Sat.Dec 23, 2023 - Fri.Dec 29, 2023

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Top 10 Event Planning Trends to Expect in 2024

Attendease

In 2023, the event industry underwent changes that revolved around sustainability, diversity, and inclusion. It also faced challenges relating to rising costs, AI integration, and emerging technologies. These developments impacted event professionals, creating a period of adaptation and transformation within an industry valued at $1 trillion worldwide.

2024 370
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CMP Clock Hours Made Easy 

EventMB

Skift Take: Three virtual summits, one webinar, and 13 reports were featured on Skift Meetings this year. Check them out to earn continuing education hours.

Education 209
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Case Study: Adrian Segar – “Conferences that work”

Conferences that Work

Here’s an independent review of my conference design work, published as a case study in Chapter 25—Designing and Developing Content for Collaborative Business Events—of the book The Routledge Handbook of Business Events. (Tip: The hardback version is expensive, the ebook is a quarter of the hardback cost.) The chapter was written by Ruth Dowson , Chantal Dickson , and Simon Bell.

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How to Repurpose Past Events into Engaging Content

Special Events

Follow these four tips to stretch your events into a meaningful, long-lasting marketing strategy.

Marketing 115
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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State Farm Offers up Six Insights on Engaging Gen Z in the Gaming and Fan Con Space

Event Marketer

“All brands know that Gen Z is a tsunami of wallets moving into the next 10 years, and the buying power and the influence that the generation has is profound. Marketers who have that age as a target cannot ignore this audience and should probably start working to understand them and get that relationship going sooner rather than later.” —Alyson Griffin, Head of Marketing, State Farm From a viral 2011 commercial to a revival in 2020, Jake from State Farm is a household name and internet sensation

Insurance 111

More Trending

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Top Event Technology Trends for 2024

Smart Meetings

How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conference design Attendees expect more from events today and emerging technology is helping to deliver on those demands. We sat down with the Maritz team to ask what top event technology trends they see for 2024 and how they will fundamentally change the meeting professional’s job.

2024 111
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2024 Wedding Trends

Special Events

What couples want in the coming year

2024 104
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Elevating Event Experiences

SmartMeetings

How attention pays in the world of meeting professionals As event strategists and experience designers, you create unforgettable, luxurious experiences and elevate every event to leave a lasting impression and provide lifetime memories for your attendees. You know attention to detail is paramount. My book, “Attention Pays,” has many insights to drive profitability, productivity and accountability by paying extraordinary attention personally, professionally and globally.

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The Most Read Skift Meetings Articles of 2023

EventMB

Skift Take: Dull moments in the events industry were few and far between in 2023 with a news cycle that kept meetings professionals on their toes. We’ve rounded up the top articles published by Skift Meetings over the last year.

2023 207
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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New and Renovated: Unique Venues from the City to the Sea

Smart Meetings

Recent Debuts to Host Destination Meetings with Serious Style The East Coast welcomes spectacular renovations and grand re-openings of unique venues that are certain to invigorate attendees with the charm of their dreamy destination and the distinct character of their storied history. Meet in what was once a vaudeville theater, in the first Hilton property established in Boston or on the edge of the Atlantic Ocean.

Venues 102
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A look into Swapcard’s Marketing & Growth offsite 2023

Event Age by Swapcard

When it comes to performance, the evidence is clear - the highest-performing teams are well-connected. Swapcard is all about building meaningful connections, and as an international company with many remote-working teammates, we are highly intentional when it comes to this. We offer many opportunities for our teams to connect, from fun office parties to niche Slack channels (#just_for_fun), but the biggest opportunity is at our company offsites.

2023 97
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Stadium Events: Elevating Events to the Biggest Stage

Social Tables

In the fast-paced world of event planning, seizing the attention of your attendees requires more than just an ordinary venue—it demands an experience that transcends the mundane. Enter: stadium events, where the grandeur of these iconic venues becomes the canvas for unforgettable gatherings. Navigating the current economy is a whirlwind, leaving little time for meaningful connections between real people.

Sports 78
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SEARCH Foundation Gives $1.3 Million to Those in Need

EventMB

Skift Take: Many industry foundations are dedicated to education and scholarships. Not the SEARCH Foundation — it helps industry professionals in crisis.

Education 202
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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How to make the most of Engagement Season

EventSource

For wedding pros, the January/February wedding rush brings with it a TON of opportunity that – when optimized – can actually set up your business for success for both the current season and the seasons! Here are some effective strategies to help you get the most out of engagement season – both on EventSource and outside of it. Recognize that Jan & Feb couples are typically in a “Buy Later” mindset: Of course, it’s great when you’re contacted by a couple who’s ready to book

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11 Types Of Event Seating And How To Choose The Best One For Your Event

Event Smart

The success of any event can be enhanced by effective event seating, whether it’s a conference, wedding, concert, or corporate gathering. The arrangement of seats isn’t just organizing; it completely influences the atmosphere and attendee experience. For example, a UBC School Of Business study showed how the seating arrangement’s shape can influence the persuasion’s outcome.

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Meeting Your Match with Authentic Marketing

Special Events

How being yourself creates a better marketing strategy

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From unnecessary expenditure to investment with proven return

Purple

How to strategizing your event calendar for 2024 so everyone will get onboard Imagine this: you're looking at a calendar, not just any calendar, but a strategic roadmap outlining a year's worth of corporate events. Each event is a milestone, a stepping stone towards achieving the broader company objectives. The launch party in March aligns with the unveiling of the new product line.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Should Organizations Buy or Rent Interactive Inflatables?

Ins'Tent

Back to Inflatables Hub Interactive inflatables are attention-grabbing and can elevate the excitement and profit behind any event. There are a myriad of interactive inflatables available to event organizers. Some of the most popular inflatables include bounce houses, inflatable games, and inflatable slides. You can even utilize inflatable tubes or inflatable movie screens for advertising and entertainment needs.

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Event Crisis Management Strategy And Preparedness

Event Smart

Event planning is a thrilling whirlwind of creativity and logistics, yet seasoned professionals know that unforeseen crises can swiftly disrupt the best-laid plans. Event planners have faced unexpected challenges during events, underscoring the vital need for adept and effective event crisis management strategies.

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Balancing Act: Maximizing Conference Value While Minimizing Stress

Special Events

How to maintain valuable professional connections without compromising your mental and physical well-being

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Icebreaker Questions: Spark Fun Conversations in Any Occasion!

Nunify

Breaking the ice doesn’t have to be a chore or stressful. To shatter that awkward silence, don’t sweat it – we’ve got you covered. Check out our list of the best icebreaker questions, perfect for any situation – be it at work, with family, with students, or just relaxing with friends. Get ready for fun and easy conversations! Quick Tips To Pick the best Icebreaker Questions 1.

Sports 52
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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How Interactive Inflatables are used by Companies and Organizations

Ins'Tent

Back to Inflatables Hub When creating memorable experiences that leave a lasting impression at large events, companies have increasingly been turning to interactive inflatables for a solution. These extremely playful and engaging pieces offer a versatile solution to bring kids and adults together. This can provide a ton of opportunities to promote your brand, celebrate a specific occasion, or even to be used as a team-building exercise.

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Floating Event Venue 'Kartel' Sinks in Belgrade

eventplanner

In an alarming incident in Belgrade, the floating event venue 'Kartel' sank on Saturday evening following a brawl.

Venues 52
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TSE Featured Speakers: Alyson Zildjian, Armando Seledon & More

Special Events

Meet the speakers of Catersource + The Special Event!

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Five festival predictions for 2024

Skiddle

Earlier in the year, we published a statistical overview of 2023’s festival season. The article crunched the numbers, looking behind the curtain of sales figures, buying habits and tickets sold on the Skiddle website. The 2023 festival season has long since ended. But as promoters, you’ll know it’s never truly out of sight. Some festivals have already begun to promote their events for next year, with some event-goers already securing tickets for events in 2024.

2024 52
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Inflatables Essential Guide: Interactive Inflatables

Ins'Tent

Overview When creating memorable experiences that leave a lasting impression at large events, companies have increasingly been turning to interactive inflatables for a solution. If you’ve attended any festival, concert, or fair, it’s likely that you’ve seen or even interacted with the products known as interactive inflatables. Interactive inflatables can be purchased or rented for any event, from large-scale parties such as fundraisers or family events to small group gatherings such as family m

Retail 40
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How to break down barriers to achieve shareholder democracy

Lumi Global

Last year, we highlighted the challenges faced by retail shareholders in accessing AGMs , revealing that while 92% of investors desire to attend, many are unable to due to the complexity of the UK's share ownership system.

Retail 36
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CMP Spotlight: Get to Know Loretta Yingling, CMP

Smart Meetings

Loretta Yingling, CMP, entered the hospitality industry at 19 years old, working in front office and operations, not soon after a representative from a hospitality program at a local business school visited her high school and spoke to her class. She had considered becoming a teacher, a veterinarian or even a lawyer, she says, but “Suddenly, I just knew that was my career path.

Education 105