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An event planner or a marketer has many event marketing tasks to take care of once the date of the event is finalized. From booking of venue to sending invitation to guests, both online and offline, there are a lot of tasks that need to be done. Here are a few quick steps to event branding before, during, and after the event: Set clear brand guidelines.
Do you know all the key statistics that will affect the way you create events? Here is a comprehensive collection of 100 key statistics for the event industry in 2018. The event industry is living a second life. As more brands prefer live experiences as the best way to engage with audiences, here are some […]. The post 100 Event Statistics (2018 edition) by EventMB Team appeared first on [link].
The content that you create before, during, and after an event should be a reflection of your event’s unique values. A working content strategy doesn’t simply showcase the assets of an event, it also helps you boost registrations, increase brand recognition, and define the way people interact at events. So how do you actually sit down and write content that will make your event perfect?
Updated: May 30th, 2018 A fluorescent-lit, ceiling stained, carpeted room… Is anyone else tired of the same old event venues? BORING! The venue is the first thing your event attendees will judge your event on. This is your first impression. You have 7 seconds to make your mark. With an abundance of parks, galleries, and event spaces, […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
We are used to thinking of our conference and its planning process as a one-way transaction from the company to its customers. Sometimes we view the planning process as a backbreaking, arduous, life-draining experience. We may even dread working with a new conference advisory committee due to our negative past experiences. If this sounds like you, perhaps it’s time to rethink your mental model of your conference and its planning process.
The other day I was rereading Idoru by William Gibson , and the following passage spoke to me. It’s a conversation between two teenagers: Chia McKenzie from Seattle who is visiting Mitusko Mimura in Japan in the near future… Mitsuko was getting her computer out. It was one of those soft, transparent Korean units, the kind that looked like a flat bag of clear white jelly with a bunch of colored jujubes inside.
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The other day I was rereading Idoru by William Gibson , and the following passage spoke to me. It’s a conversation between two teenagers: Chia McKenzie from Seattle who is visiting Mitusko Mimura in Japan in the near future… Mitsuko was getting her computer out. It was one of those soft, transparent Korean units, the kind that looked like a flat bag of clear white jelly with a bunch of colored jujubes inside.
Tight deadlines and endless checklists no longer cause experienced corporate event managers to panic. Still, it’s important to understand that by reducing your workload with a strong online system for event management, you have the opportunity to make a corporate meeting even more brilliant. In other words, event management software is something that helps you do more with less effort.
This is a sponsored post from Tourism Saskatoon, Canada. More information about Event Manager Blog’s sponsored posts. Located in the Province of Saskatchewan, Saskatoon’s diversified economy and cultural center make it attractive to event planners in all industries. Saskatoon is more than just an appealing destination. It is home to many of the key ingredients […].
Your Attendees Will Remember your Interactive Session. A common event objective that we hear from event planners is the desire to make sessions more interactive and engaging for attendees. An easy way to achieve this is to introduce live polls or allow attendees to submit questions to the speakers through an event app. However, this approach means you have to get buy-in and prepare your event speakers on how to execute these tools.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Working with a blank canvas venue? We spoke to six event planners to find out how they transform neutral venues into amazing spaces. The post How To Transform A Blank Canvas Venue appeared first on Eventbrite UK Blog.
Reading Time: 11 minutes A strong employer branding is crucial when it comes to the workplace. It will help you create an office full of engaged people who will not only come with a smile on their faces on a daily basis. They will also play the role of the brand advocate in the aftermath. Strong brand also equals an effective recruitment strategy. Events are brilliant tools to enforce your company’s brand as an employer.
Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to event app adoption. On these calls I like to start by asking my client, “What are the event goals for your app this year?
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Alternative Event Venues are a huge and growing trend this year. In fact, we listed it as one of our emerging event trends for 2018. Attendees and planners alike are growing tired of the standard meeting spaces and ballrooms. As an industry, we are pushing the boundaries and definition of where events can be held. But how do you find these alternative event venues?
By Tom Oakes, Managing Director, Astro Exhibitions. Companies invest a lot of money to attend exhibitions, but it’s not often we see that investment reflected in a superior exhibition stand design. The temptation to minimise costs through use of shell-scheme packages means businesses are wasting the opportunity to maximise their ROI. Not only that, but they could be risking damaging their brand identity in front of potential customers. .
Make sure that you get the most out of the promotional opportunities your event venue has to offer. The post How to Engage Your Event Venue to Sell More Tickets appeared first on Eventbrite UK Blog.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Corporate event planning can be a daunting task, especially if it’s on top of your already jam-packed schedule. That said, it’s can also be a fun endeavor where you can try out new food, discover exciting venues and even exercise your designing skills a bit. If corporate events are your thing, check out this week’s roundup of corporate event planning ideas for a few tips for organizing these kinds of occasions.
This article was originally written by Jordan McArthur and has been updated for relevancy. Picture this event communication nightmare. You’re hosting a large regional event. People from all over are driving in to attend and they are pumped about the content you’re offering. It turns out, though, that the major highway most of your attendees will be traveling on has major closures and detours, inciting rage among them – and it’s all directed at you.
There are so many brilliant ways to engage team members during a corporate event. These get-togethers can encourage creativity, increase productivity and build morale. But how can the next event you organize be the best yet? You’re going to want to pick a theme. Take a look at these ideas and let your creativity flow. Using these seven event ideas as inspiration, start jotting down your thoughts in a notebook as they come to you.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
As an event planner, you’re probably well-versed in using mindfulness to help cope with the stress that often comes with the job. But, have you ever considered how mindfulness could be used to help event participants who often experience information overload? As events become more immersive and stimulating, there becomes a higher chance of overwhelming attendees, so we see an interesting turn in 2018 event trends.
New research shows what roles are most in demand in the events industry this year, as well as the companies most likely to be hiring. The post Top Events Industry Hiring Trends For 2018 appeared first on Eventbrite UK Blog.
Cover Illustration by Red Nose Studio. When Convene asked the respondents to our 2018 Salary Survey to tell us what they like least about their jobs, we got — as we do every year — pages and pages of comments. They included laments about working crazy hours under pressure; the high intensity of work that’s required in the crunch right before a meeting begins; coping with ever-rising expectations of clients and bosses; as well as the strain of being away from family and home for extended periods
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
You’ll hear a lot of varying philosophies on the best way to get new attendees at your next event, ranging from making basic updates to your social media plan to mixing it up on a big picture level. While researching for new tips, you’ve probably seen a common phrase over and over again: Under Promise and Over Deliver. But, is it worth some of the associated risk?
Knowing the latest food trends is a top priority whether you are planning a major event or an intimate office luncheon. The fact is that everyone loves to eat. Knowing that good food equals happy attendees, we reached out to culinary experts from around the country to present some tasty and trending food offerings to consider for your next meeting. Christopher Wadnola, Executive Chef, Hotel Colonnade Coral Gables.
In How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind , mindfulness expert Leigh Weiss cites research by Harvard Business School professor Francesca Gino that demonstrates how taking the time to reflect can improve learning performance by up to 25 percent. Gino’s study compared three groups of employees who were undergoing training.
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