Sat.Jan 21, 2023 - Fri.Jan 27, 2023

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Event Registration Strategies to Increase Attendee Excitement and Sign-Ups

Eventmobi

Creating an engaging event experience for your attendees starts right at the time of registration. So, ensuring you have the right event registration strategies in place is crucial to driving excitement and sign-ups. As an event planner, you’ll know this all too well. There are a lot of moving parts to keep on track—everything from marketing and promotion, ticketing and payments, to data collection.

Speakers 195
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How Travel Trends Are Impacting Destination Events

EventMB

Skift Take: The twists and turns of the global travel industry's recovery continue to impact how event destinations are selected. Some effects are obvious, others not so much.

Travel 230
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Event planning conferences you won’t want to miss in 2023!

Expo Pass

What’s the perfect excuse to get out of the office and away from your computer? An event planning conference! These events give you the chance to make real connections with like-minded people, learn from industry experts, and come up with fresh new ideas. It’s a chance to take a break from the normal daily grind and unwind. In this article, we share our list of event-planning conferences in 2023 that you won’t want to miss out on!

2023 148
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How Software Can Help Caterers and Event Planners Streamline Their Businesses

Caterease

If you’re a caterer or event planner, you know how challenging it can be to keep up with the demands. The post How Software Can Help Caterers and Event Planners Streamline Their Businesses appeared first on Caterease.

Events 83
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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What Should Your Hybrid Event Strategy Be?

PCMA Convene

A hybrid event strategy is actually a content strategy. Organizers have many options, like livestreaming and/or recording live sessions, that will create content. Beth Surmont, CMP, FASAE, CAE 2022 was the year of proving the value of in-person events, and 2023 is the year of really digging in and understanding what hybrid can and should be. Planners can start by examining four important questions.

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The Evolution of Urban Renewal Takes Shape in Seattle and Portland

Smart Meetings

The crisp air carrying the eccentric energy over the Willamette River in Portland or through the booth of a Pike Place fishmonger heaving salmon through a grey Seattle afternoon creates a keen sense of expectation and excitement in the hearts and minds of smartphone-wielding visitors. But unfortunately, this festive atmosphere was temporarily suspended due to the pandemic and was later rocked by civil unrest following the murder of George Floyd at the hands of Minneapolis police officers.

2021 246
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Five Brands Activating Tech-powered Engagements, from an AI ‘Oracle’ to Holographic Projections

Event Marketer

More often than not, technology and experiential marketing are partners in crime, working hand-in-hand to personalize engagement, alleviate pain points, deliver moments of surprise and delight and create a more seamless attendee experience overall. New tools and implementation tactics seem to pop up every other day, and while not all of them are viable options, the following five case studies offer evidence that the right strategy executed at the right time can yield powerful results.

Tech 246
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Comfortable Footwear Seduces Planners

EventMB

Visit Indy provided close to 200 meeting professionals new Uggs during a customer event at PCMA Convening Leaders. Skift Take: Gathering meeting professionals for a reception after a long day at a conference is okay, but what if an activation was added where they take home something they will enjoy for years to come?

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2022 Eventbrite Survey Recap: How Creators Organize and Market Events, and How Attendees Find Them

Picatic by Eventbrite

A few times each year, Eventbrite’s research team launches surveys to find out more about you — the people who organize events on Eventbrite and your event attendees. Your invaluable input guides us in designing features and offerings that are well-suited to your needs, and helps us better shape our plans moving forward.

2022 195
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Get Around Green in Orange County

Smart Meetings

Sustainable Transportation in Anaheim Reducing carbon emissions in transportation has been at the forefront of conversations in the meeting industry, and Anaheim has been taking it seriously. Not only for the day-to-day public transportation system in the city, but also for visitors as well. Meeting professionals have options for group and event attendee transportation that can reduce the carbon footprint.

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How SXM Media Partnered with The Female Quotient on a Podcast Studio at CES 2023

Event Marketer

SXM Media sought to create an intimate studio space away from the hustle and bustle of the show floor. Podcasting is hotter than ever and on track to continue growing with audiences. In December, Edison Research named SXM Media—whose portfolio includes SiriusXM, Pandora and the Stitcher podcast network—the No. 1 most listened-to podcast network for Q3 in 2022 based on total audience reach.

2023 246
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Las Vegas Hits $1.3 Billion Jackpot With F1 Grand Prix

EventMB

Skift Take: Vegas is investing in a trifecta of Formula 1, the Super Bowl, and the opening of the highly-anticipated MSG Sphere to attract an even bigger share of business events.

Meetings 218
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5 Event Ideas to Celebrate Black History Month with Your Team (for Large Groups and Corporations)

IMG

Celebrating Black History Month with your team, especially with large groups of people is quite a challenge. You have to find the right venue, pick the best vendors and craft a memorable experience for your attendees. You have to be very intentional if you want to make the most of your event experience. Every decision you make during the planning process will have an impact on the overall result.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Smart Moves in Colorado, Utah and More

Smart Meetings

Kristen Babich Babich is events manager for The Gant Aspen in Colorado. Babich previously worked with Aspen Ski Company, which took her to restaurants such as Ajax Tavern, Limelight Aspen, Limelight Snowmass and Sam’s. She has also worked with Kenichi Aspen, Matsuhisa Aspen, Hotel Jerome and W Hotel Aspen. Read More : Colorado: Rocky Mountain High Alinio Azevedo Aspen Hospitality in Colorado named Azevedo CEO.

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Five Ways Prime Video’s ‘Rings of Power’ Global Tour Helped Drive Record-breaking Viewership

Event Marketer

Red-carpet premiere events are a dime a dozen. So when Prime Video set out to produce a buzz-generating campaign that matched the scale and scope of its original series “The Lord of the Rings: The Rings of Power,” reimagining the standard premiere in a way that captured the show’s grandeur was critical. And after a year of planning, from RFP to execution, the brand delivered.

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$2 Billion Expansion Boosts Seattle’s Event Appeal

EventMB

Skift Take: $2 billion is a high price to pay for extending the Seattle Convention Center. But this investment is not just about hosting more events, it's also about revitalizing the city's neglected downtown core.

Events 209
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Running a Live Virtual Training Event: 30 Tips

Picatic by Eventbrite

Wondering how to run a virtual training effectively? If so, you won’t have trouble finding an audience — according to a recent LinkedIn survey, four out of five respondents believe virtual events will remain popular well into the foreseeable future. This means that internet-accessible training events are also here to stay.

Events 195
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Survey: How Are You Sourcing More Sustainable Events?

Smart Meetings

Welcome to the Sustainable RFP of the Future survey. This three-minute exercise is a partnership between Destinations International and Smart Meetings to quantify the demand and options for meeting professionals looking to reach their company greenhouse gas emissions goals. Your insights will help us create a resource that will allow destinations to offer the sustainable features meeting professionals really want and empower event professionals to ask the right questions when sourcing for an env

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Q&A: Shelley Zalis, CEO at The Female Quotient, on CES’s Annual Equality Lounge

Event Marketer

Tucked away on the 58 th floor of the ARIA Resort & Casino’s Sky Suites in Las Vegas, The Female Quotient’s annual Equality Lounge brought together CES 2023 attendees and Fortune 500 executives for two days of sessions and networking. Serving as CES’s Official Equality Partner for the fourth year in a row, The Female Quotient is a woman-owned business working with companies and leaders to curate experiences, thought leadership and solutions designed to achieve gender equality in the workplac

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The Secret to Giving Attendees a Complete Destination Experience

EventMB

Skift Take: If attendees are going to take on the challenges of traveling to your next event, they’re going to want to see more than the inside of the conference venue. Find out how the “one contract, one contact” model can simplify your planning process and help every member of your audience maximize their time on the ground.

Contracts 209
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The highest meaning of a social group

Conferences that Work

Over the years, I’ve written frequently about associations , which are just one kind of social group. Our lives are defined by myriads of social groups, some self-chosen, some completely beyond our control. These groups have many origins and purposes, some beneficial and some destructive. Although individual value systems vary, I think it’s worth asking the question: What’s the highest meaning or purpose of a social group?

2014 156
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Gen Z Meeting Planners Navigate Post-Covid Job Market

Smart Meetings

When the Covid-19 pandemic threw most of society into a holding pattern, up and coming young professionals were caught in an unprecedented limbo. No one would knew more about that than Soundings ’ founder and Chief Coordinator Tracy Judge, who works to connect business events and associations with qualified staffing. Staffing Issues For Judge’s clients, it is often difficult to find qualified and trained staff.

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Running a Live Virtual Training Event: 30 Tips

Eventbrite UK

Wondering how to run a virtual training effectively? If so, you won’t have trouble finding an audience – according to a recent LinkedIn survey, four out of five respondents believe virtual events will remain popular well into the foreseeable future. This means that internet-accessible training events are also here to stay.

Events 147
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Orange County Convention Center Strike Averted

EventMB

Skift Take: Hundreds of workers employed by food services company Sodexo at the Orange County Convention Center in Orlando who were ready to strike have reached an agreement that includes a historic minimum wage increase from $13 to $18 an hour and a pension.

Meetings 208
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CHURCH HOUSE WESTMINSTER TO ACHIEVE NET-ZERO CARBON STATUS BY 2030

Prestige Events Magazine

Church House, Westminster is one of the capital’s true hidden gems, located closely by landmarks such as Westminster Abbey, Big Ben and St James’ park. The events and conference venue operates with sustainability at its core and is committed to achieving Net Zero carbon status by 2030. As we strive for more sustainability in events, Church House Westminster goes beyond meeting compulsory environmental legislation and strives to implement innovative and exemplary measures to minimalise and

2030 130
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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Meeting Planners Travel Report: DOT to Dig Into Southwest Airlines Holiday Chaos

Smart Meetings

DOT Announces Investigation into Southwest Holiday Chaos The Department of Transportation (DOT) announced an investigation this Wednesday into Southwest Airlines’ chaotic holiday weekend in December 2022. “DOT is in the initial phase of a rigorous and comprehensive investigation into Southwest Airlines’ holiday debacle that stranded millions. DOT has made clear to Southwest that it must provide timely refunds and reimbursements and will hold Southwest accountable if it fails to do so.

Airlines 230
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The Best Time to Post on Social Media for Events

Eventbrite UK

Find out the best length & time to post on each network for your social media event marketing, according to the experts at Buffer.

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MCI promotes Charlee Gough to Managing Director of the UK

Event Industry News

MCI, a global engagement and marketing agency, is thrilled to announce the promotion of Charlee Gough as Managing Director of their UK operation. Charlee takes the helm from Jurriaen Sleijster, MCI President & COO, who has been acting MD for the UK.