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If you’re an event planner or other event professional who has ever wondered what a BEO is or why event pros need them, keep reading. “BEO” is an acronym for “Banquet Event Order” – but these event management documents are essential even if you don’t plan banquet-style events. BEOs (sometimes referred to as run sheets) allow you to provide critical details that everyone involved in any event MUST have at their fingertips – whether they are a bartender, caterin
Skift Take: To make your events truly inclusive, representation alone will not do it. They must reflect the diversity of your world. — Andrea Doyle Read the Complete Story On Skift Meetings.
Annual general meetings (AGMs) are a critical part of corporate governance, providing a forum for shareholders to voice their opinions and ask questions about the company's performance. In recent years, many organizations have incorporated virtual elements into their AGMs, allowing attendees to participate remotely through video conferencing or other online platforms.
The events industry is no exemption to the sustainability challenge. As technology revolutionises different processes within the event management lifecycle, and as pressure for event organisers to “go green” intensifies, how does an ideal event look like in 2023 and in the years to come? In this new whitepaper entitled The Big Sustainability Challenge: What can we do to make our events more sustainable?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The industry has experienced a seismic shift. Mastering the new event landscape requires recalibrating the role of content, aligning attendee expectations, leveraging design as an engagement tool and embracing an audience-specific mindset. Complete this form to download the full report. The post THE EVENT STRATEGIST’S GUIDE TO 2023 EXPERIENCE PLANNING appeared first on Event Marketer.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Minimal details, an “oasis” in the city theme, and the prettiest neutral colour palette…these are just a few of the darling details in Lindsay and Jeff’s wedding at Paris Paris in Toronto. The couple met at the end of high school at a multi-school charity fashion show. While they both expected it to be a summer fling — Jeff was going to Queens and Lindsay was going to NYU — they got back together and did long-distance for 5 years.
Skift Take: During the World Economic Forum in Davos, attendees were required to get tested for Covid onsite. A negative test granted access, while a positive test led to the attendee’s badge being deactivated.
Following the events of George Floyd’s tragic death in 2020, meetings industry organizations have been actively seeking to engage in the Diversity, Equity and Inclusion (DEI) discussion. In doing so many businesses seek outside help to create an inclusive and diverse work environment. Smart Meetings quizzed Elevated Diversity ’s founder Rhonda Moret, MPI Southern California Chapter (MPISCC) Director of Diversity, Inclusion and Belonging Khris Baizen and MPISCC Director of Education, Event Logist
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Fans walked through a portal displaying key moments in Army-Navy game history, and “into the future.” As the presenting sponsor of the Army-Navy football game since 2009, USAA never approaches each year’s game-day experiential activation the same way. But the 2022 matchup on Dec. 10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign.
Skift Take: Tommy Goodwin, vice president, Government Affairs for the Exhibitions & Conferences Alliance, discusses the value and power of advocacy for the meetings industry.
A hotel is never just a hotel. During a time when leisure and business travelers are nearly spoiled by choice, the question to ponder is whether you’re simply looking for convenience and a place to stay, or a property that can offer an experience you’ll be thinking about for years to come. Many independent hotels pride themselves on delivering the latter.
What’s up? My name is Tayleur. I’m an event producer and the founder of Gold Beams (website / Instagram / YouTube). Gold Beams is a production company. We produce events for Black creatives and the Black community at large. We’re also contracted to produce and project manage events for others. Gold Beams’ internal events have […].
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
A digital crystal ball installation positioned at the center of the space offered predictions on topics from gaming to transportation. With more than 100,000 active communities and 13 billion posts and comments, Reddit is a hub for conversation where users connect, share content, discuss opinions, dig into interests and discover new topics. Through the years, redditors have kept their fingers on the pulse of the latest trends in tech—often predicting the next big thing through subreddits like r/
Skift Take: Accessibility is a buzzword in the business events industry but is there a true effort to ensure all attendees, including people with disabilities, can participate?
United Airlines CEO Says Airline Chaos Will Continue In a Q4 earnings call, United Airlines CEO Scott Kirby said that operational collapses like Southwest Airlines’ recent fall from grace will continue given the state of the industry after Covid. “We believe that the industry’s capacity aspirations for 2023 and beyond are simply unachievable. The system can’t handle the volume today, much less anticipated growth,” he said on the call.
You just wrapped a major virtual event. You’re exhausted, you’re happy — and you’re curious. What did your attendees think about your event? How about your sponsors? Are they likely to support your event next year?
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Culinary forecasts from the National Restaurant Association and McCormick are fresh out of the oven and chock-full of trends that could add some sizzle to event F&B in the year ahead. According to both reports, the fried chicken sandwich wars wage on, rich comfort food is in again, globally inspired dishes are on the rise and menu simplification tactics like cutting menu items and SKUs—particularly considering inflation—continue to drive food and beverage strategies.
Skift Take: Booking meeting space online has tempted planners for a long time; it is now a reality. With Marriott becoming the first major hotel brand to offer instant booking on Groups360, this could soon become the standard way of booking small meetings.
In a typical in-person conference breakout session, participants divide into small groups to discuss one or more topics. Each group records members’ thoughts and ideas on one or more sheets of flipchart paper. At the end of the discussions, groups post their papers on a wall and everyone walks around reading the different ideas. Facilitators call this a gallery walk.
You just wrapped a major virtual event. You’re exhausted, you’re happy — and you’re curious. What did your attendees think about your event? How about your sponsors? Are they likely to support your event next year?
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
If it feels like you’re doing a lot more with a lot less—you’re right. Event marketers have always been masters of working on lean budgets and fast-paced timelines, but as events make their comeback and event teams set their sights on 2023, budgets and resources appear to be tighter than ever. In this “State of the industry snapshot,” created in partnership with Webex Events (formerly Socio), we reveal key data points on how timelines, budgets, and expectations have changed.
Skift Take: Organizers seeking a big draw destination with a fusion of natural phenomena and meaningful corporate social responsibility programs, will find an array of new choices on the Island of Hawaii. — Louise Felsher Read the Complete Story On Skift Meetings.
No matter your business, it all comes down to great teams. The better your team, the more effective you’ll be in reaching your business goals. So it’s no surprise that creating events that improve team bonding will be an essential part of your 2023. . Team-building events are more important than ever. With the mix of in-person, hybrid, and remote work environments, it’s vital that we find ways to connect.
Danielle Marelli Marelli is executive pastry chef for Viceroy Chicago. Marelli most recently worked at The Gwen, A Luxury Collection Hotel in Chicago, where, as the property’s pastry chef, she established its first pastry program. She also worked at Chicago’s Langham Hotel as executive pastry chef. While there, she received the Employee of the Month award in 2016 and Employee of the Year award in 2017.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Steeped in history and boasting 90 acres of glorious grounds, Ellenborough Park is nestled between the Cotswolds’ highest point and the gallops of Cheltenham Racecourse. The sumptuous manor house has been lovingly restored to its original five-star glory and is now home to laid-back dining experiences, a soul-soothing spa and rooms brimming with country house character.
Skift Take: Emerald has acquired its third female-led company in the past year. With diversity, equity, and inclusion a focus, 50 percent of Emerald’s leadership team identifies as female and 20 percent as a person of color.
AGF (A Greener Festival) is the leader in helping events, festivals and venues globally to become greener. AGF Certification is the world’s first and most comprehensive standard for sustainability in the live events sector, for festivals and events reducing waste, emissions and enhancing equality and biodiversity. Successfully certified events in 2022 include Green Gathering (UK), […].
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