This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As an event planner, you’ve got a lot on your plate. From coming up with a theme, to securing standout keynote speakers and handling the budget and more… you’re practically a superhero! But let’s face it, even superheroes need a sidekick like a good corporate event technology. Picture this: an event management tool that’s not only super powerful, but also easy to use.
For many, the ultimate event frustration is missing that one session you’d been looking forward to because you couldn’t get there on time. Yet, many event organizers still see indoor mapping as a 'nice-to-have' instead of a 'must-have', leaving attendees to wander the endless mazes of exhibitor booths - an oftentimes overwhelming task when you’re relying on printed maps and traditional, static signage.
You’ve heard this before, but it bears repeating: Gen Z is unlike any generation we’ve ever seen. These young professionals and young adults are digital natives who are full of energy. They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce.
Organising a successful internal event or conference can be initially daunting, even more so when planning for it to occur virtually or remotely. You need to consider the technical aspects of hosting such an event, how to engage your audience and ensure that everyone feels connected and gets value from the session.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Michel Wohlmuth, owner of Creatividad and a member of the MPI International Board of Directors, on important event trends he’s seeing that are having the greatest impact on today’s meetings and events.
What to consider when planning an event at an all-inclusive resort Meeting Professionals International (MPI) CEO Paul VanDeventer likes to say that when planning the association’s World Education Congress (WEC), MPI takes chances so members don’t have to take on the risk. “Some things work better than others,” he said in a call, reflecting on lessons learned from last week’s gathering of 1,400 meeting professionals at Barcelo Maya Grand Resort in the Mexican Caribbean.
Sign up to get articles personalized to your interests!
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
What to consider when planning an event at an all-inclusive resort Meeting Professionals International (MPI) CEO Paul VanDeventer likes to say that when planning the association’s World Education Congress (WEC), MPI takes chances so members don’t have to take on the risk. “Some things work better than others,” he said in a call, reflecting on lessons learned from last week’s gathering of 1,400 meeting professionals at Barcelo Maya Grand Resort in the Mexican Caribbean.
Love knows no boundaries, and Krystle and Tania’s wedding was a remarkable testament to that. In a joyous celebration of their love and commitment, this couple embarked on a unique journey filled with laughter and everlasting memories. Join us as we delve into the heartwarming tale of Krystle and Tania’s Llama-zing Wedding, where their individual styles shone through with Tania’s stunning Anthropologie wedding dress and Krystle’s elegant Banana Republic wedding blouse.
Skift Take: Florida is going to lose out on major conventions because of its controversial new laws. Many associations are no longer considering meeting in the Sunshine State.
For Paramount+, creating touchpoints that were “explorable,” like personalized lockers for “Grease: Rise of the Pink Ladies,” was key. When Paramount+ merged with Showtime earlier this year, it already had a sea of content in its repertoire, but the union of the entertainment brands created a whole ocean of it. So to get the academy’s eyes on the breadth of its portfolio during FYC Emmy season, Paramount+ activated a “physical manifestation” of its most popular shows at t
What makes change requests so difficult and tips to resolve Most meeting planners have experienced the need to make last-minute changes to an upcoming event. This can prove to be a hassle, for the event planner who wants their request fulfilled and for the venue that’s finding difficulty in fulfilling that request. So, where exactly is the source driving this difficulty in fulfillment?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The sun is out and love is in the air! What better way to celebrate the union of two souls than with a picturesque, outdoor patio wedding? With their captivating ambiance and breathtaking views, these patio wedding venues offer a unique blend of sophistication and charm, setting the stage for unforgettable moments. For this article, we’ve created a thorough and curated list of Toronto’s best patio wedding venues.
Skift Take: As travel returns to almost all major U.S. cities, San Francisco is a notable exception. Rising crime, homelessness, and high prices mean events are far from returning to 2019 levels.
Ritz’s brand purpose is all about creating “moments of welcome.” So to boost awareness of its new “Everything” Toasted Chips flavor, the brand crafted a lighthearted, family-friendly sampling experience designed for high engagement and visibility during the NCAA Men’s Final Four tournament in Houston. The activation, hosted at the Final Four Fan Fest, served as the anchor of a broader 360-degree campaign launched in early March to tout the new product and specifically drive trial among college b
How live performances show groups a good time Before the velvety red curtain recedes away from the stage, the auditorium lights dim and the low clamor of voices from the audience falls silent. From there, the anticipation begins to sprout in the chests of playgoers and their hosts alike. Providing a successful and amazing experience for event attendees can often feel like an award-worthy performance for meeting professionals, and rightfully so, as the smiling faces of attendees funnel out of the
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The sun is out and love is in the air! What better way to celebrate the union of two souls than with a picturesque, outdoor patio wedding? With their captivating ambiance and breathtaking views, these patio wedding venues offer a unique blend of sophistication and charm, setting the stage for unforgettable moments. For this article, we’ve created a thorough and curated list of Toronto’s best patio wedding venues.
Events are the lifeblood of nonprofits and associations. Conferences offer an opportunity for an entire member base to get together, experience the best of what an association can offer, and give the organization a chance to drive non-dues revenue. Fundraising events are an invaluable opportunity to drive revenue and build community, whether they’re online or in person.
Skift Take: Technology is key to live events, but in order to create the most powerful performances, it should have a supporting role that highlights the storytelling and puts the focus on the audience.
How music sets the tone for an event Events are about bringing many different types of people together. Not everyone at an event will speak the same language. Not everyone will have the same career motivations or personal values. Events will be attended by drastically diverse groups of people, even if they are in the same industry. They all come from different backgrounds, different socio-economic status, and have their own distinct history.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Pro tips on combating tight timelines, creating frictionless brand experiences, tapping into AI and working smarter Creativity and innovation are the hallmarks of the experiential marketing industry but event teams are more challenged than ever to continue raising the bar with less. Indeed, less time, fewer resources and persistent logistical challenges seem to be the new norms when it comes to producing live events.
LAUSANNE, Switzerland, June 20, 2023 — SpotMe, the enterprise event platform that audiences love, is pleased to announce a new partnership with Viseven, a global MarTech services provider that helps pharma and life science companies worldwide deliver trailblazing and personalized omnichannel customer experiences. “For us, having a partner who is forward-thinking and aligned with our vision is paramount.
Skift Take: With only one week left to submit your entry for the inaugural Skift Meetings Awards, seize this opportunity to join us in honoring the most esteemed and innovative suppliers in the business events industry.
It’s 2023, and we’re still talking about a lack of accessibility in the events industry. From an absence of diverse panel speakers to a lack of options for those visually or hearing impaired, events still aren’t catering to everyone. And we’re not just talking about providing wheelchair access either, something which is also quite low in the industry.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Advita Patel, Founder & Managing Director at CommsRebel After George Floyd’s murder there was a surge of activity in the events industry around diversity, inclusion and anti-racism. But now we’re seeing things begin to slip back to a pre-pandemic state. If companies aren’t committed to expanding their contact list and continually learning, we’ll continue to hear the same voices speaking at events and reinforce the barriers keeping people out.
How to use brand experiences and events to build thriving, persistent communities through a four-phased approach As audiences continue to crave the feelings of togetherness and connection that were paused during the pandemic, many event marketers are taking a broader look at their event portfolios to consider how their live experiences can become better catalysts for vibrant communities that stay connected, engaged, and—the gold standard—participating all year long.
Skift Take: Hosting its first-ever annual meeting outside the U.S. and Canada, MPI gathered 1,400 attendees, many with accompanying guests, in the Mexican Caribbean. A largely successful annual meeting did present a few unforeseen challenges.
Gino Marasco Marasco is managing director of hospitality sales for Timbers Company. He most recently worked as corporate director of sales and marketing at Wyndham Hotels & Resorts, leading the company’s lifestyle and upscale brands. He also held leading roles with The Walt Disney World Swan & Dolphin; The Ritz-Carlton, Amelia Island and The Cloister and The Lodge at Sea Island in Georgia.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Bank to help transform the home of British motorsport into a smart sustainable venue. Support to include mobility solutions for use around the venue, including provision of Santander Cycles for staff and visitors and a fleet of zero or low emission vehicles. Santander UK has announced a partnership with Silverstone, one of the most famous and iconic motorsport venues in the world, to become its Official Sustainability Partner, underlining the bank’s commitment to accelerating the green transitio
If you were working in the event industry in 2008, you no doubt recall the almost immediate impact the recession had on live events. As travel budgets were cut, so were thousands of the events that had become the lifeblood of their company’s sales pipelines. Flash forward a few years later, and the industry emerged more resolute and focused on how to better align events with the bottom line, and how to prove that events were a critical driver of revenue—and results.
We’re thrilled to share the exciting news of our latest partnership with TON Foundation. A groundbreaking partnership that will revolutionize experiences through event […] The post Bringing NFT tickets to the Telegram App. Oveit X TON Foundation Partnership appeared first on Oveit.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content