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A common question we often get from our clients is, “What’s the best way to measure event ROI?” . You, along with all of your event stakeholders, likely itch for an answer to that integral question after each one of your events. . Good news! In today’s digital age, event data and analytics are readily available to event planners. And when utilized to its full potential, this information can be used to quantify results, prove your event ROI, and help you create actionable insights for continu
Conference organizers and their planning teams should understand, identify and quash organizational debt. Once they pinpoint and distinguish it, they need to refactor it. “Refactor it?” you say. “What does refactor mean?”. Refactor is a technology concept that meeting professionals can use as a metaphor. Software programmers refactor their code once they develop a better understanding of how and why the program works.
By Mike James. Organising a training, team building or morale boosting staff event can be a complex task, especially when the budget is tight – and when is it ever not? If you’re looking to make economies in an effort to stretch your allocated budget further, here’s an idea that may not have crossed your mind: could you get the venue for free? One of the key skills of a great event planner is the ability to think creatively and flexibly while not losing sight of the end goal of the actual event.
Event badges are the most powerful weapon to connect attendees. Here are 100 conference name badge ideas to connect your attendees better at your event. In the grand scheme of event planning, the event badge can seem like a trivial and unglamorous detail. But, as they say, the devil is in the details and this […]. The post Event Badges: 100 Ideas for 2018 by Angela Skeen appeared first on [link].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The other day I attended my lovely nephew Julian’s high school graduation. Ah, the joys of graduation! Where graduates wait in long lines, sit for hours on uncomfortable chairs, get sunburn, and listen to (mostly) boring speakers someone else chose. All to hear their name read off amid hundreds of others, walk across a stage, and get a blank diploma (the real one gets mailed later).
Innovation may be a tired word. There is no doubt that innovation has become an overused and confusing buzzword. It is riddled with an excessive number of meanings from authors, dictionaries, experts and our personal experience. Ask ten people to define innovation and you’re probably going to get a dozen or more responses. Innovation is change that creates a new dimension of performance said management guru Peter Drucker.
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Innovation may be a tired word. There is no doubt that innovation has become an overused and confusing buzzword. It is riddled with an excessive number of meanings from authors, dictionaries, experts and our personal experience. Ask ten people to define innovation and you’re probably going to get a dozen or more responses. Innovation is change that creates a new dimension of performance said management guru Peter Drucker.
Every conference starts with an idea. Whether it’s increasing awareness about a niche-related issue or building a platform for new ideas, your goal will define the vision of your conference. However, before getting involved in the planning stage, an organiser first has to shape this vision, which includes place, time, and key themes. Your ideal picture of a conference venue shouldn’t be tied to a nice, accessible locale only.
Planning Pod is a complete event planning and event registration platform to streamline your event processes. Here is our review. PLANNING POD: WHAT IS IT? Planning Pod is web-based event management software that streamlines the project planning that event professionals use to manage their event details, teams and attendees. Planning Pod is a toolkit designed for […].
There is one debt every conference organizer must face and vanquish. It can cripple a conference. It doesn’t show up on your profit and loss statement. What is this debt? Organizational debt—the interest your conference pays when its structures, policies, procedures, practices, committees and leadership roles stay fixed and accumulate even as the world around it changes.* Anyone striving to build a 21st century sustainable conference needs to understand organizational debt, how it impacts their
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Sometimes it only takes a catchy subject line and an informative message to turn a contact on your list into a real event registration. This is why it’s true to say that effective email marketing tactics can take your event strategy to the next level. According to DMA Insight , 99% of people who use email check their inboxes every day. That’s an impressive percentage, wouldn’t you say?
A new report with unpublished research and analysis to select event management software is out. Choosing a solid event management software platform has proven one of the most difficult tasks for event professionals. Over the past years a strong funding push, evolution in technology and evolving attendee needs have transformed requirements for software automation.
Let’s take a moment to talk about your post-event evaluation. Yesterday, we discussed how you can plan ahead to ask smart questions of your suppliers, venue and partners/sponsors. Asking the right questions throughout the event process will make everyone more informed, transparent and accountable. But when the attendees have left and you’re cleaning up the confetti, the hardest questions are the ones you must ask yourself.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Are you ‘purpose-driven’? A buzzword for 2018, the term is used to describe organisations that aim to do more than simply generate profits. Effecting social change is no longer the preserve of non-profits – it’s something organisations of all types can get involved with. Having a mission can help brands connect with their customers more […].
There’s still a place for planning events with conventional venue layouts, particularly with corporate conferences and workshops. Moreover, if you decide to stay with a traditional venue, you might want to explore unique seating layouts. But many events certainly don’t need to be confined to four walls anymore. In fact, you may bore event goers to death if you don’t think outside the box when it comes to venue choice!
Set expectations and get clarity by preparing your questions for event venues, sponsors and suppliers. We spoke with planners and agency pros to find out the questions you should be asking–beyond what you might expect. Ask the venue. Don’t sign a contract with a venue until you’ve searched every closet for a skeleton! Download our free event venue question checklist , which outlines the primary topics you should cover to protect yourself and head off any surprises at the pass.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Coming up with a brief and sharing it with your photographer is one thing, but really thinking about how they can add value to an event is another. It means looking for those above and beyond opportunities to maximise their time and the things you and your attendees get out of the booking. Being able […]. The post Event Photography Part 3 – How Investing in a Professional Photographer Adds Value appeared first on Eventbrite UK Blog.
[link] How do you determine if your event was successful? By the number of attendees, sales generated or connections that you built? Or you may bring up the concept of ROI. Unlike ROI for a portfolio or real estate investment, event ROI is a bit more complicated as there are many intangible assets that you may want to take into consideration. We all know that you have put a lot of effort into your events.
People spend roughly half of their waking hours — 47 percent of the time , to be exact — thinking about something other than the task they are performing, according to a Harvard University study. That means only 53 percent of people are actually paying attention at any given moment, according to Justyn Comer, cofounder of the meditation organization RWM Education, Inc.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
While travel might be exciting, event planners know that it can be tough at times. Thankfully, there are ways to ease the burden of travel. For one, you can offload some of the work to a destination management company. And to get the least stress from travel, make the most out of high-end lounges to fight jet lag while only traveling with the top airlines.
The challenge to captivate attendees and create memorable event experiences has never been greater. The ever-changing expectations of attendees and meeting owners ensure the pressure is well and truly on event planners to deliver an original and highly engaging event experience on time and most importantly, on budget. Engagement is at the heart of everything we do at Crystal Interactive.
Daniel Pink. “Beginnings matter a lot.”. That’s according to Daniel Pink, best-selling author of When: The Scientific Secrets of Perfect Timing , who spoke to Editor in Chief Michelle Russell about how to apply what he’s learned about timing to business events: Michelle Russell: Many conferences start off with a motivational general-session speaker so people get excited about what’s to come.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
When planning your next conference event, it’s always important to think of ways to add value for your attendees and promote your brand outside of the ballroom. While this can be done in many ways, one of our favorites is by planning conference events and parties. Conference events can be created in a variety of ways to create anticipation and buzz around your brand or event.
The conference model has shaken off the restraints of the last century, and the flipcharts, overhead projectors, disinterest, to become a pioneering part of the event industry proper. In step with the modern picture, the 2nd edition of Conference Buyer’s Guide focuses on trends – GDPR’s sector-specific impact, getting the best from delegate responses to feedback forms and picking the best speaker; technology – the dividends/drawbacks of virtual conferencing and its alliance with the event in thr
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