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As the holiday season fast approaches, the anticipation for corporate holiday parties and festive events is on the rise. Whether it’s an end-of-year celebration, a team-building affair, or a well-deserved break for your employees, planning a memorable corporate holiday event is a priority. To stay ahead and ensure your event stands out, exploring the latest trends and innovative ideas becomes crucial.
Coke’s AI Studio experience gives festivalgoers an opportunity to create their own pop star identity. Generative AI is still uncharted territory, but Coca-Cola dipped its toes in the water over the summer with the launch of the Coke AI Studio, an extension of its Coke Studio global music platform. The new AI-powered festival experience transforms music fans into pop stars and hit shows like Gov Ball, Lollapalooza, Osheaga and the brand’s proprietary Sips & Sounds festival over the summ
Daniel and Rachel’s vibrant barn wedding showcased a captivating blend of boho-chic style and mid-century modern design. With expert planning and design by Mad Bash Group , the couple transformed the rustic charm of the barn into a colourful and whimsical space, harmonizing beautifully with the weathered barn boards. Against this backdrop, Lori Waltenbury ‘s photography captured the essence of their unique celebration, where the fusion of mid-century modern aesthetics and bohemian fl
Meetings and conferences are perhaps one of the most important fundamental ways in which people come together and change happens. Yet this topic is rarely the focus of much academic study. So I’m pleased to discover an academic research article paper about unconference — especially since its title is: The Future Of Conferences Is Unconferences !
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
A Survey Exploring the Motivations and Values of Independent Planners Might Help Lean Planning Teams Elevate Events The future of events is a little unpredictable, to say the least. Predictions of a recession and headlines about military and health crises seem to pop up every day. That leaves companies hesitant to plan too far ahead or even fully staff their event teams.
“We definitely root ourselves in data points, and in order to inform the objectives and the creative, use prior years’ research results across our brands’ metrics, paid media and customer sentiment and really try and start from a point of data and be able to set some benchmarks and goals that we want to meet or exceed and then build a plan against those.
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“We definitely root ourselves in data points, and in order to inform the objectives and the creative, use prior years’ research results across our brands’ metrics, paid media and customer sentiment and really try and start from a point of data and be able to set some benchmarks and goals that we want to meet or exceed and then build a plan against those.
Skift Take: Hubilo's rise from a niche virtual platform to a serious player in the virtual event space appears to have dramatically ended. In a twist of fate, in-person events may come to the rescue via badging specialists Fielddrive, a company it acquired in February.
With so many moving parts to juggle, planning a conference can seem like a daunting task. But pulling it off can be incredibly rewarding–both for your organizations and your attendees! In this comprehensive guide, we’ll walk you through how to plan a conference from A to Z. We’ll cover everything from budgeting and marketing to finding sponsors and speakers to reporting and analytics.
Dina Belon Dina Belon, Staypineapple Hotels, Inc. Belon takes on the role of president of Staypineapple Hotels, Inc. She will lead the company’s Executive Leadership Team and Business Development departments in expansion efforts through third-party licensing of the brand and property management. To do so, she will draw from over 25 years of experience in hospitality and a passion for delivering exceptional guest experiences.
“There were a lot of frustrated New Yorkers and dog lovers that had been a part of this parade and feel that this iconic event in New York City is so critical for both themselves and their companions. So it didn’t take us long to raise our hand. Anytime we see that joy is threatened and dog wellness is at risk, we tend to lean forward into it and say, ‘How can we help?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The onboarding process is a critical part of implementing a new event software platform. A well-executed process can help you get up and running quickly and efficiently, understand the software’s features and functionality, import your existing data and settings, and train your staff how to use the software. Unfortunately, not all event management software companies offer a high-quality onboarding experience.
From a young age, Rachel Aden, CMP, was an avid explorer. She would wander around the farm she grew up on in Central Kansas—but hotels were especially exciting. Expansive and elegant, there was a lot to discover. Once, she remembers, she even got lost in a stairwell. She had to go all the way to the basement before she could get out. As she wandered to discover every nook and cranny, she would imagine herself as an adult, working in a hotel and wearing a classy suit.
“We brought our first-ever AI Studio into the conference this year, and that was a great opportunity for us to introduce attendees to diving deeper into the topic, the demos and interactive experiences. So they’re not just hearing about what’s happening in the industry, they’re getting to see it, touch it, feel it, move around it.” –Tara Reilly, VP-Experiential and Partnerships, Vox Media A trio of tech journalists served as event co-hosts this year, replacing veter
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Skift Take: Australia's significant investment in infrastructural growth during the Covid pandemic is paying off. New hotels and venues await business event attendees keen to experience Aussie hospitality.
In recent years, the Tech industry is turning to influencer events to connect brands to culture. Top brands like TikTok, Meta, Google, Apple and Amazon are leaning into these types of events to take the brand to the next level and drive business. Here are three examples. 3 examples of how tech industry is mastering influencer events 1) TikTok mastering influencer events to build community with diverse creators across different cities.
Walking tours provide distinct experiential learning that you can’t get any other way As incentive travel continues to be a critical tool for retaining and motivating talent, planners are looking for ways to make excursions more meaningful and memorable. One of the simplest ways to do so is by employing a local organized walking tour. Smart Meetings spoke with representatives from three leading walking tour companies about how tours can help to truly transform a meeting experience.
Sodexo Live!, the global leader in the live industry has made a European first by introducing the first fixed permanent self-serve EBar Beerwall facility at a UK stadium. In October fans at Millwall’s match against Blackburn Rovers were first to try the new EBar Beerwall, a rapid self-serve solution that delivers fans keg-fresh and perfectly poured pints.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Skift Take: Destination organizations are constantly evolving. Destinations International is helping them thrive by helping them keep track of new trends and develop strategies to address challenges and opportunities.
The holidays are the perfect opportunity to tie your organization to a special celebration or tradition, but there’s a lot of competition in getting your audiences to commit their time, money and energy to your event. The end of the year brings on a frenzy of work parties, friend and family get-togethers, school events, holiday shopping and more. Creating an event that breaks through all the noise takes careful planning and execution, with great consideration about your audiences’ time, preferen
Seeking calm via mindfulness strategies In today’s fast-paced corporate environment, stress and burnout are widely experienced yet rarely discussed. Workplace culture can sometimes lead us to believe that these harmful states are simply the price we pay for a lucrative or successful work life. What if I told you this was a false dichotomy? Would you believe it possible to have career success and a peaceful state of mind?
The Business of Events can announce Anita Mendiratta, Special Advisor to the Secretary General of the United Nations World Tourism Organisation and Dr Helge A Wurdemann, Professor and Chair of Robotics and Head of the Soft Haptics & Robotics Lab at University College London as the final speakers for the UK Policy Forum, which will take place on 8th November at IET London: Savoy Place.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Skift Take: Encore showcased how intentional event design and high-level production can create inclusive experiences that help give attendees a sense of belonging.
In the dynamic world of event production, the ability to captivate and engage audiences is paramount. Since 1997, Lightmedia Displays has been at the forefront of this industry, providing state-of-the-art LED screens and production services that have revolutionised the way events are experienced.
Fundraising on the Fairways Some might say that golf is more than a game; it’s a lifestyle. People make a career out of their love of golf. Many travel the world to play at different courses. Some simply sneak in a round whenever they get the chance—whether it’s to unwind and focus on hitting their shot, to spend time with friends and family or to support their community by giving back and participating in a charitable tournament.
Exclusive Christmas parties available at the resort this festive season Christmas party bookings are in full swing at The Belfry Hotel & Resort , in North Warwickshire. From a relaxed and intimate festive meal complete with seasonal live music, to the full glitz of Christmas joiner parties, The Belfry has every company’s needs catered for. The Belfry is offering an exclusive Christmas celebration on Sunday 17 th December for Blue Light Card holders, and retail and hospitality teams, who so
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Skift Take: Business Events are booming in Sydney, according to BESydney’s latest financial report that reflects the destination’s strength as an incentive market.
Validar was founded in 2005 based upon our Founders experience as a receiver of data from events. He used to manage a large sales team for a public company, and recognised an opportunity to help Event Marketers better understand and articulate their true value.
Burst With Color: Bright Event Furniture Ideas Learn more One of the biggest trends in fashion and design has been “dopamine dressing.” Designers and social media influencers have used this hot concept to incorporate bright colors into clothing styles and rooms. You may be asking the question, “What is dopamine dressing?” Dopamine dressing brings psychology and design together.
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