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Using a venue sourcing agency may be a relatively new concept for many organisations. However, the benefits of having an experienced professional working alongside you to take your event planning to the next level are undeniable. Whatever your requirements for event space may be, the right venue finder will find a solution that matches your brief exactly, saving you masses of time, effort and money in the process – resources that you can instead deploy towards organising the actual event.
Does the inconvenience of managing a long queue at events for identification purposes bother you? Then welcome to the ultra-modern realm of biometrics, which will redesign the ticketing process at all kinds of events. Biometrics can relieve the stress you feel about long queues, duplication of fake tickets, and fraud while assisting both the audience and the event managers.
Sometimes getting an AV quote feels like a never-ending process. You go back and forth with your AV company, never really on the same page only to get your quote weeks later. By then you have made changes to your event and need to start the process all over again. Sound familiar? It doesn’t have to be that way! On today’s Whiteboard Wednesday Will Curran teach you how to get your AV quotes faster.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). I explained that a blog platform is worth considering as the home base or hub for the inbound strategy.
For those busy packing their suitcases and schedules for a week in Las Vegas at IMEX America , deciding what to include and what to leave out of both can be a challenge. Smart Meetings turned to the experts to compile a list of smart tips for this action-packed destination. Amy Riley, senior director of business sales for Las Vegas Convention and Visitors Authority , advised attendees to “Pack your walking shoes!
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For those busy packing their suitcases and schedules for a week in Las Vegas at IMEX America , deciding what to include and what to leave out of both can be a challenge. Smart Meetings turned to the experts to compile a list of smart tips for this action-packed destination. Amy Riley, senior director of business sales for Las Vegas Convention and Visitors Authority , advised attendees to “Pack your walking shoes!
Event pricing strategy is a tricky business. Setting the right ticket price can ensure a sell out event. Conversely, if you price tickets too high or too low this can directly impact on final attendance numbers. Event pricing is a tricky balancing act that many event planners struggle with, whether it is finding the […]. The post Event Pricing Strategy: The 2019 Guide by EventMB Team appeared first on [link].
If you are a digital marketing enthusiast like me, then you’ve probably already been exposed to various marketing strategies. One that I particularly like and find most effective is event branding. The goal of event branding is quite simple: to put your brand in the spotlight while creating a more personal relationship with your prospective customers and even potential partners.
“The list is the origin of culture. It’s part of the history of art and literature. What does culture want? To make infinity comprehensible. It also wants to create order — not always, but often. And how, as a human being, does one face infinity? How does one attempt to grasp the incomprehensible? Through lists…” —Umberto Eco, SPIEGEL Interview , 2009 Managing my life Are you blessed with a perfect memory?
“…people never are alone now. We make them hate solitude; and we arrange their lives so that it’s almost impossible for them ever to have it.” -Aldous Huxley, Brave New World. Legions of meeting professionals today are get-it-done machines with nary a moment to wind down or hide from intrusions. It is becoming harder to be alone with our own thoughts, partly because we are pushing ourselves to be frantic all the time.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
This is a case study from Melissa Del Monte, Senior Marketing Associate, and Priscilla Vidal, Product Marketing Manager, Cvent. More information about Event Manager Blog’s case studies. This case study investigates how the National Association of Stock Plan Professionals achieved 97% engagement with their event app, an increase of 51% over four years.
Change is imminent — and in the meetings industry, it’s upon us. From more engaging, holistic experiences to the the bold new expectations of “bleisure,” event planners and suppliers are racing to adapt in an industry that’s as dynamic as it’s ever been. But where should industry professionals put their focus, and what are the forces driving this rapid evolution?
Providing meetings that change an entire team’s energy and mindset is never easy, but it helps to include discussions about philanthropy and corporate social responsibility (CSR), when appropriate. The recent Smart Meetings webinar, “The Right Way to Give Back While Building Teams,” hosted by Lain Hensley, looked at not only CSR possibilities, but also how to implement them for the best results.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
When working with our clients, we often find that they come to us with a checklist of product features they’re looking for; polling, agenda, speaker profiles, networking – just to name a few. While ensuring that the event management software you are selecting meets your feature requirements is important, it’s a good idea to think grander in scope and go beyond just product features.
Live streaming events is a great way to expand your reach and make your content and programming available to a new audience. There’s a lot of benefits to live streaming events, but truly successful live streamed events are more about audience engagement and less about technology. Nearly any event can be live streamed. It’s up to you to determine why you want to live stream and find the best way to make it happen.
Meetings don’t look how they used to. Today, planners are racing to adapt to trends that make conferences and events more engaging and dynamic than ever before. But when it comes to trends, where should meeting industry professionals put their focus? While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design.
A recent Harvard Business Review study found the vast majority of companies (90 percent) prioritize events. For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event furniture design is often an overlooked part of events. Sometimes to cut corners we go with what is cheapest or what’s available at the venue. This is a mistake! Have you ever sat in those locking chairs all day at a convention tightly packed like a sardine? Don’t do this to your guests you can do so much better! With the help of CORT furniture, we are talking all about how furniture and design can really help you achieve your event goals and so much more!
You’ve confirmed your sponsors, secured a venue, and nailed down your entertainment. Now it’s time to promote your event. With two billion users, Facebook is the place you need to advertise. But whether you are an experienced social media marketer or brand new to the business, Facebook advertising can be tricky. You don’t have to go […]. The post How to Learn Facebook Advertising in Two Weeks appeared first on Eventbrite UK Blog.
October marks the one-year anniversary of destructive fires that burned through Napa-Sonoma wine country. What began as an ordinary day in the counties on Oct. 8, 2017, turned into an inferno when winds picked up that night. Visitors, residents and business owners were sent fleeing for safety with only the shirts on their backs. Smoke filled the air, making it seem as if an Armageddon-like doom was looming.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
By Callum Gill – Head of Insight and Innovation. There was a theory circulating a decade ago that the tech boom, affecting every aspect of our lives, would sound the death knell for events as we know them. Today we know that all our technological advancement has done is enhance our event delivery and actually propel events back to the top of the communication pyramid.
Employer branding examples are easy to find. However, it is not so easy to choose the best ones, and it is even more difficult to borrow them without committing an ordinary plagiarism. That’s why I collected 10 examples of best employer branding campaigns and added a slight suggestion on how you can use them when throwing a killer employer branding event.
Photo credit: Douglas Barnes/AP Images for Hilton. Get your puppy-petting hands ready for Smart Monday at IMEX America on Oct. 15. Courtesy of MPI, Paws for a Break is returning to Level One of Galileo/Marco Polo/Casanova Foyer at The Venetian and The Palazzo Congress Center. Las Vegas-based Michael’s Angels Paws Therapy Dog Program will have furry friends and their owners present for attendees to play with in between education sessions.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
2018 marked the 40th meeting of the Bristol International Balloon Fiesta, a unique event featuring over 130 hot air balloons that can be seen flying over the city. In this feature length interview, The Event Industry News film crew spoke with Ben Hardy, Operations Director and Lilly Brimble, Project Manager from Richmond Event Management about the organisation of the event and what is being done to ensure the Fiesta continues entertaining audiences for generations to come.
Even before you’ve sold your first event ticket you will have people asking for help. That’s why you need a support strategy and the right support channels for your event. There are dozens of things your customers need in terms of support. Some of them are obvious while others are surprising. What you can do to insure an wonderful experience is set up the right ways for your visitors to interact with you and be open to questions and suggestions.
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