Four Brands Weigh in on What it Really Means to ‘Add Value’ to Events
Event Marketer
JANUARY 3, 2023
For its 2022 Upfront, TelevisaUnivision enlisted Hispanic artists and vendors that lent authenticity to its positioning as the go-to network for Spanish-language content. Marketers from Intel, TelevisaUnivision, Subaru and Campari share insights on what post-pandemic audiences actually want, how they’re delivering—and how to measure it all. The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming.
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