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Skift Take: Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo survey.
The sweet fragrance of fresh flowers created by Petal To The Metal fills the air, as the bride, Emily, radiates with happiness and excitement. Her dress, from Sixpence Bridal , adds to the charm of the day, with its delicate flowing fabric. She’s getting ready to marry the love of her life, Elliot, in a charming rustic affair at Earth to Table: The Farm.
Plus strategies for managing increased business travel costs in 2024 Business travel and event cost are not increasing as steeply as they were in 2022, but they’re still going up, according to 2024 Business Travel Forecast , a new study by CWT and Global Business Travel Association (GBTA). The increases in price forecasted in 2022 by CWT and GBTA were far outpaced by the actual numbers across all sectors.
San Diego Comic-Con was poised for a banner year in 2023, but when Hollywood writers and actors launched the SAG-AFTRA strike, the fate of the 53-year-old fan convention was in question. Industry giants Marvel and DC Comics didn’t show up, there wasn’t enough talent for the event’s myriad panels, and brands that typically build large-scale activations, like HBO and Netflix, were absent—but none of it stopped superfans from showing up en masse in their best cosplay.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Association websites are the virtual homebase of your organization. They’re the space where current members can access their benefits, new visitors can scope you out, and you can highlight upcoming events in detail. Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about wh
For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers, whose experience can be improved with guidance on the best course for them to follow during your program. In his book, The Paradox of Choice , author Barry Schwartz writes: “Learning to choose is hard. Learning to choose well is harder.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers, whose experience can be improved with guidance on the best course for them to follow during your program. In his book, The Paradox of Choice , author Barry Schwartz writes: “Learning to choose is hard. Learning to choose well is harder.
The Water Coolers’ parodies help audiences understand that they are not alone At the intersection of performance and meeting, comedy and musical, is recognition and meaning. Attendees at Smart Women in Meetings Awards Gala were treated to an opening medley by The Water Coolers crafted to remind them that they are not alone. From the debut of a number that harkened back to the days when meeting planning wasn’t thought of as an actual profession (sung to the tune of “I Will Survive”) to the joys o
Concord, MA — August 8, 2023 – Tripleseat , the leading innovator in cloud-based event management software for the hospitality industry, proudly announces today the strategic acquisition of Attendease , a world-class meeting and event software for enterprise and corporate event planners. The acquisition is a natural fit. It combines two separate ecosystems, social and corporate event planners and event managers at restaurants and hotels.
Now that small hybrid meetings are commonplace, what meeting room designs work for a mixture of in-person and remote participants? Read the full article at Conferences That Work The post Meeting room designs for both in-person and remote participants appeared first on Conferences That Work.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
How you can contribute to industry relief funds A series of wildfires caused by the heavy winds due to Hurricane Dora have impacted Maui and the Big Island of Hawaii resulting in at least six deaths in the region. Through the State of Hawai’i Department of Business, Economic Development & Tourism, The American Hotel & Lodging Association, and the Hawai’i Hotel Alliance are in the process of finding rooms for Maui residents and guests who have had to evacuate due to the wildfires.
UKEVENTS, the umbrella organisation for the events industry, has confirmed the Nationwide Caterers Association (NCASS) as its newest partner. NCASS is the only membership organisation in the UK to support independent food and drink businesses and has been supporting its members to be safe, legal, and profitable for over 30 years. Its key priorities include raising the profile of its members among the wider events industry, raising safety standards, and to educate on LPG safety.
Skift Take: Another day, and another virtual event platform is closing down. This time it's communications giant Verizon that is giving up on virtual events.
In a world where digital information is key, the safety and security of your event data have never been more important. That's why we're thrilled to announce that eventplanner.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Smart Woman Summit connected, supported and celebrated leaders “I see you. I hear you. I’ve got you.” Some days that is what leaders need to hear before returning to the public planning stage. The 8th annual Smart Woman Summit at New York Marriott Marquis in Times Square was dedicated to event professionals who perform at the highest levels. “By recognizing brilliance, we encourage more exceptional work and normalize stepping up, innovating and taking chances,” said Marin Bright, Smart Meetings
Actionable insights that can be implemented immediately The industry leading Net Zero Carbon Events initiative has published “Best Practices for Decarbonisation Pathways ,” to provide actionable insights and strategies that can be implemented immediately. The document is now available free to download at this link. This interim document contains advice from its five workstreams dedicated to the priority action areas ahead of the full guidance documents that are set for release in Dec
Skift Take: There is no more important focus of a meeting or conference than keeping attendees safe and secure. Destination Marketing Organizations can play an important role in ensuring attendee safety.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
With the acquisition of digital event platform Run The World, EventMobi wants the industry to know that virtual events are a more powerful tool than we realize. “There were a few things that were revolutionary in terms of virtual events during the pandemic, first of all because we couldn’t go anywhere. We had no choice,” says Bob Vaez, founder and CEO of event software platform EventMobi , speaking about the turn to virtual events and meetings during the height of the Covid-19 pandemic.
How do you keep your conference ‘hot’ in your delegates’ diaries? Make sure the host venue causes the hairs on your invitees neck’s to stand up. Here’s this month’s little list…. HOUSES OF PARLIAMENT MINISTRY VENUES MERCEDES BENZ WORLD LANCASTER HOUSE HIJINGO CHURCH HOUSE WESTMINSTER THE DILLY BUTLINS SWINGERS CRAZY GOLF Register for 20/20 Club events and the unique chance to meet many more venues like these and their most senior representatives, the ones that make the difference when it c
Skift Take: Hopin has sold its Events and Session products for pennies on the dollar. SEC filings confirm that RingCentral snatched them up for just $15 million.
When planning the perfect event, you’ll have a vision of exactly how you want it to play out. But what if you don’t have enough knowledge of the tech required to make that happen?
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
5,000 attendees gathered in Atlanta to prepare for the future of associations The second in-person ASAE Annual Meeting and Exposition since the pandemic landed this week in Atlanta at an expanded Georgia World Congress Center. It was fitting for a program with the theme of Shaping Your Purpose to be in this progressive, fast-growing city where new hospitality infrastructure in the form of a convention hotel and diverse restaurants is taking shape.
“I want the world. I want the whole world. I want to lock it all up in my pocket. It’s my bar of chocolate. Give it to me now!” – Veruca Salt, Charlie and the Chocolate Factory How do you create that special bond with your client? Simple. Shared occasions full of fun. Here’s our list of a few suppliers we recommend… GIGANTIC MRS DOUBTFIRE LONDON CABARET CLUB AT BLOOMSBURY BALLROOM SIXES SOCIAL CRICKET VAGABOND PUTTSHACK Register for 20/20 Club events and the unique chance to meet many more venue
Skift Take: TED, focused on ideas worth spreading, transformed the way content is delivered at conferences. Event Strategist Nicola Kastner traveled to Vancouver to experience TED in April and is ready to share what she learned.
Global business travel and events costs are set to climb higher through the remainder of 2023 and into 2024, albeit at a much more moderate pace than the exceptionally steep increases seen in 2022.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
James Phillips credit: Fairmont Dallas Phillips is executive chef at Fairmont Dallas. He brings over 25 years of experience in the culinary industry. He will manage the hotel’s Pyramid restaurant and bar, open for breakfast, lunch and dinner and serving up dishes with local ingredients sourced from Texas growers and regional vendors. In this role, Phillips looks forward to offering locally inspired menus to show off Dallas’ great palette.
Typical client / Boss (take your pick): “Don’t give me that old hat. I want something new!” Here’s our list of the newest venues on the market. Some just opened and some are coming soon. BOUNCE AT BATTERSEA POWER STATION LIO LONDON ‘CONTROL ROOM A’ AT BATTERSEA POWER STATION (spaces & stories) Coming Soon: BROADWICK SOHO Coming Soon: JUNKYARD GOLF (CAMDEN) Coming Soon: UNITY PLACE (MILTON KEYNES) Register for 20/20 Club events and the unique chance to meet many more venues like these and the
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