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Skift Take: Data, paired with insights, is at the core of successful event marketing decisions and is more critical than ever. It helps meeting professionals design events that appeal to the audience they are hoping to attract.
48 years ago this week I met Celia at the wedding of mutual friends in the heart of the English New Forest. I moved in with her ten days later and we’ve been together ever since. We married in 1977… …and moved to the U.S. the same year. We have been through so much together. Wonderful times and hard times. Along the way our family grew; we now have three (adult) children and three grandkids.
“We believe that if your well-being is intact, everything else will fall into place. Someone once told me this: ‘If you allow for your suitcase to always be full, then you can’t unpack to put new stuff in.’ So we wanted to allow our attendees to unpack their suitcases, their baggage so that they could be filled with new inspiration, new ideas and new opportunities over the weekend.
In a fusion of contemporary elegance and tropical allure, Daniela and Ario embarked on their unforgettable wedding journey at Canoe Restaurant & Bar. With Christine Lim Photography capturing their love story, every detail was meticulously planned by Lexington & Co. , ensuring a celebration that radiated modern sophistication. At Lavender Bridal Boutique , Daniela’s bridal beauty came to life with the artistry of Bridal Hair Collective and Robert Weir Beauty , creating a breathtakin
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Impact XM shares seven sustainable action areas for planning green meetings Global event and experiential marketing agency Impact XM believes that sustainability is not an end goal, but a practice. As part of its efforts to educate its employees, clients and industry, the company created a list of seven sustainable action areas. As Impact XM works towards these goals internally, it hopes the list will help other companies in making their own practices greener.
Our friends at Leading Learning/Tagoras are conducting a survey to help guide your association’s future learning strategy. We’re sharing this because Leading Learning has a great track record of doing high-quality research and sharing the insights with those participating in the survey. To contribute and learn about the trends that will have the most impact on association education in 2024, complete the survey here.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Our friends at Leading Learning/Tagoras are conducting a survey to help guide your association’s future learning strategy. We’re sharing this because Leading Learning has a great track record of doing high-quality research and sharing the insights with those participating in the survey. To contribute and learn about the trends that will have the most impact on association education in 2024, complete the survey here.
Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. Through its exhibit experiences, the brand showcases messages like its commitment to sustainability and wellness through technological developments (think: innovations in seating, air filtering, sound systems and lighting
Skift Take: Gary LaBranche, the CEO of the Risk and Insurance Management Society, shares what it was like to have to cancel the last day of its conference where close to 10,000 were gathered due to a nearby shooting.
Where your group meets matters, but so does the framing for the discussions that will happen in and out of the ballroom. Smart Meetings CEO Marin Bright demonstrated the elements of an authentic event by hosting the 2023 Northern California Extraordinary Experience at Portola Hotel & Spa in Monterey Bay with top meeting professionals from all over the country.
When it comes to cultivating relationships with members, there’s nothing more important than making a warm first impression. The trick to getting off on the right foot? Creating an engaging new member orientation process! It’s never too late to update how your organization handles new membership orientation. In this blog, we’ll explore: The impact of a strong new membership orientation How to onboard your new members effectively 16 orientation ideas that will help you retain your members for the
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Comfort fare was named a Top 10 food trend in the 17th annual What’s Hot Culinary Forecast earlier this year, and brands have since activated tours that offer warm, savory samples and a healthy dose of engagement. From pasta to pesto, check out some recent comfort food campaigns that cooked up appetizing results on the road. More Sampling Strategies: Reservation ‘Drops’ and Foodie Matchmaking: Inside Resy’s New Culinary Campaign SXSW 2023: Seven Brands that Gave Attendees a Taste of their Produ
Skift Take: Despite the decline in numbers compared to the pre-Covid era, a recent study on the value of the exhibitions industry in the UK presents encouraging figures for 2022, suggesting a complete recovery is not far out.
Scotland, Northern Ireland and London debut new luxury and boutique properties New and renovated hotels in pristine UK locations unveil redesigns with the charm of their destination at the forefront. If you’re an avid golfer, read on for your next adventure. If you prefer the quiet intimate atmosphere of a small boutique hotel, get ready for a relaxing garden escape.
The right event management technology can make a big difference to the success of your event. It helps you save time and reduce stress so you can focus on the event itself. Moreover, choosing tech with a seamless user experience can mean the difference between a wildly successful event and a logistical nightmare! But how do you determine ease-of-use while shopping for event management technology?
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
“It’s always critical to give an opportunity for interaction—however that comes across in the way that’s most authentic to the program or the show that we’re promoting and is of most interest to the audience that we’re connecting with.” –Sloan Carroll, Senior Director-Multiplatform Marketing, PBS Promoting its new show “Spy in the Ocean, A Nature Miniseries,” PBS transported VidCon Baltimore attendees to the ocean floor to explore the setting of the four-part documentary that premiered last mont
Skift Take: Discover the definitive handbook to unlocking your full leadership potential and carving out a successful career in the thrilling world of events.
Elizabeth Kumbhari Elizabeth Kumbhari Kumbhari joins CIBT Global as vice president for client relationship management, Americas immigration. She brings a wide range of experience in visa services, having earlier led one of the largest J-1 visa programs at Cultural Visas. In addition, she holds a doctorate in Organizational Leadership and Learning (EdD) from Vanderbilt University.
With 6,160 miles of stunning coastline and over 900 islands, Scotland is a thriving marine nation. It’s no surprise that the marine sector in the country is incredibly robust, with activities from offshore wind to fisheries and marine tourism, contributing £4 billion* to the Scottish economy and employing 68,000 people. The marine sector is so crucial to Scotland that the government has laid out a plan to protect the country’s rivers, waterways and oceans for generations to come.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Roger Mahusay, Associate Events Manager, T-Mobile For this episode’s guest, Roger Mahusay, the path to events was an unconventional one. He went from the Air Force to biology to retail to now associate events manager at T-Mobile. In this interview, Mahusay dives into how he got his foot in the door at corporate and discovered a passion for creating events that he used to enjoy himself as a front-line employee.
Skift Take: Legends, a stadium operations corporation, is acquiring ASM Global, a venue-management company to create a premium live events company. This merger will help in the battle against Oak View Group, which has taken the industry by storm.
The end of the year is a natural time to reflect on achievements and failures as you prepare to adapt and refine in the year ahead. Evaluating your year of event programming in order to prepare for the next one is no different. Event evaluation is an ongoing process throughout the year. But understanding the value of your event programming more broadly, and how it advances or hinders your organization’s overall strategy and values, requires a holistic review.
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. Whether setting up a pop-up store or planning a large-scale product launch, the right event platform facilitates all planning operations, enhances attendees’ experience, and provides invaluable data and actionable insights.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
With a big background in tech-world, marketing director Felicia Asiedu has been at Cvent for five years. This episode is a deep dive into the brand, with a particular focus on Cvent Connect Europe, the company runs a similar event in North America, and how event tech fits into event design.
Skift Take: MGM, Caesars and Wynn have all reached tentative deals with the unions. The deal comes days before the city welcomes hundreds of thousands of Formula One fans.
The world of event planning is fast-paced, and we know that every moment counts. Coordinating and managing content from speakers, sponsors, and exhibitors can be a tedious and time-consuming task. The current manual process of collecting and integrating this content into your event app can take up valuable resources. That’s why we’re thrilled to introduce a game-changing feature that will revolutionize how you manage event content: speaker and sponsor collaboration.
[…] The post Influencer Marketing Trends: What to Watch for in the Coming Year appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
INCA Productions are a strategic creative agency who connect brands and audiences through live digital experiences. With offices in London and New York, their clients include Netflix, Meta, Moet and Chandon, Apple and Sky.
Skift Take: A closer look at the international associations that have received industry funding in recognition of the positive impact and social legacy created by their meetings — Miguel Neves and Refugio Garcia Read the Complete Story On Skift Meetings
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. Whether setting up a pop-up store or planning a large-scale product launch, the right event platform facilitates all planning operations, enhances attendees’ experience, and provides invaluable data and actionable insights.
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