Sat.May 13, 2023 - Fri.May 19, 2023

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Top Trends in Experiential Events

EventMB

Skift Take: Designing events with precision, and taking risks, dominated conversations at the Experiential Marketing Summit in Las Vegas.

Marketing 218
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How to Measure Event ROI: 7 Easy Steps + Metrics to Track

Eventmobi

Learn how to measure event ROI, why it’s important, and what metrics to use. Bonus: a list of tech tools to support your next event! Whenever you hold an event, you want to make sure that you get back more than you put in—or at least break even! Measuring event ROI is the key to understanding: Where you spent money Where you made money Where to keep investing Where to cut How to develop strategic event budgets in the future But which event ROI metrics are most important to track?

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Shopping for event management tools: How to get internal buy-in when you’re considering a move

Attendease

Getting buy-in from the executive team for new technology, like event management tools, can be challenging. Plus, you won’t be the only one using it. So how do you get your co-workers on board for change, too? Even if your existing processes are broken, people tend to want to stay with the devil they know vs making a change. But there are strategies you can use to increase your chances of success.

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Summer Corporate Events at Leeds Castle

Prestige Events Magazine

Leeds Castle, nestled in the heart of Kent, is a stunning venue for summer corporate events. Surrounded by picturesque gardens and a serene moat, Leeds Castle is an unforgettable setting for any corporate gathering, conference, event or celebration. There is so much on offer for you to host the summer event that your delegates, colleagues and clients will rave about all year.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Business Events Must Consumerize to Survive

EventMB

Skift Take: Audience demographics, needs, and expectations for in-person experiential programs have shifted, engendering many business-to-business events to evolve into more engaging, personalized, consumerized, and ultimately, business-to-consumer event experiences.

Events 203

More Trending

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Adebola and Toyibat’s Majestic Wedding at The Grand Olympia

EventSource

Love filled the air on Adebola and Toyibat’s special day, as they exchanged vows and began their journey together as one. Expertly planned by Weddings by Sisters , and captured perfectly by F10 Studio , the couple’s wedding day was a breathtaking celebration of their love story. From the radiant beauty of the bride, elevated by the flawless makeup of Ola Glam!

Marketing 290
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Smart Moves in Florida, Wyoming and More

Smart Meetings

Gavin Bailey Bailey is senior travel industry sales manager for Dorado Beach, a Ritz-Carlton Reserve in Puerto Rico. His start in the hospitality industry began more than 20 years ago with Air Jamaica, where he was a lead agent in reservations and irregular operations. He began working with The Ritz-Carlton Hotel Company in 2009 at The Ritz-Carlton Golf and Spa Resort in Rose Hall, Jamaica as travel sales industry coordinator.

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Barbican to showcase sustainable spring makeover of conference facilities at IMEX 2023

Prestige Events Magazine

The Business Events team at London’s Barbican Centre will be showcasing the latest sustainable upgrades and refurbishment work to its Frobisher event spaces during IMEX 2023. With a high-profile line-up of client events scheduled over the coming months, the spring makeover is poised to offer an enhanced experience for attendees. The Frobisher event spaces boast contemporary designs, with a clean and modern look that enhances the venue’s reputation as a leading venue for conferences,

2023 246
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End of an Era: Oscar Mayer Rebrands the Wienermobile

Event Marketer

After 87 years tooling around as America’s favorite hot dog on wheels, the Wienermobile is no more—at least in title. Oscar Mayer announced May 17 that the vehicle has been renamed the Frankmobile to tout the brand’s 100-percent Beef Franks while debuting a new recipe. Let the nomenclature debate begin. Famously staffed by rigorously trained “Hotdoggers,” the Wienermobile has served as a masterclass in brand ambassador tactics, mobile tour strategies and playful stunts over the years.

2011 240
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Going to Bat for Louisville

EventMB

Skift Take: Destination management organizations have fought for years to have a seat at the table, and now they are looking to help instill change in a variety of ways.

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How to Create a Positive and Mindful Workplace Culture

Smart Meetings

Tips for expressing appreciation from a former monk What does it mean to have a mindful culture in the workplace? It can mean many things, but the central component is that employees feel like they’re respected, cared for and that their opinion is valued. A paycheck is good, but it’s not always enough. Here are some key aspects to cultivate and develop a positive workplace environment where employees feel secure and want to go above and beyond the call of duty.

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Breaking boundaries: emc3’s unforgettable event explores the frontiers of AI and emerging technologies

Prestige Events Magazine

Global events agency emc3 hosted a groundbreaking event at The Hemlock in San Francisco, focusing on transforming experiences through AI and emerging technologies. The event featured a board of panellists, including speakers from Oracle, Forrester, Astia, and Autodesk, who explored the intersection between humanity and technology and their experiences utilising this disruptive force within their respective industries.

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How to Create Sponsorship Levels & Lock in Sponsors [Examples!] 

Eventmobi

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! Your sponsor levels should speak to your sponsors’ needs. One way to do that is to research your sponsors (and your competitors!

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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New DEI Guide for Event Service Professionals

EventMB

Skift Take: When ESPA started its DEI initiative, some members weren't familiar with what that meant. A newly published guide addresses this challenge.

Events 214
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MPI NCC ACE: Less Trade Show; More Idea Exchanges

Smart Meetings

Oakland event prioritized DEIB education MPI Northern California Chapter’s Annual Conference Experience moved to Oakland Marriott City Center from its traditional home in San Francisco this week with a new format. The group pledged to “revolutionize conferences” by “saying goodbye to traditional trade show booths and hello to interactive networking experiences and relevant education.

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Shaftesbury Theatre upgrades its sustainability measures

Prestige Events Magazine

Initiatives part of building’s development project Shaftesbury Theatre , events venue and the West End’s largest independent theatre, has implemented several new sustainability measures as part of its ‘dramatic transformation’ renovation project, with the aim of reducing the theatre’s impact on the environment wherever possible. The extension and renovation of the Grade II listed Edwardian theatre, which has included the addition of two new event spaces, has enabled a whole host of sustainabilit

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3 biggest problems facing trade show organizers (and how to beat them)

Event Age by Swapcard

The trade show and exhibition industry breathed a collective sigh of relief when global trade show revenues forecasts for 2023 were announced - 87% of pre-pandemic earnings. (How’s that for a comeback? ?) That being said, the storm is far from over. An economic downturn has led to budget cuts, layoffs, and a whole lot of uncertainty. To help you weather the storm, we’ll be presenting the three main challenges you will be facing as a trade show organizer in 2023 and how you can beat them.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Instant Booking Apps — Help or Hinderance? 

EventMB

Skift Take: While big-brand hotels and specialized apps tout the advantages of instant booking, the cons may outweigh the pros when it comes to professional event management.

Hotels 209
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Meeting Planners Travel Report: Airlines Get Poor Report Card

Smart Meetings

Quote of the week : People are not buying things…they are investing in themselves. People are happy getting back to reclaim their life and their joy and people are traveling. Travel is something people are prioritizing. Our team is ready and I think [this summer] is going to be a good travel period. – Ed Bastian, Delta CEO on CBS This Morning Airline Satisfaction: Food is the Only Category Rising The JD Power 2023 North America Airline Satisfaction Study released on May 10 found that customer s

Airlines 246
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Event Economy Tracker – Q1 2O23, Price Per Head increases 14.7%

Prestige Events Magazine

Price Per Head for meetings and events up 14.7%, which is above current inflation January and February were slower months, with Q1 ‘saved’ by a strong March Lead times set to remain short Meetings and event business broadly in line with 2019 Delegate sizes have dropped, but there are more meetings and events Data supplied by Venue Performance The meetings and events industry in the UK has experienced a rise in the Price Per Head by 14.7% in Q1 of 2023, marginally exceeding inflation, according t

2023 246
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The ultimate guide to successful pharmaceutical meeting and event planning

SpotMe Blog

Pharmaceutical meeting planning is a complex task often requiring months of detailed preparation and immense pressure to rigorously respect compliance regulations. And keeping HCP engagement high at the thousands of global events your pharmaceutical company runs every year is becoming ever more challenging. Whether it’s a small investigator meeting, a medium-sized medical standalone, or a large congress.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Celebrating Best in Class Service at the 2023 Skift Meetings Awards

EventMB

Skift Take: Entries for the inaugural Skift Meetings Awards are well underway, and are set to celebrate the business events industry’s most esteemed suppliers.

Meetings 209
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What One Thing? Overcoming the Unthinkable with Michelle Roark

Smart Meetings

On this episode of “What One Thing?” Marin Bright speaks with Michelle Roark, about her World Cup Champion experience, personal setbacks and founding Phia Lab , a ground-breaking wellness resource that helps enhance performance based on individual needs. Michelle shares her secrets for overcoming the unthinkable to be a force of nature in any endeavor.

Meetings 242
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National pet month: 5 Creative ways to incorporate animals into your events.

Expo Pass

May is National Pet Month! It’s the perfect opportunity to celebrate the special bond between humans and our furry friends (or include animals in your next event). Who doesn’t love getting the chance to cuddle with a puppy or scratch a goat behind the ears? Fun fact: spending time with animals can provide major health benefits such as lower blood pressure and reduced stress.

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Paradise Found – BMA House reveals details of Summer Party Packages

Prestige Events Magazine

BMA House, a leading sustainable venue in the heart of London and home to the British Medical Association, has announced details of its summer party packages, which this year include a range of meat free BBQ options to reflect the venue’s ongoing focus on sustainability. The packages offer a range of options for businesses, associations, not-for-profits and private groups looking to celebrate in style in a setting and theme reflecting Paradise.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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EMS 2023: Engagement and Data-Driven Strategies Lead the Conversations in Vegas

Event Marketer

More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. Designed as the ultimate three-day conversation, EMS 2023 delivered senior-level perspectives on the current state of experiential marketing as the industry continues to find its footing in a post-pandemic climate.

2023 130
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Omni PGA Frisco Resort Opens in Texas: Why Meeting Planners are Welcoming Massive New Golf Headquarters

Smart Meetings

When the $520 million opened the first week in May, it was hailed by the meetings industry as a “game-changer.” The resort’s sheer size (over 127,000 sq. ft. of indoor/outdoor meeting and event spaces; a 22,000-square-foot Grand Ballroom, complemented by a 11,500-square-foot Junior Ballroom for grand celebrations) and its groundbreaking affiliation with the newly headquartered PGA of America are two reasons why.

Meetings 241
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Why Meeting Planners Should—and Shouldn’t—Worry About Airline Strikes

MeetingsNet

Pilots are walking the picket line, but odds are that planes will keep flying. Here’s why. Recent news that pilots at American, Southwest, and United airlines are threatening to strike might be fraying the nerves of meeting professionals concerned about their upcoming events. Here’s a wrap-up of the latest news on airline pilot contracts, and some perspective on the possibility of a strike.

Airlines 122