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When designing the attendee experience for your next conference or meeting, creating a seamless and quick check-in flow is crucial. Upon their arrival at your venue, enabling attendees to check in and collect their badges without waiting in long lines will make a lasting positive first impression that sets the tone for the entire event. Not to mention, a pain-free experience can also significantly impact interest and registrations for all the other meetings and events you host throughout the yea
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover tot-protecting pants, “Gaychella” and pay-what-you-want pizzas. NEWMAN’S OWN IS DELIVERING PIZZA WITH PURPOSE Unless your diet consists of ramen and oatmeal, you’ve likely felt the effects of sky-high food prices in recent months. Enter: Newman’s Own’s Pay What You Want Pizza truck tour.
The crisp breeze of early spring carried with it a sense of anticipation and joy as Ally and Joey celebrated their union at The Quay. The venue provided the perfect backdrop for their love-filled wedding with its picturesque waterfront setting and modern architectural charm. Guided by the expert hands of Duet Events , every detail of their special day was meticulously curated to blend contemporary style with timeless elegance.
Beth Surmont, today a proud CMP Fellow, says that during the very first Institute of Electrical and Electronics Engineers (IEEE) Women in Engineering International Leadership Conference, she witnessed the monumental impact events can have firsthand. “A young woman stood up and tearfully shared her story. She was an engineering student who was ready to quit college, but after attending our event she was inspired and planned to continue on.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
I have a confession to make. Though I’ve written over a thousand blog posts for this website , to be honest, I’m often writing for myself. Writing for oneself is as old as writing itself. Writers have always written privately. Famous writers like Franz Kafka , Zora Neale Hurston , Edgar Allan Poe , and Emily Dickinson. And countless amateurs like me, writing private journals not for publication.
Experiential venue SRGN Studios was the setting for the Courtside Club experience. When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big or go home” kind of moment. And that was FX’s approach when it unveiled a “Courtside Club” fan exhibit to bring to life the real events behind its limited series “Clipped” about disgraced NBA coach Donald Sterling.
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Experiential venue SRGN Studios was the setting for the Courtside Club experience. When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big or go home” kind of moment. And that was FX’s approach when it unveiled a “Courtside Club” fan exhibit to bring to life the real events behind its limited series “Clipped” about disgraced NBA coach Donald Sterling.
Nicole and Parker’s wedding at the Elora Mill Hotel & Spa was a breathtaking celebration that perfectly captured their love and joy. Towering above the thundering falls of the Grand River and Elora Gorge, the mill’s rustic yet classy atmosphere provided the ideal backdrop for their special day. The couple chose this location for its unique blend of old-world charm and modern amenities, ensuring a comfortable and memorable experience for all their guests.
Diversity, Our Strength Toronto is arguably one of the most diverse cities in the world. Composed of 250 cultures, colours, backgrounds and communities, over 6 million Torontonians of different values and insights come together to mix and remix new perspectives and ideas. Toronto owes much of its success to this diverse mosaic of cultures to cultivate a space to collaborate, experiment and initiate new and engaging experiences.
Skift Take: Jason Sudeikis, the creator of Ted Lasso, was a no-show at a recent convention he was to speak at. Business events professionals are asking if celebrity speakers are even worth it.
Strategy. Design. Production. All under one roof. The most successful experiences don’t win by accident, they win at every stage of the project life cycle. That’s why we own them all. We’re a fully-integrated, end-to-end partner helping brands, corporate clients, and cultural institutions around the world deliver memorable moments infused with story and purpose.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
As an event professional, it can be all too easy to get lost in the details. Logistics, ticket sales, and tight timelines can fill up your list of priorities…fast. But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. But if they have to work too hard to help spread the word, your event could fall to the bottom of their to-do list.
Holidays, historic occasions, themes, fruits, vegetables, sports, animals and all types of food are celebrated by costumed people marching down a street. In California, the Butter & Egg Parade in Petaluma, the Lighted Tractor Parade in Ferndale and Italian Heritage Parade (during fleet week in San Francisco) are all tributes to the region in which they are held.
FLIPPING IDEAS INTO REALITY Our Trinity team is a collaborative force of creative thinkers, project managers, friendly account representatives, and skilled craftspeople. We proudly offer a diverse range of solutions, from readily available portable displays to custom fabrication and large-format printing, ensuring we can meet your unique needs. “The Trinity team handled the Eggo House with grace every step of the way and delivered a beautiful experience.” -Momentum Worldwide To trans
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
As an event professional, it can be all too easy to get lost in the details. Logistics, ticket sales, and tight timelines can fill up your list of priorities…fast. But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. But if they have to work too hard to help spread the word, your event could fall to the bottom of their to-do list.
Christopher Bo Reaver and Omar Lozano Christopher Bo Reaver (left) and Joe Derla (right), Signia by Hilton San Jose Signia by Hilton San Jose makes significant appointments to its culinary leadership team. Reaver brings over 20 years of culinary experience to his new role as executive banquet chef. He has worked in both large- and small-scale operations from restaurants to hotels, and most recently served as corporate chef at Heritage Hotels & Resorts.
Skift Take: The trend for mystery trips is on the rise — but your destination doesn’t have to be a secret to be a surprise. We reveal how event planners can inject the unexpected into their next off-site meeting by seeking out classic activities with a dash of quirkiness, creativity, and place.
CAMPAIGN: ESPN Bet Tip Off CLIENT: ESPN Bet AGENCY: Mosaic North America ESPN Bet Launches Big in North Carolina The Challenge With gambling being legalized in North Carolina, ESPN Bet wanted to make a splash, announce their presence and launch the app in a way befitting the Worldwide Leader in Sports. The Hard Part? We needed to do it in 4 weeks. The Solution We created the ESPN Bet Tip Off event.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
The UK’s largest independent hotel group has announced its transformative rebranding – reflecting its dedication to exceeding guest expectations and delivering exceptional experiences across its growing portfolio of hotels. Bespoke Hotels , a collection of over 70 independent hotels across the length of the British Isles, has announced a comprehensive rebranding that features a refreshed website, new brochures, and a more prominent identity.
Take your meetings to thriving metropolises The city is a wonderful place. It’s where culture, art, dynamic food scenes and endless entertainment all converge. And every city spins its own twist into these experiences. Whether you’re headed to the de facto “capital” of the South, The Windy City’s commercial hub or the alluring beaches of magical Miami, there’s a new and renovated hotel there waiting to host your meeting.
THE POWER OF THREE CUSTOM CRAFT + CONSCIOUSLY CONSERVE + CUT COSTS Ever heard of the rule of three? The cornerstone of marketing best practices -one must never expect to get anything fast AND cheap AND good. What about the POWER of three, though? Something bespoke, crafted uniquely for your needs while also being mindful of budget and the planet? Too good to be true?
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
IBTM has introduced an exciting new addition to its flagship IBTM World event taking place in Barcelona from 19-21 November. The new programme, called Exceptional Experiences , has been developed as a direct response to the challenges faced by in-house event professionals and marketers, and will showcase innovative strategies to help this community create event experiences that fuel business growth.
Challenging event inflationary times call for fresh ideas. When 200 destination management company (DMC) experts gathered for Global DMC Partners’ annual 2024 Connection event at Conrad Punta de Mita in Mexico—co-hosted by local DMC partner Tropical Incentives—the first order of business after a sunset beachside welcome reception that demonstrated the power of locally rich activations was tackling the biggest problem meeting planners face today: budgets.
CREATE THE EXPERIENCE STRATEGY | CREATIVE | BUILD | DIGITAL | ANALYTICS CONTACT INFO: EMFAB50@PINNACLE-EXP.COM 503.844.4848 PINNACLE-EXP.COM The post 2024 Fab 50: Inside Pinnacle appeared first on Event Marketer.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The Meetings Industry Association (MIA) unveiled its vibrant new brand to critical acclaim at The Meetings Show. For over three decades, the MIA has been setting the industry standard for business meetings and events and at last week’s show that brought the sector together for two days of networking and education, it revealed its new identity. The colourful new branding has been brought to life by Fore Studio, who were briefed to modernise and refine the association’s brand.
At a recent conference for business-event planners, executives from four hotel-ownership companies sat on stage and presented the ugly truth: Costs for just about every element of group events are up a lot compared to pre-pandemic days. What’s more, those executives say that today’s elevated rates are not a temporary blip, but rather the foundation for future prices.
Skift Take: As we prepare to close the submission window for 2024 Skift Meetings Awards, we take a look at the incredible prize package you could be taking home - and trust us, it’s worth the entry cost.
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