Top Trends in Experiential Events
EventMB
MAY 17, 2023
Skift Take: Designing events with precision, and taking risks, dominated conversations at the Experiential Marketing Summit in Las Vegas.
EventMB
MAY 17, 2023
Skift Take: Designing events with precision, and taking risks, dominated conversations at the Experiential Marketing Summit in Las Vegas.
Eventmobi
MAY 17, 2023
Learn how to measure event ROI, why it’s important, and what metrics to use. Bonus: a list of tech tools to support your next event! Whenever you hold an event, you want to make sure that you get back more than you put in—or at least break even! Measuring event ROI is the key to understanding: Where you spent money Where you made money Where to keep investing Where to cut How to develop strategic event budgets in the future But which event ROI metrics are most important to track?
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Attendease
MAY 16, 2023
Getting buy-in from the executive team for new technology, like event management tools, can be challenging. Plus, you won’t be the only one using it. So how do you get your co-workers on board for change, too? Even if your existing processes are broken, people tend to want to stay with the devil they know vs making a change. But there are strategies you can use to increase your chances of success.
Prestige Events Magazine
MAY 16, 2023
Leeds Castle, nestled in the heart of Kent, is a stunning venue for summer corporate events. Surrounded by picturesque gardens and a serene moat, Leeds Castle is an unforgettable setting for any corporate gathering, conference, event or celebration. There is so much on offer for you to host the summer event that your delegates, colleagues and clients will rave about all year.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
EventMB
MAY 16, 2023
Skift Take: Audience demographics, needs, and expectations for in-person experiential programs have shifted, engendering many business-to-business events to evolve into more engaging, personalized, consumerized, and ultimately, business-to-consumer event experiences.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventSource
MAY 18, 2023
Love filled the air on Adebola and Toyibat’s special day, as they exchanged vows and began their journey together as one. Expertly planned by Weddings by Sisters , and captured perfectly by F10 Studio , the couple’s wedding day was a breathtaking celebration of their love story. From the radiant beauty of the bride, elevated by the flawless makeup of Ola Glam!
Smart Meetings
MAY 19, 2023
Gavin Bailey Bailey is senior travel industry sales manager for Dorado Beach, a Ritz-Carlton Reserve in Puerto Rico. His start in the hospitality industry began more than 20 years ago with Air Jamaica, where he was a lead agent in reservations and irregular operations. He began working with The Ritz-Carlton Hotel Company in 2009 at The Ritz-Carlton Golf and Spa Resort in Rose Hall, Jamaica as travel sales industry coordinator.
Prestige Events Magazine
MAY 17, 2023
The Business Events team at London’s Barbican Centre will be showcasing the latest sustainable upgrades and refurbishment work to its Frobisher event spaces during IMEX 2023. With a high-profile line-up of client events scheduled over the coming months, the spring makeover is poised to offer an enhanced experience for attendees. The Frobisher event spaces boast contemporary designs, with a clean and modern look that enhances the venue’s reputation as a leading venue for conferences,
Event Marketer
MAY 19, 2023
After 87 years tooling around as America’s favorite hot dog on wheels, the Wienermobile is no more—at least in title. Oscar Mayer announced May 17 that the vehicle has been renamed the Frankmobile to tout the brand’s 100-percent Beef Franks while debuting a new recipe. Let the nomenclature debate begin. Famously staffed by rigorously trained “Hotdoggers,” the Wienermobile has served as a masterclass in brand ambassador tactics, mobile tour strategies and playful stunts over the years.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
EventMB
MAY 19, 2023
Skift Take: Destination management organizations have fought for years to have a seat at the table, and now they are looking to help instill change in a variety of ways.
Smart Meetings
MAY 18, 2023
Tips for expressing appreciation from a former monk What does it mean to have a mindful culture in the workplace? It can mean many things, but the central component is that employees feel like they’re respected, cared for and that their opinion is valued. A paycheck is good, but it’s not always enough. Here are some key aspects to cultivate and develop a positive workplace environment where employees feel secure and want to go above and beyond the call of duty.
Prestige Events Magazine
MAY 16, 2023
Global events agency emc3 hosted a groundbreaking event at The Hemlock in San Francisco, focusing on transforming experiences through AI and emerging technologies. The event featured a board of panellists, including speakers from Oracle, Forrester, Astia, and Autodesk, who explored the intersection between humanity and technology and their experiences utilising this disruptive force within their respective industries.
Eventmobi
MAY 17, 2023
Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! Your sponsor levels should speak to your sponsors’ needs. One way to do that is to research your sponsors (and your competitors!
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
EventMB
MAY 15, 2023
Skift Take: When ESPA started its DEI initiative, some members weren't familiar with what that meant. A newly published guide addresses this challenge.
Smart Meetings
MAY 18, 2023
Oakland event prioritized DEIB education MPI Northern California Chapter’s Annual Conference Experience moved to Oakland Marriott City Center from its traditional home in San Francisco this week with a new format. The group pledged to “revolutionize conferences” by “saying goodbye to traditional trade show booths and hello to interactive networking experiences and relevant education.
Prestige Events Magazine
MAY 16, 2023
Initiatives part of building’s development project Shaftesbury Theatre , events venue and the West End’s largest independent theatre, has implemented several new sustainability measures as part of its ‘dramatic transformation’ renovation project, with the aim of reducing the theatre’s impact on the environment wherever possible. The extension and renovation of the Grade II listed Edwardian theatre, which has included the addition of two new event spaces, has enabled a whole host of sustainabilit
Event Age by Swapcard
MAY 17, 2023
The trade show and exhibition industry breathed a collective sigh of relief when global trade show revenues forecasts for 2023 were announced - 87% of pre-pandemic earnings. (How’s that for a comeback? ?) That being said, the storm is far from over. An economic downturn has led to budget cuts, layoffs, and a whole lot of uncertainty. To help you weather the storm, we’ll be presenting the three main challenges you will be facing as a trade show organizer in 2023 and how you can beat them.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
MAY 18, 2023
Skift Take: While big-brand hotels and specialized apps tout the advantages of instant booking, the cons may outweigh the pros when it comes to professional event management.
Smart Meetings
MAY 18, 2023
Quote of the week : People are not buying things…they are investing in themselves. People are happy getting back to reclaim their life and their joy and people are traveling. Travel is something people are prioritizing. Our team is ready and I think [this summer] is going to be a good travel period. – Ed Bastian, Delta CEO on CBS This Morning Airline Satisfaction: Food is the Only Category Rising The JD Power 2023 North America Airline Satisfaction Study released on May 10 found that customer s
Prestige Events Magazine
MAY 16, 2023
Price Per Head for meetings and events up 14.7%, which is above current inflation January and February were slower months, with Q1 ‘saved’ by a strong March Lead times set to remain short Meetings and event business broadly in line with 2019 Delegate sizes have dropped, but there are more meetings and events Data supplied by Venue Performance The meetings and events industry in the UK has experienced a rise in the Price Per Head by 14.7% in Q1 of 2023, marginally exceeding inflation, according t
SpotMe Blog
MAY 17, 2023
Pharmaceutical meeting planning is a complex task often requiring months of detailed preparation and immense pressure to rigorously respect compliance regulations. And keeping HCP engagement high at the thousands of global events your pharmaceutical company runs every year is becoming ever more challenging. Whether it’s a small investigator meeting, a medium-sized medical standalone, or a large congress.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
MAY 15, 2023
Skift Take: Entries for the inaugural Skift Meetings Awards are well underway, and are set to celebrate the business events industry’s most esteemed suppliers.
Smart Meetings
MAY 18, 2023
On this episode of “What One Thing?” Marin Bright speaks with Michelle Roark, about her World Cup Champion experience, personal setbacks and founding Phia Lab , a ground-breaking wellness resource that helps enhance performance based on individual needs. Michelle shares her secrets for overcoming the unthinkable to be a force of nature in any endeavor.
Expo Pass
MAY 17, 2023
May is National Pet Month! It’s the perfect opportunity to celebrate the special bond between humans and our furry friends (or include animals in your next event). Who doesn’t love getting the chance to cuddle with a puppy or scratch a goat behind the ears? Fun fact: spending time with animals can provide major health benefits such as lower blood pressure and reduced stress.
Prestige Events Magazine
MAY 18, 2023
BMA House, a leading sustainable venue in the heart of London and home to the British Medical Association, has announced details of its summer party packages, which this year include a range of meat free BBQ options to reflect the venue’s ongoing focus on sustainability. The packages offer a range of options for businesses, associations, not-for-profits and private groups looking to celebrate in style in a setting and theme reflecting Paradise.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Event Marketer
MAY 17, 2023
More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. Designed as the ultimate three-day conversation, EMS 2023 delivered senior-level perspectives on the current state of experiential marketing as the industry continues to find its footing in a post-pandemic climate.
Smart Meetings
MAY 15, 2023
When the $520 million opened the first week in May, it was hailed by the meetings industry as a “game-changer.” The resort’s sheer size (over 127,000 sq. ft. of indoor/outdoor meeting and event spaces; a 22,000-square-foot Grand Ballroom, complemented by a 11,500-square-foot Junior Ballroom for grand celebrations) and its groundbreaking affiliation with the newly headquartered PGA of America are two reasons why.
MeetingsNet
MAY 15, 2023
Pilots are walking the picket line, but odds are that planes will keep flying. Here’s why. Recent news that pilots at American, Southwest, and United airlines are threatening to strike might be fraying the nerves of meeting professionals concerned about their upcoming events. Here’s a wrap-up of the latest news on airline pilot contracts, and some perspective on the possibility of a strike.
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