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If you find yourself swamped with responsibilities and in need of quickly planning an upcoming event, look no further. Here are some resources to refresh your event strategy. Discover the latest corporate event trends for the season that will continue to make an impact throughout the year. Outdoor Events Outdoor events have a charm and vibrancy that are unmatched by indoor gatherings.
Does anything feel better than attending an awesome event? Virtual events let attendees tune in from their living rooms, hybrid events give them options, and in person events are full of creative engagement opportunities. But how do you decide which format is best for your event? And if you want to go the in person route, what are the best ways to run it safely and successfully?
Skift Take: A new AI-powered event sourcing tool aims to streamline the way planners research venues and vendors, and automated their interaction with sales teams.
I hope you’re all caught up on Succession because it’s time to talk negotiations. It’s no secret that your relationships with vendors and suppliers are vital to the success of your events, but it can be intimidating to approach building these relationships. It all starts with negotiations. Think of this process as the bridge to a new relationship with vendors and suppliers.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Skift Take: Planners know they must expect the unexpected, but the smog caused by Canada's wildfires that blanketed the East Coast over the past week surprised most. Flights were delayed, and outdoor activities canceled, leaving many to ask what's next.
Choosing the perfect engagement ring for your significant other can be a nerve-wracking process. You want to make sure you get it right by selecting the right style, stone, and metal. But how do you choose a ring that will make them catch their breath and fulfil their dreams? We’ve put together a few helpful tips to get you on the right track.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Choosing the perfect engagement ring for your significant other can be a nerve-wracking process. You want to make sure you get it right by selecting the right style, stone, and metal. But how do you choose a ring that will make them catch their breath and fulfil their dreams? We’ve put together a few helpful tips to get you on the right track.
How You Look May Be Affecting How Often You Travel for Business The SAP Concur Global Business Travel Survey has published its fifth year of findings with an astonishing report that nearly two-thirds of global business travelers feel they haven’t had “equal opportunity to travel for business compared to their coworkers, and they attribute this primarily to their age, accent or gender.
Jim Gunning, CMO at Best Day Brewing As consumers continue to prioritize their health and wellness, many are cutting back on alcohol and joining the booming sober-curious movement. In fact, according to new research from Mintel, nearly four in 10 U.S. consumers closely (22 percent) or occasionally (16 percent) follow a sober-curious lifestyle. Naturally, the non-alcoholic (NA) beverage category is thriving as a result.
Where does your association drive revenue—and does it include a non dues revenue strategy? Diverse revenue streams are crucial to the success of any organization. If you have a dip in membership renewals one year, you need another stream to keep you covered! Integrating a non dues revenue strategy into your business plan will support your organization’s long-term growth and stability.
Love knows no boundaries, and Maria and Kat’s love story is a testament to that. Their rustic chic wedding at La Maquette Restaurant celebrated their union in a truly unique and creative way. Let’s dive into the enchanting moments captured by Jessilynn Wong Photography , where Maria and Kat radiate beauty, happiness, and undeniable chemistry.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
What elements should meeting planners look for when sourcing to forge better group connections With the focus on the return of meetings, many meeting planners are seeking unforgettable locations for their next event that will provide ease and accessibility for their attendees. Kate De Master In this post-pandemic world, many groups are more comfortable being indoors than they have been over the past few years.
As the Women’s World Cup approaches, a look at the BudX Doha campaign—and the creators who powered it The BudX Hotel was a breeding ground for branded content and included a dedicated production studio where creators produced and shared content in real time. As a sponsor of the FIFA Men’s World Cup for more than 30 years, Budweiser has a firm understanding of the contagious energy the quadrennial event inspires.
Your wedding bouquet is special and beautiful — not to mention that it took a while to choose — so no wonder you don’t want to say goodbye to it after your big day. The good news? You don’t have to! There are some creative and special ways to preserve your wedding floral bouquet which can remind you of your special day for many years to come.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
On this episode of What One Thing? Smart Meetings Content Director JT Long speaks with Robert Strong , magician, comedian and speaker in addition to being an author. Strong shares with Smart Meetings on how he got started in magic, creating magical experiences for customers, and how humor can be used to help people connect. Lastly, Strong shares a memory of the time he shared the stage with the late comedian Robin Williams.
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in May focused on mental health in recognition of Mental Health Awareness Month. Among findings: 41 percent of respondents said they feel “more stressed or burned out” this year than last year, while 60 percent said remote or hybrid work has improved their work-life balance. ( Look out for our next survey in June. ) Infographic: Event Marketer/Access Intelligence Featured Image: BRO Vector
Skift Take: The message is clear. In-person meetings must provide compelling reasons for participants to travel. Even small meetings need to feel like experiences.
I am delighted and honored to be featured in ‘ Harnessing Serendipity ,’ a unique new book that explores the magic of facilitating connection that leads to collaboration. It includes the stories of 66 “talented connectors” who share insights on how they create transformative experiences. The primary professions of the collaboration artists the authors include are wide-ranging—to say the least.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Fifteen years ago, a pair of Broadway performers had a vision for bringing the energy, fun and community of New York City’s bright lights to Northern California’s wine country. Amy Miller and her husband Brad Surosky spent the Great Recession traveling the country in an RV, talking to theater groups about how they built their audiences and emerged with a vision for an outdoor experience that was integrated with Sonoma County’s people and the landscape.
You know how hard it is to get HCPs to pay attention these days. Their inboxes are overflowing, they have a million things demanding their time, and the last thing they want is another sales pitch about some new solution that likely won’t actually make their lives easier. But, it’s your job to figure out how to cut through the noise and engage HCPs with your important messages and services.
Skift Take: Divisive legislation means that states and cities across the U.S. are facing of boycotts and travel advisories. They are also reconsidering what they need to do to keep attracting meetings and events.
Diversity Alliance has been named as the Rising Star at the South East finals of the StartUp Awards 2023 on the 1st of June. Diversity Alliance, established in May 2022 by Gabrielle Austen Browne, is a premier consultancy service committed to empowering organisations and the global Events/MICE and Hospitality industry in achieving diversity, inclusivity, equity, and accessibility.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Two refreshed Ritz-Carltons and Vegas’ first “cannabis-inclusive” hotel Early summer sees the opening of two renovated Ritz-Carlton hotels and the opening of what is self-billed as “Las Vegas’ first cannabis-inclusive hotel.” Chicago Deep Dish Skyline Suite, Ritz-Carlton, Chicago The Ritz-Carlton, Chicago has undergone a $100-million renovation. All 434 guest rooms received an extensive facelift.
The energy was sky-high and the dance moves were strong at the 21st annual Experiential Marketing Summit, held in Las Vegas, May 9-11. More than 1,000 industry insiders gathered for a three-day dialogue on the state of experiential and fostering professional and personal growth. The post Video Recap: Experiential Marketing Summit 2023 appeared first on Event Marketer.
Skift Take: Your attendees are arriving with new expectations about what’s on the plate and what’s at the bar. Learn how to exceed those expectations and turn your event into a culinary celebration that will satisfy every appetite for an unforgettable experience.
Merlin Venues, a leading provider of event spaces, unveiled a new charitable initiative during the grand opening of their Riverside Rooms venue in London last night. The initiative aims to support two notable charities, the Sea Life Trust and Merlin’s Magic Wand. Under this initiative, for every event booked at one of the London Merlin venues, £1 per cover will be donated to either of the two charities associated with Merlin Entertainments.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Looking into the desires of incentive travel attendees The term “incentive travel” is full of positive associations: Taking a trip abroad, creating memories with favored colleagues or exploring a culture you never would have otherwise. Not only does this have a positive effect on attendees individually but it creates stronger relationships and a more enjoyable and productive work environment.
With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events. But if you are looking for additional support and don’t know where to start, we can help you save a lot of time and effort.
Skift Take: Networking breaks and cocktail hours are no longer enough. Business networking at events requires a structured approach that fosters intentional conversations.
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