Eventsforce

OCTOBER 23, 2023

As an event planner, you always aim to please, especially when it comes to your stakeholders. Be they clients, sponsors, vendors or delegates, the key to their contentment lies in your ability to effectively communicate with your stakeholders before, during and after the planning process. Regardless of the type or size of the event you’re planning, this blog will uncover the strategies you need to keep your stakeholders happy and on your side, all while creating memorable, meaningful and valua

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Velvet Chainsaw

OCTOBER 26, 2023

According to the Center for Exhibition Industry Research (CEIR), the business-to-business exhibition industry is still in recovery mode. The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5% below 2019. The good news is that 2024 is expected to eclipse 2019 results by 3.6%. (One can only hope!) Whether your results are better or worse than the CEIR index, I think it is a helpful top-line metric for benchmarking and sharing with your organization’s

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Conferences that Work

OCTOBER 23, 2023

Click to vote for The Most Influential People in the Events Industry for 2023! Dear colleagues and friends, I hope this message finds you well and thriving in your event industry endeavors. It’s with pride and gratitude that I share that I’ve been nominated once again for the prestigious Eventex Index as one of The Most Influential People in the Events Industry for 2023.

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EventMB

OCTOBER 25, 2023

Skift Take: After Skift Meetings published an article about a wheelchair venue tour, accessibility advocates strongly objected to disability simulation exercises. Now, we are revisiting the topic to provide a platform for the concerns that were raised.

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Venues Meetings 248

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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

Events

Attendease

OCTOBER 25, 2023

In the first part of our guide about event website analytics , we uncovered how you can shine a light on an event’s success online using some essential event success metrics. This guide aimed to set the groundwork for navigating the world of event analytics, introducing the vast world of website analytics and their instrumental role. In this sequel, we’ll go deeper, discussing more advanced event success metrics that can refine, redefine, and ultimately elevate your event strategies.

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SpotMe Blog

OCTOBER 23, 2023

In the realm of omnichannel, benchmarks such as open rates, CXQ, reach, and impact have become life science industry standards. But when it comes to gauging the effectiveness of HCP event engagement, the benchmarks are less clear-cut. Given that events often represent the most significant investment in your omnichannel portfolio, relying on guesswork may not be a good idea.

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EventMB

OCTOBER 27, 2023

Skift Take: Discussing boycotting destinations over discriminatory legislation may cause flashbacks, and bleisure travelers are so 2020. But these macro trends are reemerging, and industry leaders are looking to find ways to deal with them.

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2020 Travel Meetings Event Design 189

TicketBud

OCTOBER 26, 2023

A growing global awareness of environmental concerns has encouraged many industries to realign business practices according to greener values. This holds true for event management, which when done sustainably can help the environment, as well as improve an organization’s reputation, cost efficiency and long-term success. According to a study published in Nature Communications, the global events industry accounts for more than 10% of global CO2 emissions annually.

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Sustainability Transportation Travel Education 118

Eventmobi

OCTOBER 24, 2023

For anyone in the event management world, the term “run of show” is more than just jargon—it’s the backbone of smooth event execution. An expertly-crafted run of show ensures no detail is overlooked. It aligns everyone— event speakers , vendors, attendees—into a harmonious rhythm. Looking for tips on how to put together your event schedule and make sure every moment of the big day unfolds seamlessly?

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Event Marketer

OCTOBER 27, 2023

More than 15,000 event professionals gathered at IMEX 2023 , Oct. 17-19, at the Mandalay Bay Convention Center in Las Vegas, breaking attendance records and signaling that the business of events is in full-on growth mode. But how do you impress pros who do events for a living? EM was on-site to report on the exhibits that felt more like activations and attractions than business as usual.

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EventMB

OCTOBER 23, 2023

Skift Take: Jaimé Bennett leads PCMA's ambitious growth strategy in Europe with her distinctive style of transparent and genuine leadership. She is dedicated to organizing impactful events that foster safe and inclusive environments, fearlessly addressing significant industry challenges such as talent and consolidation.

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Event Industry News

OCTOBER 24, 2023

Conferences, exhibitions, seminars, they’re back in full swing but something is different. The world has changed. And now, content is more important than ever. Here’s why… The structure of events is not what it used to be.

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Conference Events Event Design Event Marketing 116

EventSource

OCTOBER 26, 2023

The wedding of Nat and Tommy was filled with love, laughter, and a touch of playfulness. Through the lens of Scarlet O’Neill , their special day unfolds, capturing the essence of their unique bond and the joy shared with family and friends. With the guidance of The Merrier Co. , no detail was overlooked in curating a day that was nothing short of perfection.

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Venues Events 110

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Smart Meetings

OCTOBER 26, 2023

In recent years, many event organizers have observed a notable trend: despite offering enticing early bird registration discounts, many attendees are hesitant to commit to conferences well in advance. Let’s delve into the reasons behind this hesitancy and what event professionals can do about it. What’s Behind Attendee Hesitancy 1. Ongoing Uncertainties Due to Covid-19 The ramifications of the Covid-19 pandemic are still out there.

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EventMB

OCTOBER 23, 2023

Skift Take: Breaking all records, this IMEX America was a very positive sign for an industry now looking beyond recovery and on to sustainable growth. In this video review, we share 11 highlights from our time at the show.

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MeetingsNet

OCTOBER 26, 2023

Maritz Global Events released its Industry Trends Report at IMEX America with some eye-popping data on the rising cost of hotels, airfares, F&B, and other event-budget elements. If your meetings budget has kept up with price increases over the past few years, you’re among the lucky. For its Industry Trends Report, October 2023 edition, Maritz Global Events crunched numbers from the U.S.

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Event Marketer

OCTOBER 23, 2023

Todd Kaplan, CMO at PepsiCo Speaking to an audience of digital out-of-home executives at the DPAA Summit this week, Pepsi cmo Todd Kaplan revealed the 125-year-old brand’s secret to remaining fresh, relevant and connected to younger audiences: a culture-first style of brand building. “We don’t chase trends. We chase consumers,” he told the crowd. But that also entails understanding why people are gravitating toward a particular platform, area or space.

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Events

Smart Meetings

OCTOBER 27, 2023

Where healthcare professionals share design and architecture ideas 1998 was the first year Jenabeth Ferguson, symposium director for Healthcare Facilities Symposium and Expo (HFSE), became aware of the expo, formerly Symposium on Healthcare Design. “I was early in my career producing events, so I wasn’t always focused on the purpose of each event, but the Symposium was different,” she says.

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EventMB

OCTOBER 25, 2023

Skift Take: Artificial Intelligence is revolutionizing the world. Not only is it crucial to understand the nuances of this fast-moving technology revolution, but also its possible legal ramifications.

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Prestige Events Magazine

OCTOBER 24, 2023

A social enterprise that supports adults with learning disabilities and autism by removing barriers to employment is providing crew members to Event Buyers Live 2023. Bridge Creative – headed up by Ben Tinkler – is working with the event’s organising and operations team, which is building on the event’s promises to improve and promote diversity, equality, and inclusion (DEI) within its own event and the wider live events industry.

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MeetingsNet

OCTOBER 23, 2023

The Events.Hilton.com site is being enhanced to allow planners with groups of up to 35 attendees to book meetings online. Hilton has announced plans to roll out a direct-booking tool for small, simple meetings in early 2024. Clients will be able to book meeting packages for up to 35 attendees, or reserve meeting and event spaces, with or without guest rooms.

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Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Smart Meetings

OCTOBER 25, 2023

Meetings from quintessential Virginia, to the mountains, to Capitol Hill Make your way to the places where the fall foliage turns the red, orange and gold of everyone’s favorite autumn movies and art: New England. Not only will you be front and center to some of the country’s most historic locations; you’ll have no shortage of convenient meeting space in a wealth of diverse locations.

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Meetings Food and Beverage Hotels Venues 105

EventMB

OCTOBER 27, 2023

Skift Take: Virginie De Visscher is now officially the top representative of Canada in the business events sector. Her leadership, and special focus on sustainability, are setting the tone for attracting business to the country.

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Event Marketer

OCTOBER 24, 2023

As trade show properties make moves to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Here, we round up experiential strategies from the festival season to help inspire your exhibit design themes, builds and tactics to better engage trend-forward business audiences.

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Eventscase Blog

OCTOBER 24, 2023

It’s important to understand what corporate event planning is before we offer any relevant tips. In simple terms, corporate event planning is the process of organising events for a brand or business to achieve business goals. This includes events such as conferences, seminars, exhibitions, workshops and other corporate occasions. These are events that play a vital role in bringing people together to share knowledge and foster connections that in the end drive business growth.

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Corporate Events Trade Shows Event Management Event Planning 97

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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

Events

Smart Meetings

OCTOBER 23, 2023

Experts weigh in on what needs to change to work together better Editor’s Note : Hospitality sales consultant Steve Steinhart will be speaking at Smart Meetings Extraordinary Experience in Monterey, California, Nov. 5-7. Register here to hear him in person. Steve Steinhart Both planners and sellers will have to make paradigm shifts if 2024 is to become the new high watermark for group attendance and revenue.

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EventMB

OCTOBER 24, 2023

Skift Take: The UNBROKEN Emergency Summit is a call to mobilize mission-based associations whose members can contribute to the construction of Lviv's rehabilitation center and the recovery of Ukraine.

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Meetings 164

Event Marketer

OCTOBER 24, 2023

Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. Grand Prix over the weekend. There was also a roster of top-tier sponsors on the grounds at Circuit of The Americas (COTA), luring attendees in with sampling, technology, curated photo moments and, in one case, robot bartenders. Cruise through the photos below for a quick dose of the action.

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