GEVME
FEBRUARY 19, 2019
Competitor analysis is an effective way to understand the goals of competing companies, namely by identifying their strengths and weaknesses. Competition analysis for event planning allows you to identify event opportunities and take into account the dangers associated with a particular business activity. That’s why event organisers analyse the market and their competitors before planning and event organisation.
Picatic by Eventbrite
FEBRUARY 20, 2019
A week after your event goes on sale, no one is buying tickets. Some event creators may panic — but there’s no reason you should. When your ticket sales aren’t doing well, you have two choices: Wait to see if they pick back up or analyze your event data for insights that will turn things […]. The post Event Reports: How to Track Success Before and After Your Event appeared first on Eventbrite US Blog.
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Attendease
FEBRUARY 20, 2019
The new year is well under way, and all of us in the event space are watching out for the new trends that’ll continue to influence our work throughout 2019. So what’s changed, and what can we expect to see going forward? At all ends of the spectrum – from shrinking budgets to investment in advanced technology – there are several trends you should add to your watch list.
Velvet Chainsaw
FEBRUARY 21, 2019
The most glaring reality I’ve pointed to previously in this space — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — greatly affects the sustainability of the tradeshow business model. That, and the others explored in the five realities of today’s B2B buyer post, and how those insights can be applied to evolve the traditional expo, remain major issues today.
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Conferences that Work
FEBRUARY 18, 2019
What might leadership for meetings look like? Let’s turn to Harold Jarche for inspiration: “Those doing the work are often the only ones who really understand the context. Leadership is helping build the structure and then protecting the space to do meaningful work. “ —Harold Jarche, work in 2018 Read the full article at Conferences That Work The post Leadership for meetings appeared first on Conferences That Work.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Eventmobi
FEBRUARY 22, 2019
Our Customer Experience team works with clients of all sizes across a wide variety of event portfolios. While some organizations may only plan a single, stand-alone event once a year, many have an event portfolio that includes a variety of events throughout the year. To increase efficiency, many organizations are opting to publish a multi-event app.
EventMB
FEBRUARY 21, 2019
This is a case study from MeetingPlay. More information about Event Manager Blog’s case studies. There are hundreds of event apps on the market but the decision behind what works best for an event is a personal one based on goals and needs of the audience. The planners behind Teradata Analytics University 2018 […]. The post How to Improve User Experience and Networking with the Right Event App by MeetingPlay appeared first on [link].
GEVME
FEBRUARY 22, 2019
Corporate business clients often need some food for thought to gain deeper insight into the event planning industry, the services they often use, and so on. Here’s a list of helpful books for event planning that may provide useful information on events organization and management and give event planners some real benefits for their business, for both corporate planners and their demanding clients.
Picatic by Eventbrite
FEBRUARY 18, 2019
It’s in your nature to want to ride the momentum of one successful event right into the next one. But hold on – you deserve a break first. How often do you really get to do something relaxing and enjoyable for yourself that has nothing to do with work? Take the time to treat yourself […]. The post 7 Easy and Affordable Ways to Relax After Your Event appeared first on Eventbrite US Blog.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Social Tables
FEBRUARY 22, 2019
Learn how to delight friends, colleagues, and customers with impressive spring themes for parties and events. Featuring real examples from innovative brands, foundations, and celebrities, these event ideas for spring theme ideas and event names will help you kick off your own event planning in style. Here’s how to pick the perfect spring event name What’s in a name?
Eventbrite UK
FEBRUARY 20, 2019
Has the time come to scale up your events business? According to our research, creators plan to run more events than ever in 2019. Nearly 60% of those who responded to our annual Pulse Report survey said they will increase the number of events they run this year. If you’re one of them and are […]. The post Scaling Up – How to Grow From One Event to Multiple Events appeared first on Eventbrite UK Blog.
GEVME
FEBRUARY 19, 2019
There are corporate events, parties, weddings, banquets, or anniversaries. At any event, you have to be a good organiser and prepare the event from start to finish. Furniture is an integral part of any event, but making these decisions can be quite exhausting. Here’s a guide to event furniture based on GEVME’s tremendous amount of event management experience.
Picatic by Eventbrite
FEBRUARY 21, 2019
It costs six to seven times more to acquire new attendees than retaining your existing ones. That means to increase your event’s return on investment (ROI), cost-effective marketing strategies and an easy registration process aren’t enough. To squeeze more profit from your event, you’ll need an exceptional onsite experience that makes attendees come back for more.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Social Tables
FEBRUARY 18, 2019
If you need to create a seating chart for a wedding, don’t panic! By reading this guide you’re already one step closer to wedding reception bliss. Here we’ve answered your most pressing seating chart questions and broken down the process into small, easy-to-follow steps. You’ll also find instructions for creating a digital seating chart that will make the whole process smoother and more enjoyable.
Endless Events
FEBRUARY 22, 2019
Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. But, does this really work? Will this improve the quality of the event you’re organizing? If you haven’t already figured it out, the answer is “no”. That’s because technology is merely the tool for gamification, it isn’t the strategy or the solution.
Event Planning BluePrint
FEBRUARY 20, 2019
At first I didn’t think it would be difficult to get my event planning business up and running , but it turned out to be a challenge. While I did get clients in my very first month as an event planner, I also did many things wrong…. I didn’t charge enough so I lost money. I would get some clients, and then I’d lose some clients. I’d make some money, not make enough, make some more, not make enough again.
Picatic by Eventbrite
FEBRUARY 21, 2019
Your spend countless hours reaching potential attendees and attracting them to visit your event site. You promote on all of your social channels, spend money on paid ads, and optimize your search rankings — all to get them to learn more about your event and, eventually, purchase a ticket. Once someone has decided to buy, […]. The post Maintain Brand Control By Selling Tickets Directly On Your Website appeared first on Eventbrite US Blog.
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Eventbrite UK
FEBRUARY 20, 2019
Has the time come to scale up your events business? According to our research, creators plan to run more events than ever in 2019. Nearly 60% of those who responded to our annual Pulse Report survey said they will increase the number of events they run this year. If you’re one of them and are […]. The post Scaling Up – How to Grow From One Event to Multiple Events appeared first on Eventbrite UK Blog.
EventBank Insights
FEBRUARY 22, 2019
[link] Promoting your event takes a special mix of the physical and the digital world these days. You can't just put up some ads or posters and expect the world to rush to your doors on event day, there's a certain amount of targeting and care necessary to get the right audience to your event. Event Email Marketing is the best way as we see it.You've got your own contacts likely, and you know them best.
Event Age by Swapcard
FEBRUARY 21, 2019
Here’s how using the latest event technology will get great exhibitors coming to your shows, retain their loyalty and ensure they get the most out of their visit.
Picatic by Eventbrite
FEBRUARY 21, 2019
It’s no secret: In the music business, word-of-mouth marketing is worth its weight in gold. These strategies will get your fans talking. The post Why Word-of-Mouth Is Key in Live Music — and How to Earn It appeared first on Eventbrite US Blog.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Eventory
FEBRUARY 19, 2019
Fyre: The Greatest Party that Never Happened. This is the title of the Fyre Netflix documentary about the ‘Instagram that came to life’ phenomenon. Where lied the magic of Fyre Festival? What happened, to earn it a title of the biggest event fraud of the last decade? I decided to prepare a case study analysis to find out. Dig in! What’s all this hype about, what is Fyre Festival?
Smart Meetings
FEBRUARY 19, 2019
After a long, exhausting meeting, the last thing on most attendees’ minds is eating healthy, but event professionals can do their part by ensuring attendees get the nutrition they need from their meals. In the latest Smart Meetings webinar, Toni Zoblotsky, director, B2B marketing and sales valet, Hilton Worldwide, offers a wide variety of foods that are healthy, fun and instagrammable, as well as a few recommendations to get attendees active.
BizBash
FEBRUARY 21, 2019
April Luca of Gold Sky Productions in Los Angeles planned a colorful, fantasy-inspired celebration—with an extra-special surprise guest.
Picatic by Eventbrite
FEBRUARY 19, 2019
Money doesn’t grow on trees. And if you don’t know which event promotions are driving ticket sales, you could be wasting a lot of money — and missing out on a larger return on investment (ROI). To accurately track every dollar you spend advertising your event, use tracking pixels. These tiny, 1×1 images placed into […]. The post How to Accurately Track Your Event Promotions Using Pixels appeared first on Eventbrite US Blog.
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Event Industry News
FEBRUARY 20, 2019
By Emma Little, CEO and Founder of ExecSpace. 2019 is set to be a big year for the events industry, which according to the Events are GREAT Britain report is now estimated to be worth a staggering £39.1bn. There are some 1.3m meetings held in the UK each year so the team here at ExecSpace have spent time talking to customers and analysing booking data to understand the five key trends which we believe are set to define the venue and events industry this coming year, and beyond.
EventBank Insights
FEBRUARY 17, 2019
[link] Event Spaces are no longer about square footage, or dividers, tables, and chairs. Event Spaces are going digital , and that means you need to take advantage of this for your own benefit.Businesses like yours are moving digital, you're likely using a CRM, email software, and a bunch of social media to generate buzz. If you're looking to run a physical event, in person, and at a very real location, it's hard to image digital being much more than sharing the event photos and takeaways after
Smart Meetings
FEBRUARY 20, 2019
What marketers used to say was, “Good, fast, and cheap. You can pick two.” So, if you pick good and fast, it can’t also be done for cheap. If you pick fast and cheap, then it’s probably just going to be good enough. That used to be the “Rule of Three.” Marketing isn’t a “You Pick 2” world anymore. Now, nearly every client is able to say, “ Yes, I’ll have all three, please.
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