Attendease
DECEMBER 27, 2023
In 2023, the event industry underwent changes that revolved around sustainability, diversity, and inclusion. It also faced challenges relating to rising costs, AI integration, and emerging technologies. These developments impacted event professionals, creating a period of adaptation and transformation within an industry valued at $1 trillion worldwide.
Event Marketer
DECEMBER 26, 2023
“All brands know that Gen Z is a tsunami of wallets moving into the next 10 years, and the buying power and the influence that the generation has is profound. Marketers who have that age as a target cannot ignore this audience and should probably start working to understand them and get that relationship going sooner rather than later.” —Alyson Griffin, Head of Marketing, State Farm From a viral 2011 commercial to a revival in 2020, Jake from State Farm is a household name and internet sensation
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Smart Meetings
DECEMBER 28, 2023
How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conference design Attendees expect more from events today and emerging technology is helping to deliver on those demands. We sat down with the Maritz team to ask what top event technology trends they see for 2024 and how they will fundamentally change the meeting professional’s job.
Conferences that Work
DECEMBER 25, 2023
Here’s an independent review of my conference design work, published as a case study in Chapter 25—Designing and Developing Content for Collaborative Business Events—of the book The Routledge Handbook of Business Events. (Tip: The hardback version is expensive, the ebook is a quarter of the hardback cost.) The chapter was written by Ruth Dowson , Chantal Dickson , and Simon Bell.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
EventMB
DECEMBER 27, 2023
Skift Take: Three virtual summits, one webinar, and 13 reports were featured on Skift Meetings this year. Check them out to earn continuing education hours.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Smart Meetings
DECEMBER 27, 2023
Recent Debuts to Host Destination Meetings with Serious Style The East Coast welcomes spectacular renovations and grand re-openings of unique venues that are certain to invigorate attendees with the charm of their dreamy destination and the distinct character of their storied history. Meet in what was once a vaudeville theater, in the first Hilton property established in Boston or on the edge of the Atlantic Ocean.
Special Events
DECEMBER 25, 2023
Follow these four tips to stretch your events into a meaningful, long-lasting marketing strategy.
EventMB
DECEMBER 29, 2023
Skift Take: The Event Manager Podcast produced by Skift Meetings hosts a wide array of industry leaders who share their insights into embracing the strategies that drive success while addressing the issues that shape the ever changing events landscape.
SmartMeetings
DECEMBER 28, 2023
How attention pays in the world of meeting professionals As event strategists and experience designers, you create unforgettable, luxurious experiences and elevate every event to leave a lasting impression and provide lifetime memories for your attendees. You know attention to detail is paramount. My book, “Attention Pays,” has many insights to drive profitability, productivity and accountability by paying extraordinary attention personally, professionally and globally.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Age by Swapcard
DECEMBER 27, 2023
When it comes to performance, the evidence is clear - the highest-performing teams are well-connected. Swapcard is all about building meaningful connections, and as an international company with many remote-working teammates, we are highly intentional when it comes to this. We offer many opportunities for our teams to connect, from fun office parties to niche Slack channels (#just_for_fun), but the biggest opportunity is at our company offsites.
EventMB
DECEMBER 28, 2023
Skift Take: Dull moments in the events industry were few and far between in 2023 with a news cycle that kept meetings professionals on their toes. We’ve rounded up the top articles published by Skift Meetings over the last year.
Social Tables
DECEMBER 28, 2023
In the fast-paced world of event planning, seizing the attention of your attendees requires more than just an ordinary venue—it demands an experience that transcends the mundane. Enter: stadium events, where the grandeur of these iconic venues becomes the canvas for unforgettable gatherings. Navigating the current economy is a whirlwind, leaving little time for meaningful connections between real people.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Event Smart
DECEMBER 28, 2023
The success of any event can be enhanced by effective event seating, whether it’s a conference, wedding, concert, or corporate gathering. The arrangement of seats isn’t just organizing; it completely influences the atmosphere and attendee experience. For example, a UBC School Of Business study showed how the seating arrangement’s shape can influence the persuasion’s outcome.
Special Events
DECEMBER 28, 2023
How being yourself creates a better marketing strategy
EventMB
DECEMBER 26, 2023
Skift Take: Many industry foundations are dedicated to education and scholarships. Not the SEARCH Foundation — it helps industry professionals in crisis.
Purple
DECEMBER 28, 2023
How to strategizing your event calendar for 2024 so everyone will get onboard Imagine this: you're looking at a calendar, not just any calendar, but a strategic roadmap outlining a year's worth of corporate events. Each event is a milestone, a stepping stone towards achieving the broader company objectives. The launch party in March aligns with the unveiling of the new product line.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Smart
DECEMBER 26, 2023
Event planning is a thrilling whirlwind of creativity and logistics, yet seasoned professionals know that unforeseen crises can swiftly disrupt the best-laid plans. Event planners have faced unexpected challenges during events, underscoring the vital need for adept and effective event crisis management strategies.
Special Events
DECEMBER 27, 2023
How to maintain valuable professional connections without compromising your mental and physical well-being
Ins'Tent
DECEMBER 27, 2023
Back to Inflatables Hub Interactive inflatables are attention-grabbing and can elevate the excitement and profit behind any event. There are a myriad of interactive inflatables available to event organizers. Some of the most popular inflatables include bounce houses, inflatable games, and inflatable slides. You can even utilize inflatable tubes or inflatable movie screens for advertising and entertainment needs.
Nunify
DECEMBER 27, 2023
Breaking the ice doesn’t have to be a chore or stressful. To shatter that awkward silence, don’t sweat it – we’ve got you covered. Check out our list of the best icebreaker questions, perfect for any situation – be it at work, with family, with students, or just relaxing with friends. Get ready for fun and easy conversations! Quick Tips To Pick the best Icebreaker Questions 1.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
eventplanner
DECEMBER 25, 2023
In an alarming incident in Belgrade, the floating event venue 'Kartel' sank on Saturday evening following a brawl.
Special Events
DECEMBER 26, 2023
Meet the speakers of Catersource + The Special Event!
Ins'Tent
DECEMBER 26, 2023
Back to Inflatables Hub When creating memorable experiences that leave a lasting impression at large events, companies have increasingly been turning to interactive inflatables for a solution. These extremely playful and engaging pieces offer a versatile solution to bring kids and adults together. This can provide a ton of opportunities to promote your brand, celebrate a specific occasion, or even to be used as a team-building exercise.
Skiddle
DECEMBER 23, 2023
Earlier in the year, we published a statistical overview of 2023’s festival season. The article crunched the numbers, looking behind the curtain of sales figures, buying habits and tickets sold on the Skiddle website. The 2023 festival season has long since ended. But as promoters, you’ll know it’s never truly out of sight. Some festivals have already begun to promote their events for next year, with some event-goers already securing tickets for events in 2024.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Lumi Global
DECEMBER 28, 2023
Last year, we highlighted the challenges faced by retail shareholders in accessing AGMs , revealing that while 92% of investors desire to attend, many are unable to due to the complexity of the UK's share ownership system.
Unique Venues
DECEMBER 28, 2023
Countdown to Unforgettable: Unique New Year’s Eve Party Venues Worth Celebrating As the year winds down, that can only mean one thing: now’s the time to start planning your perfect New Year’s Eve party! NYE is a special occasion because everyone celebrates around the globe, and the excitement to turn the page onto a new year is palpable.
Ins'Tent
DECEMBER 28, 2023
Overview When creating memorable experiences that leave a lasting impression at large events, companies have increasingly been turning to interactive inflatables for a solution. If you’ve attended any festival, concert, or fair, it’s likely that you’ve seen or even interacted with the products known as interactive inflatables. Interactive inflatables can be purchased or rented for any event, from large-scale parties such as fundraisers or family events to small group gatherings such as family m
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