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Skift Take: Successful meetings and events are designed to meet the needs of all attendees who must be motivated to attend. If they can get the information being presented online, they will not expend time or money. — Andrea Doyle Read the Complete Story On Skift Meetings.
If a global pandemic taught us anything, it’s that the right event management platform can help us stay engaged and connected even when in-person meetings aren’t possible. But as the events industry overwhelmingly reverted back to in-person conferences as soon as restrictions were lifted , event professionals have been left wondering: Is there a way to keep that momentum going year-round?
It’s that time of year again. Time to look back on the past year’s successes and to look ahead to the new year. We love the feeling of fresh opportunities on the horizon! The beginning of a successful event isn’t when the doors open, it’s when you’re looking ahead to the needs of your industry and attendees in the new year. It’s when you assess the landscape and decide how you’re going to make your mark.
Whether planning private celebrations, non-profit fundraisers, or corporate conferences, the goal of the event planner is to visualize their client’s idea and then bring that vision to life. But how do event planners accomplish this task? What does an event planner do, exactly? In this article, we break down what event planning is. We look at the duties, skills, and experience required in professional event planning, as well as a variety of planning specialties.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event management software can potentially make an event planner’s job more efficient. But when the right software doesn’t exist, planners are left to fend for themselves, often lacking solutions. In July, we discussed this exact issue in the episode, Why is there no good event software? Will and Brandt discussed what features the industry desperately needs and how companies can offer solutions.
Comedy, Margaret Cho famously said, “propels you right into the heart of the universe.” And at The Riot Comedy Club, with its standup shows every Thursday through Sunday, the universe is Houston, Texas. “There was really only one big comedy club in a city with a population over six million,” says Brian Gendron, founder and […].
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Comedy, Margaret Cho famously said, “propels you right into the heart of the universe.” And at The Riot Comedy Club, with its standup shows every Thursday through Sunday, the universe is Houston, Texas. “There was really only one big comedy club in a city with a population over six million,” says Brian Gendron, founder and […].
Don’t ask us to explain it, but mushroom installations permeated more than one event footprint at Miami Art Week. Perhaps it was a nod to a psychedelic-inspired design renaissance on the horizon, or brands’ efforts to grip the attention of the quirky crowd that the affair (hosted last Nov. 29 to Dec. 4) draws. In any case, it was one of a handful of head-turning experience design trends we spotted during our travels.
Lily and Trevor’s big day is the epitome of the perfect romantic garden party. Located at the beautiful Royal Botanical Gardens in Burlington, their wedding was a beautiful blend of their different cultures and traditions. Their celebrations began at home where they both wore traditional Chinese outfits for the Chinese door games and tea ceremony.
As meeting professionals begin to plan events for 2023, Mike Dominguez, president and CEO of Associated Luxury Hotels International (ALHI), joined Editorial Director JT Long for his annual Smart Chat Live! predictions conversation about the trends meeting profs need to prepare for in 2023. You can relive the insights on-demand here , but we grabbed some of the action items below in case you are in a hurry to send that next RFP.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Skift Take: The past three years have brought about significant challenges to the meetings industry. Although recovery is in sight, it must continually adapt and innovate to keep up with the latest trends. — Skift Meetings Studio Team Read the Complete Story On Skift Meetings.
Meeting professionals rarely talk about status and power issues. This is unfortunate because the ways that status and power manifest at meetings matter. Why? Because a majority of those who attend most meetings have little say over what happens at them. Typical meeting formats are rigid, and attendees play largely circumscribed roles. So, let’s explore the roles of status and power at meetings.
What attendee doesn’t love the red-carpet celebrity treatment? Last week, Visit Greater Palm Springs restarted a tradition interrupted by Covid of providing meeting professionals with VIP treatment at the International Film Festival at Palm Springs Convention Center. The celebration of storytelling started 33 years ago when then-resident Sony Bono thought it would be a good idea to attract attention to the area.
An event business plan is essential for getting stakeholder buy-in, raising funds, and measuring the success of an event. Here's what you need to know before you write yours.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Skift Take: UFI CEO Kai Hattendorf shares key trends impacting the exhibition industry and paints a picture of what trade shows will look like in the future. — Skift Meetings Studio Team Read the Complete Story On Skift Meetings.
While it might seem daunting at first, anyone can write a great post-event article. Doing an event recap is a great way to capitalise on months of planning and preparation. While you might be a little tuckered out from the event itself, it’s well worth throwing together a well-written event report (after you’ve had a […].
Smart Meetings is proud to announce the eighth annual Smart Women in Meetings Awards. This annual awards program recognizes uplifting industry forces in a special issue of Smart Meetings magazine and at a bespoke event, custom designed to advance careers, create powerful networks and pave the way for the next generation of women in meetings. From visionaries and industry leaders, to entrepreneurs, stellar performers, innovators and rising stars, join us in recognizing the top women in the meetin
Pixels are snippets of code that allow you to gather valuable information about website visitors and the actions they take. They're vital for measuring campaign performance, tracking conversions, and building audiences based on behavior.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Skift Take: The future is here: Plug-and-play hologram technology is now accessible for meetings and events. To find out more about how it works and why it stands to revolutionize the audience experience, Skift Meetings sat down with ARHT Media, a leading supplier of hologram technology. — ARHT Media Read the Complete Story On Skift Meetings.
Tips and methods for producing greener events. Sustainability is now required at meetings as attendees are demanding an environmentally conscious event. Curbing pollutants has become part of the meeting professional job description, but how does one to do so at in-person and virtual events in a meaningful and cost-effective way? Partnering with event technology and destination experts can help cut through the green myths by taking an action-oriented, big-picture approach.
As event planners continue navigating online settings, many are thinking about how to increase virtual event attendance. According to data from Markletic, 35% of virtual event attendees are no-shows. Virtual events allow people to connect more than ever, with everything from webinars and conferences to concerts and fitness classes.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Skift Take: Booking a big-name speaker for your event attracts attendees. But if that speaker has to cancel, it's crucial to have a contingency plan in place. PCMA Convening Leaders led by example. — Andrea Doyle Read the Complete Story On Skift Meetings.
Eventist Group has won the prestigious catering contract for RHS Chelsea Flower Show, sponsored by The Newt in Somerset. The five-year contract will see Eventist Group provide diverse food and drink opportunities for more than 100,000 guests over the six-day event. The annual event is a highlight for the Royal Horticultural Society and marks the start of the summer corporate hospitality season.
Historically, incentive trips are typically reserved for a company’s sales team. These trips serve to motivate the team to exceed sales goals, with those achieving the highest-level revenues receiving company-wide recognition and access to an amazing getaway. While these programs are still extremely valuable, a new type of “incentive” trip trend is on the rise.
Adding virtual exhibitions to your events calendar can improve attendance and interest in other events you hold. Not to mention online accessibility extending your reach beyond local guests. We’ve compiled tips for hosting your event and insider knowledge from creator and artist Gayle Kirschenbaum, who uses Eventbrite to exhibit her photography.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Skift Take: Chris Nassetta, CEO of Hilton Hotels, a featured speaker during PCMA Convening Leaders, predicts the business events industry will exceed the high water mark of 2019 this year. — Andrea Doyle Read the Complete Story On Skift Meetings.
“Share the love this Valentine’s Day 2023 and indulge with a delicious afternoon tea served in the stunning Mulberry Restaurant with romantic views over the surrounding gardens and Broadwater Lake. Enjoy freshly prepared sandwiches, warm scones with clotted cream and jam, as well as Valentine’s themed cakes handmade by Oatland’s Park Hotel’s Pastry Chef.
The success of an event includes many factors. One major aspect is the engagement among attendees. Where event profs hope to give event attendees a vibrant, appealing and informative session, it may come off more as an information dump for some. Smart Meetings spoke with several event experts whose main goal is to craft a personalized, engaging and educational experience.
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