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For its 2022 Upfront, TelevisaUnivision enlisted Hispanic artists and vendors that lent authenticity to its positioning as the go-to network for Spanish-language content. Marketers from Intel, TelevisaUnivision, Subaru and Campari share insights on what post-pandemic audiences actually want, how they’re delivering—and how to measure it all. The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming.
The cancellation of events back in 2020 was perhaps the most persuasive proof that no matter how well-planned an event is, certain circumstances are always outside our control. What you can do as event creators is be aware of these potential pitfalls and event planning mistakes, and make a contingency plan that puts you in […].
Are you looking for key features that will bring your event ticketing platform up to speed this year? Maybe you feel you are overpaying for something that does not deliver on your expectations. Perhaps you don’t care for confusingly sending your patrons to a different website to purchase tickets; or you’re using disconnected websites for ticket sales, merchandise sales, and marketing.
new to seven events, kate shepherd, gives us an insight into a day in her life as an event executive; from venue finding to site visits. read below to find out what goes on behind the scenes. 7:00am i’m very prone to snoozing my alarm but on a good day, i shower, get dressed and have a quick breakfast of fruit and yoghurt with one of my housemates. 8:00am my commute from battersea into our london office in mayfair is as easy as i could ask for!
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you c
Skift Take: How consummate teamwork and collaboration attract major sporting events year after year, creating major economic benefits, tourism spending, brand appeal, and lasting legacies. — Jeff Heilman Read the Complete Story On Skift Meetings.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Skift Take: How consummate teamwork and collaboration attract major sporting events year after year, creating major economic benefits, tourism spending, brand appeal, and lasting legacies. — Jeff Heilman Read the Complete Story On Skift Meetings.
The team at Unlocked having been looking forward to 2023. With the New Year it’s time to start strategising for the year ahead. What better way to do this than to host an Annual Team Kick Off Meeting…. Kick Off Meetings tend to include an entire team or company and they are hosted to kick start the year, to strategise and to look back on the previous year’s achievements.
Skift Take: If attendees are not enjoying their event experience, they will leave or not show up in the first place. Attendees now want more control over the event experience, so planners must become designers of time. — Miguel Neves Read the Complete Story On Skift Meetings.
Have you upgraded your virtual and hybrid skills? Event technology companies have spent the last 3 years introducing new features and consolidating platforms in an attempt to offer end-to-end turnkey services and robust reporting. But we want to know how you are using the Swiss army knife of online and onsite delivery tools. Please take this short survey, and you could be included in our future-focused survey published in the March Smart Meetings magazine.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
With the boom of online events, most companies have increased their portfolio of virtual events. By now, we are all mostly well-versed in the online space, but there are ways to take your next virtual event a step further in order to provide an even better event experience. . Brand Consistency. Most organizations need to rely on third-party technology to host their virtual events, whether it’s a web-conferencing system or a registration tool to collect RSVPs.
Between the rich hues and down-home vibe of their venue, Danielle and Keith’s wedding will have you long for the cozy days of fall. Everything about their big day at The Bradford Barn is intimate and personal and goes to show that close friends and family, amazing food, and a laidback vibe goes a long way when creating the perfect day. Beautifully captured by the lens of Hipnotik Photography , you’ll definitely want to check out this gorgeous gallery.
Skift Take: With attendee and exhibitor numbers getting closer to pre-Covid figures, the entire meetings industry is hopeful for a strong CES that sets the tone for the rest of 2023. — Miguel Neves Read the Complete Story On Skift Meetings.
In these belt-tightened times, savvy event organizers are looking for new ways to boost their revenue. Here are 5 proven ways to bring in additional income from your event.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
In its second year since the pandemic, Consumer Electronic Show (CES) roared back to life this weekend at the Las Vegas Convention Center (LVCC), which offers 4.8 million sq. ft. of meeting space. This year’s CES has over 3,000 exhibitors and over 100,000 attendees across the show floor. This year’s event promises something for everyone with it being over 70% larger than CES 2021.
Event marketers are between a rock and a hard place—perhaps, marble and cement. As the world grapples with inflation, supply chain shortages, shipping delays and staffing issues—not to mention, fears of a recession—in-person events are thriving again. Some say it’s a renaissance for the brand experience. While positive for the industry, the increase in events this year is causing a strain on resources and the people behind the scenes.
A new year is here and event planners everywhere are looking ahead to the future of the event industry. Here are the top trends that I’m predicting will shape the future of 2023 event experiences. From virtual events to sustainability and beyond, these 7 trend predictions will help prepare event professionals for what’s in store in an industry that is constantly evolving. 1) Experience-First Events.
We’ve scoured the web for the most innovative corporate events ideas on the block. Be inspired and make your next event really stand out from the crowd.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Bob Jordan, Southwest CEO. After a firestorm of criticism over the way Southwest Airlines handled the holiday season and weather delays and cancellations, the airline is getting broiled on the fires of internal critiques. In an open letter posted this week on the Southwest Airlines Pilots Union (SWAPA) website , Captain Tom Nekouei, Southwest Airlines Pilots Union 2nd Vice President, wrote: “How did we get here?
Skift Take: Gathering audience data is key to understanding the priorities of meeting attendees. Through analyzing and interpreting both sentiment and behavior data we can improve the way meetings are designed. — Skift Meetings Studio Team Read the Complete Story On Skift Meetings.
Sadly, resolutions rarely work. In 2016 I wrote about what I call the New Year’s Resolutions Effect. [My example was noticing that thousands of people chose to read my old post about cleaning up email on your iPhone every January.] I shared Tom Stafford ‘s suggestion for maximizing the likelihood that people will make good resolutions and keep them.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Where we spend our event budget matters, but meeting professionals already have full-time jobs. Who has time to scour a city looking for locally made products and services from minority-owned communities? That is where Laura Clise, founder and CEO of Seattle-based Intentionalist , steps in. The executive worked with companies on everything from corporate social responsibility to external communications and was at a conference in Atlanta when she realized that the meeting professional’s role requ
Skift Take: Networking is passé, and in an ever-growing virtual world, connecting with colleagues and associates on a physical and emotional level is imperative. — Andrea Doyle Read the Complete Story On Skift Meetings.
We do our best to bring you the most up-to-date news, predictions, and happenings in the event world. . But our favorite way to find out what’s going on with events is by looking at which Expo articles people are reading the most! . This year in-person events were in full swing, along with ways to increase attendance and make events more exciting. People were ready to be face to face, away from their computer screens, and connect with other meeting professionals. 2022 was the catalyst for bigger
Fifth etc.venues annual survey provides valuable insights into the value of face-to face meetings, one day meetings and sustainability. More than half (53.5 percent) of event planners say there has been a noticeable improvement in business performance within their organisation since returning to face-to-face meetings, while almost 99 per cent say they value them more than or the same as before the pandemic.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Corporate retreats have long represented occasions for staff members to gather in relaxed settings to conduct work duties. But organizing such gatherings poses a challenge for companies that switched to operating remotely during the pandemic, as they strive to find the right balance between staff bonding and work. Whether you are coming together for team building, training or strategizing about near-term goals, corporate retreats are a great way to deepen employee engagement, provide workforce d
Skift Take: As CES, the world’s largest tech show, prepares to swing open its doors to more than 100,000 people, a threat of a possible strike by food service workers at the Las Vegas Convention Center as well as Covid are concerns. — Andrea Doyle Read the Complete Story On Skift Meetings.
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