IMG
JANUARY 16, 2024
Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events. The world of event marketing is a bit like a roller coaster – thrilling, dynamic, and always changing.
Event Marketer
JANUARY 16, 2024
Magic carpets? Marshmallow splatter? Major brands went all in for theme park magic at CES 2024 to deliver their brand messaging while delighting attendees. Move over, traditional product demos. Full-on immersive theatrical thrills are coming fast and furious, and attendees are not afraid to wait in line for them. Walmart The retail giant made a splash at this year’s CES with a keynote and a 10,000-square-foot, two-storied booth in Central Plaza that walked attendees through the company’s vision
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EventSource
JANUARY 17, 2024
We’re thrilled to bring you the latest roundup of wedding shows and open houses across the GTA. Whether you’re in the early stages of wedding planning , on the hunt for the perfect wedding venue , or looking to seek out those final touches, these events are not to be missed! To help you find exactly what you’re looking for, we’re diligently updating the below comprehensive list of the all 2024 wedding shows and open houses happening throughout the GTA.
Smart Meetings
JANUARY 19, 2024
If you’re pursuing your CMP, you may be all too familiar with imposter syndrome; Alexandra Carvalho, CMP, says that when she was working towards the esteemed designation, she certainly was. “But,” she says, “the biggest thing is to have confidence that you can do it. In reality, the fears that come with imposter syndrome could not be farther from the truth.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Prestige Events Magazine
JANUARY 18, 2024
Diversity, Equity and Inclusion (DE&I) have become cornerstones of progressive workplaces in the events industry, and this exclusive project is set to transform the way organisations approach DE&I in the workplace, offering invaluable insights into employee engagement, retention, and productivity. Diversity Alliance are proud to announce the launch of a pioneering data project, “Driving Success through Diversity: Unveiling the Data-Backed Roadmap to High Employee Engagement and Ret
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventSource
JANUARY 18, 2024
This candlelit wedding, a celebration of John and Chevon’s love, beckons us into a world where romance takes center stage. Captured by Eyekahfoto and flawlessly orchestrated by A Blush Moment , this day unfolds with timeless elegance and pure affection. Ford Beauty and Sara Awdish ‘s artistry illuminated the bride’s inner radiance, enchanting every moment of this unforgettable celebration.
Smart Meetings
JANUARY 18, 2024
WTP’s Frank Harrison Shares the Top Three Business Travel Trends for the Coming Year Frank Harrison As the travel industry around the world continues to recover post-pandemic, new business travel trends have emerged that meeting professionals will have to master to optimize attendance. Public safety expert Frank Harrison, who serves as regional security director, Americas at World Travel Protection , predicts that three central trends will shape business travel in 2024: Remote work, a focus on s
EventMB
JANUARY 18, 2024
Skift Take: Here’s a look at meeting planning trends that have passed and those that are being embraced with the arrival of a new year.
Event Marketer
JANUARY 19, 2024
Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our motto is that technology transforms the everyday for everyone,” says Stacey Gromlich, senior director-audience engagement and global events at Siemens.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
IMG
JANUARY 19, 2024
65% of Black Americans say the increased national attention on racial inequality has not led to changes that improved their lives. 44% of Blacks say equality for Black people in the U.S. is not likely to be achieved. 161,031 is the number of Black-owned employer businesses in the United States. As we prepare to celebrate #BlackHistoryMonth , some forward-thinking brands are actively embracing diversity, elevating Black voices, and contributing to a more inclusive narrative throughout the enti
Smart Meetings
JANUARY 18, 2024
Walmart makes its debut at Las Vegas’ annual tech tradeshow In June 2023, Walmart executives went to their longtime partner Leo Events with an idea: bring Walmart to CES for the first time. The Walmart team wanted to give CES attendees a peek into what the company has done and is doing in the technology field, seeing CES as an opportunity to highlight that, beyond convenience and low prices, Walmart is a tech-forward company.
EventMB
JANUARY 16, 2024
Skift Take: Dive into CES 2024's techno-spectacle, from AI marvels to transparent screens, and discover how the latest gadgets could redefine the future of events and beyond.
Event Marketer
JANUARY 15, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential cover the world’s first karaoke gondola, Tropicana’s splash at CES and Swifties duped by AI. ORANGE YOU GLAD TROPICANA MADE IT TO CES? We hit the ground in Vegas last week for the 56 th annual CES to hunt for fresh booth trends and design tactics. And amid the sea of endemic brands exhibiting AI-powered products and services was none other than Tropicana—and a decidedly anti -artificial intelligence strategy.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Attendease
JANUARY 18, 2024
Critical steps you need to take to find the right event management platform Hosting corporate events means different things to different people. There is not just one event management platform on the market. So, how do you find the right one to fit the needs of your attendees and your organization? Whether planning conferences, seminars, product launches, or even team-building retreats, the key to orchestrating seamless and impactful events often lies in the technology you use to manage them.
Eventmobi
JANUARY 17, 2024
For event planners and organizers, reliable event check-in software can mean the difference between excited and frustrated attendees. The right tool not only streamlines the registration process but also ensures a smooth, professional experience for attendees from the get-go. However, with so many options on the market, identifying the best event check-in software for your conference attendance tracking can be quite a task.
EventMB
JANUARY 16, 2024
Skift Take: Dive into the AI-powered future of events with Matthias Sondermann, senior director of events at SAP, and learn from his experience in creating strategic event experiences.
Event Marketer
JANUARY 19, 2024
If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. 14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s latest innovations (AI dominated the landscape) and collaborations.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Attendease
JANUARY 16, 2024
Running an event is a costly experience. Even for small events, costs can ramp up quickly and out of budget if you are not prepared for issues that might pop up. With event costs rising yearly, you will want to bring in revenue from as many channels as possible. Luckily, sponsors are here to make event costs easier to manage and to help generate significant revenue for your event.
EventSource
JANUARY 17, 2024
The Basics Name: Toben Kochman and Elana Kochman Company: TOBEN Food by Design Years in Business: 18 So how’d you both get started? Toben: I started cooking at age 18 at a small pizzeria. I loved the energy of the professional kitchen and have continued cooking ever since. I worked in a number of different restaurants before starting a small dinner party/catering business with my incredible sister Elana.
EventMB
JANUARY 16, 2024
Skift Take: The latest Freeman Trends Report sheds light on a discernible misalignment between the offerings provided by organizers and the preferences of both attendees and exhibitors. It’s time to close the gap.
Event Marketer
JANUARY 16, 2024
Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Starting her career in journalism and working on both the agency and corporate sides of events, she now oversees more than 300 events annually for Siemens, ranging from small meetings to massive trade shows, such as CES a
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Prestige Events Magazine
JANUARY 19, 2024
Eight peer groups have been launched by the Meetings Industry Association (mia) to support the evolving needs of the business meetings and events sector. With clear terms of reference and assigned chairs, the new focus groups provide a platform for mia members to engage and collaboratively explore innovative solutions to the industry’s current opportunities and challenges.
TicketBud
JANUARY 16, 2024
The South by Southwest (SXSW) festival is an integral part of Austin’s identity as a global center for innovation and creativity. The annual event attracts thousands of attendees from around the world, generating revenue, supporting job creation, and providing opportunities for businesses and entrepreneurs to showcase their products or services.
EventMB
JANUARY 17, 2024
Skift Take: President Bill Clinton, Secretary of State Hillary Rodham Clinton, and actress Mayim Bialik were all keynote speakers at PCMA Convening Leaders 2024. Were these controversial choices worth the risk?
Event Marketer
JANUARY 17, 2024
The reality of hard cost increases, surging labor pay and revised partner rate cards? Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and Access TCA. Four call-outs from the dataset: 2024 Budgets Up… Sort Of.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Prestige Events Magazine
JANUARY 18, 2024
Sustainability specialists, Greengage Solutions announced the winners of their 2024 Sustainability Awards at its annual sustainability conference held at the QEII Centre on 11 January. Around 200 delegates attended the conference to learn about sustainability best practices from a line-up of speakers from organisations such as Silverstone, Inntel, EY, Clarity Business Travel, the Lamington Group and Thrust Carbon.
Event Industry News
JANUARY 16, 2024
The award-winning design and build company reaches the penultimate level of ESSA accreditation in its first year of assessment. Solutions2 has achieved one of the top tiers of ESSA accreditation on its first attempt.
EventMB
JANUARY 18, 2024
Skift Take: Hilton introduced its first Signia property in the State of Georgia this week offering more than 100,000 sq. ft. of meeting space following the largest hotel development in Atlanta in over 40 years.
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