Top Tips on Creating Accessible Event Environments
EventMB
JULY 10, 2023
Skift Take: ADA compliance is just the beginning. Attention to detail is crucial for creating a comfortable event environment for wheelchair users.
EventMB
JULY 10, 2023
Skift Take: ADA compliance is just the beginning. Attention to detail is crucial for creating a comfortable event environment for wheelchair users.
Attendease
JULY 14, 2023
Event websites are more than just a digital flier or an online invitation. They’re the first handshake, the opening pitch, the key that can unlock an attendee’s interest and commitment. If you can create great event websites, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes.
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Eventmobi
JULY 13, 2023
Think back: what do you remember about the event speakers from your most recent event? Did you learn something invaluable, connect with a new thinker, or feel inspired to try some fresh ideas afterwards? Getting the right speakers for your event can make or break the success of your conference, trade show, or seminar. You’re not just looking for someone who can fill a slot in your schedule; you need dynamic individuals who can captivate an audience, communicate effectively, and make your e
Conferences that Work
JULY 10, 2023
Sorry folks, but ChatGPT is just a tool, like a hammer, pen, spell checker, or Grammarly. Like any tool, ChatGPT can be useful—and it can also be dangerous when used incorrectly. ChatGPT is a tool called a large language model (LLM). However, marketers love to call ChatGPT and other LLMs artificial intelligence (AI) because this framing ties into our culture’s fascination with understanding who we are, how we’re able to do what we do, and whether we are unique in our abilities or n
Speaker: Alexa Acosta, B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
EventMB
JULY 13, 2023
Skift Take: SAG-AFTRA, the union representing more than 160,000 television and movie actors, voice artists, and other entertainment professionals, has gone on strike, and the events industry is feeling the effects. San Diego Comic-Con, one of the West Coast’s biggest conventions, kicks off on July 20 but will have much less star power.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Eventmobi
JULY 10, 2023
More than a decade ago, when EventMobi launched, mobile apps for conferences were a revolution. These days, they’re a prerequisite for a fantastic conference experience. With the right conference app, you can: Enhance communication Streamline event management Personalize attendees’ experience And so much more. But how do you choose the right app for your conferences?
Smart Meetings
JULY 14, 2023
Traveling safe is not just about gadgets and GPS, it’s also about common sense, say these experts Laura S. is a travel planner who often finds herself in unfamiliar cities in the US and abroad on hotel site inspections and destination FAMs. “I always ask for a room between floors 3 and 7—not ground floor and not too high,” she says. On one occasion, however, the hotel had booked her on the ground floor of a hotel which was also near the garage, a security no-go because of its easy proximity to p
EventMB
JULY 14, 2023
Skift Take: Between the emergence of AI and the potential of mergers and acquisitions, change may be coming to events industry associations.
Eventsforce
JULY 14, 2023
In light of recent protests by the “Just Stop Oil” group at Wimbledon and the Ashes, we take a look at some key points to consider when it comes to safety and security events. As planners, we have a crucial responsibility in ensuring the safety of those who attend our events — regardless of their size or nature. With security measures playing such a key part in the planning process, this blog will explore the best practice guidelines that all planners should follow to ensure that each and ever
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Special Events
JULY 13, 2023
A look at how the wedding industry is faring after the post-pandemic surge
Event Marketer
JULY 13, 2023
The Essence portfolio of events and brands is growing, and so is the festival footprint Essence Fest 2023 organizers and exhibitors took design and engagement cues from the 50th anniversary of hip-hop. The Essence Festival of Culture presented by Coca-Cola, better known as Essence Fest, celebrated its 29th year as the place to be for brands looking to connect with Black audiences, especially Black women.
EventMB
JULY 13, 2023
Skift Take: Five technology companies showcased their innovative products at PCMA EduCon’s Tech Labs. But what did the planners think?
Opus Agency
JULY 11, 2023
Five Reasons Global Brands are Meeting in Toronto
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Special Events
JULY 10, 2023
Use these steps to dig deeper into your analytics and realign your strategy with your goals.
Event Marketer
JULY 12, 2023
INSIDE THE BEST B-TO-B EVENTS YOU’VE NEVER HEARD OF The Hidden Gems awards program, recognizing small and mid-sized b-to-b events, returns amid a pivotal moment for the industry. Produced in the shadow of mega conferences and shows, which for years garnered the most attention from the press and the industry at large, this sector of events with fewer than 5,000 attendees not only were among the first to return to live—but they’ve inspired even some of the most storied of properties to pivot and a
EventMB
JULY 13, 2023
Skift Take: A second wave of hotel worker strikes is impacting additional meetings near the Los Angeles International Airport. The Westin Bonaventure is the only major hotel to have reached a tentative deal so far.
Smart Meetings
JULY 12, 2023
Saving moments, trimming fat The nearly overnight advancement of Artificial Intelligence has stirred conversations in nearly every industry, sparking questions like: will AI replace humans in the workplace? To fully understand the importance and impact of AI on the meetings space, Smart Meetings spoke with Iain McCowan, director of AI at Dubber , to glean some sense of how it can be a helpful tool for planners.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
MeetingsNet
JULY 10, 2023
For planners concerned about how strikes in Los Angeles or elsewhere could affect them, here’s some advice on negotiating stronger force majeure clauses. In the Los Angeles International Airport area, several thousand hotel workers walked off the job on July 10. The workers’ union, UNITE HERE Local 11, calls the action the “second wave” of a multi-hotel strike in Southern California.
Event Marketer
JULY 10, 2023
“We’re still committed—I think even more so—to bringing back in-person experiences. Moving forward, ‘hybrid’ would be the word. The intention for the metaverse is to try to be expansive, and that means breaking down barriers and merging or blurring the lines between VR, AR and IRL. You need people to do that. People are always, and will always be, the focus of what Meta builds for.” -Damien Baines, Global Experiential Lead, Meta The centerpiece of Meta’s activation at the
EventMB
JULY 11, 2023
Skift Take: A new report from Cvent indicates that Australian business event professionals are increasing event volume and spend, despite cost control being their top challenge.
Smart Meetings
JULY 12, 2023
North America Sees Brand-New Hotels from Hawaii to Florida, and In-Between From coast to coast across North America, experience the storybook capital of America, a socially and environmentally responsible oceanside resort, and a refreshing beachside retreat. Beachside Haven Pensacola Beach Resort in Pensacola, Florida, opened its doors on June 2, 2023, to unveil 161 guest rooms, including 24 corner king executive rooms boasting balconies with panoramic views of the Gulf of Mexico.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Special Events
JULY 12, 2023
Four marketing experts share effective marketing strategies for planners
Event Marketer
JULY 10, 2023
Furniture retail brand Ashley activated the Beach Retreat at the Santa Monica Pier that highlighted the brand’s latest outdoor furniture offerings and allowed consumer passersby to lounge, enjoy a festive beverage, and listen to music. The activation took place over the weekend, June 17-18, from 11 a.m. to 5 p.m., in a high-traffic location on the pier designed to show consumers how they can create their own “beach oasis” at home with Ashley’s outdoor collections.
EventMB
JULY 11, 2023
Skift Take: New data shows that the rise of both virtual meetings and fully dispersed companies has decimated one-day meetings.
Smart Meetings
JULY 11, 2023
Baseball, Axe Throwing and Whale Watching In the lead up and cool down from a hectic event, maintaining a solid team connection is vital. Meeting planners who seek to maintain the morale of their team may research local team-building activities to boost the energy and mood of their group. To explore the team-building activity experience, Smart Meetings spoke with Jason Borchik, vice president of business development, and Colby Smith, director of operations and general manager of Home Run Dugout,
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EventSource
JULY 10, 2023
When it comes to commemorating the important milestones of b’nai mitzvah, finding the perfect venue is key. It’s a quest that leads families to discover a world of enchanting possibilities, where celebrations unfold in unforgettable ways. From the vibrant energy of urban spaces to the serene beauty of natural settings, each bar & bat mitzvah venues offer its unique charm, setting the stage for joyous gatherings and cherished memories.
Event Marketer
JULY 10, 2023
“There were no velvet ropes or ‘do you have an appointment?’… It stood out because it intentionally didn’t look like a b-to-b experience. It was a clear delineation from what a lot of our competitors were doing.” -Timo Pelz, VP-Business Marketing, Reddit Reddit’s experiential strategy includes bringing b-to-c vibes to some of the world’s biggest b-to-b events, and the annual Online Marketing Rockstars (OMR) Festival in Hamburg, Germany, this year May 9-10, was no exceptio
Social Tables
JULY 13, 2023
Whether you’re planning a birthday celebration for a major golf fan or looking for a unique venue for an outdoor celebration , a golf course birthday party may be the right choice for your event. From stunning scenery and top-tier services, private golf clubs, resorts, and community courses offer many components that amateur and professional event planners seek.
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