Velvet Chainsaw
FEBRUARY 27, 2023
Credit: iStock Event organizers are feeling the pinch as industry suppliers, venues and transportation companies rebound from the pandemic. Travel costs are rising due to strong demand (led by the leisure sector). Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients.
Event Farm
MARCH 2, 2023
Event tech plays a significant role in shaping how events are planned and executed. But with so many options available, it can be hard to choose the right tools that help you deliver an engaging experience, understand your attendees, and most importantly, get the ROI you need. Fortunately, during Crafting the Event Experience Part 6, Ryan Costello, Event Farm co-founder, and Chief Strategy Officer at MemberSuite discussed the world of event tech including what event planners need to consider and
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EventMB
MARCH 1, 2023
Skift Take: President Joe Biden recently signed the Food Donation Improvement Act into law. This legislation makes donating food easier than ever, welcome news for the meetings industry.
Conferences that Work
FEBRUARY 27, 2023
Philosophers and scientists have long defined cognition as something done by a single mind. But in January 2023, twenty-eight scientists published a letter to the editor of Cognitive Science that challenges this view of cognition. Rather, they say, “ interaction co-constitutes cognition as a process involving interacting minds. In other words, they believe that interaction is at the heart of cognition.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Attendease
FEBRUARY 27, 2023
Higher education events (including classes as an event type) come in all shapes and sizes, from public to private; virtual, to in-person or hybrid; large or small…the list goes on. And while the process to plan an event or a class may be similar, the needs of each may greatly differ, making a flexible event management software for universities and other higher education organizations a must for those with a large portfolio of events and classes.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Smart Meetings
FEBRUARY 27, 2023
Do you need to find new monetary sources for conferences, conventions and trade shows? While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. This blog won’t only address revenue initiatives but also cost-cutting measures. Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, spons
Event Marketer
FEBRUARY 27, 2023
EYE CAR E by SYLVANIA experts replaced participating cars’ headlight bulbs and guided attendees through the DIY process. Car headlights illuminate roads at night or in bad weather, but if they become dim or foggy, it can create a safety issue. So just like eyes get routine health checkups, headlights need regular maintenance to preserve visibility. Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up experience one evening in January for c
EventMB
FEBRUARY 27, 2023
Skift Take: Pollution, morality, cultural genocide — Destination Canada’s partnership with TED featured authentic presentations on uncomfortable topics. They spurred vulnerable conversations among guests. Openness was on tap, with no room for PR spin.
EventSource
MARCH 1, 2023
Located in the heart of trendy Queen West Toronto, we were thrilled to be back at the Twist Gallery for their 2023 wedding open house, hobnobbing among dozens of eager couples all anxious to check out this stunningly unique event space for their upcoming wedding! With its charming exposed wood beams, French arch windows, dazzling skylights, and rustic-meets-modern sensibilities, the afternoon brought with it a steady stream of newly engaged couples all looking to acquaint themselves with the spa
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Smart Meetings
FEBRUARY 28, 2023
ESPA President Jacquelyn Denise Reid on how hospitality can expand the definition of inclusive Celebrating the contributions of more than 13% of the U.S. population to the meetings industry and the world is something that needs to be done year-round. We thought a good way to mark the month would be to ask Jacquelyn Denise Reid, area event planning manager with Hyatt Centric French Quarter Hotel and Eliza Jane Hotel; president of Event Service Professionals Association (ESPA) and 2022 Smart Women
Event Marketer
FEBRUARY 27, 2023
Event Marketer’s all-new monthly Industry Pulse Survey fielded responses from the experiential marketing community in February on the “State of Work.” While it hasn’t been an easy few years, event marketers are optimistic about their jobs in this industry, with 90% of respondents reporting they love their job. They’re also still enjoying flexible work environments as 54% are still working remotely.
EventMB
MARCH 1, 2023
Skift Take: Despite positive financial results, Eventbrite is laying off eight percent of its staff. Its restructuring plan involves relocating development, customer support and operations roles away from the U.S. as well as cuts to real estate.
Attendease
FEBRUARY 28, 2023
Today’s events are more complex than ever, but planning and executing them doesn’t have to be. Event software has also never been more accessible or flexible. But with so many options available on the market, finding that perfect solution can still be challenging. If you’re not sure where to begin, simply follow this guide and you’ll be delivering outstanding events in no time!
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Smart Meetings
FEBRUARY 27, 2023
Have the rules for business networking changed post-Covid? Jacqueline Whitmore As the frequency of business events continues to expand, many meeting professionals may find themselves in an uncertain social limbo navigating what is now acceptable to do at a cocktail party. To handshake, or not to handshake? How soon is too soon to reach out after an event ends?
Picatic by Eventbrite
FEBRUARY 27, 2023
Who needs luck on March 17? St. Patrick’s Day events are sure bets for anyone hosting events. Whether you’re hosting a pub crawl or a Guinness appreciation brunch, a river-dying watch party or an Irish trivia night, your St. Patrick’s Day events are big business. (Unsurprisingly, St. Patrick’s Day is the most popular drinking holiday.
EventMB
MARCH 2, 2023
Skift Take: Corporate planners are building new centers of event excellence in new and collaborative ways. Some aim to inspire the entire meetings industry, while others focus on standardizing their event design and procurement processes.
Event Marketer
FEBRUARY 27, 2023
More than 115,000 people touched down in Las Vegas for CES 2023, Jan. 5-8, the show’s official full return to in-person since 2019 following last year’s near cancellation due to the COVID-19 Omicron variant. A healthy population of exhibitors touched down, too. This year’s show featured over 3,200 exhibitors and nearly 2.2 million net square feet of exhibits—70 percent larger than CES 2022.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Smart Meetings
MARCH 3, 2023
Switching careers to discover your passion There is a near endless list of jobs in the world but some people were just born for events and hospitality. While others discover this as children or adolescents and take it all the way through college and, land into the world of events and hospitality, others work in other industries for a while to later find out that it was about hospitality all along.
Picatic by Eventbrite
FEBRUARY 27, 2023
When you have to postpone your event, communicating with your attendees in a clear and reassuring way is vital. Being honest from the outset helps you manage expectations and lays the groundwork for rearranging your event. Email is one of the most effective and efficient ways to reach large numbers of people.
EventMB
FEBRUARY 28, 2023
Skift Take: Increased business travel from Asia is good news for global trade shows. MWC Barcelona 2023 is seeing a solid increase in overall attendance, but it is still far from 2019 levels. Meanwhile, IMEX reports strong buyer demand from Korea and China.
Event Marketer
FEBRUARY 27, 2023
More than 115,000 people touched down in Las Vegas for CES 2023, Jan. 5-8, the show’s official full return to in-person since 2019 following last year’s near cancellation due to the COVID-19 Omicron variant. A healthy population of exhibitors touched down, too. This year’s show featured over 3,200 exhibitors and nearly 2.2 million net square feet of exhibits—70 percent larger than CES 2022.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Smart Meetings
MARCH 1, 2023
Meet the ‘Smart Women’ of Encore What if the push to restaff event technology roles is actually an opportunity to bring more diverse points of view to the field? Encore, the world’s largest event solutions provider, has just launched Women in Audio Visual Technology (WAVE), a program focused on generating career opportunities for women in the event production industry.
Prestige Events Magazine
MARCH 2, 2023
From its unique meetings and events offering to its status as a thriving hub for high-value manufacturing, technology and life sciences, Wales is an excellent destination for business events. Rachel Phillips, Sales Director, The Celtic Collection , discusses Wales’ charm and culture following on from St David’s Day and how this can be embraced by delegates and organisers.
EventMB
MARCH 3, 2023
Skift Take: Julie Coker, CEO and President of the San Diego Tourism Authority, discusses community; mentorship; destination boycotts; and diversity, equity and inclusion.
SpotMe Blog
MARCH 2, 2023
Pre event survey questions, when crafted properly, can give you so much more than you could ever imagine. Sure, they’re key to gaging your audience’s level of interest and gaining insights into what they want, need, and expect from your event. But sending out a pre-event survey as part of your pre-event engagement strategy is one of the best ways to get more people to attend your event.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Smart Meetings
MARCH 1, 2023
Where to celebrate March 17 on the Las Vegas Strip Green Beers and Guinness, corned beef and cabbage (not actually an Irish dish, but we love it anyways) and the festive spirits of partyers drenched in green set to extreme are just a few of the details that make St. Patty’s Day a joyous occasion. So, lift up a pint of the black stuff and yell “slainte” (which means cheers in Gaelic pronounced slawn-cha)!
Prestige Events Magazine
MARCH 2, 2023
• 130 guests attended launch event • Elevate has supported almost 1500 event industry professionals since it began • Elevate team announces plans for tackling social mobility Earlier this week saw Elevate, the pioneering free mentorship programme that since its conception has supported and inspired hundreds of people within the events industry, host a packed event to mark the launch of its 2023 programme. 130 guests from across the events industry gathered at The Hoxton, Holborn to celebrate the
EventMB
MARCH 2, 2023
Skift Take: In the age of Zoom fatigue and hybrid work, outdoor activities are an ideal solution for team-building exercises that re-energize participants and build company culture. Discover eleven inspiring ideas grounded in real-world Arizona adventures, and download the accompanying free planner checklist to make sure your outdoor event goes off without a hitch.
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