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A working event sponsorship is always based on a fair, profit-driven swap. For many event professionals, securing an effective event sponsor means gaining an extra revenue stream. While this is true for the most part, event sponsorships are not only about the numbers. From product promotion to a mission showcase, there’s so much more that a strong sponsorship package might include.
Each month we interview an events professional that is doing something amazing. This month we spoke with Vasil Azarov, Co-founder of Growth Marketing Conference, about starting a career in events, building an event brand from scratch, and how to be smart with event partnerships. Built from the ground-up by marketers for marketers, Growth Marketing Conference has quickly become Silicon Valley’s largest digital and growth marketing event.
“The conference costs what?” That may be the first sentence a potential attendee hears from her boss when asking to attend a conference, training or networking event. So, despite all the hard work you’ve put in securing that famous keynote speaker, the terrific educational breakouts and the great networking opportunities, whether or not the attendee can actually attend may simply come down to dollars and cents.
As conference organizers, we frequently ignore the evidence all around us of what’s working and what’s not. That evidence is everywhere. It’s just that we don’t know what to do with it once we have it. Often our conference planning teams and volunteer advisors follow our lead as we give more precedent to what feels right. Together, we willingly ignore the evidence in favor of what’s worked in the past even if our past outcomes point to the fact that we should change.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
One of the fundamental shifts that is happening in the events industry today is a shift from passive to engaged experiences. This is largely due to the increased use of high-tech tools that enable attendance tracking, personalised check-in, and live interaction at events. While only 10 years ago it took hours to register 1,000 people for a small conference , the landscape looks very different these days.
Many organizations are saying really great things about EventMobi’s event technology platform, including not-for-profits like Venture Out , associations like CSAE , and corporate brands like TD Bank. But the value of using EventMobi for your event doesn’t stop there. We also have a suite of Professional Services , including onsite event support, to make your event experience easier, faster, and a lot more efficient for planners like you.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Many organizations are saying really great things about EventMobi’s event technology platform, including not-for-profits like Venture Out , associations like CSAE , and corporate brands like TD Bank. But the value of using EventMobi for your event doesn’t stop there. We also have a suite of Professional Services , including onsite event support, to make your event experience easier, faster, and a lot more efficient for planners like you.
Planning fundraising events successfully comes with it’s own unique strategy and plenty of moving parts. In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. As a fundraising enthusiast, I’ve worked with thousands of fundraising events of all sizes to help create an incredible donor experience and raise more money.
I often design and facilitate workshops for association members who mostly haven’t met before. The desired outcomes are for each participant to gain useful and relevant professional insights, and to make significant new connections. During the workshops each participant shares and receives consulting from a small peer group on a current personal professional challenge.
This article was originally written by Jordan McArthur and has been updated for relevancy. Your career as an event planner lives and dies by your event proposals. Event proposals are the embodiment of your style applied to your clients’ vision, and they’re either winning your business or opening the door for your competitors to slide in. With so much at stake, what are you doing using a one-size-fits-all event proposal template you found on the web?
By Allie Gardner and Michelle Bruno. In most medium- to large-sized organizations, online community management, and offline event coordination are two separate responsibilities. Both jobs can be automated through different applications—community management software and event mobile apps, respectively—or as part of a single, multi-purpose platform.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Reading Time: 2 minutes The way you present your company affects many fields. Above all is recruitment, but also relations in the current team, and even partners or potential clients – it all depends, more than you expect, on your Employer Branding. Events are a big part of company image creation. We gathered 10 event essentials to boost internal Employer Branding.
This is a guest post by Kyle MacNeill, a music and culture writer. Find him in London or Birmingham shouting about how much he loves Burial. In the past, tribute bands’ names were positioned on event flyers with the kind of small print that required two pairs of glasses. It’s a different (and more exciting) story, […]. The post How Tribute Bands Can Elevate Your Events appeared first on Eventbrite UK Blog.
What are the most popular and event worthy venues and destinations for 2019? Find out in our annual featured report. We live in the age of experiences. Just an event doesn’t cut it anymore. Guests want more, sponsors want definitely more. It’s an impossible proposition to deliver an experience without a destination or venue that […]. The post 25 Venues and Destinations to Watch in 2019 [Free Report] by Julius Solaris appeared first on [link].
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Photo Credit Jordan Conner / UNSPLASH. While we were sorting through the nominations for this Year’s Best in Show, we thought, why stop there? As long as we’re showcasing what makes this such an innovative and inspiring industry, let’s ask others to join the celebration. So we expanded our guest list and invited meeting professionals of all kinds to reflect on how the business of events has gotten even better over the past few years.
For the average event planner, one of the hardest questions you have to ask is whether you should buy or rent your event equipment ( especially for long-term or repeat event planning ). And rightly so! When it comes to comparing the pros and cons, you can easily find yourself drowning in a sea of information. So, what should you do? While your answer will vary depending on your industry and equipment needs, we created a cheat sheet of five categories that ALL event planners should consider when
Planning fundraising events successfully comes with it’s own unique strategy and plenty of moving parts. In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. As a fundraising enthusiast, I’ve worked with thousands of fundraising events of all sizes to help create an incredible donor experience and raise more money.
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Following on from our article How to Make Money Creating Events for Tourists, this is the first interview feature in a new series looking at the individuals behind successful tourist events. Are you passionate about the people and places of your local area? Could you turn that passion into a business by sharing it with […]. The post How to Run Events for Tourists – An Interview with Great British Wine Tours appeared first on Eventbrite UK Blog.
Tiffany Luxe photo by Russ Mezikovsky at the XV Beacon Hotel in Boston. Travel influencer Tiffany Dowd’s 12 rules for a gilded journey. Being on the road doesn’t have to mean roughing it. Veteran hospitality professional and global luxury hotel expert Tiffany Dowd shares the world’s best travel and lifestyle destinations on Instagram as @LuxeTiffany.
There’s something about being in a wide open space that makes outdoor music festivals so special. But, while there’s a magical experience awaiting those who attend, are you all over the planning side of things? After all, music festivals are often large in scale, spanning multiple days and drawing huge crowds. But all those factors mean if you take a shortcut, a lot of attendees could be affected, and the success of your event may be a disappointment.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Have you encountered any advertisements which made you think — “Story of my life!” or you were like, “Dude, wow! I have been waiting for such opportunity.”. This is, in short, the impact of experiential marketing on the consumers. What exactly is experiential marketing ? Also known as interactive marketing, it is a modern form of marketing tactic which directly connects the marketer to the consumers, personalizing the ad experience or interacting with them from a more personal angle.
Alison Jo McKeithen, MBA, CMP, 38, works in Washington, D.C., as conferences manager at NMAC. As a 2018 40 Under 40 honoree, McKeithen discusses her passion for the events industry. What I do: I educate leaders to stop the HIV epidemic. Through conference planning, I work to keep adult education interesting and relevant so my attendees continue to fight HIV in and for their communities.
You can’t have a top-notch event if you don’t have top-notch event staff. I think we can all agree to that. While you can do everything in your power to equip them for their work, the main driver of their performance is their motivation. Are you making sure to motivate your event staff to do their best? Is your staff happy at work? There are many ways to give your staff a boost like rewarding them with incentive travel.
Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
The sharing of photos is something that has been promoted by event organisers ever since social media exploded into our lives via smartphones. However, to see that related content, hashtags have been the most common way of seeing what other guests or attendees have been up to. With Eventer – a platform launched in January 2017 – that process becomes easier and more secure.
Jim Clapes, 37, works in New York City as conference and events manager at the Drug Policy Alliance. As a 2018 40 Under 40 honoree, Clapes discusses his passion for the events industry. Connect with Clapes on Instagram. What I do: I am directly responsible for the planning and management of the biennial International Drug Policy Reform Conference, annual staff Retreat and 20 to 30 additional organizational events throughout the year.
Sava Events is an all-in-one event management solution, event app and chatbot for engagement and communications before, during and after the event. Here is our review. Sava Events: What Is It? Sava Events is a platform for managing your event and web content. It offers web widgets for the event schedule, speakers, and sponsors, an event […]. The post Sava Events: Instant Chatbot Communications for Your Event [Review] by EventMB Team appeared first on [link].
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