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When it comes to event planning, it’s the little things that count! Your attendees need a way to introduce themselves at your conference, and their very first tool is the trusty event badge. A well-designed event badge can: Facilitate attendee introductions and networking Reflect your brand identity and convey conference information Promote sponsors and enable exhibitor lead capture Serve as a memorable keepsake from your event So how do you help your attendees put their best foot forward?
I am resigned to the fact that OpenAI ‘s Large Language Model ChatGPT has scraped every blog post I’ve written here (over 750 posts in the last 13 years—around half a million words) so it can parrot my thoughts about meeting design, facilitation, and other topics. But I felt surprised, dismayed, and angry to discover that this $10 billion company, OpenAI, has misappropriated my copyright, by digesting my copyrighted book Conferences That Work: Creating Events That People Love witho
In today’s fast-paced business world, securing the right Software as a Service (SaaS) solution can make or break an organization’s success. However, the journey doesn’t end with selecting the perfect software. The real magic lies in negotiating SaaS contracts. With the right skillset and a clear understanding of your organization’s needs, you can emerge from the negotiation process with a contract that drives significant value and savings.
The City of Innovation has a history of resiliency and is already reinventing itself Rumors of a mass exodus from San Francisco’s ballrooms and expo floors are turning out to be premature, indeed. After a blow to international travel due to Covid, a wave of tech layoffs and some negative publicity, the city is leaning into its strengths as a diverse, business savvy and beautiful destination to reemerge stronger.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
“We make sure that Tribeca lets us know what their folks want and what they’re looking to accomplish. And that really helps us add value to the festival. That’s our goal. If we can help make the festival better, and do that in our name with our technology or our content, that to us is the winning combination, versus coming in and just talking about ourselves and have it not fit.
Embark on a captivating journey as we delve into the exquisite wedding of Stefanie and Daniel. Through the lens of 515 Photo Co , we are transported to a world where love and elegance intertwine harmoniously. The story begins with Stefanie’s bridal preparations, where the skilled hands of The Beauty Team weave their magic, crafting a look that radiates timeless beauty.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Embark on a captivating journey as we delve into the exquisite wedding of Stefanie and Daniel. Through the lens of 515 Photo Co , we are transported to a world where love and elegance intertwine harmoniously. The story begins with Stefanie’s bridal preparations, where the skilled hands of The Beauty Team weave their magic, crafting a look that radiates timeless beauty.
The influencer marketing world has been catapulted to new and exciting directions beyond social media campaigns. Influencer events are one of the most exciting and impactful of all. But you need to make the event fresh and innovative. New experiences capture influencers and provide them with an outlet for creative content-making! So, how do you organize influencer events that are exciting, out of the ordinary, and stellar?
Following the ever-changing trends of the event production industry This summer marks the 30th year event and entertainment production company Empire has been putting on live events across six continents. Founded by J.B. Miller in New York City in 1993, the company has since produced events for corporations, associations and nonprofits, among others, such as The Webby Awards, the Bill & Melinda Gates Foundation Goalkeepers, the New York Public Theater Gala, the TIME 100 Gala and The Tribeca
To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts” feature film in the U.S., and to drive traffic to the official “Transformers” Amazon storefront where exclusive toys, apparel and other products are available, Hasbro in collaboration with Amazon activated a fan event in the East Williamsburg neighborhood of Brooklyn, NY, on June 3—a setting for the film, and where the film premiered two days later at Kings Theatre.
Skift Take: Effective leadership requires building connections with your team and there's no better way to do this than by talking and listening to their stories.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
In the fast-paced world of event marketing, where time and resources are often limited, you must go the extra mile with your content. The digital era has increased content production, especially in virtual and hybrid events, but most event marketers aren’t making the most out of the content they’re producing. Repurposing and leveraging existing content across multiple channels is an excellent way to extend your reach and engagement, capture new leads, and build a strong online presence.
Artistic New Hotels Open Across the Globe at the Intersection of Destination and Hospitality Picture it: a luxurious hotel in a stunning destination boasting vibrant culture, mouth-watering local cuisine and all the amenities and facilities a guest could want. Seems to have it all, right? Not quite! Meet three brand new hotels redefining what it means to authentically experience a destination and luxury hospitality together.
If you’ve noticed a recent uptick in dog-friendly events and venues, you’re not alone. A tidal wave of pet adoption gripped the U.S. during the pandemic, and now that the world has reopened, pet parents are seeking to participate in experiences that accommodate their furry companions. And brands are starting to deliver. Look no further than the Purina Club , the first permanent dog-friendly section to be built into a Major League Soccer stadium, which opened in May at CITYPARK, home to the St.
Skift Take: In a shock announcement, the Australian State Victoria has pulled out of hosting the 2026 Commonwealth Games. This is a massive blow to a competition that doesn't seem to be profitable, and many believe no longer makes sense.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Event registration software. One of the key ingredients to a successful event. Why? With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. With 500,000+ people attending events run on SpotMe every month, we know what it takes to create an engaging experience from the moment guests land on your registration page to the moment they leave your event.
How public art makes for the best host cities “Public art helps people who are coming to experience the space, understand the history of the space and also the future of what the community is looking for.” – Rebecca Brown, cultural and public art manager, City of Durham Public art does more than sit pretty on the side of a building or light up the inside of a parking garage.
There are more pet-friendly events and establishments than ever in a post-COVID world—nearly one in five American households adopted a pet during the pandemic—and Purina is getting its paws on the action as part of its St. Louis CITY SC sponsorship. Over the spring, the brand built the first permanent and dedicated furball-friendly section at a Major League Soccer stadium at the team’s home arena, CITYPARK.
Skift Take: Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Hannah Mooney, Sales Manager at Hampton by Hilton Blackpool says that there is more to Blackpool than people think as the town becomes increasingly recognised as a top events destination – As the Sales Manager of the Hampton by Hilton in Blackpool , partners of MeetBlackpool , the town’s conference and exhibition arm, I am thrilled to celebrate our 5-year anniversary in 2023.
Meeting Room of the Future Trends Report Offers Roadmap for More Climate-Friendly Practices We’ve heard it before: Climate sustainability is a pressing issue. It permeates so many parts of our lives; inevitably, that includes meetings. The International Association of Conference Centers (IACC) recently released their June 2023 Meeting Room of the Future Trends Report , which showed that meeting planners in the Americas tend to view a venue’s climate sustainability as less important than other ca
“Having sticky opportunities to create a bit of social buzz and earned awareness is going to be equally as important as having the right sort of reach-based media plans and having in-real-life as part of the media mix because this category is all about being out and about and experiencing the summer. Pop-ups, I think, are a great manifestation of that, particularly in New York.
Skift Take: Burnout is a growing crisis among business professionals, and excessive screen time may be partly to blame. Here are three ways to help your attendees unplug from their devices, reconnect with the moment, and recharge their own batteries.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Unique Venues Birmingham has been awarded the Greengage ECOsmart 2023 Silver Award in recognition of their work towards achieving greater sustainability. To achieve this award, businesses undertake an extensive accreditation process. Greengage ECOsmart is a business travel and events industry certification that recognises organisations who can demonstrate a comprehensive approach to environmental sustainability within their business and who promote a green approach with their clients.
Tips to create a memorable F&B experience In the meeting and event industry, a thoughtful and robust food and beverage program can be the cornerstone of delighting guests, and is necessary to ensure the experience is both memorable and complete. Meeting planners have the opportunity to truly showcase their destination through the food experiences they curate for attendees, from “farm-to-table” presentations to culinary-inspired teambuilding activities.
From stealth wealth to quiet luxury, understated branding has gained attention this year thanks to characters in series like HBO’s “Succession” and the televised court room drama style of actress and wellness mogul Gwyneth Paltrow. While publications like Vogue have declared quiet luxury a trend of the year, others argue it’s a lifestyle shift that’s here to stay.
Skift Take: Explori's new exhibitor ROI tool is part best practice survey and part data-driven dashboard. It’s also priced affordably, which may prove a shrewd move.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Is it time to reframe what we mean by sustainability? This blog is provided on behalf of Oddmund Braaten, CEO at multilingual meeting technology and services provider, Interprefy As awareness of climate change increases, the public and private sectors face growing pressure to take action. This need for change is being driven not only by consumers, but also by legislative and governing bodies.
Why demographics are less effective for building meeting agendas than values In Canada, where I reside, each week brings a new influx of forms and documents from the government. Mostly, these are tax forms. They arrive in an array of colors: green, pink, blue and sometimes just plain white. For the longest time, I filed them based on color, until a savvy financial advisor highlighted the folly of my system.
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in June focused on the state of outdoor events. With an uptick in client demand for al fresco experiences, three-quarters (77%) of respondents said they plan to host between one and 10 outdoor events this summer, with local or state fairs/festivals serving as the most popular (24%) location. ( Look out for our next survey in July. ) BONUS DATA: • Within outdoor event footprints, a majority
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