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Are you an event pro struggling to stay organized? If that’s the case, you’re not alone. With so many tasks and deadlines , disorganization is a pain for even the most seasoned professionals. Are you constantly jumping between time-sensitive projects and things you think you should be doing? Or cramming your brain with mental post-its? If so, you’re not doing any favors for your business or your mental health.
Major automotive manufacturers and consumers are embracing an electric future, with U.S. consumer EV sales expected to have hit a record high by the end of 2023—a 35-percent increase from 2022, according to the International Energy Agency. With the release of the Ford F-150 Lightning and its towing capacity and Rivian’s announcement of a commercial van for U.S. fleet customers coming in 2024 (much like its Amazon Electric Delivery Van), mobile tour marketers are on course for a piece of the prog
Selma and Haris’ special day was a symphony of sophistication, orchestrated with meticulous care by wedding planner Rainbow Chan Weddings and Events. Faux floral magic from Something Borrowed Blooms , the melodic tunes spun by DJ Ben Decent, and delectable confections by Just Temptations all played their part. The couple’s attire, handpicked from The White Magnolia and Tuxedo Junction , radiated style, while AnnimationsMkUp added the finishing touches.
A quest to find sustainable event experts leads to an emerging wine region in California’s Central Coast It’s not your imagination. The quest to design green meetings often feels like a greenhouse gas-cutting limbo game. At first, it was enough to do away with plastic straws to save the turtles. Then the bar was set on removing single-use plastic bottles in favor of branded, refillable jugs.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
I’m concerned about the future of high-energy physics research. Fifty years ago, I worked on a ground-breaking high-energy physics neutrino experiment at the Conseil Européen pour la Recherche Nucléaire (better known as CERN) particle accelerator in Geneva. In July 1973, the Gargamelle collaboration presented the first direct evidence of a theory that successfully reduced the number of separate fundamental force theories in physics from four to three.
Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being. One trend emerging from the movement is an uptick in farmers market-style events and activations that center on nutrition and education, and cater to the increasing number of people who closely scrutinize the ingredients in, and sources of, their food.
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Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being. One trend emerging from the movement is an uptick in farmers market-style events and activations that center on nutrition and education, and cater to the increasing number of people who closely scrutinize the ingredients in, and sources of, their food.
Skift Take: In December, a new paid leave law spearheaded by Chicago Mayor Brandon Johnson was amended with convention goers in mind. The Exhibitions & Conferences Alliance (ECA) was one of the organizations involved in making this happen, and its local focus will continue this year.
“When I was little, I had this wild dream of becoming a truck driver,” says Teri Jakob, CMP. “Picture a tiny me with big aspirations of cruising cross-country, soaking in the sights, and never settling down in one place for too long. “Fast forward to today, I may not be behind the wheel of a big rig, but boy, do I still love to drive! Life took a delightful turn, and instead of trucking, I found myself globe-trotting.
When the Lunar New Year approaches, the vibrant and diverse city of Los Angeles gears up for a celebration like no other. Home to a rich tapestry of cultures, the city embraces the opportunity to honor the traditions of its Asian communities during this auspicious time. But planning Lunar New Year events in Los Angeles California requires meticulous organization and a deep appreciation for the diverse customs that make this celebration so special.
Dos Equis is a brand primarily known for its advertising, notably “The Most Interesting Man in the World” campaign, featuring the fantastic exploits of a sophisticated older gentleman and a catchphrase—”Stay thirsty, my friends”—that spread through internet meme culture like wildfire. But according to Heineken USA cmo Jonnie Cahill, being an advertising-led brand wasn’t enough.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions and more.
Whether you’re hosting a keynote speech or a conference, your association can leverage engaging events to build member loyalty and make connections in your industry. That said, planning an event is one thing, but getting attendees through the door is another. 1. That’s where event marketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI).
So you receive a lead, respond quickly, provide the couple with all the information requested, and then never hear back. You follow up a few times to no avail. Or maybe you’ve even had some back and forth, everything appears to be going well and you think the Client is ready to sign on the dotted line but then … poof. You’ve been ghosted – how frustrating!
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Skift Take: Discover your essential guide to 2024's top meetings industry events aimed at event professionals seeking the best learning and networking opportunities.
A wine trade association does a post-Covid rebrand Like many in the world of face-to-face gatherings, 2023 was the first time in a few years that Wine & Spirits Wholesalers of America (WSWA) held its previously annual convention. Given the free time the WSWA team had, the association chose 2023 as the year to introduce a rebrand and additional changes to its event.
More straight talk from event agency leaders on Gen Z, AI, ROI and more as they prep for the year ahead In this second installment of our new-year discussion series, produced in collaboration with leading staffing agency Encore Nationwide (read part one here ), Event Marketer sits down with another panel of veteran experiential marketing executives to hear how agencies will grow and evolve to meet the changing expectations of the market, their teams and the ups and downs of the economy.
Just west of Toronto, the suburb of Etobicoke is not just a place with plenty of golf courses, green spaces, and lakefront parks – it’s a secret garden chock-full of beautiful wedding venues. Away from the city’s hustle, Etobicoke offers a variety of charming venues perfect for those looking for something a little different for their big day.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
At Rubber Stamp Champ, we are committed to being your source for all your event hand stamping supplies, custom and stock message rubber stamps, numbering machines, date stamps, stamping accessories, notary products and much more. In serving over 1 million customers in the last 23 years, RubberStampChamp.
We love fresh starts at Smart Meetings. January is the time of calendars filled with possibilities, enthusiastic intentions and forward-looking perspectives. The team has been busy rethinking the best way to curate the inspirational, innovative and empowering nuggets of wisdom that could pave the way to a bright, shiny meetings career for you and more transformational moments for your attendees.
Straight talk from event agency leaders on pushing through the pain points and evolving to meet the opportunities in the year ahead For many event professionals, 2023 was the most promising comeback year that only kind of came back. Demand for events was high, but the industry faced many challenges ranging from layoffs in major event sectors to geopolitical issues to inflation and more.
We know what you’re thinking, “Has it been a year already?” But it’s true! 2023 has come to an end, and that means taking time to reflect on the year’s wins, challenges, highlights, and personal victories. For us at Expo Pass, it means looking back at the top event planning articles in 2023. And WOW, did our planners read a lot this year! Not only did you read a lot, you read widely, too.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
The saying is that success is not dependent on the number of times you are knocked down, but the number of times you get back up. In the case of Sheila Johnson, no matter what life threw at her, she came back stronger and wiser. The professional violinist, entrepreneur, media executive (she co-founded the wildly successful Black Entertainment Network with her husband Robert Johnson), sports team owner (she had ownership in the NBA Washington Wizards, the NHL Washington Capitals, and the WNBA Was
We love fresh starts at Smart Meetings. January is the time of calendars filled with possibilities, enthusiastic intentions and forward-looking perspectives. The team has been busy rethinking the best way to curate the inspirational, innovative and empowering nuggets of wisdom that could pave the way to a bright, shiny meetings career for you and more transformational moments for your attendees.
A Guide for Event Profs in the Age of Rising Costs Welcome to 2024, where contract negotiations continue to be a critical but dreaded aspect of event planning. In this day and age, negotiation skills are even more essential as event professionals strive to deliver memorable experiences while staying on budget. Collaborating with partners has become a crucial strategy to achieve these goals, as it enables organizers to leverage resources and get more value for their money.
Unlock the secrets of successful conference marketing. From digital strategies to early bird discounts, discover proven tactics to boost attendance. The post How To Market Your Conference appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Problem clauses to consider fixing or downright excluding Sometimes, in an attempt to cover all of our bases by including every conceivable contract clause, we trap ourselves in the outfield with confusing and unenforceable language that leads only to lawsuits and court cases. We asked Phoenix-based attorney Lisa Sommer what clauses she sees as most problematic after practicing hospitality law for the past 25 for large hotel groups, including Hilton and Marriott.
We love fresh starts at Smart Meetings. January is the time of calendars filled with possibilities, enthusiastic intentions and forward-looking perspectives. The team has been busy rethinking the best way to curate the inspirational, innovative and empowering nuggets of wisdom that could pave the way to a bright, shiny meetings career for you and more transformational moments for your attendees.
Louise joins the First Event team from YES (Your Event Solutions) as Head of Sales. Throughout previous senior leadership positions in sales and marketing, Louise has helped sales teams apply a dynamic and strategic approach, and is looking forward to bringing this experience to the exciting opportunities on offer at First Event.
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