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September 2021 — Are in-person events COVID safe? The worldwide meeting industry is desperately, and understandably, waiting for the answer to this question to be “Yes” Well, Freeman , the largest global event management firm, has just announced “the truth is, in-person events are actually safer than many daily activities, like trips to the grocery store — and we have the data to prove it” Sadly, while I acknowledge and appreciate Freeman’s significant work on the
Register Now for our next VCC Webinar, Wednesday September 29, 2021, 12:00-1:00 PM EDT. Space is Limited. Organizations are making tough decisions about how to–or even whether to–move forward with their upcoming conferences and expos. While some have made the decision to cancel their f2f events, many others are forging ahead. Learn what worked and what didn’t from two event pros who held major in-person conferences in late August and early September, from Covid compliance to the on-s
With COVID-19 and the event industry pivoting from in-person to virtual formats, we saw a big shift from a pricing standpoint. Many events and conferences that used to have a high ticket value were now being offered in a virtual format for free (or for a fraction of the price of its in-person version). This change in pricing mentality brought yet another challenge to the industry.
QR codes are having a moment again. The simple-to-generate, touchless matrix barcodes have become the darling of many businesses during the pandemic, like restaurants where patrons can access the evening’s menu from their devices rather than share (the virus, potentially) with other patrons. But the codes have been popping up frequently again in events, unlocking engagements and directing consumers to key content.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Pam and Marco’s wedding is nothing short of delightful. Their magical day at The Distillery District - Loft is the perfect confection of both city chic and cozy vibes. The bride looked beautiful in a gorgeous dress by Sophia Tolli while the groom looked dapper in a suit from Century 21. Overall, their elegant and intimate celebration was pin-worthy from top to bottom.
The act of honoring winners of the Smart Women in Meetings Award is a celebration of the resiliency of meeting professionals everywhere. That’s why when we were finally able to bring the 2020 and 2021 cohorts together last week for a grand gala at Resorts World Las Vegas, we invited all the previous year’s winners and paired the occasion with a Smart Woman Summit day of empowerment showcasing top personal and career development experts.
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The act of honoring winners of the Smart Women in Meetings Award is a celebration of the resiliency of meeting professionals everywhere. That’s why when we were finally able to bring the 2020 and 2021 cohorts together last week for a grand gala at Resorts World Las Vegas, we invited all the previous year’s winners and paired the occasion with a Smart Woman Summit day of empowerment showcasing top personal and career development experts.
Event planning is no easy feat. It requires skill, preparation, a strategic team of experts, not to mention ample amounts of funding. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?
The pros and cons of activating in the great outdoors. Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting event marketers to tap into a fresh variety of outdoor venues and programming that allows for social distancing while keeping attendees engaged. But s ecuring an outdoor venue isn’t always as cut and dry as reserving an indoor one.
Deciding to make your own wedding bouquet means more than just free reign over creativity – it could result in way less money spent which is great if you’re on a tight budget! If you’re a bride that doesn’t shy away from DIY, creating your own floral bouquet will be right up your alley. Although you can’t replace the talent and keen eye of an experienced florist , creating your own bouquet may not be as complicated as you think – especially if you follow these three simpl
When did you last go grocery shopping? Do you remember passing all those people, in that uncontrolled environment, coming from and going to places of which you have no inkling? In a study by Freeman, in collaboration with Epistemix, it was found that settings such as this, where individuals’ paths are crossed in an unprotected nature, are riskier than business events.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
New variants and continued uncertainty around travel mean that a destination’s local intellectual capital will remain a key criterion for selection. Destinations with a strong reputation within a given industry will become a hub for that industry’s events. Sponsored by Visit Baltimore What location do you associate with fine dining? Paris? Naples? Can you do […].
Driving consumer retention is baked into the sampling strategy. As large-scale events resume safely this year, Idahoan Foods is making a move to plant a stake in the ground in the comeback and engage consumers in the convenience of the mashed potato. The brand’s new Mashed in America Tour is targeting sports fans, concert goers and shoppers at an array of events and retail locations throughout the year with a family-friendly, scalable 30×30 activation footprint.
From your wedding albums to social media, your wedding photos are a beautiful expression of your love not to mention the best keepsake of your big day. So finding that perfect pose for your wedding photos is necessary when it comes to creating memorable moments between the bride and groom. Even if you have (are) a fantastic wedding photographer , it definitely helps to know a list of unique and romantic poses that you will want to try.
Jenna Darcy. Darcy is director of marketing and communications for Grand Geneva Resort & Spa in Lake Geneva, Wisconsin. Before Grand Geneva, Darcy spent six years with White Lodging Services in Merrillville, Indiana, where she was corporate senior marketing manager. She also worked as director of marketing and retail for Brush Creek Luxury Ranch Collection in Saratoga, Wyoming, and corporate marketing manager at Marcus Hotels & Resorts in Milwaukee.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Hopin’s rise to unicorn status and its recent $7.75B valuation make it an undeniable force to be reckoned with in the virtual event world. But as the company founded in 2019 continues its spree of hires and acquisitions, the event industry’s desire to shift from virtual back to in-person events may be its biggest challenge […]. The post Can Hopin Ride Its Virtual Success to a Shift to More Hybrid Events?
The last year has ushered in a new era of live streaming technology , and event organizers now have more tools than ever before. On the flip side, planners have never faced a steeper learning curve. A quick Google search might pull up some “How to live stream” guides, but they’re often very technical — or overly vague with generic marketing language.
There is no sweeter phrase for an event creator than “sold out,” but did you know that by selling different types of tickets, you can hear that phrase more than once? Your attendees experience serious FOMO (fear of missing out) when they see that tickets for an event are sold out. When you use […].
Mike May said he long believed 50 percent of the meeting planner’s work is expected, the other half unexpected. Last year made him think differently. Mike May. “Now it’s 80 percent unexpected and 20 percent expected,” he continued. May is president and owner of Bright Spot Incentives & Events, and one of the guests on the latest Smart Meetings webinar, “Meet the Secret Weapon in the Quest to Return to F2F.”.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Wonder is a virtual venue that enables event organizers to host online networking sessions, small conferences, and other virtual events. Here is our review. Wonder: What Is It? Wonder is a virtual event space where event planners can host virtual networking events, small-scale conferences, and workshops. The platform was built to enable virtual event […].
Selling tickets is an obvious stream to make money for your event. But are you capitalising on other revenue streams that can help put you in the green? The post 5 Simple Ways to Increase Your Event Income Right Now appeared first on Eventbrite UK.
The past 18 months have been a challenge for the events industry, but the ability to pivot and adapt to a "new normal" during these trying times is something the events world can be proud of.
You planned a spectacular event. The venue was perfect and the speakers top-notch. No wonder registrations soared off the charts. Then along came Delta. Now, companies are taking a harder line on travel. Speakers want to present remotely, and attendees and sponsors are starting to drop off. Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
We will be the first to say that we did a double-take when we saw some of those crowds with thousands of people at the Lollapalooza music festival this year. Eeek! But in reality, there are proven ways for in-person and hybrid events to happen safely right now. It takes good planning, excellent communication, and a major commitment to effective health safety measures — but it is still possible.
So, you want to plan an event. If your head is spinning, don’t worry: it’s all completely normal. Take the event planning process one step at a time. How about you start with creating an event timeline? Event timelines help you stay on track and get you excited about the event you’re going to throw together. You might be thinking: ‘But how can I know what state will the events industry be a month or six months from now?
The Events Industry Council (EIC), the global voice of the business events industry on advocacy, research, professional recognition and standards, has launched the first phase of its landmark Equity Acceleration Plan. This first phase will focus on establishing a benchmark by which to measure progress for the industry through a survey to determine the current state of diversity, equity, and inclusion within the workplace across the events industry.
How would you start planning for a once-every-five-year global celebration that brings millions of people and lasts six months? We asked Kailash Nagdev, senior vice president of sales and analytics for EXPO 2020 Dubai , to shine a light on the seven years of work required to coordinate input from 200 stakeholders in 191 countries with the goal of “driving innovation and inspiring action to deliver real-life solutions to real-world problems.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Since the onset of the pandemic, businesses have faced a huge risk. Companies that relied on in-person events had to quickly conquer the learning curve of facilitating online conferences and virtual events. Today, as companies and groups worldwide face the possibility of ongoing online event management, most realize their quick implementations aren’t long-term solutions, especially as hybrid events become more popular. .
There is only one thing that seems to be certain in these trying times in the events industry: virtual events are here to stay , no matter the state of the pandemic and our personal preferences. And that’s why it’s time to talk about virtual event production -again. The #EventIcons podcast strives to talk to the very best in the events world.
Last week saw 100 industry professionals come together at DRPG ’s 212 studios in Worcestershire for a collaborative series of workshops as the sector prepare for the return to live events. The thought leadership event incorporated insight and innovation from DRPG experts with interactive sessions across 15 topics. The event was organised by DRPG ’s Live Events team who are fully embracing the nation-wide return to physical events.
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