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The events industry has undergone a significant transformation over the past few years, driven by evolving technologies, changing attendee expectations, and the growing complexity of event logistics. For event planners (and anyone in charge of planning events), this means it’s increasingly challenging to manage every detail, from coordinating vendors and budgets to ensuring a seamless experience for attendees.
An annual meeting is many things—a gathering, an experience, and a way to build connections. Bringing together thousands of people passionate about the same cause or industry is a great way to get a shot of energy for a few days. (That’s especially true once you hit the trade show floor.) By the time the event is over, an attendee is likely to feel pretty good about their association.
San Diego Comic-Con returned to its former glory last week after the Writers Guild of America and SAG-AFTRA strikes took some wind out of the event’s sales in 2023. The pop culture convention, this year July 25-28, once again served as a playground for both superfans of comics, movies, TV, gaming and multimedia, and the brands that create larger-than-life activations to engage them.
In the splendid setting of their luxurious tented celebration, Lidia and Daniel’s love story came to life, beautifully captured by Mango Studios. Guided by the expert coordination of Rebecca Chan Events , they embarked on a journey that would unite them in a day filled with beauty, love, and unforgettable moments. Lidia’s radiant beauty, expertly enhanced by the talented teams at Fancy Face Inc. and Hair by Ladylyn , added an extra layer of elegance to the occasion, while the exquisi
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Authentic connections made with respect paved the way for business getting done The most important deliverable for a meeting is that everyone feels welcome. Everything else depends on that. Smart Meetings Inclusive Experience at JW Marriott Miami Turnberry Resort & Spa this week started with the hospitality basics. The expansive property embraced the boutique group of top meeting professionals to offer an intimate setting for getting to know each other better in and out of the one-on-one mee
‘Distilling Excellence’ has been announced as the overarching theme for the upcoming Hotel Leadership Conference 2025, taking place 20-21 January 2025 at Hilton London Bankside. Created by the leading force in the hotel industry, the Master Innholders , the conference will empower hoteliers to take a ‘helicopter approach’ to managing their hotel, identifying what works best and capitalising on it to ensure the best customer experience possible.
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‘Distilling Excellence’ has been announced as the overarching theme for the upcoming Hotel Leadership Conference 2025, taking place 20-21 January 2025 at Hilton London Bankside. Created by the leading force in the hotel industry, the Master Innholders , the conference will empower hoteliers to take a ‘helicopter approach’ to managing their hotel, identifying what works best and capitalising on it to ensure the best customer experience possible.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover foldable buses, Piña Oatladas and the Stayman Islands. SAMSUNG JUST FOLDED A SINGLE-DECKER BUS IN HALF Samsung had London commuters doing double takes last week after unveiling a series of public art installations featuring “folded” objects that most certainly shouldn’t be folded without proper supervision.
The wedding of Revi and Matthew takes you into a world of splendor, where their exuberant luxe celebration unfolds as a testament to the extraordinary. Every frame of this remarkable day was skillfully captured by Purple Tree Photography , weaving a visual narrative of their love story. Guided by the visionary planners at Duet Events , enhanced by the artistry of makeup by Jess Wolfert Beauty , and hairstyling by Rina from The Studio salon, the stage was set for a day of unparalleled beauty.
From edible glitter to custom made cocktails, for your next intimate after-hours During one of my recent FAM trips, I had the privilege of visiting Irvine, California. I was hosted at Marriott Irvine. While there, I was treated to an experience at the hotel’s speakeasy YNK (You Never Know). During my brief but memorable visit, I got to experience a wonderful array of quick eats and a sample of some of the unique beverages currently available to guests.
Over 350 DRPG team members from across the organisation’s global offices came together for its annual global summer conference last week at the Hilton Metropole, Birmingham. The spotlighted theme of the conference was wellbeing, developing resilience and retaining positive mental health during this busy period for the global creative communications group.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Urban Outfitters in July unveiled the Gen Z-focused campaign, “Shift Happens,” touching every point along the college journey, from the Instagram scroll to the dorm room to the closet, and beyond.
Ken Jennings: “Welcome to America’s favorite answer and question game, Adrian! The answer is ‘The Fishbowl Sandwich’ ” <DING!> Adrian: “If you had to pick one unique/creative/innovative session format or strategy you successfully implemented or you’ve witnessed that resulted in better interaction and engagement, what would that be and why?
Anthony Duggan and Christina Richardson Anthony Duggan (left) and Christina Richardson (right), Grand Hyatt Deer Valley Grand Hyatt Deer Valley , set to open November 2024, welcomes two leaders to its opening team. Duggan will serve as general manager. He brings over 25 years of experience and passion for the hospitality industry and global travel, and is known for his skill in elevating operational performance and leading teams with strong staff engagement that have incredible guest satisfactio
The Schools Engagement Programme Pilot, launched in January 2024 with grant support from the EIF, has been completed, delivering key event industry career messages to schools in the East of England. The pilot programme: Engaged 6,500 students in 35 schools Delivered a consistent and compelling message about career opportunities across the seven core sectors Increased student understanding of the UK events industry to 65% post-presentation from an initial 1% Received hugely positive feedback from
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The Capitol Hill Ice Cream Party is an annual celebration of the summer sweet treat for members of Congress, their families, Capitol Hill staff and food and agriculture professionals. But the bipartisan event held just outside the U.S. Capitol Building in Washington, D.C., isn’t just about ice cream, it’s an opportunity for the International Dairy Foods Association to discuss dairy industry impacts among attendees.
Skift Take: More than 13,000 hotel workers in four U.S. cities may vote for strikes in the coming weeks. Picket lines are a real possibility that will disrupt meetings and conventions.
In this edition of What One Thing?, Smart Meetings chats with IMEX CEO Carina Bauer to discuss the lessons learned from IMEX Frankfurt that will inform IMEX America. Bauer highlights the success of their education program, frank discussions on tough topics and the show’s overall theme of impact. Don’t Miss a Podcast Drop. Listen to Smart Meetigns on Spotify today!
Leading conference, events, meetings and exhibition centre, The QEII Centre, has launched its new ‘Our London’ campaign. The multichannel campaign features an innovative digital storybook, created by QEII to celebrate and promote London as one of the world’s premier destinations for business events. The central London venue created Our London as a guide for national and international event organisers considering hosting business events in the capital.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
The Minions have become icons in their own right, so for the premiere of Illumination’s “Despicable Me 4,” the latest installment in the series the launched them to stardom, Universal Pictures just had to put the yellow, banana-loving, goggle-wearing creatures front and center. From popping up on the red (actually, yellow) carpet to mobile billboards around New York City, the Minions drove buzz for the new film and served as welcoming ambassadors for the premiere at Jazz at Lincoln Center’s Fred
Skift Take: The Olympics opening ceremony in Paris unfolded under an unexpected veil of rain, adding an unplanned layer of drama. But this was just the beginning.
These summertime grand openings evoke wellness and glee Here we are: right in the heat of summer. Now is the time of beach days, sunlight and lemonade. How do you infuse the upbeat yet relaxed persona of summer into your meetings and events? These new and renovated hotels in South Florida, Santa Barbara and Spain are the answer, each with their own individual ways of highlighting their sunny destinations, optimizing wellness and creating the perfect atmosphere to connect.
London Concours is an annual, premium lifestyle event that celebrates the craftsmanship and traditions of automotive design and motoring. The 3-day event is a curated showcase of rare, luxury and legendary and is drawn from private collectors’ one-of automotive assets. London Concours is part of Thorough Events’ luxury Concours series and – in keeping with the upscale nature of the events – they chose the City’s Honourable Artillery Company (HAC) as the backdrop for the event.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Costs have peaked, deadlines are tight and freelancers are backing up agency operations teams that are busier than they ever have been. The post Agency Ops: Nine Takeaways from our Summer Editorial Roundtable appeared first on Event Marketer.
Skift Take: C2 has always been high on the list of the world’s most creative events, often resembling a conference meets carnival. We checked in with C2’s creative director to find out what worked this year and how the event has evolved since the pandemic.
Lynn Miles, CMP Fellow , is an adventurer. On her off days, you’ll probably find her ziplining, parasailing, skydiving, or taking it easy on a hot air balloon ride. But her off days aren’t where the adventure stops: her career journey is just as exciting. “The hospitality industry was in my blood from the start,” she says. She began as a restaurant busgirl and hostess at 16, and from then on, she would explore all the industry had to offer.
The Belfry Hotel & Resort , in West Midlands, has celebrated reaching the highest point in the construction of its flagship events venue, The Masters Suite , with a Topping Out Ceremony which included a golf stunt to attempt to drive the 10 th Green of The Brabazon from the roof. The ‘Topping Out Ceremony’, which took place on July 15, saw construction experts VINCI Building welcome 40 suppliers and contractors to tour the build of the new events space.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
It was like something out of Black Mirror. The CrowdStrike outage derailed or threatened to derail multiple industries, including ours. It was the sort of global event that most people wouldn’t have assumed possible—until it happened. It was a dramatic example of the importance of that age-old phrase: expect the unexpected. Many event planners may wonder, “Is there anything we can do if it happens again?
Skift Take: As the nation’s capital, Washington, DC, has a mix of international allure and enriching opportunities that can transform meetings into a monumental experience.
Introduction Overview of Event Management Software Event management software has become an essential tool for organizing and managing events of all sizes. These platforms offer a wide range of features designed to streamline the planning process, enhance attendee engagement, and ensure the success of the event. From registration management to post-event analytics, a robust event management software can handle it all.
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