Sat.Aug 05, 2023 - Fri.Aug 11, 2023

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The Growing Importance of Events for Marketing

EventMB

Skift Take: Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo survey.

Marketing 159
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Configurable Conference Journeys

Velvet Chainsaw

For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers, whose experience can be improved with guidance on the best course for them to follow during your program. In his book, The Paradox of Choice , author Barry Schwartz writes: “Learning to choose is hard. Learning to choose well is harder.

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Tripleseat Announces Strategic Acquisition of Attendease for Unparalleled Event Management Solutions

Attendease

Concord, MA — August 8, 2023 – Tripleseat , the leading innovator in cloud-based event management software for the hospitality industry, proudly announces today the strategic acquisition of Attendease , a world-class meeting and event software for enterprise and corporate event planners. The acquisition is a natural fit. It combines two separate ecosystems, social and corporate event planners and event managers at restaurants and hotels.

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Meeting room designs for both in-person and remote participants

Conferences that Work

Now that small hybrid meetings are commonplace, what meeting room designs work for a mixture of in-person and remote participants? Read the full article at Conferences That Work The post Meeting room designs for both in-person and remote participants appeared first on Conferences That Work.

Meetings 156
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Verizon is Shutting Down BlueJeans

EventMB

Skift Take: Another day, and another virtual event platform is closing down. This time it's communications giant Verizon that is giving up on virtual events.

Meetings 167

More Trending

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Global business travel and events costs are expected to remain elevated through 2024

Event Industry News

Global business travel and events costs are set to climb higher through the remainder of 2023 and into 2024, albeit at a much more moderate pace than the exceptionally steep increases seen in 2022.

2024 98
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Emily and Elliot’s Idyllic Countryside Romance at Earth To Table: The Farm

EventSource

The sweet fragrance of fresh flowers created by Petal To The Metal fills the air, as the bride, Emily, radiates with happiness and excitement. Her dress, from Sixpence Bridal , adds to the charm of the day, with its delicate flowing fabric. She’s getting ready to marry the love of her life, Elliot, in a charming rustic affair at Earth to Table: The Farm.

Venues 94
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Hopin Events and Session Products Sold for $15 Million

EventMB

Skift Take: Hopin has sold its Events and Session products for pennies on the dollar. SEC filings confirm that RingCentral snatched them up for just $15 million.

Events 164
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CWT Study: Business Travel Costs Are Still Going Up, Slightly

Smart Meetings

Plus strategies for managing increased business travel costs in 2024 Business travel and event cost are not increasing as steeply as they were in 2022, but they’re still going up, according to 2024 Business Travel Forecast , a new study by CWT and Global Business Travel Association (GBTA). The increases in price forecasted in 2022 by CWT and GBTA were far outpaced by the actual numbers across all sectors.

Travel 98
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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First Sight Media – Rescuing events from a ‘good enough’ fate

Event Industry News

When planning the perfect event, you’ll have a vision of exactly how you want it to play out. But what if you don’t have enough knowledge of the tech required to make that happen?

Tech 98
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Experiential Events: A Guide to Mastering Experiential Elements

Eventsforce

So much more than an added extra flourish, the creation of memorable and engaging experiences is now an essential tool in striking a lasting positive impression among attendees. Today’s most successful events utilise immersive and experiential elements to stimulate the senses and foster a deep sense of emotional connection. Regardless of the type or size of your event, the careful, thoughtful deployment of experiential elements can be used to elevate every occasion to new heights.

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Attendee Safety Takes Precedence Above All Else 

EventMB

Skift Take: There is no more important focus of a meeting or conference than keeping attendees safe and secure. Destination Marketing Organizations can play an important role in ensuring attendee safety.

Marketing 153
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Hospitality Industry Rushes to Support Wildfire Victims in Hawai’i

Smart Meetings

How you can contribute to industry relief funds A series of wildfires caused by the heavy winds due to Hurricane Dora have impacted Maui and the Big Island of Hawaii resulting in at least six deaths in the region. Through the State of Hawai’i Department of Business, Economic Development & Tourism, The American Hotel & Lodging Association, and the Hawai’i Hotel Alliance are in the process of finding rooms for Maui residents and guests who have had to evacuate due to the wildfires.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Nominations open for the coveted ESSA Awards 2023

Event Industry News

The Event Supplier and Services Association’s (ESSA) Annual Awards are back this November and promise to be bigger and better than ever before as they set the stage to celebrate even more of the sector’s finest talent.

2023 98
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Taking Event Data Security to the Next Level: eventplanner.net now ISO27001 Certified

eventplanner

In a world where digital information is key, the safety and security of your event data have never been more important. That's why we're thrilled to announce that eventplanner.

Events 96
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Synergizing TED and Vancouver: A Win-Win Connection

EventMB

Skift Take: TED, focused on ideas worth spreading, transformed the way content is delivered at conferences. Event Strategist Nicola Kastner traveled to Vancouver to experience TED in April and is ready to share what she learned.

Travel 135
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Empowering Women Take Center Stage      

Smart Meetings

Smart Woman Summit connected, supported and celebrated leaders “I see you. I hear you. I’ve got you.” Some days that is what leaders need to hear before returning to the public planning stage. The 8th annual Smart Woman Summit at New York Marriott Marquis in Times Square was dedicated to event professionals who perform at the highest levels. “By recognizing brilliance, we encourage more exceptional work and normalize stepping up, innovating and taking chances,” said Marin Bright, Smart Meetings

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Turn Your Passion into Profit: Launching and Scaling Your Event Planning Business

Event Smart

Is organizing events and making people happy your passion? Ever wondered what it would be like to turn your passion into a rocking profitable business? If so, you might wonder how to start an event planning business from scratch.

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Net Zero Carbon Events publishes Best Practices guide – free to download

Event Industry News

The industry leading Net Zero Carbon Events initiative has published “Best Practices for Decarbonisation Pathways,” to provide actionable insights and strategies that can be implemented immediately. The document is now available free to download at this link.

Events 95
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Enter the Chief Travel Officer

EventMB

Skift Take: A chief travel officer role could streamline current business travel processes, but will this role be taken by a human or AI?

Travel 145
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EventMobi Redefines the Role of Virtual Events

Smart Meetings

With the acquisition of digital event platform Run The World, EventMobi wants the industry to know that virtual events are a more powerful tool than we realize. “There were a few things that were revolutionary in terms of virtual events during the pandemic, first of all because we couldn’t go anywhere. We had no choice,” says Bob Vaez, founder and CEO of event software platform EventMobi , speaking about the turn to virtual events and meetings during the height of the Covid-19 pandemic.

2010 98
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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A Matter of Perspective: A Way of Looking

SmartMeetings

How to harness multiple points of view Editor’s note : This is an excerpt from the book “Design to Change” by Ruud Janssen, Roel Frissen and Dennis Luijer. Download the book and read more at designtochange.online Join the discussion of this chapter on The Smart Connection LinkedIn page. A common frustration for collaborators is that others do not see what you have carefully considered.

2023 92
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The Future of Trade Shows: Smart Tech, Personalization, and Community

Event Age by Swapcard

The trade show industry has always been dynamic, but the pandemic quickened the pace of change. Unsurprisingly, we’re seeing massive shifts in the industry that will rebuild the trade show playbook in the next few years. As such, trade show organizers must be nimble and agile to stay ahead. The writing is on the wall: Trade show organizers can't afford to lag behind.

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The Marketing Flywheel: A New Model for Setting Your Exhibitors Up for Success

EventMB

Skift Take: The old tunnel-vision focus on the traditional sales funnel is now too narrow. It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.

Marketing 122
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ASAE Annual 23 Focused on Purpose

Smart Meetings

5,000 attendees gathered in Atlanta to prepare for the future of associations The second in-person ASAE Annual Meeting and Exposition since the pandemic landed this week in Atlanta at an expanded Georgia World Congress Center. It was fitting for a program with the theme of Shaping Your Purpose to be in this progressive, fast-growing city where new hospitality infrastructure in the form of a convention hotel and diverse restaurants is taking shape.

2023 97
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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How Much Do Event Planners Make, Really?

Social Tables

How much do event planners make, really? Event planning is a dynamic profession that requires a great deal of creativity, organization, and people skills. Event planners are responsible for organizing and coordinating events such as weddings, corporate events, conferences, and fundraisers. They work with clients to determine the vision for the event, choose vendors, create a budget, and ensure that everything runs smoothly on the day of the event.

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Despite the SAG Strike, Comic-Con 2023 Draws Fans—and Brands—in Force

Event Marketer

San Diego Comic-Con was poised for a banner year in 2023, but when Hollywood writers and actors launched the SAG-AFTRA strike, the fate of the 53-year-old fan convention was in question. Industry giants Marvel and DC Comics didn’t show up, there wasn’t enough talent for the event’s myriad panels, and brands that typically build large-scale activations, like HBO and Netflix, were absent—but none of it stopped superfans from showing up en masse in their best cosplay.

2023 67
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What Happens When Politics and Meetings Mix

EventMB

Skift Take: When a state has controversial laws in place, it makes the job of a meeting professional even more complicated.

Meetings 130