Fortune, award winning independent hospitality company, has announced additional payments as it supports its team through the adverse economic climate. Payments of up to £600 per person will be made to the team (pro-rated where appropriate) with an aggregated cost of more than £100K paid out between November 2022 and February 2023. The payments, part of Green & Fortune Supports initiative, are to be made based on salary with hourly employees and those earning less than £30k benef
Community is at the heart of everything Jocelyn Ramirez and Mike Pak do. Ramirez is the founder of Todo Verde, which provides healthy and delicious plant-based, culturally relevant dishes, and Pak is the co-founder of Koreatown Run Club, a thriving running group in Los Angeles. Both creators have scaled up: Ramirez has published a cookbook, […].
The booth exterior featured a wall with dramatic cutout letters that led to a tunnel moment. Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. But with a 15-year run and reputation as a fan-favorite at the event comes the challenge of raising the bar and evolving the message in a way that translates into a meaningful physical experience that can accommodate thous
Modern elegance plus Chinese cultural traditions plus romantic vibes equals a wedding you don’t want to miss. Chushan and David’s big day at Hotel X Toronto was nothing short of a fairytale. Beautifully curated by the brilliant minds at Designed Dream Events , every delicate detail is extraordinary. The groom and bride complement the sophisticate aesthetic of their big day, including the bride’s lovely makeup from Louminous Makeup.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Training programs are upping the event planning standard. In recent weeks, two event professional organizations have launched certification programs and internet-based classes designed with the goal of making event profs better at what they do. GDP University. Global DMC Partners (GDP), the network of independently owned destination management companies, launched GDP University.
Leonard Cohen wrote “There is a crack in everything. That’s how the light gets in.” One bright silver lining of the COVID pandemic is that it’s given me an opportunity to build good habits. Habits that I’ve struggled for years to create, because personal change isn’t easy. Though I’m in my 70’s, I’ve found that I can teach this old dog new tricks!
Smyle Group acquires video production house IAMBOB and rebrands to create content studio Dreamlike State. Smyle Group expands its moving image expertise, establishing a new groundbreaking studio producing on-screen content for major global brands. Smyle Group has acquired IAMBOB, the Manchester-based moving image production studio, for an undisclosed sum and has worked with the IAMBOB team to rebrand and create Dreamlike State – a creative content studio dedicated to creativity without lim
Seth Godin is a marketing guru: He’s written 20 best-selling books, including “This Is Marketing,” and is in the Marketing Hall of Fame. He’s also hosted successful events around the globe. During Eventbrite’s RECONVENE summit, Godin shared some of his favorite marketing secrets. He started by defining things. Marketing isn’t hype or hustle, he said; […].
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
A follow-up conversation with S tate Farm and iHeartMedia on the challenges and opportunities of marketing in the metaverse. Last week, our sister publication Chief Marketer spoke with State Farm vp of marketing Alyson Griffin and iHeartMedia cmo Gayle Troberman about their iHeartLand activation on Roblox , with insights on leveraging synergies between the two brands, the future of music in the metaverse and more.
Every inch of Jimmy and Cara’s wedding elevated the idea of a classic city wedding with a modern twist. Co-orchestrated with the team at All That Jaz Weddings , the couple’s big day at Malaparte - Oliver & Bonacini was simple, modern and elegant all at once. From the sleek minimalism decor to the bride’s gorgeous dress and look by Lily Ho Beauty , it was an unforgettable night with so many wonderful moments snapped by Jessilynn Wong.
Even as in-person meetings continue to reemerge with a vengeance, virtual meetings have taken a primary position in the event professional toolbox. A streaming option can serve larger, more geographically diverse and executive audiences, act as a flexible insurance policy in the event a new threat grounds attendees while providing valuable data about behavior.
Corporate event trends have changed rapidly in recent years. And with 2023 just around the corner, you need to be ready for what’s in store. There’s so much at stake when you host an event. So it’s important to keep up with new corporate event industry trends to make your events more successful than ever. . We’ve gathered information from meetings, conversations, and reports with event industry experts, analysts, and our customers from leading Fortune 500 companies to identify the 13 corpo
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Skift Take: Pedro Góes, CEO at InEvent, joins this episode of the Event Manager Podcast to discuss event tech innovation. — Skift Meetings Studio Team Read the Complete Story On Skift Meetings.
Creator family, writing to you as Eventbrite’s Head of Content Marketing. I know how valuable it is to learn from fellow events industry experts who are out there on the ground hosting experiences and serving communities and audiences. So I’m excited, honored, and minor (read: major) fangirling to share this Q&A with you. Below, you’ll […].
Prime Video pulled out all the stops to boost awareness of its futuristic original series “The Peripheral” among sci-fi and fantasy fans at New York Comic Con, Oct. 6-9. In addition to an extensive booth exhibit open to all attendees, the brand hosted an intimate activation for content creators that dropped them smack-dab in the center of Clanton, the show’s fictional middle-America town.
You’re going to swoon over Farida and Folarin’s luxurious wedding. Their two-day event at Living Water Resorts was nothing short of breathtaking in every sense of the word. Thanks to the help of their brilliant planner, Celebration Events , they expertly blended their family and cultural traditions with modern glam. The couple continued the luxe vibes with their attire, including the bride’s stunning dresses — her lace wedding dress was from Amanda-Lina's Sposa Bridal Bou
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Beginning in early 2023, U.S. states Virginia, California, Colorado, Connecticut and Utah, will be introducing new data privacy laws. These separate privacy acts go by different names, but they aim to accomplish the same things, namely, giving the consumer more control over what is done with their information. The new laws will bring these U.S. states’ data privacy regulations closer to the European Union’s Global Data Protection Regulation (GDPR), which passed in 2018.
Event innovation has to be more than giving attendees souvenirs. Seth Godin , writing about extending brands , points out that to be successful you need to create something that’s both additive and new. For example, he compares Disney’s development of Disneyland from its movies, versus Leica announcing a watch. Unlike Disneyland, Leica’s watch is “a souvenir of a feeling, not the creator “ “The crappy t-shirt you bought at your favorite musician’s concert is a
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