Sat.Sep 02, 2023 - Fri.Sep 08, 2023

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8 Tips for Your Hybrid or Virtual Event Marketing Strategy

Attendease

The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. For most event organizers and businesses that rely on heavy foot traffic for exposure at conferences, the digital transformation was embraced more out of necessity than fervent interest.

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Crystal and Arsene’s Beautiful Grand Wedding at Woodbine Banquet Hall

EventSource

Crystal and Arsene’s wedding was a celebration of love, romance, and beauty. F10 Studio captured the essence of their love and devotion, from the touching ceremony at the R Garden Boutique to the dazzling reception at Woodbine Banquet and Hotel. With the expert guidance of Priscilla from Events By Moi , every element was carefully planned and executed to perfection.

Hotels 296
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Why Claritin Invited Consumers to Race Go-karts with Allergy Sufferer Frankie Muniz

Event Marketer

“These kinds of experiential events create quite a lot of buzz and stir. We do these events in New York City, and the question’s always: Are we going to hit anybody other than the people who are attending the event? And that’s really the purpose of the content that we created, the video we pushed out afterward, the consumers who are coming and taking selfies and pictures and putting them on social channels.

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Elevated Experiences Scored at Florida Smart Meetings Event

Smart Meetings

Luxurious Touches Made Everyone Feel Special in The Palm Beaches When the CEO arrives on the greens of historic PGA National Resort in Palm Beach, Florida, in a helicopter, dropping a bucket of golf balls to pick the winner of a high-stakes raffle, you know this is going to be a hosted buyer event unlike any other. Smart Meetings Florida Experience elevated the gathering at every turn.

Meetings 264
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Burning Man’s Muddy Contingency Plan

EventMB

Skift Take: This year's Burning Man turned into a muddy mess when severe flooding left thousands stranded. Is it time we revisit contingency plans for outdoor events?

Meetings 214

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The Best Event Websites (With 15 Best Practices + 15 Examples!)

Eventmobi

Ever noticed how the best event websites pique your curiosity and get you excited about attending–no matter how far away the event actually is? That’s because the most effective websites for events aren’t just online brochures. Instead, they act as virtual handshakes that welcome attendees, sponsors, and speakers, leaving them eager to experience the real deal.

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Life on Cruz Control: A Meeting Veteran’s Hope for the Future

Smart Meetings

Editor’s Note: As we celebrate the 2023 Meeting Professionals of the Year , we thought it fitting to go back to a 2020 Meeting Professionals of the Year winner, John Cruz, senior corporate meeting planner with BlueCross of North Carolina , for some perspective. I have been planning and producing events for over 30 years and as I start the back nine of my journey, I have been asked lately when do I think I will retire.

Meetings 246
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Learnings From a Record-Breaking Virtual Book Launch

EventMB

Skift Take: At a time when virtual events seem to be losing steam, some are wildly successful and help companies generate millions of dollars in revenue.

Meetings 209
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Monthly Pulse Survey Results: Event Measurement

Event Marketer

Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in August to gather intel on how event measurement tools and strategies are being employed. Most of respondents reported that they’re benchmarking against year-over-year data (80%), followed by historical data (67%), while lead generation and attendee satisfaction serve as top measurement tactics.

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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37 Conference Gift Bag Ideas Your Attendees Will Actually Be Excited About

Eventmobi

From delight to disappointment, conference gift bags can inspire a range of emotions depending on the type of swag and goodies included. As an event planner, you want to surprise your attendees (in a good way!) with conference swag bags full of clever, thoughtful, and practical gifts. Easier said than done, right? So, what should you include in your gift bags to wow your attendees?

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New and Renovated: Local Histories, Major Destinations

Smart Meetings

Newly renovated hotels embrace their buildings’ histories and local cultures Three southern U.S. hotels located in historic buildings and locations unveil new meeting rooms and renovations. Each hotel adds its own distinct flavor to a vibrant local scene and celebrates its unique location through thoughtful design. Cast Iron and Curated Art The Bankers Alley Hotel, Nashville, Tapestry Collection by Hilton Hilton announces the opening of The Bankers Alley Hotel Nashville, Tapestry Collectio

Hotels 246
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SoCal Hotel Strike Hits Meetings Hard

EventMB

Skift Take: Most meeting planners or sponsor organizations are standing with labor, but those still having events, as well as hoteliers, are seeing repercussions.

Hotels 203
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IET London: Savoy Place shortlisted for two London Venue & Catering Awards

Prestige Events Magazine

IET London: Savoy Place has been shortlisted in two categories at this year’s London Venue & Catering Awards – The Sustainability Award for Venues (up to 400 attendees reception style) and Best Venue Team. The shortlisting in the sustainability category comes as the IET continues on its path to becoming a net zero organisation by 2030, and recognises the significant progress made to date.

Venues 147
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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The Secrets to Highly Effective Pharma Advisory Boards

SpotMe Blog

Pharmaceutical advisory boards are critical for gaining insights to inform key decisions. When done right, these gatherings of experts can yield valuable insights to improve your clinical trials, accelerate drug development, and better serve patients. But with KOLs’ hectic schedules, medical affairs teams are struggling to get them to participate and collaborate in a consistent and timely manner.

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Smart Moves in Lake Tahoe, Michigan and More

Smart Meetings

Ingrid Chen Ingrid Chen Rosewood Hotel Group appoints Ingrid Chen as vice president of brand strategy and marketing. She will draw on over 20 years of experience in global brand development and marketing to oversee the group’s marketing, social media and partnerships across their four brands. To do so, she will utilize her customer-centric attitude and impressive leadership skills.

Hotels 246
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360 Projection Comes as Standard at This Hotel

EventMB

Skift Take: W South Beach invested $6 million in renovating its ballroom which now features 360 projection technology built in and cutting-edge sound to go with it.

Hotels 203
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It is too early to think about Christmas?

Prestige Events Magazine

by Tinique Hay, Hay Events And the answer is. It is never too early to start with your event planning! Christmas is the perfect time to host events whether that be to celebrate your business’s wins with your clients or to showcase a new product or service. Not to mention Christmas is a great time to officially launch your business. And now is the perfect time to start turning your event idea into reality.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Burning Man: Revellers begin to leave as boggy conditions improve

Event Industry News

By David Willis & Kathryn Armstrong | BBC News, Burning Man in Nevada & London Weather conditions at the Burning Man festival in the US have eased enough to allow revellers to start leaving. Heavy rain had turned the event, held in a desert in Nevada, into a mud bath.

Events 111
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Spectacular Spaces: Event Design with Ed Libby

Smart Meetings

How Transformational Event Design Engages All the Sen ses Ed Libby, Creative Director at Nemacolin Celebrity Event Designer Ed Libby got his start as a delivery driver at a flower shop. At the time, he was attending art school, studying Flemish painting and set design. When the shop’s head designer and co-owner fell sick, they prepared to close; but Libby offered himself as a designer that could help keep the store open.

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ASM Secures Denver for 10 More Years

EventMB

Skift Take: ASM Global punches back after some recent challenges that include OVG taking over the management of one of its largest clients, Chicago’s McCormick Place. In the latest back and forth, the Colorado Convention Center in Denver has renewed its contract with ASM Global.

Contracts 172
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CHS Birmingham Continues Investment in Hosted Buyer Experience

Prestige Events Magazine

CHS Birmingham is promising a bigger, more luxurious, and exciting experience for its hosted buyers and VIPs this year, as the organisers have once again increased investment in its visitor experience. Previously, the show has seen rises of between a third and double hosted buyer attendance, as the industry continues to rebound and look to use its trade shows to find the best services and suppliers in the industry.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Coping Strategies for Event Planning Professionals

Special Events

Manage stress and improve your career with these techniques

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The O2 announces the world’s first carbon removed arena events

Event Industry News

The O2, the world’s most popular live entertainment, leisure and retail destination, has announced that it will be hosting the world’s first carbon-removed arena events at The 1975’s headline shows in February 2024.

Retail 103
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8 Do’s and Don’ts of Reaching Out to Experienced Event Planners

The Planner's Lounge

When you are just starting out as a new wedding planner, connecting with seasoned event planners is invaluable. They have walked the path you are starting on and are full of knowledge. I have recently seen some friction between new and seasoned planners in online forums about the do’s and don’ts of asking for a meeting to learn the business and ask for advice.

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APPG for Events Briefing Note

Prestige Events Magazine

Following a recent vote in Parliament, new rules for All Party Parliamentary Groups (APPG’s) have been agreed by the House of Commons. The new rules, which come into effect on 1 st October 2023, have been put in place to improve transparency and reduce the risk of foreign influence. The APPG for Events, which acts as the UK events industry’s official voice in Parliament, and which has been established since 2011, has confirmed that it will continue to operate under the new regulations.

2011 147
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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Steal These Floral Designs

Special Events

Floral inspo from Catersource + The Special Event '23

Events 105
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21 Tips for More Sustainable Event Planning

Planning Pod

With environmental concerns becoming increasingly urgent, the event planning industry has the unique opportunity to shift how we think of events and lead the way toward sustainable practices. Think about it: As an event professional, you hold the power to create memorable experiences for attendees while minimizing your event’s carbon footprint. Sustainable event planning isn’t just a trend; it’s a responsibility that organizers can embrace to make a positive impact on the environment, the

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How to Master Budgeting, Accounting, and Financial Management for Successful Catering

Caterease

Catering is a rapidly growing industry with massive potential for profitability. However, managing finances effectively when planning an event can. The post How to Master Budgeting, Accounting, and Financial Management for Successful Catering appeared first on Caterease.