Gallus Events
JULY 9, 2018
So you have managed to get a bunch of people to log on and watch your online event. You have done all the hard work and congratulations! But don’t celebrate too soon. Engaging an online event audience is not as easy as you think. In June this year we ran another online seminar for our client Practically Perfect PA. We attracted over 500 paying attendees.
EventMB
JULY 12, 2018
This is a sponsored post written by Kristen Carvalho, Director of Events and Content Marketing at Aventri. More information about Event Manager Blog’s sponsored posts. Why do events and organizations rebrand? Over time things become stale, you want to stay fresh with your business and event. Maybe you had a name that you wanted to shake or […].
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GEVME
JULY 11, 2018
Event organisation is synonymous with multitasking – and I challenge anyone to deny it. Even if you’re one of those people who can’t operate without checklists, you should still always be ready to change your event plan and take on hundreds of new challenges at the very last moment. The reason is that there are always things you just can’t control, from low conversion levels to poor engagement on social media.
Conferences that Work
JULY 9, 2018
Although you’d never guess it from reading meeting industry trade journals, most meetings are small meetings , and this is a good thing if you want effective and relevant connection and learning to take place. Large meetings stroke owners’ and leaders’ egos, can supply impressive spectacle, are appropriate places to launch campaigns and mass announcements, and can be very profitable.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Velvet Chainsaw
JULY 9, 2018
How do we think? And just as important, how and what do we think about our conferences and events? How do we understand our conference planning processes, its underlying assumptions, and our customers, partners, exhibitors, and stakeholders? How do we create knowledge about our conferences that serve as our cognitive maps and meaning structures during the planning and execution stages?
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
GEVME
JULY 9, 2018
An event is a puzzle, and if you don’t manage to craft a strong event invitation email, you can lose one of its fundamental pieces. This is especially true if you’re new to the world of event planning; it is a challenge to understand how people will respond to your invite. What can really be helpful here is tapping into your own inbox. Check out other event invites that made you sign up for various things, and try to spot any similarities.
EventMB
JULY 11, 2018
Want to give your customers the type of attention that strengthens relationships and increases loyalty? What about improving word of mouth marketing? Want a new source of revenue for your company? User conferences accomplish all of these, but only if you do them well and offer a stellar experience. We’ll show you how. In this […]. The post How To Plan A User Conference: The Event Organizers’ Guide To Successfully Launching A User Conference That Will Make Waves by EventMB Team appeared fi
Velvet Chainsaw
JULY 13, 2018
If there’s something strange in your conference-hood. Who you gonna call? (paradigm busters). If there’s something weird. And your event don’t look good. Who you gonna call? (paradigm busters). I ain’t afraid of no paradigm. I ain’t afraid of no paradigm. (Adapted from songwriter Ray Parker Jr. Ghostbusters lyrics.). Who You Gonna Call? Paradigm Busters.
Eventory
JULY 12, 2018
Reading Time: 6 minutes Bear in mind, that the event doesn’t end when the last visitors leave the venue. All leads require nurturing. And partners will be grateful for a thank you email with the detailed post-event report. The platforms for event organizers gather all kinds of data. What is important enough to be put in the post-event summary report ?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
GEVME
JULY 12, 2018
When it comes to the world of corporate events, there are countless trends and ideas constantly emerging that one needs to understand and implement in their own event, from event ideas to cutting-edge technologies. However, the one thing that can set your corporate seminar apart is how seamless the entire execution of the event is for the attendees.
Eventinterface
JULY 10, 2018
For more tips, read Top Tips for Great Event Name Badges.
Velvet Chainsaw
JULY 12, 2018
A strong driving force lies just beneath what you do on a daily basis. It is the unspoken, unrecognized, and unquestioned assumptions that steer your thinking, decisions and actions. These views developed over time and through education, experiences and interactions with others. These mental models are deeply embedded in our conference planning and management practices.
Guidebook
JULY 12, 2018
You’ve seen it: an overwhelming event sponsorship document that resembles a sushi order form. A long list of options and prices, no clear hierarchy, shared with all potential partners. Oh boy, where to begin? Too many undifferentiated choices can immobilize a buyer. When people are given a moderate number of options versus a large number of options, they are likely to make a choice and are more confident in their decisions and ultimately, happier with what they choose.
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Endless Events
JULY 12, 2018
As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
Core-apps
JULY 9, 2018
Event Tech Tips for Corporate Event Planners. “Forget talking about event technology, it’s time to take action!”. That was the rallying cry from our power-packed panel of event insiders on our recent webinar, “Event Tech Tips for Corporate Planners.”. Christy Lamagna , CEO and Master Strategist, Strategic Meetings & Events; Danalynne W. Menegus , Editor, Corporate Event News; Wayne Crawford, VP Sales, Core-apps; and Dahlia El Gazzar , Tech Evangelist + Idea Igniteur, DAHLIA+ Agency drew on t
Eventinterface
JULY 11, 2018
Whatever kind of event you are hosting, you need people to attend. This is especially true when the event is open, meaning that you don’t need an invitation to attend, you just need to either buy a ticket or RSVP (depending on the type of event that you are hosting). To get people to attend your event, you first need to get the word out. You need people to know beforehand when, where, and what your event is about.
Event Planning BluePrint
JULY 10, 2018
Events are great opportunities for small businesses to promote brand advocacy and increase employee morale. Whether your event planning duties focus on an intimate event attended by colleagues or a big blow out for the whole company, there are certain strategies you need to focus on to increase attendance at your next company event. Planning events comes down to asking the right questions and making knowledgeable decisions.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
BizBash
JULY 11, 2018
One normally wouldn't associate flowers and cars as a go-to pairing for event design. But recently, event designers and florists.
Meeting Application
JULY 12, 2018
Unless it’s some sort of a secret gathering, you probably want as many people to attend your event as possible. At the same time, you’d like to see them responsive and engaged, instead of just mindlessly wandering around the venue. There are certain steps you can take to boost the attendance and get people engrossed in your show. Here are top event marketing strategies for increased engagement.
Eventinterface
JULY 10, 2018
For more tips, read Top Tips for Great Event Name Badges.
MPG Event Marketing
JULY 9, 2018
In recent years, the remit of the conference or exhibition marketer has expanded – mostly to cover more strategically critical areas of an event’s value proposition. The marketer’s role is no longer limited to planning and delivering a pre-event campaign to get ‘bums on seats’. It extends to how customers experience the event itself – i.e. the ‘ brand experience ’, or more often called the ‘customer experience’.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
BizBash
JULY 9, 2018
Scarborough & Tweed is celebrating summer by expanding its line of made-in-the-U.S.A. products. From bags to pens to drinkware, Scarborough.
Event Industry News
JULY 13, 2018
If you’ve run a free-to-attend event before, you’ll probably understand the disappointment that comes when half of the people who said they’d come simply don’t turn up. Without the financial commitment, it’s far easier for attendees to give your event a miss than if they’d forked out some cash. Fear not, however: there are some great techniques to help boost attendance at free events that can reduce no-shows considerably.
Hubilo Blog
JULY 9, 2018
Browsing the event industry news articles, I recently came across numerous technological trends being followed in the industry. A lot has changed in the recent past with the inception of tech in the events industry. New software has been created around the event planning and event management to ease the work of planners and organisers and to automate the entire event planning process.
Endless Events
JULY 11, 2018
Finding sponsors for events can be difficult especially if you don’t have a core set of sponsors established. With that being said, in order to build conference sponsorship, you have to first look at your brand’s purpose and the values of your company. What companies do you know of that can join your event and be of added value? What are your attendees interested in?
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
BizBash
JULY 11, 2018
Any meeting planner knows that attendees come to experience a city as much as they do the conference. Rather than.
Event Industry News
JULY 9, 2018
Three events and travel companies, Chew Events, Sandals Resorts and One Night Only have come together to launch a talent competition in aid of events industry charity ‘Meeting Needs’. The organisers are calling for people from the events industry who can sing, dance, or have a passion for stand-up comedy to take part in ‘Events R Talented’. Entrants will audition over late summer and autumn in front of an audience of entertainment judges, who will be announced in due course.
Connect Your Meetings
JULY 12, 2018
Just like legendary singer Barry White’s greatest hit, “Can’t Get Enough of Your Love Baby,” Barry E. White couldn’t get enough of Tennessee— Chattanooga , specifically. Barry E. White was born in Kingsport, Tennessee, so it’s befitting that he returned to his home state last year to become president and CEO of the Chattanooga CVB after serving leading the Augusta (Georgia) CVB for 23 years.
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