Sat.Jul 08, 2023 - Fri.Jul 14, 2023

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Top Tips on Creating Accessible Event Environments

EventMB

Skift Take: ADA compliance is just the beginning. Attention to detail is crucial for creating a comfortable event environment for wheelchair users.

Events 203
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How to Create Stunning Event Websites Without Coding or Developers

Attendease

Event websites are more than just a digital flier or an online invitation. They’re the first handshake, the opening pitch, the key that can unlock an attendee’s interest and commitment. If you can create great event websites, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes.

Speakers 326
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Event Speakers: How To Find, Introduce and Thank Your Guests

Eventmobi

Think back: what do you remember about the event speakers from your most recent event? Did you learn something invaluable, connect with a new thinker, or feel inspired to try some fresh ideas afterwards? Getting the right speakers for your event can make or break the success of your conference, trade show, or seminar. You’re not just looking for someone who can fill a slot in your schedule; you need dynamic individuals who can captivate an audience, communicate effectively, and make your e

Speakers 195
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ChatGPT is just a tool

Conferences that Work

Sorry folks, but ChatGPT is just a tool, like a hammer, pen, spell checker, or Grammarly. Like any tool, ChatGPT can be useful—and it can also be dangerous when used incorrectly. ChatGPT is a tool called a large language model (LLM). However, marketers love to call ChatGPT and other LLMs artificial intelligence (AI) because this framing ties into our culture’s fascination with understanding who we are, how we’re able to do what we do, and whether we are unique in our abilities or n

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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Actor’s Strike Will Wreak Havoc on Events Industry

EventMB

Skift Take: SAG-AFTRA, the union representing more than 160,000 television and movie actors, voice artists, and other entertainment professionals, has gone on strike, and the events industry is feeling the effects. San Diego Comic-Con, one of the West Coast’s biggest conventions, kicks off on July 20 but will have much less star power.

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How to Find & Select The Best Mobile Apps for Conferences

Eventmobi

More than a decade ago, when EventMobi launched, mobile apps for conferences were a revolution. These days, they’re a prerequisite for a fantastic conference experience. With the right conference app, you can: Enhance communication Streamline event management Personalize attendees’ experience And so much more. But how do you choose the right app for your conferences?

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Be Aware: Tips for Women Business Travelers On the Road

Smart Meetings

Traveling safe is not just about gadgets and GPS, it’s also about common sense, say these experts Laura S. is a travel planner who often finds herself in unfamiliar cities in the US and abroad on hotel site inspections and destination FAMs. “I always ask for a room between floors 3 and 7—not ground floor and not too high,” she says. On one occasion, however, the hotel had booked her on the ground floor of a hotel which was also near the garage, a security no-go because of its easy proximity to p

Travel 98
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The Business of Business Events

EventMB

Skift Take: Between the emergence of AI and the potential of mergers and acquisitions, change may be coming to events industry associations.

Events 172
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Ensuring Safety and Security at Events: A Comprehensive Guide for Planners

Eventsforce

In light of recent protests by the “Just Stop Oil” group at Wimbledon and the Ashes, we take a look at some key points to consider when it comes to safety and security events. As planners, we have a crucial responsibility in ensuring the safety of those who attend our events — regardless of their size or nature. With security measures playing such a key part in the planning process, this blog will explore the best practice guidelines that all planners should follow to ensure that each and ever

Venues 98
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Nearing the Other Side: Is the Wedding Boom Dying Down?

Special Events

A look at how the wedding industry is faring after the post-pandemic surge

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Essence Fest 2023: Inside its Top 10 Experiential Activations

Event Marketer

The Essence portfolio of events and brands is growing, and so is the festival footprint Essence Fest 2023 organizers and exhibitors took design and engagement cues from the 50th anniversary of hip-hop. The Essence Festival of Culture presented by Coca-Cola, better known as Essence Fest, celebrated its 29th year as the place to be for brands looking to connect with Black audiences, especially Black women.

2023 98
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Planners Share Honest Reactions to New Event Tech

EventMB

Skift Take: Five technology companies showcased their innovative products at PCMA EduCon’s Tech Labs. But what did the planners think?

Tech 172
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The Opus Agency teams are seeing more and more world-shaping brands choose the 6ix for their events. Why? We sent our brand journalist to see why Toronto is a city on the rise.

Opus Agency

Five Reasons Global Brands are Meeting in Toronto

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Is Something Missing in Your Marketing Strategy?

Special Events

Use these steps to dig deeper into your analytics and realign your strategy with your goals.

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Winners Announced: The 2023 B-to-B Hidden Gems

Event Marketer

INSIDE THE BEST B-TO-B EVENTS YOU’VE NEVER HEARD OF The Hidden Gems awards program, recognizing small and mid-sized b-to-b events, returns amid a pivotal moment for the industry. Produced in the shadow of mega conferences and shows, which for years garnered the most attention from the press and the industry at large, this sector of events with fewer than 5,000 attendees not only were among the first to return to live—but they’ve inspired even some of the most storied of properties to pivot and a

2023 98
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Second Wave of California Hotel Strike Impacts Additional Meetings 

EventMB

Skift Take: A second wave of hotel worker strikes is impacting additional meetings near the Los Angeles International Airport. The Westin Bonaventure is the only major hotel to have reached a tentative deal so far.

Hotels 171
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Adding AI to Your Next Meeting

Smart Meetings

Saving moments, trimming fat The nearly overnight advancement of Artificial Intelligence has stirred conversations in nearly every industry, sparking questions like: will AI replace humans in the workplace? To fully understand the importance and impact of AI on the meetings space, Smart Meetings spoke with Iain McCowan, director of AI at Dubber , to glean some sense of how it can be a helpful tool for planners.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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SoCal Hotel Workers Strike Again; a Force Majeure Situation?

MeetingsNet

For planners concerned about how strikes in Los Angeles or elsewhere could affect them, here’s some advice on negotiating stronger force majeure clauses. In the Los Angeles International Airport area, several thousand hotel workers walked off the job on July 10. The workers’ union, UNITE HERE Local 11, calls the action the “second wave” of a multi-hotel strike in Southern California.

Hotels 97
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Q&A: Meta’s Global Experiential Lead on the 2023 Cannes Lions Reels SuperStudio

Event Marketer

“We’re still committed—I think even more so—to bringing back in-person experiences. Moving forward, ‘hybrid’ would be the word. The intention for the metaverse is to try to be expansive, and that means breaking down barriers and merging or blurring the lines between VR, AR and IRL. You need people to do that. People are always, and will always be, the focus of what Meta builds for.” -Damien Baines, Global Experiential Lead, Meta The centerpiece of Meta’s activation at the

2023 98
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Positive Outlook for Australian Business Events Sector

EventMB

Skift Take: A new report from Cvent indicates that Australian business event professionals are increasing event volume and spend, despite cost control being their top challenge.

Events 171
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New and Renovated: Creative Destinations Across North America

Smart Meetings

North America Sees Brand-New Hotels from Hawaii to Florida, and In-Between From coast to coast across North America, experience the storybook capital of America, a socially and environmentally responsible oceanside resort, and a refreshing beachside retreat. Beachside Haven Pensacola Beach Resort in Pensacola, Florida, opened its doors on June 2, 2023, to unveil 161 guest rooms, including 24 corner king executive rooms boasting balconies with panoramic views of the Gulf of Mexico.

2011 97
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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Marketing Masters 2023 at CS+TSE: Best Practices for Event Pros

Special Events

Four marketing experts share effective marketing strategies for planners

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Ashley Furniture’s Beach Retreat Invites Consumers to Envision Their Ideal Outdoor Setups

Event Marketer

Furniture retail brand Ashley activated the Beach Retreat at the Santa Monica Pier that highlighted the brand’s latest outdoor furniture offerings and allowed consumer passersby to lounge, enjoy a festive beverage, and listen to music. The activation took place over the weekend, June 17-18, from 11 a.m. to 5 p.m., in a high-traffic location on the pier designed to show consumers how they can create their own “beach oasis” at home with Ashley’s outdoor collections.

Retail 98
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Remote Work Wipes Out One-Day Events

EventMB

Skift Take: New data shows that the rise of both virtual meetings and fully dispersed companies has decimated one-day meetings.

Meetings 133
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Togetherness Through Team Building

Smart Meetings

Baseball, Axe Throwing and Whale Watching In the lead up and cool down from a hectic event, maintaining a solid team connection is vital. Meeting planners who seek to maintain the morale of their team may research local team-building activities to boost the energy and mood of their group. To explore the team-building activity experience, Smart Meetings spoke with Jason Borchik, vice president of business development, and Colby Smith, director of operations and general manager of Home Run Dugout,

Sports 92
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Toronto’s Ultimate List of Bar & Bat Mitzvah Venues

EventSource

When it comes to commemorating the important milestones of b’nai mitzvah, finding the perfect venue is key. It’s a quest that leads families to discover a world of enchanting possibilities, where celebrations unfold in unforgettable ways. From the vibrant energy of urban spaces to the serene beauty of natural settings, each bar & bat mitzvah venues offer its unique charm, setting the stage for joyous gatherings and cherished memories.

Venues 88
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An ‘Enchanted Garden’ and Halo Efforts Help Reddit Score Big at Germany’s OMR Festival

Event Marketer

“There were no velvet ropes or ‘do you have an appointment?’… It stood out because it intentionally didn’t look like a b-to-b experience. It was a clear delineation from what a lot of our competitors were doing.” -Timo Pelz, VP-Business Marketing, Reddit Reddit’s experiential strategy includes bringing b-to-c vibes to some of the world’s biggest b-to-b events, and the annual Online Marketing Rockstars (OMR) Festival in Hamburg, Germany, this year May 9-10, was no exceptio

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How to Throw an Unforgettable Golf Course Birthday Party

Social Tables

Whether you’re planning a birthday celebration for a major golf fan or looking for a unique venue for an outdoor celebration , a golf course birthday party may be the right choice for your event. From stunning scenery and top-tier services, private golf clubs, resorts, and community courses offer many components that amateur and professional event planners seek.