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Have you ever attended a conference education session because of the presenter and not the content? (I think most of us have.). Have you ever been surprised when a full day workshop ended? You were so engaged that time flew by without you realizing it. If you’ve had these types of experiences, you’ve witnessed firsthand skilled facilitation. A great facilitator moves back and forth between content and process engaging participants in their own learning journeys.
(This post and the slides are taken from my session at the UK Association Congress which took place in London in December and covered event technology. I’ve amended it to make it more general and this post relates to every type of events business). Can you believe that the world of technology moves so quickly? You would be forgiven for thinking “yup, it’s impossible to stay on top of technology, sometimes I wonder why we even try?”.
As the events industry heads into a new year, the market for live experiences shows no signs of slowing down. This thriving economic climate is great news for events looking to grow — but it also means that promotion and marketing are more important than ever to make your experience stand out. To find out […]. The post New Data: How Event Marketing Will Change in 2019 appeared first on Eventbrite US Blog.
“Design is how it works” is the favorite thing Apple software engineer Ken Kocienda heard Steve Jobs say. Here’s Steve: “Most people make the mistake of thinking design is what it [a product] looks like. People think it’s this veneer—that the designers are headed this box and told, “Make it look good!” That’s not what we think design is.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Change is hard. Foresight—looking forward—is hard. Why? Because we prefer certainty and concreteness to ambiguity and abstraction. Becoming a new normal leader requires shifting your perspective. It means becoming biased towards consistent, persistent evolution, not inclined to keep things the way they are which results in stagnant-status-quo-sameness.
Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A new survey shows that planners are missing opportunities to connect, sell sponsorships and build community. A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A new survey shows that planners are missing opportunities to connect, sell sponsorships and build community. A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life.
Looking for new and better fundraising ideas? We polled our team of experts and came up with 100 creative suggestions. The post 100 Unique Fundraising Ideas That Actually Work appeared first on Eventbrite US Blog.
The event industry never stands still and top event planners strive for continuous development to keep them at the top of their game. To help busy event planners, over the course of 2018 we have published a number of free reports, full of inspiration, strategy and learning, written by experts with countless years of […]. The post 8 Must Read Reports for Eventprofs by EventMB Studio Team appeared first on [link].
It’s a common, well-accepted, well-worn and overused term: the New Normal. It’s also stealthily deceptive and destructive. It’s critical that successful leaders understand that linear thinking is just an exit ramp in a world of exponential change. Many of today’s leaders, especially association board of directors and CEOs, think that the new normal will eventually stabilize.
Security was barely even an afterthought when planning an executive offsite or corporate event five years ago. However, attacks on shopping districts, sports stadiums and convention centers?have become an all-too-common occurrence. In fact, the number of mass shootings in the U.S. rose above 300 in 2018, prompting event planners to reevaluate their physical security strategies.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event professional’s New Year’s resolutions are often predictable variations of the same goals: selling more tickets, achieving a better work-life balance, or learning how to relax. It’s human nature to want to grow and improve — but resolutions are doomed to fail if you keep making the same ones year after year without a game […].
Just in case you were too busy planning events, we have pulled together 10 of our most popular posts from 2018. Of course, as the number one blog for event professionals, EventMB shares a lot of great content all year round. If time is short though and you want to catch up, make sure […]. The post The Top 10 Posts of 2018 on EventMB! by EventMB Studio Team appeared first on [link].
. Offering everything from team-building exercises to meet-and-greet with legendary athletes, sports venues provide exciting, unique settings for meetings, special events and tours. They also include many local features, enabling attendees to gain an intimate understanding of destinations. Arguably the leading sports city in the United States, Los Angeles provides planners with an unparalleled variety of venue options.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog.
Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. An event sponsorship package is essentially your “pitch” on why potential supporters should choose you over other events or channels they could invest their budget.
With more than 25 years working in the meeting and event industry, I’ve seen many trends come and go, but one thing that remains constant is the importance of team building to drive bonds and connections. In the past quarter century, team building has evolved from trust falls and obstacle courses to more thoughtful, mindful and experiential activities that showcase the local culture of the destination.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
When you’re just getting started managing events, you choose the tech you know.At first, you simply need a way to capture and track basic attendee information. An online form program is free — critical, for event creators on a tight budget. But collecting your event registrations with a general tool like Google Forms can quickly turn into […].
Events are a time for individuals to come together and learn something new. They’re a time for event planners to provide guests with an experience they’ll remember. In fact, 91 percent of event planners measure whether or not an event is successful based on attendee satisfaction, according to EventMB. What are some ways you can make sure to get attendees to your event, fill seats, and make it so as many people as possible can remember your event?
Ancient Peaks Winery; photo credit: Chris Leschinsky. The Golden State is home to an abundance of wine countries, with immersive experiences around every corner. From goat yoga to ziplining, the liquid in the glass is just the beginning. The creative spaces and productive vibes flow just as freely. Meetings held in these laid-back locales pair well with team building.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Benefits of having a website. To remain in the long run, it has become very necessary for businesses to have their own Website Design Services as it is a globalized era. If you want to have a lot of customers to buy from you, then you definitely need an online presence which can make the task of your clients much easier. Moreover, having your own website have certain benefits. i) Helps in building the creditability. ii) Enhances customer service. iii) Easy to set up. iv) Makes your business ac
Great conferences aren’t created overnight. Really successful events take a year or more to plan and decades to build their reputation. But that doesn’t mean there aren’t manageable steps you can take today to make your upcoming conference a remarkable experience. Keep on reading to discover five simple ways to deliver an iconic conference experience […].
Date, venue and rates are critical and typically given priority in the earliest stages of the meeting planning cycle. However, leaving audio visual (AV) equipment services to the end could be a costly mistake, especially when negotiating these services with a hotel. Many hotel contracts mandate use of an in-house AV provider and contain clauses prohibiting use of other vendors or charge for the privilege of using the planner’s preferred vendor.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
“True identity, sets oneself apart from the crowd.” And when it comes to your business, a logo that pitches the perfect interpretation of your work and your company grabs the market’s traction more exponentially. Getting a logo designed for your business drives more customers; you stand aloof in this challenging landscape and meet your business goals in many ways.
Normal. 0. false. false. false. EN-US. X-NONE. X-NONE. Traditional marketing techniques no longer work. Attendees change their identities faster than a chameleon changes color. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!
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