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Welcome to the wonderful world of webinars! But, you may be asking yourself, “What on earth do we talk about?” No worries. We’ve done the research for you and created a list of the topics people most want to engage in 2023. Get ready to dive into a sea of knowledge and leave your audience feeling inspired and entertained. So, grab a microphone, pour yourself a cup of virtual coffee, and let’s get ready to rock the webinar world!
Event goals are what you aim to achieve before, during, and after your event, and they impact almost everything event professionals do. So what happens when you crush your goals? Well, Ana A. reached out and asked precisely this. She says, “Say an event was successful, reached all goals and objectives, and made the host more money. What would you say the next step for the event is?
Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. And with an uptick in experiential programming hailing from the tourism industry, there are plenty of crossover lessons to be learned.
Spencer Sherman, VP-Live Content and Events at FaZe Clan; Nick Garrett, Director, GDX Studios Superfans are willing to follow the brands and properties they love across the country, the world, and now, into exciting and challenging new frontiers for marketers, like the metaverse. And with the rise of niche passions, crisscrossing passions, the opportunities to align with new partners and transform your brand’s “fan base” into “a superfan base” are growing.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Skift Take: In today’s pressure-cooker environment, planners want the same immediacy and variety as in their online grocery shopping. GroupSync’s instant booking gives them the faster, smarter decision-making capabilities they crave.
Before Jae Murphy became an in-demand DJ, he was a host known for working the room at comedy showcases, dance competitions, and fraternity parties on campus at Howard University, where he studied broadcast journalism.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Before Jae Murphy became an in-demand DJ, he was a host known for working the room at comedy showcases, dance competitions, and fraternity parties on campus at Howard University, where he studied broadcast journalism.
A charming venue surrounded by a beautiful landscape, sunny skies, and a dreamy muted colour palette—Meaghan and Jason’s wedding at Piper's Heath Golf Club is the picture of classically romantic. The bride took the reins to create an effortlessly elegant affair that was also fun and go-with-the-flow – and the results are stunning. Thanks to beautiful details and a day where they had enough time to spend with their friends and family, enjoy the oyster bar at cocktail hour and have a f
“When you’re lost in the darkness, look for the light” campaign messaging permeated the experience. Generating interest in a series that has a built-in superfan base who is intimately familiar with the content ahead of time may seem like a marketer’s dream, but the intense scrutiny and pervasive demands to maintain “canon” usher in a unique set of challenges.
As if Las Vegas didn’t already have enough event capital, Area15 cranks it up another notch. Since its conception in September 2020, this venue has brought 40,000 sq. ft. of otherworldly experiences to groups. Now, Area15 just opened two new venues and unveiled news that it will soon expand by more than 450,000 sq. ft., in the form of new experiences, pop-ups and more opportunities to wow your group.
Louisa Watson, Director of Marketing at Wyboston Lakes Resort and Sustainability Director of beam has been recognised as Sustainability Industry Champion at the prestigious Greengage Sustainability Awards. Louisa Watson commented “I’m completely overwhelmed. This was a marvellous surprise and a wonderful honour for me and for Wyboston Lakes Resort. I’d like to thank Greengage for the tremendous recognition and also all my colleagues and the beam action group who have helped and supported me in m
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Skift Take: Creating fully carbon-neutral trade shows may still be a mirage, but exhibitors wanting to cut their carbon emissions can now realistically do so. Here is one example of how to be a green exhibitor.
Movie magic permeated every corner of Canon U.S.A.’s exhibit at CES 2023, Jan. 5-8. The digital imaging solutions brand partnered with filmmaker M. Night Shyamalan on four interactive experiences that transported attendees into the story of his upcoming thriller, “Knock at the Cabin.” Canon connected participants to characters from the film (in theaters Feb. 3) and placed them in the middle of some of its most suspenseful moments using four of its technologies: MREAL, AMLOS, Kokomo and Free View
U.S. Travel Association Says Airlines in the United States Are Sub-Par In a new quarterly press conference launched today , the U.S. Travel Association’s videotaped presentation included findings from a new Ipsos Poll field survey: The air travel experience is sub-par for nearly half of Americans: Just one in 10 Americans who have flown by air (13%) rate their overall travel experience as excellent while nearly half (45%) rate it as average or below average Crowds and congestion, flight delays o
– Sister brands Lime Venue Portfolio and The Venues Collection announce the next innovation in event food – Lime Venue Portfolio & The Venues Collection, part of Compass Group, are announcing today the launch of a new and innovative demonstrator farm which will change the way event food is sourced and managed; The Biohub at Ings Farm.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The Nemo’s Garden exhibit used VR to showcase an underwater greenhouse offering detailed information on the biosphere. Powered by a new tagline—“Dream it. Make it.”—Siemens Digital Industries Software, which is celebrating 175 years, wove its technologies into a collection of four exhibit spaces at CES 2023, Jan. 5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future.
Shannon Copeland The seamless coordination of countless logistics required to produce a productive and enjoyable meeting or event is a Herculean task. Add on the threat of a severe weather situation, and your stress level will multiply. In today’s world, you cannot overlook the possibility of Mother Nature becoming an unwanted attendee at your meeting or event.
Are you hosting events this year? Here are the event trends for 2023. From Marketing Events to Diversity and Inclusion event experiences, this year’s trends will help you be more impactful and get the most out of every opportunity you have to meet with your team or clients. There is no room to speculate, being more intentional with your events, is the way to achieve your goals.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Skift Take: Marriott International is the first brand to have direct integration with Groups360’s instant group booking solution for both guest rooms and meeting spaces.
HBO’s new post-apocalyptic series “The Last of Us,” based on a 2013 video game of the same name, raked in 10 million viewers in two days across linear and HBO Max, making it the second biggest premiere on the network in a decade. But the marketing strategy started long before the show’s Jan. 14 debut. A whole two years, in fact. It began—appropriately—on “Last of Us Day,” a holiday launched for fans by the video game’s creator Naughty Dog, run by Neil Druckmann, who is also the series’ creator a
Companies, meeting planners and attendees across the board are excited for the restart of in-person meetings in 2023. But as the meetings industry comes back with a vengeance, it is important for meeting planners to prepare for the unexpected. Smart Meetings spoke with Ralph Failla, director of client leadership at Inspira Marketing Group , to get some insight from his over 15 years of crisis management experience and how meeting planners can be prepared for all possibilities during an event.
Managing the conference badge design process for your in-person events is typically a complicated and costly process that requires outsourcing the design, wrangling spreadsheets, mail merge , and templates, followed by endless rounds of approvals. However, there are new event tech tools that can help streamline the process and make it easy for you to bulk-create conference badge designs like a pro.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Skift Take: Montreal’s image as a creative hub owes a lot to C2. The iconic business event plays a key role attracting investment to the city and creative sponsor activations are an important part of how it delivers value.
Most weekdays, my wife and I join a fifteen-minute online meditation offered by teachers at the Insight Meditation Society. The other day, teacher Matthew Hepburn introduced a dharma practice of meditating, not on one’s breath or body sensations, but on another person. As Matthew talked, I realized that I experience good facilitation listening as a meditation.
If you know the Planning Pod team, you know that we build our catering management tools based on what actual catering companies tell us about their operations. When we released our food and beverage tools a couple years ago, those updates were carefully crafted through the process of interviewing real catering industry professionals who roll up their sleeves on the daily to serve people – and our latest launch is no exception.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Skift Take: Once again, we are looking ahead at how business events are evolving and what event professionals must do to stay ahead of the curve. Join us!
At Eventbrite, we’re always looking for new — and effortless — ways to bring people together. After all, as an event creator, you’re busy. In 2022, the average creator held more events than in 2019 (annually, an average 3.1 paid events per creator).
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