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As an event planner, you always aim to please, especially when it comes to your stakeholders. Be they clients, sponsors, vendors or delegates, the key to their contentment lies in your ability to effectively communicate with your stakeholders before, during and after the planning process. Regardless of the type or size of the event you’re planning, this blog will uncover the strategies you need to keep your stakeholders happy and on your side, all while creating memorable, meaningful and valua
According to the Center for Exhibition Industry Research (CEIR), the business-to-business exhibition industry is still in recovery mode. The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5% below 2019. The good news is that 2024 is expected to eclipse 2019 results by 3.6%. (One can only hope!) Whether your results are better or worse than the CEIR index, I think it is a helpful top-line metric for benchmarking and sharing with your organization’s
More than 15,000 event professionals gathered at IMEX 2023 , Oct. 17-19, at the Mandalay Bay Convention Center in Las Vegas, breaking attendance records and signaling that the business of events is in full-on growth mode. But how do you impress pros who do events for a living? EM was on-site to report on the exhibits that felt more like activations and attractions than business as usual.
The wedding of Nat and Tommy was filled with love, laughter, and a touch of playfulness. Through the lens of Scarlet O’Neill , their special day unfolds, capturing the essence of their unique bond and the joy shared with family and friends. With the guidance of The Merrier Co. , no detail was overlooked in curating a day that was nothing short of perfection.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
In recent years, many event organizers have observed a notable trend: despite offering enticing early bird registration discounts, many attendees are hesitant to commit to conferences well in advance. Let’s delve into the reasons behind this hesitancy and what event professionals can do about it. What’s Behind Attendee Hesitancy 1. Ongoing Uncertainties Due to Covid-19 The ramifications of the Covid-19 pandemic are still out there.
Click to vote for The Most Influential People in the Events Industry for 2023! Dear colleagues and friends, I hope this message finds you well and thriving in your event industry endeavors. It’s with pride and gratitude that I share that I’ve been nominated once again for the prestigious Eventex Index as one of The Most Influential People in the Events Industry for 2023.
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Click to vote for The Most Influential People in the Events Industry for 2023! Dear colleagues and friends, I hope this message finds you well and thriving in your event industry endeavors. It’s with pride and gratitude that I share that I’ve been nominated once again for the prestigious Eventex Index as one of The Most Influential People in the Events Industry for 2023.
Todd Kaplan, CMO at PepsiCo Speaking to an audience of digital out-of-home executives at the DPAA Summit this week, Pepsi cmo Todd Kaplan revealed the 125-year-old brand’s secret to remaining fresh, relevant and connected to younger audiences: a culture-first style of brand building. “We don’t chase trends. We chase consumers,” he told the crowd. But that also entails understanding why people are gravitating toward a particular platform, area or space.
A social enterprise that supports adults with learning disabilities and autism by removing barriers to employment is providing crew members to Event Buyers Live 2023. Bridge Creative – headed up by Ben Tinkler – is working with the event’s organising and operations team, which is building on the event’s promises to improve and promote diversity, equality, and inclusion (DEI) within its own event and the wider live events industry.
Where healthcare professionals share design and architecture ideas 1998 was the first year Jenabeth Ferguson, symposium director for Healthcare Facilities Symposium and Expo (HFSE), became aware of the expo, formerly Symposium on Healthcare Design. “I was early in my career producing events, so I wasn’t always focused on the purpose of each event, but the Symposium was different,” she says.
Skift Take: After Skift Meetings published an article about a wheelchair venue tour, accessibility advocates strongly objected to disability simulation exercises. Now, we are revisiting the topic to provide a platform for the concerns that were raised.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
As trade show properties make moves to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Here, we round up experiential strategies from the festival season to help inspire your exhibit design themes, builds and tactics to better engage trend-forward business audiences.
In the first part of our guide about event website analytics , we uncovered how you can shine a light on an event’s success online using some essential event success metrics. This guide aimed to set the groundwork for navigating the world of event analytics, introducing the vast world of website analytics and their instrumental role. In this sequel, we’ll go deeper, discussing more advanced event success metrics that can refine, redefine, and ultimately elevate your event strategies.
Meetings from quintessential Virginia, to the mountains, to Capitol Hill Make your way to the places where the fall foliage turns the red, orange and gold of everyone’s favorite autumn movies and art: New England. Not only will you be front and center to some of the country’s most historic locations; you’ll have no shortage of convenient meeting space in a wealth of diverse locations.
Skift Take: Discussing boycotting destinations over discriminatory legislation may cause flashbacks, and bleisure travelers are so 2020. But these macro trends are reemerging, and industry leaders are looking to find ways to deal with them.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. Grand Prix over the weekend. There was also a roster of top-tier sponsors on the grounds at Circuit of The Americas (COTA), luring attendees in with sampling, technology, curated photo moments and, in one case, robot bartenders. Cruise through the photos below for a quick dose of the action.
You’ve spent weeks (or even months) planning your event down to the last detail. Now, it’s showtime! One of the first experiences your attendees will have is the event check in process. This critical moment sets the tone. If it’s smooth, quick, and convenient, your attendees start their journey on a positive note. But if it’s long-winded or confusing, your attendees won’t walk in with the best impression.
Experts weigh in on what needs to change to work together better Editor’s Note : Hospitality sales consultant Steve Steinhart will be speaking at Smart Meetings Extraordinary Experience in Monterey, California, Nov. 5-7. Register here to hear him in person. Steve Steinhart Both planners and sellers will have to make paradigm shifts if 2024 is to become the new high watermark for group attendance and revenue.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Iain Game, festival director of Wychwood Festival, Andrew Lansley, innovation manager at Cheltenham Festivals, Natasha Mortimer, managing and creative director of Imagineerium, and Mark Bustard, managing director of nvisible agency have joined Event Buyers Live’s (EBL) already impressive lineup of speakers. Game, Lansley, Mortimer, and Bustard will all host dedicated roundtable sessions at Event Buyers Live (November 13-15 – Carden Park, Cheshire) on Understanding your Audience, Neurodivergence
For anyone in the event management world, the term “run of show” is more than just jargon—it’s the backbone of smooth event execution. An expertly-crafted run of show ensures no detail is overlooked. It aligns everyone— event speakers , vendors, attendees—into a harmonious rhythm. Looking for tips on how to put together your event schedule and make sure every moment of the big day unfolds seamlessly?
On this episode of What One Thing Smart Meetings CEO and Founder Marin Bright is joined by Keynote Speaker and Author Ben Nemtin to discuss his storied accomplishments of creating a bucket list to attain his goals, finding purpose in life and his next big goal to go into space! Don’t Miss a Podcast Drop. Listen to Smart Meetigns on Spotify today! Listen on Brought to you by: Listen to more What One Thing?
Skift Take: The UNBROKEN Emergency Summit is a call to mobilize mission-based associations whose members can contribute to the construction of Lviv's rehabilitation center and the recovery of Ukraine.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Confirmed bookings to date in excess of £1.6m Business events in Blackpool are in full swing this season as The Winter Gardens and Blackpool Conference and Exhibition Centre will bring in excess of £1.6m in economic benefit during October and November. This success comes as a result of bookings from a diverse range of prominent organisations, further establishing the venue’s reputation as a serious hub for conferences and events in the UK.
In the realm of omnichannel, benchmarks such as open rates, CXQ, reach, and impact have become life science industry standards. But when it comes to gauging the effectiveness of HCP event engagement, the benchmarks are less clear-cut. Given that events often represent the most significant investment in your omnichannel portfolio, relying on guesswork may not be a good idea.
Tarin Horan, CMP, knew that meeting planning was the industry for her when she began interning with sports teams. She originally earned a bachelor’s degree in history with a political science minor, intending to go to law school. Afterwards, she began working in sports, as a customer service and community relations manager with DC United. In this role, she planned their season ticket holder events.
Skift Take: Virginie De Visscher is now officially the top representative of Canada in the business events sector. Her leadership, and special focus on sustainability, are setting the tone for attracting business to the country.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
This Christmas, office party organisers can enjoy a carbon-conscious Christmas party or festive lunch at a Venues Collection property. The Carbon Conscious Christmas package includes ethically sourced ingredients and Red Tractor Assured turkey. Each meal is carbon measured and labelled, and wasteful traditional crackers have been replaced with a digital e-cracker party prize draw – keeping the fun and surprise of the occasion but without the plastic and paper waste associated with traditional Ch
A growing global awareness of environmental concerns has encouraged many industries to realign business practices according to greener values. This holds true for event management, which when done sustainably can help the environment, as well as improve an organization’s reputation, cost efficiency and long-term success. According to a study published in Nature Communications, the global events industry accounts for more than 10% of global CO2 emissions annually.
Boutique hotels in Thailand, Indonesia, the Philippines and Sri Lanka Incentive trends are seeing increasing interest in international destinations, experiential opportunities to discover the country and a focus on wellness. With luxury boutique hotels offering authentic cultural experiences, exciting culinary fare and nature-driven activities, Asia has become a desirable destination for incentive trips and executive retreats.
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