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Lockdowns are over. So, everyone is ready to attend events in person again… right? There’s no denying that in-person events are back at full-pelt, however with shorter lead-times, increased travel disruption and demand for availability, how can organisers ensure they’re still attracting the audience numbers to ensure success? It’s a split opinion – but our research indicates that at least 40% of organisers are planning on having some virtual elements to attract online attendees, as well as those
After months and months of hard work, your event is finally over. Time to put your feet up and relax… But wait! Don’t miss out on this golden opportunity to whip out your event brief template and bring your team members together to fill it out with all the data you gathered from your event and tons of constructive feedback to help improve your future events.
When you are planning an event, there are many details to consider—including how to most effectively organize your registration desk. A simple solution is to use a rope and stanchion. This setup offers a crowd-control solution that is both aesthetically pleasing and highly practical. Let’s explore why it’s such a great option for event organizers. The Benefits of Using a Rope and Stanchion A rope and stanchion system is the perfect way to keep your registration line organized while still maintai
Can an event check-in app make or break the guest check-in experience at in-person events? The simple answer is yes! Paper lists and expensive scanners are not the best way to check in large numbers of attendees. Did you know that the tablet or mobile phone you use daily can efficiently check guests in and out of your events in real time? When paired with the right event check-in app, it’s easy to create a fast event registration and check-in flow for your attendees.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Yes! Just posted: Anca Trifan interviews me on her show Events:demystified. We talk about all kinds of things, with a focus on my work and thinking about participant-driven and participation-rich meetings and event design. I think this is one of the best interviews I’ve done. Anca gets full credit for asking great questions and also taking the time to edit the interview.
An Excel spreadsheet full of data on ticket sales, budget, and registration information can be an incredibly helpful resource as you plan your event. By using Excel for your event planning, you’ll discover it’s more than a simple event checklist. It’s a versatile application with plenty of tools to help with event management.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
An Excel spreadsheet full of data on ticket sales, budget, and registration information can be an incredibly helpful resource as you plan your event. By using Excel for your event planning, you’ll discover it’s more than a simple event checklist. It’s a versatile application with plenty of tools to help with event management.
You’re going to swoon over Ariane and Sam’s luxurious wedding. The big day held at The Pearle Hotel & Spa was nothing short of awe-inspiring. Thanks to opulent florals and elegant details, along with their breathtaking views, the couple–with the help of their planner Events By Moi absolutely nailed tasteful glamour. The beautiful bride and her gorgeous bridesmaids were right on trend with their luxe looks.
A special message in advance of Global Meetings Industry Day 2023 As we approach Global Meetings Industry Day 2023 on March 30, we’re going to talk a lot about the economic value of meetings. Facing renewed economic uncertainty, that’s an important message for any organization. But here’s another important message: Let’s advocate for the intrinsic value of meetings to connect and unite communities, beyond the immediate commercial aspect.
The Eastside Rooms has continued in its commitments to supporting inclusion within events, with the launch of a guide for organisers catering for delegations with accessibility needs, from physical to sensory, at the venue. The booklet is intended to break down some of the barriers that marginalised delegates feel when deciding to attend events, especially if they have motor issues or impairments in sight or hearing.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The Arizona Super Bowl Host Committee and partner 160over90 installed a 44-foot-tall cactus outfitted with animated LED lights at the Super Bowl Experience. Super Bowl 57 at State Farm Stadium in Glendale, AZ, was an affair to remember, from the Kansas City Chiefs clinching a victory over the Philadelphia Eagles in the final minutes of the game, to Apple Music replacing Pepsi as the halftime show sponsor and unleashing Rihanna after a four-year hiatus, to Tubi pranking us all into thinking someo
European Travel Is Rebounding Says New Study The European Travel Commission (ETC) has released a new study that says European destinations are “on their way to recovering pre-pandemic tourist arrivals.” The report compared year-to-date data compared to 2019 and showed that about one in two reporting destinations have recovered more than 80% of their pre-pandemic foreign arrivals.
Skift Take: Move over yoga. New wellness trends like forest bathing, sound healing, and equine experiences are becoming part of today’s meeting agendas.
When writing a subject line for an invitation email, the goal is to pique your attendees’ interest. Subject lines for event invitations should be brief, informative, and intriguing. You should provide just enough details that the recipient will want to open up the email and learn more.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. From workshops offering deep dives, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles, there are more than 50 opportunities to connect, learn and grow w
Incentive travel has always been more about inspiration than dollars given for work done. The motivation inherent in earning public recognition in the form of time spent with executives is almost, as they say, priceless. At a time when many companies are taking a second look at the new ROI (return on incentive) out of an abundance of caution over global economic conditions, Society for Incentive Excellence (SITE) Global brought 800 planners and suppliers together at New York Marriott Marquis Tim
Skift Take: MPI CEO Paul Van Deventer discusses proving the value of meetings, taking risks so planners don't have to, the open-ended future of MPI, and MPI's upcoming European Meetings and Events Conference — Skift Meetings Studio Team Read the Complete Story On Skift Meetings
You put countless hours into your event — of course you want proof that your time has been well spent. Here’s how to measure your event ROI and tell whether the investment was worth it.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
It’s happening, event planners! Our world is about to change, and for the better. ChatGPT has arrived on the scene to revolutionize every area of our job. This is no trend. This is the future, and unless you want to join the dinosaurs, you’ll keep an eye on it. We get it, there are so many parts of planning an event that we just wish could be simpler.
Traveling for a conference is no longer an excuse to abandon your mental health and physical well-being goals. In fact, according to a trio of meeting professional experts, taking care of yourself is even more important when you are the one charged with caring for your attendees. But how? Smart Meetings chatted with Dave Stevens, director of field marketing and global events at data.world ; Rachel Riggs, general manager of environmental sustainability and well-being with Martiz Global Events ; a
Skift Take: AI-powered translation company Wordly announced an impressive set of new features. It is also partnering with MPI, the largest meetings industry association, and scaling up its infrastructure and operations to meet growing demand.
You only have one chance to make a first impression. As 94% of first impressions are design-related, it’s important your website has a memorable look and feel to appeal to your target audience. It also needs to be user-friendly, accessible, and easy to navigate.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Lime Venue Portfolio has continued its growth within the stadia and sporting venue sector with the announcement of Swansea City FC joining the portfolio. The news follows on from the announcement, late in 2022, of Rangers FC and Brentford FC both of whom joined the 20 other sporting venues within the portfolio. The news underlines the continuing interest in sporting venues within the meetings and events community as they combine locality with premium hospitality, and elite sport with corporate m
After several years in the hospitality industry with operations such as Trust House Forte, Best Western and Holiday Inn (culminating in the position of Hotel Manager), Zoë Turner joined Trinity House in 2006. Over the subsequent 13 years she has managed or assisted in the management of numerous events.
Skift Take: A unique dance marathon event raised a record $15 million for childhood cancer. The annual event is run by more than 16,500 Penn State student volunteers since 1973 and it has raised $203 million that helped more than 4,800 families to date.
If you have an event to promote, you should be making the most of your social currency to spread the word and help you sell tickets. Facebook allows you to set up your own event fan page for free so you can reach out to the site’s two billion-plus members.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The Odney Club, the health & wellbeing hotel of the John Lewis Partnership is open for external events. The private estate located next to the Thames and in the heart of Cookham has flexible meeting and conference spaces for up to 250 delegates and 73 bedrooms. The Sir Bernard Miller Conference Centre (SBMC) in the grounds of The Odney Club is opening its doors for the day on Friday 21st April and welcoming businesses, venue finders and just anyone looking for an escape from their ‘WFH
Event world, indeed the big wide world, won’t ever be the same as it was pre-Covid 19. As the contemporary cliché goes, it will be a whole lot better. Equal measures of attitude change and technology will see to that.
Skift Take: A new entertainment district being created near the Ernest N. Morial New Orleans Convention Center will include Topgolf as its entertainment anchor tenant.
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