Event Farm
MAY 5, 2021
As pandemic conditions continue to change, do you feel that you must wade through wave after wave of information to seek answers and solutions to plan safe live events? We do! So we set out to compile all the knowledge we’ve gathered so far this year to create the 2021 Event Planning Playbook and provide the answers you seek to give your traditional playbook a massive upgrade.
Velvet Chainsaw
MAY 3, 2021
I have been a loyal and passionate disciple of networking for all of my adult life. I have spent decades learning, speaking and writing about it. Yet when our world was turned upside down last March, and all meaningful connection with everyone was forced into a digital world, I suddenly felt like I lost my footing and became very unstable. I learned a lot over the first nine months of the pandemic as I collaborated with clients to design and deliver high-value networking experiences in the digit
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Conferences that Work
MAY 3, 2021
Three stories and a presentation about “How to trust your gut” 1 • My gut meets Seth Andrew. Last week, I was about to begin an online presentation on “How to trust your gut” when a national story broke. Major news outlets ( 1 , 2 , 3 ) were reporting that Seth Andrew , founder of a national network of charter schools, had been arrested for allegedly stealing $218,000 from one of the schools: Democracy Prep.
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MAY 7, 2021
Scrolling through Facebook can be such an easy and fun way to keep in touch with family and friends that we might forget what a powerful tool it can be, especially when it comes time for event marketing. Facebook makes it easy for your event to come up in related event searches, enabling you to […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Attendease
MAY 5, 2021
As we continue to navigate the new normal, the discussion around virtual event engagement persists as a challenge that many event planners are facing today. With the sheer amount of virtual activities every person is putting up with currently, any additional webinar, conference, or online meeting can seem like a daunting task, rather than a reason for excitement. .
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Smart Meetings
MAY 6, 2021
So, how are you feeling about virtual event networking about now? Not so good, according to Virtual Attendee Experience Report from event software company Bizzabo. A survey of 700 attendees and data from 967 events over a 12-month period found that the fun factor of online events is definitely waning: There was a 26 percent increase in respondents saying the last virtual event they attended wasn’t fun.
Picatic by Eventbrite
MAY 6, 2021
Do Instagram Stories help you get more Instagram followers? Yep. They also help you build your brand, too. Creators today understand that growing on Instagram is the best way to expand your audience. It’s more important than ever to capitalize on the power of Instagram Stories to provide winning content that will help you nurture […].
EventSource
MAY 3, 2021
While there’s no denying all the feel-good emotions that come along with the soon-to-be-married status, it’s also okay to recognize that there is a whole range of other emotions that are totally normal to experience in this stage of life, too. One of those is the feeling of losing your individuality. This isn’t only symptomatic of being recently engaged, but simply being in a serious relationship – the intermingling of two lives can cause anyone to feel more like a “we” than a “me.
Event Marketer
MAY 5, 2021
A 70-foot screen and ’90s nostalgia transport guests at the socially distant viewing event. The hottest event space is no longer the ballroom, it’s the balcony. For Freeform’s “Cruel Summer” premiere event on April 15, the network booked 80 hotel rooms at the Beverly Hilton hotel and invited talent, executive producers, press and influencers to watch the show on a giant screen from their balconies.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Smart Meetings
MAY 5, 2021
As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Yet, despite the high potential for virtual events due to cost savings and ease of access, there is a considerable challenge ahead for event organizers to deliver a truly valuable experience by replicating the networking opportunities for attendees that exist during live event
Picatic by Eventbrite
MAY 6, 2021
Reach more people, sell more tickets, build your brand. Events are coming back – now’s the time to stand out. Take your events to the next level with Eventbrite Boost — the all-in-one event marketing platform built to save you time and handle all your marketing challenges. Like how to stand out from the crowd […].
EventSource
MAY 7, 2021
Mother’s day is coming up and so you may be thinking about the best way to include your mom in your wedding. Depending on your relationship and format of your wedding, the level of involvement you’ll want her to have will vary. Even if your relationship isn’t the closest, you’ll likely still want to have her involved in some way or another.
Event Marketer
MAY 6, 2021
He lives in a pineapple under the sea, but for three days in February, you could catch beloved cartoon character SpongeBob SquarePants at the Rose Bowl in Pasadena, CA. Ahead of the premiere of “The SpongeBob Movie: Sponge on the Run” on Paramount+ (Paramount Plus), the streaming service executed an Under the Sea Road Trip Adventure drive-thru and screening activation designed to reignite fans’ love of the franchise through a physical experience enhanced by digital components.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Smart Meetings
MAY 3, 2021
Crowd control is going to be on meeting planners’ minds in the first few months of the post-pandemic era, and there’s no better model for how to herd the hordes than the Walt Disney Company. Disney’s global theme parks welcomed just shy of 156 million guests in 2019, according to the TEA/AECOM Theme Index and Museum Index —nearly twice the number of international travelers who came to the United States during the same year.
Picatic by Eventbrite
MAY 4, 2021
As we slowly return to live events, it’s important to determine if your pre-pandemic, tried-and-true venues can still meet safety requirements for your area. Taking the time to do your own event risk assessment during every stage of event planning can help you choose a venue and mitigate risk before your tickets even go on sale. We’ve […].
EventSource
MAY 6, 2021
Is there any place more idyllic and chic than a historical wine cellar? After seeing these photos of Jenna and Rob’s wedding, we certainly don’t think so! From the intimate ceremony and cozy reception, their big day was certainly an affair to remember. Set at the lavish Fermenting Cellar , and planned by the creative team at Blush & Bowties , you’ll definitely want to check out this special day – all shot by the talented lens of Mango Studios.
EventMB
MAY 4, 2021
“Artificial intelligence” is a popular marketing buzzword that's made its way to the event industry as event tech providers add and promote more AI features. Is the term overused? What is artificial intelligence, and when should you care? Artificial Intelligence (AI) and machine learning technology have come a long way in recent years, and they […].
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Smart Meetings
MAY 5, 2021
Passengers are ready to get back on board with cruising. To that end, CDC released a letter promising a resumption of sailing by mid-summer. The pledge comes on the heels of strong response from industry leaders and lawmakers to the CDC’s update on the Conditional Sail Order in early April, which modified safety considerations but had not indicated when cruise ships would be allowed to set sail.
Picatic by Eventbrite
MAY 6, 2021
Elliot Goodwin’s American Outdoor School hosts events in the great outdoors. But before attendees even set foot in the wilderness on one of American Outdoor School’s foraging or plant identifying classes, they have a sense of what the experience will be like. Why? Goodwin promotes his 500+ classes per year with event pages on Facebook […].
EventSource
MAY 4, 2021
If you’re looking for inspiration on how to do a glam wedding in a truly elegant way, then look no further than Ashley and Cliten’s outdoor wedding. The couple, who have dated for several years, enlisted the help of the creative team at Whim Event Planning & Design for their romantic lockdown-friendly fete at The Arlington Estate. From the gorgeous tent to the bright florals to the rousing game of flip cup, this wedding had it all!
Prestige Events Magazine
MAY 4, 2021
In spite of ongoing restrictions on international travel and events, UAE-based DMC Level UP is celebrating after a full operational month in March. The company successfully hosted a number of international conference and incentive groups from 40 to 400 attendees across two different emirates, in what they believe is a positive sign for the recovery of live events.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Smart Meetings
MAY 3, 2021
“When you work in consulting, nobody likes you,” Alison Fragale begins the latest Smart Meetings webinar, “ How to Harness the Power of Negotiation to Master Your Post-Covid Events Career.”. Fragale, associate professor of organizational behavior at University of North Carolina, recalls her consulting days as the “saddest, loneliest job in the entire world.
Picatic by Eventbrite
MAY 5, 2021
Orcas prey on moose. Yes, they’re apex predators — animals at the top of the food chain — but it’s still unnerving to consider a six-ton aquatic mammal going after an overgrown deer. In spring 2020, the global pandemic played orca to the moose of live events. But for Chicago’s Lincoln Park Zoo, the upset […].
EventMB
MAY 7, 2021
In our efforts to keep track of the state of the event industry, we surveyed EventMB readers in February/March 2021 on a number of different questions related to their experience and how they see the industry developing. We collected a total of 740 responses, with 91% of respondents identifying as event planners, event managers, marketers, […].
Social Tables
MAY 5, 2021
If you’re intrigued by unique locations or have an affinity for ocean life, this list of the world’s best underwater hotels is for you. Underwater hotels offer unforgettable experiences and once-in-a-lifetime views. Whether you’re sightseeing under the crystal clear waves of the Bahamas or snuggled in your bed watching beautiful coral reefs through floor-to-ceiling windows, these incredible getaways get you up close and personal, all while staying dry.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Smart Meetings
MAY 4, 2021
Marc Anderson. Visit San Antonio named Anderson president and CEO, effective June 1. Anderson comes from Choose Chicago and McCormick Place, a convention center in Chicago, where he was chief operating officer. Before Choose Chicago, Anderson was regional director of marketing for The Peninsula Hotels. Anderson serves on the board of directors for United States Travel Association (USTA), is an executive committee member of Meetings Mean Business Coalition, co-chair of USTA CEO Roundtable and is
Picatic by Eventbrite
MAY 5, 2021
Depending on your event type, you might find yourself needing to limit entry, stagger attendee arrivals, or schedule timed entry. Setting up appointments and timed entry helps control traffic flow at an event and streamline entry, which can reduce attendees’ wait times. Online appointment scheduling works well for many types of events. You might use this […].
EventMB
MAY 6, 2021
Audio-only features have been popping up all over the place in recent months — most notably on popular new social app Clubhouse. What’s the appeal for events, and are they here to stay? The pandemic forced video conferencing and virtual events on most of the world last year, but a new format has been gaining […]. The post Could Clubhouse Signal a New Wave of Audio-Only Features for Events?
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