Eventmobi
FEBRUARY 23, 2022
Video live streaming of events is simple to set up, easy to use, entertaining to watch, and most importantly accessible by all. It’s also unedited, unplanned, and unprocessed content being broadcasted live. There’s lots of potential for using this technology to live stream in-person sessions to a remote audience at your event. However, with great power comes great legal implication.
Event Farm
FEBRUARY 23, 2022
While the pandemic meant that most event planners had to move toward virtual or online platforms, live events aren’t a remnant of the past. Still, planning a live event these days requires quite a bit of planning that wasn’t necessarily a part of your pre-COVID event checklist—and a higher level of awareness by those who aim to keep their attendees, speakers, vendors and staff safe.
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EventMB
FEBRUARY 22, 2022
Countries across Europe are moving to loosen restrictions on travel and in-person gatherings, and many states within the U.S. are following suit. In-person events may be back, but how do attendees feel about the change? While most of the event industry is looking forward to the removal of Covid restrictions, the real question is this: […]. The post The Return of In-Person Events Sparks Both Excitement and Anxiety by Paul Cook appeared first on [link].
Picatic by Eventbrite
FEBRUARY 22, 2022
Nestled in California’s rolling San Juan Hills, cradled by the Ortega Mountains and the Pacific Ocean, sits The OutPost. The 65-acre spot has it all: beauty, soul, gentle ocean breezes, and excellent acoustics. San Juan Capistrano is deep in history and rich in traditions, home to international equestrian events and rodeos for decades. Paul Thornton, […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event Marketer
FEBRUARY 22, 2022
Sustainability is top of mind for a vast range of industries, and the commercial construction and masonry business is no exception. It comes as no surprise, then, that the yearly exhibition for the industry, World of Concrete (WOC), just completed its most sustainable event yet. Held Jan. 18-20 at the Las Vegas Convention Center, the 47 th annual show, put on by Informa Markets, drew nearly 37,000 attendees, including 1,100 exhibitors.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
FEBRUARY 23, 2022
Artificial intelligence adoption has gained traction throughout the Covid pandemic. But what do these developments mean for the event industry, and could it relieve people altogether from the event planning process in the future? Previously, some may have argued that the technologies seen today, like self-driving cars, conversational robots, and coffee that brews itself, are […].
Picatic by Eventbrite
FEBRUARY 22, 2022
No one likes an awkwardly quiet corporate event. Not having the right music is a surefire way to bore all your attendees. Luckily, curating the perfect playlist for a company conference pumps up the energy in the room and sets the tone for your event. Aside from crafting a playlist, you also have the choice […].
Event Marketer
FEBRUARY 21, 2022
The timing of the Super Bowl nearly eclipsed this year’s Valentine’s Day activations, but a handful of brands did indeed come out in person to show consumers some love and help them celebrate the international holiday. The occasion didn’t garner its typical volume of experiential activity, but the brands that did activate had some clever tactics up their sleeves.
Smart Meetings
FEBRUARY 24, 2022
The rumors are true! Face-to-face meetings are happening again and where better to celebrate a comeback than in West Hollywood (WeHo), where the pool decks sparkle along with the chandeliers and not just the penthouse is suite. The London West Hollywood. In fact, at The London West Hollywood West Hollywood at Beverly Hills where meeting professionals met this week for Smart Meetings Experience Southern California to learn about all the new opportunities for getting back in ballrooms through cura
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
EventMB
FEBRUARY 22, 2022
When was the last time you attended a virtual event as compelling as your favorite binge-worthy TV show? By approaching virtual events like TV producers, planners can duplicate this show-quality experience and take future events to the next level. We already know that most audiences today are online; from watching a show on Netflix […]. The post Why Virtual Event Planners Should Start Thinking Like TV Producers by Brandlive appeared first on [link].
GEVME
FEBRUARY 23, 2022
Maximising the potential of event content is now an indispensable part of a successful event strategy. The optimum use of this content has an unsung ability to appeal to your event stakeholders – both during and after an event. For years, inviting speakers, presenting informative videos and Q&A sessions have been some widely-used content formats for event engagement.
Expo Pass
FEBRUARY 23, 2022
Even as our new normal seems to change almost daily, big events like CES and Sundance are ready to go no matter what these days. So how are organizers future proofing events? And what can we all do to stay ahead of event trends? We’ll give you a hint. It all goes back to basics – good content, attendee communication, and good times. For the full breakdown, this is how to be ready for anything when planning your event.
Smart Meetings
FEBRUARY 22, 2022
Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. The beauty of hybrid events is that they are incredibly accessible, and they can transcend barriers of scale and geography, while still offering opportunities for meaningful social connection.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
EventMB
FEBRUARY 21, 2022
The idea of transporting attendees to a metaverse venue may be exciting, but event organizers need to think carefully about how attendees move through virtual reality. A 31 percent spike in VR-related insurance claims shows the risk of accidents is real. The so-called metaverse, a virtual reality universe that promises to revolutionize our experience of […].
GEVME
FEBRUARY 20, 2022
The last two years have been instrumental in bringing a whirlwind of changes into the event industry. Physical events, the most popular way to host events in pre-pandemic times, saw a gradual decline as virtual events became everyone’s first choice. But as the rollout of vaccination drives became pervasive, the event industry saw the rise of another alternative to virtual events – a hybrid event – that promised the best of both worlds to event professionals.
Endless Events
FEBRUARY 22, 2022
After a month-long break, the #EventIcons podcast is back in all its glory! This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. Even more importantly, she has founded her own company in 2018.
Smart Meetings
FEBRUARY 25, 2022
Dedren Bailey. Valley Forge Casino Resort , a gaming and entertainment resort in King of Prussia, Pennsylvania, welcomed Bailey as vice president of marketing. Bringing 18 years of entertainment and hospitality experience, Bailey enters the new role after serving as vice president of marketing at Rivers Casino Philadelphia. He has also been director of marketing at Harlow’s Casino Resort in Greenville, Mississippi and vice president of marketing for Live!
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Prestige Events Magazine
FEBRUARY 23, 2022
Marking a travel industry first, a new eCommerce platform will partner consumer lifestyle brands with a network of hotels and resorts, enabling guests to buy products they encounter at the click of a button, while allowing hotels to earn incremental income from every transaction. Launched this month, ‘LiBi’, which stands for ‘Love it, Buy It’, serves to add extra value for hotels, guests and consumer brands by blending rich immersive product experiences with instant retail reality – tapping into
MeetingsNet
FEBRUARY 25, 2022
Promotional products companies are coming out with more giveaways that you can feel good about. Let’s face it, gift-giving is tricky. One person’s treasure is another’s trash. But when it comes to meeting giveaways, the scale often tips toward trash, with too many tchotchkes littering attendees’ guest rooms when they head to the airport. What’s a gift-buying planner to do?
Endless Events
FEBRUARY 23, 2022
Events are not simply about delivering valuable content and giving people some time to speak to each other. No – the magic of events lies in the overall experience your audience has. Today’s Event Tech Podcast guest knows this even though he’s not an event prof. But he’s been to many conferences both as an attendee as well as a keynote speaker that he knows all about engagement and networking at events.
Smart Meetings
FEBRUARY 24, 2022
The rumors are true! Face-to-face meetings are happening again and where better to celebrate a comeback than in West Hollywood (WeHo), where the pool decks sparkle along with the chandeliers and not just the penthouse is suite. In fact, at The London West Hollywood at Beverly Hills where meeting professionals met this week for Smart Meetings Experience Southern California to learn about all the new opportunities for getting back in ballrooms through curated appointments, all 226 guest rooms are
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Prestige Events Magazine
FEBRUARY 22, 2022
Adam Roberts is now agency manager at etc.venues. He is responsible for building and maintaining partnerships with event agencies, venue finders and event management companies booking events at all 15 etc.venues in the UK. Adam has been sales manager at etc.venues Maple House in Birmingham since joining the company in 2019 after ten years in the meetings industry working for hotels, venues and also as an events agent.
Special Events
FEBRUARY 24, 2022
Whether you have a brick-and-mortar or not, there’s no denying the fact that the modern consumer is reliant on tech to research, shop, and to make important buying decisions.
Event Industry News
FEBRUARY 24, 2022
The St Patrick’s Day festival will return to London’s streets after a two-year hiatus due to the pandemic. The celebrations over the weekend of 12 and 13 March will showcase Irish arts, performance, culture, food and dance. The iconic parade will include 11 key workers, who will be honoured for their contribution to the fight against Covid.
Smart Meetings
FEBRUARY 24, 2022
Covid-19 Recovery Roundup. Just in time for the second season of CNN’s smash hit, “Stanley Tucci: Searching for Italy,” the country has announced a relaxation of Covid restrictions. Italian Health Minister Roberto Speranza wrote on his Facebook page that, “starting from March 1, for arrivals from all non-European countries, the same rules already established for European countries will be in force.”.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Prestige Events Magazine
FEBRUARY 22, 2022
The value and outputs of meeting in-person mean face-to-face meetings remain crucial however, the trend towards smaller hub and spoke format meetings with in-person regional groups connected virtually is here to stay, according to IACC’s Meeting Room of the Future Report 2022. The report was released today, 14 February, and was created on behalf of IACC by students from the Hotel Management School of Maastricht using interviews, a survey and desk-based research.
Special Events
FEBRUARY 22, 2022
There’s a reason the Chinese characters for “crisis” spell out “dangerous opportunity”—and as business owners, it’s up to you to discover the opportunities that lie within a dilemma.
Stova
FEBRUARY 22, 2022
There’s an elephant in the room. Between virtual and onsite, there’s an event format lurking in the corner that everyone has been dying to try, but is it possible? The hybrid wave began nearly a year ago as event professionals and industry leaders looked at the data and volleyed for an event option to decrease virtual fatigue, increase attendance, and reach larger audiences.
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