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Over 50% of event revenue comes from registrations, and this is why the prime focus of any event strategy is getting people through the door. From highly-segmented event campaigns to aggressive social media promotion, it’s all about selling tickets to the target audience. While promoting signups is extremely important at the pre-event stage, the experiences that people have at the event are what matter the most in the long run.
Have you ever had an important project begging for attention, but instead you chose to catch up on emails? You’re not alone. According to a New York Times story by Tim Hererra, a recent study found that subjects were more likely to perform urgent, smaller tasks with a deadline instead of “more important tasks without an immediate time constraint, even if the option to perform the urgent task is objectively worse than performing the larger one.”.
This article was originally written by Jordan McArthur and has been updated for relevancy. Building brand loyalty for your event takes time and like all good relationships, it’s built on trust. When an army of people love and trust your message and event, you’ve not only captured repeat business, you’ve built a living, breathing evangelization team.
You’ve looked at your schedule, and see that you’re slammed. Then, you receive an email from a client requesting a change to an event proposal. Also, an attendee is wondering if they can call with questions about the program you’re putting on. Soon, your me-time has dissipated and you’re attempting to make the impossible happen. It’s easy to give up your free time to do more work: After all, this is the life you signed up for.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Encouragement by Kevin Spencer. Nothing we do is inevitable. Our success as association professionals is not inevitable. Achieving a thriving conference and burgeoning membership is not inevitable. We are not guaranteed that our association will stay small or that it will grow big. Nor are there any assurances that if we do everything right, at the right time, with the right people, we’ll succeed spectacularly—or nose dive miserably.
This is a sponsored post written by Jeff Kear, co-founder of Planning Pod event management software. More information about Event Manager Blog’s sponsored posts. Every industry has its deal breakers - those telltale signs that you should run away as fast as you can from a particular product, service or vendor. The events industry is […]. The post 10 Ways Event Planners Can Sniff Out a Bad Venue by Planning Pod appeared first on [link].
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
This is a sponsored post written by Jeff Kear, co-founder of Planning Pod event management software. More information about Event Manager Blog’s sponsored posts. Every industry has its deal breakers - those telltale signs that you should run away as fast as you can from a particular product, service or vendor. The events industry is […]. The post 10 Ways Event Planners Can Sniff Out a Bad Venue by Planning Pod appeared first on [link].
Thoughts triggered while rereading Patricia Ryan Madson’s delightful, straightforward, and yet profound improv wisdom. Ooh, this is a hard one for me, but it’s so important for anyone working in the meeting profession. “I can look at a person or event from three vantage points. To see what’s wrong with it ( the critical method commonly used in higher education).
Ever since the company began, our Support Team at EventMobi has been attending client events to help provide onsite support and ensure their success. But not everyone has the opportunity to invest in the many types of professional services we offer, so we’ve compiled a list of questions most asked by attendees to ensure you are prepared and can provide a seamless experience using an event app.
When do you stop pouring resources into things that have achieved their purpose? asked management guru Peter Drucker. It’s one of Drucker’s signature strategies: abandoning the past for tomorrow. He called it the concept of purposeful abandonment. Purposeful abandonment doesn’t sound very attractive. Few leaders brag about the product, service or idea that they abandoned.
This is a sponsored post by Omnience. More information about Event Manager Blog’s sponsored posts. Want to enjoy the summer sunshine and create memorable experiences for your guests? Summer event vibes are all about taking advantage of the sunny weather and long days with fun and engaging event design. Think about outdoor activities, tropical details, […].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
If you’re in the event-planning industry, you probably know how rewarding corporate event organisation can be. It’s where you can let your imagination run wild. It’s where you can feel like a superhero saving countless employees from mundane office work. It’s where you perform your magic. But as we know, nothing interesting is ever completely one-sided.
I had a brilliant day at the Event Strategy Conference in London on the 16th July. It was great to see almost sixty association event professionals taking the time out of their busy schedule to think strategically about their events and about benchmarking association events. Association event professionals, similar of course to many other event organisers, find it hard to lift their eyes from the events in the here and now to think about the future.
Cue rolling of eyes and Kevin the teenager’s body language. Dare I mention the word Christmas? I know, I know. I’d like to give myself a sharp talking to, but you have to trust me when I say summer is the perfect time to get your Christmas event planning under way. Ahead of the crowd, you’ll have the pick of the best venues, the best caterers and have more choice when it comes to entertainment.
Event problems: we eat them for breakfast. And lunch, and dinner, and dessert too. While we get a constant stream of issues in our line of work each day, it’s also what makes this career so exciting and fulfilling. If you’re getting a bit overwhelmed, maybe we can help? First, know what the top stressors for planners are. Then, learn the top issues we all face.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Have you ever completed an event and wondered how the attendees felt about the event? You probably have an idea how it went, but experiences (and clients) can vary. This is why it’s so important to collect feedback from event participants, immediately after the event. However, much like anything else in the event industry, the post event survey questions you ask, vary greatly depending on the type of event you planned, because the goals and event objectives are likely different.
Do you remember the time when all the social media platforms were just used for connecting with friends? Seems like a scenario from the distant past, doesn’t it? What started only as a medium to connect people has now become the most significant aspect of digital marketing. To be fair, marketing opportunities are like an omnipresent phenomenon. You can find them anywhere and everywhere.
We predicted a trend for Artificial Intelligence (AI) to show its potential in 2018, and now we’re anticipating its dominance in the years to come. Notably, in the form of chatbots as well as integrated into fully-fledged event apps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Although the title of the article refers to a small piece of plastic, it really focuses on something much more important: the way in which technology can dramatically improve the experience you offer through events. It’s not the first time when we talk about how #eventtech allows us to create better experiences. It’s also not the first time when we talk about NFC technology and how it can be used within events.
Planning a corporate event comes with unique challenges. Such events require individuals with a practically high level of organizational skills. Event planners are faced with challenges such as low budget , delay in order delivery, inadequate planning time, and event technology among others. Some of these challenges can be predicted while others are unforeseen.
Evolution Dome, market leader in the design and supply of Temporary Inflatable Structures to the events industry this week announces its latest strategic move towards offering a fully global solution. . Evolution Dome has secured its latest Distributor, McCathy Tents & Events, based in Rochester, New York, to fill its US sales and rental market.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
What is event operations? Well, it depends on who you ask but to us, event operations are the people behind your event that you often don’t see and hear. They are the team at your event doing the actual execution. Operations do everything they can to keep your event running smoothly, from organizing execution to creating processes. In today’s episode of #EventIcons our guests Chris Roberts of EventOps , Liz Lathan of Haute Dokimazo are here to talk about everything needed to succeed in e
When the International Congress and Convention Association (ICCA) published its International Association Meetings Market report last year, then-CEO Martin Sirk noted the emergence of “new association-type events [that] are being created by groups of scientists and doctors,” as well as “world-class STEM (science, technology, engineering, math), meetings and festivals” designed and hosted by destinations.
NEC Group, operator of five of the UK’s busiest live events venues (“the group”), has filed its financial results for the year to 31 March 2018. The group – which also owns award-winning caterer Amadeus and national ticketing agency The Ticket Factory – reported revenue of £162.1m, up £4.4m (2.8%) on the previous year. Earnings before interest, depreciation and amortisation (“EBITDA”) were £54.7m, up £4.9m (9.8%).
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Written by Freddie Tubbs, Communication Manager at UK Writings. Automated marketing is one of the most effective marketing tools out there, and it can do wonders for your business or company. However, if you’re organizing an upcoming event that your business is hosting, have you ever considered how this highly effective tool could be used to boost your event’s overall success?
The hospitality industry is known to have one of the highest employee turnover rates. Topping 70% in 2017, it's an area across all sectors that every business owner should keep an eye on. Employees make career transitions for a long list of different reasons. As the owner of a catering business, it’s more important than. The post Reasons Why You Could Be Losing Catering Staff appeared first on Caterease.
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