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It’s no secret that event costs are on the rise. Naturally, organizations are searching for ways to reduce costs without sacrificing the quality or engagement they have become known for. Achieving this might be easier than you think. You no longer need to do everything manually nor rely on a large suite of costly digital tools to achieve a great event.
On Valentine’s Day, people invariably turn to their favorite V-day rom-coms to turn up the volume on romance. Rom-coms like “Four Weddings and a Funeral,” “You’ve Got Mail” and “When Harry Met Sally” are as popular now in their second life on Netflix and Amazon as when they debuted. What can meeting planners learn from these classics? You’d be surprised!
Breaking up is never easy, no matter if we are talking about a romantic relationship or a business one. While we don’t have the credentials to help you end a romantic relationship, we have heard many broken heart stories of event professionals who tied the knot with the wrong tech provider and went through hardships to put an end to the relationship and look for something better.
Skift Take: Working from home offers many benefits, but it makes it harder to build trust and forge connections. Designing purposeful engaging events can help.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Catering on a budget can be tough. You want your food to be delicious and your service to be top-notch, The post How To Cut Catering Costs Without Cutting Corners appeared first on Caterease.
Earth Day is an annual call to dedicate ourselves to environmental protection. Each year’s Earth Day focuses on a different topic, and the theme for 2023 is climate change. April 22 may only be one day on the calendar, but with these event ideas, you can set the tone for sustainability year-round.
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Earth Day is an annual call to dedicate ourselves to environmental protection. Each year’s Earth Day focuses on a different topic, and the theme for 2023 is climate change. April 22 may only be one day on the calendar, but with these event ideas, you can set the tone for sustainability year-round.
From Sober October to Dry January to the booming sober-curious movement , a fast-growing number of consumers are aspiring to lead more balanced lifestyles by cutting down on booze. And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen.
If you were hoping to lose yourself in a wedding that has an elegant dinner party vibe with the prettiest colour palette and the most charming personal details, you’re in luck! Lisa and Francesco’s big day at the Terrace Banquet Centre had it all. The couple met at high school in the same art class, and while Francesco first showed interest in Lisa, Lisa wasn’t interested.
Traveling internationally as an individual is tricky. Coordinating international travel for large groups? That requires a lot more planning and forethought. Smart Meetings spoke with Harmony Nordgren, vice president of operations at Cyberbacker, about things to consider when setting up international travel for your attendees. “Coordinating international travel is far more different and difficult than coordinating travel domestically because event planners must account for schedules and personal
event:decision is partnering with ‘You. Smart. Thing.’ to bring a unique and proprietary offer in the measurement of sustainability and mitigation of environmental impact relating to brand and agency-led events. The collaboration between event:decision and ‘You. Smart. Thing.’ on Carbon-Track Reporting allows event owners to measure accurately for the first time the travel patterns and associated impact of visitor/delegate travel, traditionally one of the largest and hardest factors to measure i
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. 5-8, making it one of the largest auto shows in the world. What’s more, automotive and mobility innovations extended beyond the West Hall as concept cars, EVs, connected vehicles and autonomous mobility took center stage at several booths belonging to companies not traditionally seen in the auto space.
Skift Take: Bad icebreakers feel like forced summer camp activities, while good icebreakers are the seeds of amazing friendships, business partnerships, and more. To help you break the ice in the best possible way, we’ve gathered 48 of the best business networking icebreakers.
Occasionally, hospitality professionals and meeting planners get the chance to produce an outdoor event and let the fresh air and sun wash over them while standing in the cool shade of a tree. But often, meeting planners are working with in-door spaces, sans nature. As more and more companies are transitioning back into working on site, and event spaces are kicking back into gear, meeting planners have a great opportunity to explore the benefits of a biophilic design.
Birch (Selsdon), 126 Addington Rd, South Croydon CR2 8YA www.birchcommunity.com @birchcommunity Polished, grown up, a little bit wild. Welcome to Birch (Selsdon). Set within 200 acres of rolling hills and green space and just 30 minutes from the centre of London, Birch (Selsdon) is an unashamed escape from the everyday. A ‘sister’ hotel to the award-winning Birch (Cheshunt), Birch (Selsdon) is all about bringing like-minded people together and providing them with the space to reconnect – w
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Photo ops, craft cocktails, micro-installations and music performances were on tap at Allstate Party at the Playoff. You might say that attendees of the 2023 College Football Playoff National Championship weekend in Los Angeles were in good hands. Since the inception of the ESPN-backed tournament nine years ago, Allstate has served as title sponsor of the weekend’s biggest events—Party at the Playoff and the Championship Tailgate.
Skift Take: Generative AI is set to revolutionize event marketing. This native integration with event management platform InEvent is the next step towards AI-written copy becoming commonplace across business events.
Black History Month is underway during the month of February and many companies within the hospitality industry are recognizing and honoring the achievements of African Americans and their contributions throughout U.S. history. Black History Month took root in 1915, 50 years after the Thirteenth Amendment abolished slavery in the U.S. when the Harvard-trained historian Carter G.
Snagging a sponsor can take your event to the next level and create future opportunities for expansion — but many event creators hit a wall when trying to find and nurture potential sponsors.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
While in the midst of the hybrid movement, face-to-face gatherings are going through a revolution of quality over quantity. Companies that once all sat at the same conference table for their weekly meetings are now sitting virtually from their own homes across the country. Fostering and strengthening those professional and personal experiences, have become a driving force for corporate retreats, and how you choose your perfect corporate retreat location has a big part in it.
Skift Take: Evoking emotion and stimulating the senses is the key to attendee engagement and creating positive, lasting memories, yet most planners still neglect experience and stick with convention.
Sparks sing “How Do I Get to Carnegie Hall?” Click to listen! On March 11, 2022, I watched the last episode of Season 4 of The Marvelous Mrs. Maisel. As Midge Maisel walked alone in the snow outside Carnegie Hall and the credits scrolled, some amazing music began to play with the hypnotic refrain “How Do I Get To Carnegie Hall? Practice, man, practice.” I had to hear it again.
May is Asian American and Pacific Islander Heritage Month, a time to celebrate the contributions that AAPIs have made to the US. In 2023, the theme is Advancing Leaders Through Opportunity.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Toronto is a bustling city, full of energy and life, but it’s also a hub for business and commerce. With so much business activity at the heart of our city, it’s no surprise that there is a high demand for meeting spaces. Whether you’re looking for a place to host a business presentation, a team meeting, or a client pitch, finding the right meeting room can make all the difference.
Skift Take: Australia is looking to quickly rebuild its pipeline of international events following the disruption caused by the Covid pandemic. Hosting the region's industry trade show and relaunching an iconic destination showcase event is a sign that Australia means business.
Having a functional wedding website, a pretty Instagram grid, and some ads in WeddingWire or The Knot used to be enough for wedding planners—but not anymore. Consumers are savvier than ever, and they want to get to know the people and brands they’re working with, which means seriously elevating your social media presence. Shaun Gray, owner of Shaun Gray Events , is a perfect example of what to do when it comes to social.
A virtual career fair can attract interested job seekers in a convenient online environment. Hiring managers, professional organizations, and even individual organizations host these events to connect potential employees with hiring managers. Read on to learn more about how to run a virtual career fair and the benefits for job seekers and employers.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Toronto is a bustling city, full of energy and life, but it’s also a hub for business and commerce. With so much business activity at the heart of our city, it’s no surprise that there is a high demand for meeting spaces. Whether you’re looking for a place to host a business presentation, a team meeting, or a client pitch, finding the right meeting room can make all the difference.
Skift Take: Panos Moutafis, co-founder and CEO of Zenus, discusses the value of understanding attendee behaviors and shares the benefits of the company's unique AI-powered platform aimed at business events and retail.
You’ve set the date. You’ve booked your booth. You just need to figure out how you’re going to attract attendees. This might look like a daunting task but it’s much simpler, and a lot more fun, than you might think. If you lean into the challenge your creativity will awaken a booth full of possibilities! To encourage your creativity, we’ve put together a list of five trade show booth ideas.
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