Eventscase Blog

APRIL 14, 2025

Now more than ever, event data does more than just show attendance numbers or help calculate ROI. It offers deep insights into behaviour, interests, satisfaction levels, and even opportunities for improvement in future editions. In a landscape where events generate increasing volumes of datafrom registrations to real-time interactionsthe ability to collect, analyse, and leverage that information efficiently has become a real competitive advantage.

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Event Marketer

APRIL 17, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Flavor Factories, Bar Tenders and Ubers Lost and Found. YOU WILL NOT BELIEVE THE BIZARRE ITEMS LEFT BEHIND IN UBERS Nearly all of us have accidentally left an item behind in a rideshare or taxi, but you wouldnt believe the bizarre laundry list of things that Uber riders have forgotten to take with themunless you went to the brands Lost and Found pop-up in New York City last week.

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Prestige Events Magazine

APRIL 15, 2025

On 30 April 2025, the Mercure Manchester Piccadilly Hotel will host beam s All Members Meeting, with a content-rich agenda tackling some of the industrys most pressing topics. The event will feature thought leaders, industry experts, and next-generation professionals exploring subjects ranging from AI in events to Martyns Law and venue security, with a firm focus on innovation, safety, sustainability, and workforce transformation.

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EventSource

APRIL 17, 2025

Love, laughter, and a touch of magic set the tone for Alessia and Braydons wedding day. Against the stunning backdrop of Eagles Nest Golf Club , they exchanged heartfelt vows, surrounded by family and friends. The emotion of the ceremony carried into the night as the reception turned into a joy-filled celebration, with nonstop dancing and unforgettable moments.

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Velvet Chainsaw

APRIL 16, 2025

Annual conferences can be an valuable platform for helping your attendees and their organizations develop and retain future leaders, aka hi-pos. According to the Forbes Human Resources Council Expert Panel , a modern high-po (high-potential) workforce strategy involves more than having a list of candidates for succession planning. It is about having actively engaging discussions and preparing your people through experiences, exposure, and education programs to give them the opportunities to gr

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Prestige Events Magazine

APRIL 17, 2025

Kru Live acquired by Brand Partnership Group after 20 years of growth Kru grows its impact, powered by new partnership Brand Partnership Group becomes a key client, adding major projects Kru Live, the globally recognised and award-winning live engagement agency, is proud to announce its acquisition by Brand Partnership Group, a leading network of agencies and partners dedicated to driving brand innovation and long-term growth through strategic partnerships.

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EventSource

APRIL 15, 2025

A wedding thats equal parts romantic and unforgettable? Brooke and JPs celebration at Casa Loma might be exactly the inspiration youre looking for. From stunning details to heartfelt moments, their celebration had everything you could hope for in a weddingand it was all beautifully captured by the pros at Mango Studios and Kismet Creative Wedding Films.

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Smart Meetings

APRIL 16, 2025

As an Amazon affiliate, Smart Meetings earns from qualifying purchases. We appreciate your support. Okay, lets keep it realrunning around town with a lousy backpack is like trying to pour coffee into a leaky cup. A mess, right? Well, the MATEIN Travel Backpack is here to save you (and your sanity). Its not just a backpack; its a game-changer for work, school, and travel.

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Banking Travel Tech Meetings 214

Event Marketer

APRIL 16, 2025

A cohort of ambitious attendees rose with the sun on April 15 for day two of the Experiential Marketing Summit (EMS) at the annual morning 5K through the Las Vegas Strip, while others kicked things off with a moment of mindfulness during a guided morning meditation inside the MGM Grand. And then it was off to the races with a lively breakfast featuring trivia contests and tunes delivered by dj Aaron Smalls to get the juices flowing, followed by the first keynote of the show, an interactive explo

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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Events

Prestige Events Magazine

APRIL 17, 2025

Group transition enables greater integration and scalability Restructure sharpens focus and supports continued expansion New leadership team to drive Stratas next phase of growth Strata, the award-winning brand experience agency, has announced a major leadership restructure to support its continued expansion and ambitious growth plans within the events and experiential marketing sector.

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Conferences that Work

APRIL 14, 2025

I get some of my best ideas from my clients. (That’s because consulting when I listen well is a two-way street!) So I wasn’t surprised when, during a recent debrief, a client mentioned a simple way to improve the human spectrogram maps I’ve recommended and run for decades. Read the full article at Conferences That Work The post Making the human spectrogram map even better appeared first on Conferences That Work.

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Smart Meetings

APRIL 15, 2025

Tim Oldfield has been named president and general manager of Niagara Falls Convention Centre. He was previously vice president of corporate accounts, global sales with Marriott International. As a strategic leader with over 25 years of success in driving strong financial results through business plan execution, associate engagement and customer retention.

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PCMA Convene

APRIL 17, 2025

The experiential zone strategy for AIAs show floor followed the same path as an architectural project from start to end inspire, innovate, design, build, and prosper. When Robin Preston, DES, CEM, and the events and sales teams set out to reengineer the American Institute of Architects (AIA) Conference on Architecture & Designs trade show, they wanted it to mesh with two other key event elements its architecture tours and education program.

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Events

Prestige Events Magazine

APRIL 17, 2025

The Honourable Artillery Company (HAC) recently welcomed event professionals to a vibrant summer FAM event, showcasing its unique spaces in a playful and creative way. Held across the Summer Terrace and Prince Consort Rooms, the event brought the charm of a traditional British fte to the heart of the City. Guests were treated to a colourful set-up complete with wildflowers, hay bales, vintage carts, and classic funfair games.

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Event Marketer

APRIL 14, 2025

The Modern Marketers Guide to Mobile Experiences A Planning Guide for Best-in-Class Vehicle Selection, Creative, and Tour Strategy Mobile tours have evolved from pure door-to-door sales mechanisms to sampling ecosystems to experiences that are literally driving todays most impactful, strategic and integrated campaignsand brands are cashing in. Download this free guide to explore strategies and tips to get the most out of your mobile experiences.

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Smart Meetings

APRIL 14, 2025

What do meeting professionals hate more than uncertainty? That is a trick question. Other than running out of coffee, trying to sign contracts years out and arranging travel in a world where costs are the only thing rising faster than attrition rates is the definition of “stressful.” To clear up the scene in front of our event windshields, we asked industry veteran Scott Graf to shine the high beams on what lies ahead.

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Event Industry News

APRIL 17, 2025

The Stage Bus is a mobile stage hire company based in Birmingham, who have been designing and manufacturing solar-powered, fully-integrated stages for almost two decades. Covering events nationwide, The Stage Bus have been making waves in the events industry for their green and efficient approach to mobile staging.

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Prestige Events Magazine

APRIL 16, 2025

The Design Museum has donated essential kitchen equipment to the North Paddington Foodbank. The kitchen, designed to support the needs of the local community, will provide warm meals, host cooking classes, and offer essential support to individuals and families facing hardship. The museum maintains that great design goes beyond aestheticsit holds the potential to create meaningful impact.

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Click & Pledge

APRIL 15, 2025

What is Peer-to-Peer Fundraising? Peer-to-peer fundraising is a strategy that empowers your supportersvolunteers, donors, or beneficiariesto raise money on your behalf by reaching out to their own networks of friends, family, and colleagues. There are three key players in any P2P campaign: The Nonprofit The organization with a mission and a campaign to fund.

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Smart Meetings

APRIL 18, 2025

In search of a group adventure with fresh air and stunning views? Wyndhams new Hiking Concierge is coming just in time for National Park Week. Headed to the airport soon? Make sure youre bringing the right documents, since REAL ID rules officially kick in on May 7. Wondering if a river cruise could add a little magic to your next meeting? AmaWaterways has something new that just might fit the bill.

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Unique Venues

APRIL 17, 2025

Say goodbye to dull venues and hello to the unexpected in the Chicago Southland! This lively and diverse regionencompassing over 400 square miles of vibrant urban landscapes and scenic open spacesoffers event planners traditional event spaces and a treasure trove of unique locations that go beyond the ordinary. Whether youre hosting a corporate conference, a wedding, or a special celebration, the Chicago Southland is home to a variety of venues and hotels equipped with the services and support y

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Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing

Prestige Events Magazine

APRIL 15, 2025

Sutton Hotel Collection is delighted to announce the launch of its new Meet Well, Live Well delegate meeting package designed to place wellbeing at the heart of every meeting. Recognising the increased focus on wellbeing for meeting and events organisers, the new package available at The Castle Hotel Windsor offers a refreshed approach to meetings to support productivity and relaxation.

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Event Industry News

APRIL 14, 2025

The Scottish Event Campus (SEC) in Glasgow has announced the official launch of SEConnect, the largest IT and business investment in the venues history. This 4 million project represents a significant upgrade to the SEC’s IT infrastructure, providing world-class connectivity and secure, reliable wireless coverage.

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PCMA Convene

APRIL 17, 2025

Ming-Ming Tung-Edelman, left, founder of the Refugee Artisan Initiative, with an artisan partner in the organization’s Seattle workshop. Last winter, during a press trip to Seattle, I visited the nonprofit Refugee Artisan Initiative (RAI) , where a half-dozen sewing machines hummed in a studio among shelves stacked almost to the ceiling with bright bolts of textiles and other materials.

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Stova

APRIL 15, 2025

PGA Show 2025: A Success Story with Stova Streamlining Success: PGA Shows Record-Breaking Return Powered by Stova Download Case Study [link] [link] 30,000+ Attendees 80+ Countries 1,000+ Exhibitors About Client The PGA Show is the premier global gathering for the golf industry, serving as the kickoff event for the new golf season and driving business forward.

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Prestige Events Magazine

APRIL 14, 2025

CHS Leeds 2025 wrapped last month, after delivering a resounding response from both buyers and exhibitors. The event, which returned to the Royal Armouries again this year, was one of the most productive, informative, and inspiring editions to date. The event benefited from the continued support of Conference Leeds as the Strategic Brand Partner and brought together over 150 exhibitors with buyers from across the UK, and standout education that placed Welfare firmly at the heart of industry conv

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Event Industry News

APRIL 15, 2025

On 30 April 2025, the Mercure Manchester Piccadilly Hotel will host beams All Members Meeting, with a content-rich agenda tackling some of the industrys most pressing topics.

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Meetings 2025 Hotels Venues 59

PCMA Convene

APRIL 17, 2025

Minimizing F&B waste also means redirecting food to those who need it. In March, Convene published stories about addressing food waste at events, drawing on the longtime expertise of Aurora Dawn Benton, founder of Astrapto, a sustainability and social impact consulting firm. In Addressing Prolifically Problematic Food Waste at Meetings , Benton recommended that planners could begin to develop food-waste prevention practices by starting with the most commonly wasted foods: bread, pastries, a

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