Sat.May 08, 2021 - Fri.May 14, 2021

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Successful change requires integration and practice

Conferences that Work

I find Virginia Satir’s change model to be the most useful of the many models of change. There’s a crucial fifth stage in Satir’s model that people often neglect: the integration and practice phase. The hero’s journey shortchanges change. Why do people overlook the importance of integration and practice? Well, the hero’s journey is a common way we picture how change occurs.

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How to Gamify Networking & Skyrocket Attendee Experience

Event Age by Swapcard

Just because "Zoom fatigue" is a thing, doesn't mean virtual events can't be a success. Some planners hit it out of the park by pushing the boundaries with creative, original ideas. We're celebrating those event planners in our Success Story series. Don't play it safe; be creative! First up: the National Housing Federation (NHF), who in March of 2021, brought together attendees and exhibitors in the first-ever, networking-heavy online version of their Housing Finance Conference & Exhibition.

2021 147
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Festival Volunteers | FAQ + 12 Essential Roles and Duties

InitLive

Volunteers and staff are the people behind the scenes who ensure that every attendee has a memorable and positive festival experience. A lot goes into offering a truly exceptional event, and volunteers are the people who execute much of the hard work. Luckily, InitLive has helped dozens of event and festival producers recruit, schedule, and manage volunteers through a single volunteer management software.

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Katie Couric and Dr. Jennifer Aaker Joining Eventbrite’s RECONVENE Summit

Picatic by Eventbrite

Award-winning journalist and social psychologist confirmed for fireside chat that will explore redefining human interaction in a post-pandemic world A few weeks ago we announced RECONVENE, our free virtual summit that will bring together event creators around the world to help prepare for the return of in-person events and determine the future of the live […].

Events 370
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward

Event Marketer

Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online shopping as a preferred—and safer—alternative. But as vaccinations continue to roll out and consumers become more comfortable with the idea of in-person shopping, savvy brands are embracing experiential retail as a way to entice customers back into their footprints, and increase dwell time once they arrive.

Retail 354

More Trending

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Swag of the Future: Hybrid-Ready, Safe and Responsible

Smart Meetings

So, what’s in store for swag , now that in-person events are slowly, steadily returning to the landscape? While physical events were stalled, business was anything but normal for promo companies. They had to get creative, switching focus to PPE-related items and constructing swag boxes for shipping to virtual attendees and WFM employees. Will anything that changed during the pandemic endure?

Ecommerce 299
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4 Reasons to Keep Hosting Hybrid and Live Virtual Events this Summer

Picatic by Eventbrite

With many event venues beginning to reopen across the country and some restrictions on public gatherings being loosened, you may think it’s time to return to only in-person events and leave the streaming tech behind once and for all. After all, the cameras, microphones, and wiring needed to pull off first-class hybrid and virtual events […].

Tech 370
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Introducing EventMP: The Event Manager Podcast

EventMB

EventMB has been bringing the latest news, research, innovations, and best practices to your inbox for 14 years, and we’re extremely excited to announce the next evolution of that mission: EventMP, the Event Manager Podcast. The past 15 months have been some of the most tumultuous the industry has ever faced. It’s next to impossible […]. The post Introducing EventMP: The Event Manager Podcast by EventMB Studio Team appeared first on [link].

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8 Bridal Shower Games That Don’t Suck

EventSource

When planning a bridal shower, the question of games always arises. The problem is that a lot of people hate cheesy (yet traditional) bridal shower games, but at the same time, will be super bored if there is nothing for them to do but drink and chat. Have a chat with the bride and see whether she wants games at her shower and also what type of games she wants.

Events 314
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Chef-driven Wine Tastings Delight in Napa Valley

Smart Meetings

Leave it to the one and only Julia Child to tell it like it should be. “Wine,” she said, “is meant to be enjoyed with food—that’s the point of it.” Napa Valley. In California’s Napa Valley , sampling wines at vineyards has long been accompanied by a prepared foods cold case amid the logowear, corkscrews, and other wine-related merchandise for purchase in the tasting room.

Education 248
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[WEBINAR]: Cracking the Code on Event Networking

Velvet Chainsaw

What is every meeting owner’s quest for the holy grail? Delivering meaningful networking and connecting experiences in a digital or hybrid experience. In February, our two guests founded the 2021 Virtual Networking Incubator. They were determined to bring together some of the best minds from around the country to crack the code on how to deliver on the promise of making meaningful connections.

2021 243
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Cisco Acquires Socio as Event Tech Deals Now in Full Swing

EventMB

Cisco has announced the intention of acquiring Socio Labs Inc, the developers of the Socio event management platform. The acquisition is part of Cisco's strategy to flesh out its event tech offering, which already includes Webex, its flagship event industry-focused product, and Slido, the Q&A and polling platform acquired earlier this month. Cisco's announcement covered […].

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4 Tips for Planning a Bridal Shower to Remember

EventSource

Your best friend is getting married – better yet, she asked you to be her Maid of Honour! One of your duties as MOH is to plan the bridal shower. Now, planning a party is relatively simple: budget; date; time; food; gifts. But there’s also a reason that people dread bridal showers, and that is because they are usually boring and awkward. Here are four no-fail tips for planning the best bridal shower for your bestie!

Events 305
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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New and Unique, from California to the Capitol

Smart Meetings

The Banneker , Washington, D.C. Opening in May, the brand-new Kimpton property offers 144 guest rooms with five distinct meeting areas, totaling 3,800 sq. ft. of indoor and open-air event space. Wedged between Dupont and Logan Circles, the hotel’s rooftop bar, Lady Bird, shows off capitol landmarks (including the White House) for a historical backdrop.

Hotels 246
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Special Recognition for Sarah Michel, CSP

Velvet Chainsaw

Please join the Velvet Chainsaw team in congratulating our very own Sarah Michel! Last week she was presented with the National Speakers Association – Colorado Chapter Lifetime Achievement Award. Sarah is in an exclusive club: She is only the sixth person to receive this honor in the past 25 years. Sarah is a Past President of the NSA – CO chapter. Over the past five years, she has also been instrumental in organizing the Meetings Industry Council of Colorado annual conference.

Speakers 195
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Event Tech Vendors Grow 4 Fold in Past Year: Here’s All 800

EventMB

A new event technology supergraphic reveals a booming vendor landscape. The EventTech 800 infographic features 832 companies operating in the event technology space across 11 categories. It also shows a 400% increase of vendors in just one year. The graphic was inspired by Scott Brinker’s MarTech 8000, a well-known marketing technology landscape infographic that has […].

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Styled Shoot: Blushing Spring Bride

EventSource

One In A Millan Events created a sensual and stylish shoot to inspire every blushing bride. From the softness of the blush palette to the velvet touches to all the gorgeous details, this shoot is all about being and feeling gorgeous and glam. Captured at The Glasshouse Studios , and captured by the talented photographer Samantha Ong , this gallery oozes Pin-spiration.

Events 295
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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The Road to IMEX: Firing Up the Buzz

Smart Meetings

Editor’s Note : This is part of a monthly series on the planning process for producing IMEX America Nov. 9-11 at Mandalay Bay in Las Vegas. While plans begin in earnest on the physical structure that will comprise IMEX America in Las Vegas in November, Carina Bauer , CEO of IMEX Group, today launched IMEX BuzzHub , a series of industry conversations starting with the power of community.

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How to Manage Virtual Event Time Zones for Global Audiences

Eventmobi

One of the major benefits of virtual events is their ability to reach audiences all over the world. The challenge, however, is ensuring your international attendees have the best possible experience at your event. Language barriers are one common issue, which can be addressed by offering live interpretation or captions. But even if your attendees all speak the same language, they may not necessarily live in the same time zone.

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Europe’s Test Events Push the Boundaries of Safety. What Can They Teach Us?

EventMB

Test events are popping up across Europe to gauge the safety of meeting in person as many developed countries move closer to herd immunity status. What have these real-world experiments taught us about the risks? Last year, we reported on one of the first experiments to study the risk of Covid transmission at in-person gatherings. […]. The post Europe’s Test Events Push the Boundaries of Safety.

Events 227
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The Sustainable Events Tool: support within everyone’s reach.

Prestige Events Magazine

It is no news that events, and event-related activities, are responsible for a significant amount of greenhouse gas emissions. Time is running out to respond to the climate challenge and the event industry’s commitment is needed more than ever. We know that it is not an easy task to take the step towards carbon neutrality alone and face the challenges that may be encountered.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Lessons Learned from a Marathon SITE Fundraiser Showcase

Smart Meetings

Editor’s Note : As part of Back Light , a series of articles sharing illuminating insider observations, we asked Tahira Endean, head of events with SITE Global to share the decision-making process behind last month’s SITE NITE all NITE and the lessons learned. Why SITE NITE all NITE? When IMEX Frankfurt was cancelled this also meant SITE NITE Europe would be cancelled, again.

2021 223
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Live In-Person Events Are Making a Comeback – Here’s How to Get Ready

Eventbrite UK

With the coronavirus lockdown end in sight, we’re all hoping that a return to normal(ish) life is within touching distance. That means the return of holidays, meals out, and, of course, in-person events. But if you’ve gotten used to hosting your events virtually over the last year, you may be feeling slightly apprehensive at the […].

Events 148
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Third-Party Planners Are Taking Charge to Protect Their Contracts — Will it Last?

EventMB

The sweeping cancellations and pandemic-related uncertainties have exposed vulnerabilities in the way third-party planners get paid, which is pushing some to redefine their contracts in order to protect their interests. Is this sustainable? Third-party planners rely on hotel commissions for a large portion of their income, and they've been burned by these commissions structures in […].

Contracts 209
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The Future of Tradeshows: IMEX on Community with Carina Bauer

Event Age by Swapcard

Carina Bauer, CEO of IMEX, tells it like it is. She’s not afraid to take risks and push the boundaries of creativity to immerse attendees in the experiences her team is creating.

Events 131
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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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SUMMER OF PLAY 2021

Prestige Events Magazine

Wembley Park is London’s first destination to launch a sporting and culture event season this summer, with 13 weeks of events confirmed. After a year of social restrictions, free, open-air entertainment returns to Wembley Park as part of the area’s Summer of Play events season. · Launching from 4 th June, ahead of UEFA EURO 2020, which will see eight matches played at the National Stadium including both semi-finals and the final. · The cultural programme is aimed at nurturing and celebrating cre

2021 130
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Mobile World Congress Hires a Travel Agency to Help Steady Nerves for Returning Event

Skift

Mobile World Congress is scheduled to take places June 28 to July 1, 2021, after cancelling it at the last minute last year. Mobile World Congress Skift Take: There’s still a huge risk hosting larger scale exhibitions, but the organizer of Mobile World Congress is hoping to offset some of that by outsourcing travel management. — Matthew Parsons Read the Complete Story On Skift.

Travel 130
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Unique Meeting Venues & More in Loudoun County

Smart Meetings

Plan with Confidence. In DC’s Wine Country ®, your group can tap into the best of both worlds – from rich farmland and rural charm to the innovation and industry knowledge that fuel the Dulles Technology Corridor. Home to farmers and entrepreneurs, to esteemed equestrians and renowned thought leaders, Loudoun has long been a place where ideas are cultivated and business thrives.

Venues 130