EventMB
MARCH 26, 2023
Skift Take: Matchmaking is invasive, hands-on is preferred, and size is not a success metric, according to the recent SISO CEO Summit. Event organizers are facing new realities disrupting the industry — and possibly improving it for all.
Event Smart
MARCH 27, 2023
Hybrid meetings are becoming increasingly popular and for good reason based on statistics. Hybrid meetings combine the best of both worlds (virtual meeting and in-person meeting) by allowing attendees to engage from anywhere in the world, whether physically present in the conference room or virtually by laptop or smartphone.
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CadmiumCD
MARCH 29, 2023
Planning an event once required using multiple different applications, including a CRM, project management software, registration software, calendars, and email marketing software. The learning curve for event planners was steep because there were so many systems to master and none of them communicated with each other.
Event Industry News
MARCH 28, 2023
It may still be a bit chilly, but summer is only round the corner! City Cruises are here to welcome you onboard as now is the perfect time to get planning your summer staff party or event.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Velvet Chainsaw
MARCH 29, 2023
Betsy Bair, Vice President, Strategic Narratives at Velvet Chainsaw, will retire as of March 31, 2023. For the past seven years, Betsy has been instrumental in project managing many of VCC’s most complex client engagements. Her passion for studying and learning the business of each of our clients is unparalleled. Betsy is a client favorite and has fostered ongoing connections with many of the association leaders she has supported.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer
MARCH 27, 2023
As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. (Photo: Chris Kakol Corporate Image Photography) Ask any event marketer how they landed in this industry and most will say the y kind of “fell into” it.
EventMB
MARCH 30, 2023
Skift Take: This comprehensive collection of statistics on the meetings industry will empower your conversations about the value of business events.
IMG
MARCH 29, 2023
The 2023 WBENC National Conference included three amazing days full of networking, connections, and insights at the Gaylord Opryland Resort & Convention Center in Nashville, TN. Over 4000 people attended the event to support certified woman-owned businesses. We enjoy the brilliant ideas and positive energy shared during the first day of conferences, and we are grateful for all the wonderful people who swing by our booth #385 during the following days.
Smart Meetings
MARCH 30, 2023
How the meetings industry is celebrating #GMID2023 Destinations across the United States are showing just how much #meetingsmatter. This year marks the sixth annual Global Meetings Industry Day (GMID), hosted by U.S. Travel Association and Meeting Professionals International (MPI), where meeting professionals display their appreciation for the industry that brings us all together.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Marketer
MARCH 27, 2023
As the nuns roamed around downtown Austin, SXSW attendees could stop and talk with them about Mrs. Davis and the battle of faith versus tech. Plastered up and down the streets of Austin, TX, during SXSW—on light posts, walls and columns—were hundreds of red and pink posters featuring a defiant-looking nun in a blue habit. The posters, ranging from small to giant prints, asked, “Have you seen this nun?
EventMB
MARCH 26, 2023
Skift Take: When planning events, a company’s most valuable asset — its employees — can spearhead some of the best ideas. That was on full display at a recent gender equality event hosted by Rokt.
Conferences that Work
MARCH 27, 2023
Reading two recent MeetingsNet articles about the value of trade show appointments reminds me of a story attributed to the wry 13th-century Sufi philosopher Nasreddin. American Sign Language for “You’re right!” Two men who were quarreling came to Nasreddin and asked him to adjudicate their argument. The first man presented his case, and when he was done, Nasreddin exclaimed, “You’re right!
Smart Meetings
MARCH 28, 2023
Jaki Baskow reflects on celebrity booking trends in the top convention city In the 45 years talent broker Jaki Baskow has been booking celebrities in Las Vegas under the Baskow Talent brand, a lot has changed. Prices, for one. “Since some of these entertainers have gotten residencies here, their prices have gone sky high,” said The Queen of Las Vegas in an exclusive interview with Smart Meetings.
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Event Marketer
MARCH 27, 2023
Pet parents could create custom “trading cards” online and on-site at retail activations. We all think our pets are the best in the world—and we’re all right. It’s a sentiment PetSmart tapped into leading up to the Super Bowl in a season-long campaign aimed at fueling the connection between consumers’ love of pets and their passion for football.
EventMB
MARCH 31, 2023
Skift Take: Geneviève Leclerc, Co-Founder & CEO of #Meet4Impact, in a conversation about measuring the impact of business events.
EventSource
MARCH 27, 2023
Deer Creek Golf & Banquet Facility marked the official launch of their rebrand in style by hosting the “Experience Deer Creek” party. Opting to put on the evening’s festivities just prior to the start of the bustling wedding season, the grand affair saw planners, industry pros, and other VIP’s among the crowd as champagne flowed and delicious food was served.
Smart Meetings
MARCH 27, 2023
Editor’s Note : In this series, “Five Things Meeting Planners Can Learn,” we explore ways in which meeting planners can glean tips, ideas, notions, planning options and more from the world and our culture at large. If you’ve been alive on the planet for the past 20 years or more, you’ve encountered a self-help meeting of one kind or another. Most famously utilized by 12-Step programs, self-help groups populate church basements, Shriner’s halls, community centers and more—bending and stretc
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Marketer
MARCH 27, 2023
Two Buffalo Bills fans scored Marriott’s grand prize: a stay in a replica hotel room at State Farm Stadium and the chance to meet NFL legends like Jim Kelly. What began for Marriott in 2016 as a one-off, mega-fan sleepover event at the Super Bowl has evolved into a “tentpole moment” that caps off a months-long, loyalty-driving brand campaign. As the Official Hotel of the NFL, Courtyard by Marriott planted the seeds for its sixth annual Super Bowl Sleepover activation early this time around
EventMB
MARCH 29, 2023
Skift Take: Pre-pandemic playbooks have been kicked out the door. Instead, today’s events embrace experience while focusing on connection, community, and content.
Expo Pass
MARCH 29, 2023
Time to start planning your next event? There’s nothing quite like sitting down at your desk, a hot cup of coffee in hand and a lot of determination to create an out-of-this-world event and…nothing. Your brain is totally zapped of any creativity. If you’ve ever felt like this, don’t feel guilty! There’s a reason that we praise creative genius. It can be difficult to access our creative minds.
Smart Meetings
MARCH 27, 2023
How to host powerful DEI-aligned events in Washington DC Fresh concepts, rolling out new directives and coordinating new business objectives can involve complex processes. Hosting an event against a backdrop that compliments the depth and nuance of such details can place attendees in an educational headspace, eager to analyze and absorb new information.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event Marketer
MARCH 30, 2023
Kohler presented its Stillness Infinity Experience Bath at KBIS, complete with special lighting, scent and video effects. For a legacy brand like Kohler, the message is as much about looking back as it is looking forward. At the industry’s largest annual trade event, the Kitchen & Bath Industry Show (KBIS), Jan. 30 through Feb. 2 in Las Vegas, Kohler married the past and the future with the message “Come All Creators” and a design chiefly inspired by its 150 th anniversary campaign.
EventMB
MARCH 30, 2023
Skift Take: A looming state tax on exhibitors would have been an enormous blow to Kentucky’s lucrative convention business. Impacted organizations successfully joined together to fight this, and legislators have rescinded the second layer of tax.
Prestige Events Magazine
MARCH 30, 2023
The Mermaid London has partnered up with Streets of London to help tackle homelessness in the city, announcing a year-long campaign titled ‘Make Meetings Matter.’ We explore how the City of London venue plans to harness the true power of events to champion the wider community. Streets of London funds specialist support for people who are homeless in London, as well as raising awareness and changing perceptions about homelessness.
Smart Meetings
MARCH 30, 2023
Vote for the Best in the Meetings Industry The 10th annual planner’s choice award is based on the actual experiences of Smart Meetings magazine readers at venues and destinations around the world. This is your chance to rate suppliers who partner with you to elevate the meetings experience based on a range of amenities from the most family-friendly hotel to the most elegant spa.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Event Marketer
MARCH 29, 2023
Event Marketer’s Spring Jobs Guide features leading companies to work for in this new era of doing business The state of the experiential marketing industry’s job market is best described as in motion. Employees are looking within their organizations for new opportunities. Client rosters are evolving and so are their needs. A period of rapid regrowth across the industry is requiring companies to compete for top talent.
EventMB
MARCH 27, 2023
Skift Take: Google Xi Days, which gathered an eclectic group of thinkers together to imagine the future of the events industry, engaged all five senses making it more compelling for all.
Prestige Events Magazine
MARCH 30, 2023
In March 2023, West Midland Reserve Forces & Cadets Association held its first-ever ‘Going for Gold’ event at DRPG’s studios in Worcestershire. Emphasising the importance of the Ministry of Defence’s Employer Recognition Scheme, the event aimed to encourage and recognise over 90 corporate organisations that support those who serve in the Armed Forces, veterans and their families.
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