Event Smart
JANUARY 23, 2024
An event planning company is hosting an industry conference aimed at helping technology companies launch new products and build industry connections. Despite being relatively new, the conference has faced challenges such as low awareness, poor attendance, competition from other events, and difficulties in attracting sponsors and partnerships in previous years.
Conferences that Work
JANUARY 22, 2024
My January 15, 2024 article “ Concerns about using facial analysis at events ” generated much discussion. (See, e.g., this thread on LinkedIn which has, at the time of writing, four thousand impressions.) Five days later, Panos Moutafis , co-founder & CEO of Zenus , the “ethical facial analysis” company, responded. I find his response inadequate, and this post explains why.
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Event Marketer
JANUARY 25, 2024
“We wanted [attendees] to be very hands-on here because people are really vulnerable and authentic on Reddit and feel like they find a community among complete strangers. We wanted the same kind of warmness to come through in how we built this space. That’s what makes it special.” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience?
EventSource
JANUARY 24, 2024
This past weekend, One King West, a distinguished hotel in Toronto, played host to a spectacular open house for prospective wedding couples. The event, which had been highly anticipated, featured a showcase of the hotel’s stunning event spaces, each meticulously designed by skilled planners , florists , and decorators. Complementing the stunning décor, additional spaces dazzled with a captivating fashion show, offering couples inspiration across every aspect of their wedding planning journ
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Smart Meetings
JANUARY 26, 2024
John P. Rees John P. Rees, Hard Rock International Rees is senior vice president of hotel operations at Hard Rock International. He will support all facets of hotel operations across the Hard Rock International profile. He brings over 30 years of experience and a drive to target industry challenges such as procurement of talent through impactful leadership.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer
JANUARY 22, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Quitter’s Day, Gen Z situationships and cafés run by banks. KIND SNACKS WANTS CONSUMERS TO QUIT About two weeks into January, all of those lofty New Year’s resolutions we made start to feel daunting. The sentiment, it seems, is mutual, as the second Friday in January is an annual “holiday” referred to as Quitter’s Day.
EventSource
JANUARY 23, 2024
The love story of Cissy and Adam takes center stage in an enchanting tale where rustic charm and timeless elegance intertwine. Jessilynn Photography masterfully captured their journey, while the Mad Bash Group orchestrated a flawless celebration. Join us as we step into the pages of their gorgeous rustic-chic affair, where every moment radiates with warmth and sophistication.
Smart Meetings
JANUARY 24, 2024
Reimagined spaces for destination meetings large and small A number of new and renovated properties bring meetings to life with an integration of luxury like never before. Treat your attendees not only to an exciting destination, but the opportunity to work that destination’s surroundings and culture into the innovative meeting or event you create for them.
EventMB
JANUARY 24, 2024
Skift Take: Through its acquisition of MGME, InteleTravel is looking to leverage its leisure travel experience to grow in the meetings and incentives market.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Marketer
JANUARY 21, 2024
Unexpected textures, appearances and pivots. Less intricate architecture and more thrills. Storytelling over information. Clear sustainable messaging and practices. CES 2024 always delivers a few surprises and dark horses from the exhibit world, but this year’s show marked a major shift toward experience over showcase among the big names on the floor.
Attendease
JANUARY 25, 2024
Patients are among your healthcare facilities’ most passionate supporters. They’ve directly benefited from your organization’s care and formed genuine bonds with your healthcare staff. As a result, many patients are motivated to give back by donating. One of the most effective ways to harness patients’ passion and engage them in healthcare fundraising is by hosting events.
Smart Meetings
JANUARY 24, 2024
Reimagined spaces for destination meetings large and small A number of new and renovated properties bring meetings to life with an integration of luxury like never before. Treat your attendees not only to an exciting destination, but the opportunity to work that destination’s surroundings and culture into the innovative meeting or event you create for them.
EventMB
JANUARY 24, 2024
Skift Take: Using AI to help with event marketing is becoming standard practice. However, the results are surprising compared to a fully human approach.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Event Marketer
JANUARY 26, 2024
“I think for our category more than any other category, that real-life experience is of critical importance. And these are intuitively easy-to-understand products, but it is important to have that ‘first great sip,’ we like to call it, to build that advocacy and to make people believers in the proposition. It’s good as a brand to be able to kind of control that.
Eventmobi
JANUARY 25, 2024
Event organizers are always looking for new and innovative ways to satisfy their ultimate goal: engage attendees and offer them an immersive event experience. Gamification is becoming an increasingly popular solution, stirring up excitement amongst attendees with game-like elements and challenges. Research even shows that 89% of individuals would spend more time on an app if it included some elements of gamification.
Attendease
JANUARY 25, 2024
There are many moving parts involved in event management—whether that’s securing a venue, acquiring sponsors, sending invitations, developing a ticket pricing strategy , or planning the event’s schedule. However, these to-do’s shouldn’t make you lose sight of your event’s main goal: providing an exceptional attendee experience. What better way to do so than to leverage data to connect with attendees and cater to their preferences?
EventMB
JANUARY 23, 2024
Skift Take: In light of today’s hybrid work realities, executive retreats have to do more than indulge VIPs in luxury. Here are five ways meeting planners can design intimate experiences that leave leaders rejuvenated, inspired, and ready to hit the ground running upon their return.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Marketer
JANUARY 25, 2024
“Because we launched during the peak of the pandemic, and [experiential] wasn’t really a tool that we could use at the beginning, it’s just been amazing to see the community that our brand was built on. And so physically bringing people together now and being able to facilitate that more has been amazing. For me, the most important thing is inspiring that sense of community in markets that mean a lot for our brand.
Expo Pass
JANUARY 23, 2024
Welcome to the first Expo Pass webinar recap of 2024!! We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. Channing Muller (President of DCM Communications and award-winning writer) and Tom MacMahon (CEO of MCM ) joined us to discuss the relationship between technology, event marketing, and soc
Attendease
JANUARY 23, 2024
Preparing for an upcoming event is one of the busiest times in an association professional’s career. After all, there are so many tasks to take care of, from determining event ticket prices to setting up your venue. But your most crucial tasks are promoting your event and encouraging your audience to register. After all, how can your event be successful without any attendees?
EventMB
JANUARY 23, 2024
Skift Take: The events industry workforce suffered a serious blow during the pandemic, and is still recovering. Can the passage of new legislation aid in repopulating the industry?
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event Marketer
JANUARY 22, 2024
Sweethearts Candies is leaning into dating trends with a limited-edition release of Situationship Boxes just in time for Valentine’s Day. (Photo: Spangler Candy Company) Valentine’s Day is less than a month away, and brand love is in the air. Case in point: Sweethearts, known for its iconic conversation hears, dropped Situationship Boxes just in time for the holiday.
Smart Meetings
JANUARY 26, 2024
Orlando, Cvent’s No. 1 meetings destination in the U.S., continues to embrace new and returning meeting and convention groups in 2024 with new or expanded accommodations and venues. New Hotels and Resorts Evermore Orlando Resort opened Jan. 1 and is Orlando’s first beach-like property and features a 20-acre sandy beach centered around the 8-acre crystalline Evermore Bay designed by Crystal Lagoons®.
Prestige Events Magazine
JANUARY 26, 2024
Global creative communications agency DRPG has announced a significant milestone in its expansion with the successful acquisition of The Special Event Company, a distinguished live and virtual event agency based in North Carolina, USA. The acquisition is a strategic step forward and provides the individual operating businesses within the wider group the ability to deliver stronger live and virtual experiences to clients across the globe.
EventMB
JANUARY 23, 2024
Skift Take: The "Skift Meetings Megatrends 2024" report serves as an indispensable roadmap for meeting professionals seeking to craft strategic, impactful events that resonate with the demands of a rapidly changing global landscape.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Event Marketer
JANUARY 22, 2024
Most event marketers know how difficult it can be to get budget dollars when their peers in other marketing disciplines have better data. Ratings, streams, clicks, opens and impressions can seem like daunting metrics to compete with. But there are countless ways to measure the impact of events and collect compelling data that proves how live experiences ladder up to real business goals.
Smart Meetings
JANUARY 25, 2024
In this episode of “What One Thing?” from Smart Meetings, JT Long, vice president and content director at Smart Meetings, interviews keynote speaker, luxury expert and author, Neen James , about the intersection of luxury and event planning. The discussion revolves around driving profitability, productivity and accountability through paying extraordinary attention.
Prestige Events Magazine
JANUARY 26, 2024
Central Hall Venues has appointed Custard to support the growth of business meetings and events at its iconic locations in the heart of London, York and Edinburgh. Following a competitive three-month tender, the specialist hospitality marketing consultancy’s public relations remit will focus on raising the profile of the group’s three prestigious venues Central Hall Westminster, St Saviourgate York and Nicolson Square Edinburgh.
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