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15 winning brand activations that hyped up NFL Fans and Las Vegas locals Up and down the Las Vegas Strip, excitement for Super Bowl LVIII—in one of the most active event and tourist cities—was in the air. Everywhere you looked, there was a football visual in sight, whether it was a ginormous projection display of Kansas City Chiefs and San Francisco 49ers players on the side of Caesars Palace or a replica Lombardi Trophy in a hotel lobby.
In the gentle morning light, Emilia’s excitement filled the room as she prepared to step into her exquisite wedding dress from The Modern Bride , a vision of bridal elegance. Surrounding her were her beloved bridesmaids, their laughter and shared moments infusing the air with joy. Together, they created a beautiful tapestry of support and friendship, preparing for a day filled with love and cherished memories, all beautifully captured by Jessilynn Wong Photography.
Steven Bartlett, the entrepreneur, investor, best-selling author and host of hit podcast The Diary of A CEO, is to kick off his new international lecture series at Central Hall Westminster next month. Bartlett, who toured The Diary of A CEO to sold-out audiences in 2022, will grace the stage of the enhanced Great Hall on March 11, 12 and 18 to deliver tailor-made talks on entrepreneurship.
A 2024 meetings outlook from Marriott International’s Julius Robinson Julius Robinson Editor’s Note : Julius Robinson, Marriott International’s chief sales and marketing officer for the United States and Canada, provides the top meetings and events trends and priorities that will shape the hospitality industry in 2024 as seen as several Marriott properties across the United States and Canada.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. Djs are spinning records in the hallways and in the lounge areas. Scents that remind you of a vacation (and a little holiday romance?) fill the air. The bubbly is flowing only to be punctuated by shots of espresso. The fact that business is done, and the shows were buzzing, is almost surprising.
Don’t keep me a secret! For over thirty years I’ve been making clients’ conferences significantly better, for about the cost of a conference coffee break. How? I make conferences better by dramatically increasing attendee satisfaction. Increasing attendee satisfaction increases the effectiveness of the event for all stakeholders: attendees, sponsors, and event owners.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Don’t keep me a secret! For over thirty years I’ve been making clients’ conferences significantly better, for about the cost of a conference coffee break. How? I make conferences better by dramatically increasing attendee satisfaction. Increasing attendee satisfaction increases the effectiveness of the event for all stakeholders: attendees, sponsors, and event owners.
Brand engagement agency, XSEM has strengthened its team for 2024 with the appointment of a newly-created role of director of events. Caroline Medcalf, who arrives at XSEM with a wealth of hospitality and events experience says the lure of working with an internationally-recognised organisation with their base in the North of England was a huge draw for her.
Cara Banasch Cara Banasch, ConferenceDirect Banash is appointed senior vice president of enterprise solutions at ConferenceDirect. She will oversee sales, strategy and implementation of the company’s Strategic Meetings Management Program. Wenks holds over 20 years of experience in executive hospitality leadership, most recently serving as vice president of the sales organization for Omni Hotels.
If it feels like you’ve suddenly become surrounded by foodies, you’re not alone. According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. And it’s now an essential ingredient to culinary professionals’ work, whether it’s incorporating social media trends into dishes or using social media to send a dish viral.
Skift Take: If your meetings are not inclusive and attendees don't feel respected, valued, or emotionally safe, they may disengage. Diversity, for diversity's sake, is not enough.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Live events and experiential experts TRO has bolstered its new business and marketing team to support the agency’s growth ambitions. For 2024, the agency is committed to enhancing its offering in line with the experiential channel’s continued evolution. To support this commitment, Rob O’Siochain, previously Senior Client Partner, has been promoted to a newly created Head of Growth role.
Venues around the world reveal groundbreaking debuts Pioneering venues make the meeting world go round. Luxury like you so far have only imagined pops up in new and renovated hotels and venues in Tokyo, coastal Mexico and London. Certainly, these spaces are beautiful; but beyond beautiful, they are innovative, thoughtful, and are pioneering what a meeting destination can be.
You might say Coca-Cola and Time Out magazine unveiled a landmark partnership today. The beverage giant and “best of the city” publication announced the launch of Foodmarks, hand-picked, global “food landmarks” inspired by movies, pop culture moments, travel hotspots and other cultural phenomena that revolve around “the perfect moment, the perfect meal and an ice-cold Coca-Cola.
Skift Take: Another glance into the crystal ball for events in 2024 this time by Marriott International predicts a few grand trends including the return of large meetings, appealing to Gen Z, an ongoing bleisure love story among others.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
While check-in represents the official beginning of an attendee’s event experience, registration is the true kick-off to your event. This process gives attendees their first glimpse into your event and how it will be run. When you provide an efficient event registration experience, you make a great first impression on attendees and get them excited for what’s to come.
Avoiding wellness washing and incorporating holistic well-being into meetings Wellness is on every planner’s mind these days—with it, come concerns of “wellness washing.” The term comes from “green washing,” which is when a business or organization markets and presents itself as sustainable to a higher degree than it actually engages in sustainable practices.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cocktail lingerie, mischievous matrimonies and stupid pet tricks. TBS WANTS TO SEE YOUR PET’S DUMBEST TRICK Does your dog know a trick that virtually no one would find impressive? If so, TBS wants to chat. To tout its new series “Stupid Pet Tricks” hosted by Sarah Silverman, a reimagining of the iconic “The Late Show with Dave Letterman” segment, the network kicked off a five-city mobile
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Moving away from “one event to rule them all” Hosting “one big event” is often seen as the pinnacle of corporate event planning. Splashy annual events generate immense excitement and engagement, often bringing a short-term economic and publicity boost to the city they’re hosting in. However, there are downsides to putting all of your event eggs into one basket.
Explore the trends, innovations, and strategic insights shaping 2024’s events landscape. Whether you’re a seasoned professional or an enthusiast, this report is your gateway to understanding the pulse of the events world in 2024. Our State of the Industry Report 2024 will serve you as a powerful resource to improve your event planning, get more impact out of your events, and just stay ahead of the game!
“We knew we wanted to tap into country because we think it’s an underrepresented genre for consumers during Super Bowl week parties, especially for the parties that are open and free to the public like ours were.” –Alexa Richardson, Director of Brand Activation and Field Marketing, Ashley Global Retail Brand ambassadors distributed swag, like bandanas and hats.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event sponsorship can make or break the success of a corporate event. The right sponsors provide critical financial resources, boost credibility, and expand reach and exposure. For corporate event planners, identifying and securing event sponsors is an essential yet challenging undertaking. This article will explore proven techniques and strategies for how to get sponsors for an event.
event:decision, the #1 global partner for event sustainability, has released a new tool for event planners, Impact. Impact assesses, benchmarks and certifies events in a wide-range of environmental, social and governance factors. Impact allows planners to submit responses relating to environmental, social and governance (ESG) elements of specific events.
How brands can tap into the World Economic Forum’s Annual Meeting in the Swiss Alps For a small ski town in the Swiss Alps, Davos packs a big punch. Since 1971, it’s been home to the World Economic Forum’s (WEF) Annual Meeting, an international conference for collaborative, public-private discussions on global challenges. The event (which itself is commonly referred to as “Davos”) has historically drawn an ultra-VIP list of world leaders, heads of civil society, corporate executives and global m
Skift Take: The true success of any event hinges on one crucial factor — engagement. It cannot be forced; however, it must be cultivated by carefully weaving it into the fabric of an event.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Event planning is no small feat, especially when it comes to corporate meetings and functions. A successful event requires thoughtful organization, creative vision, and seamless execution. But dreaming up unique, inspiring themes and event ideas takes time and imagination. When you’re already overwhelmed with planning the logistics, it can be a challenge to brainstorm something that will wow your attendees.
Somerset House’s new landmark exhibition, CUTE, which explores the irresistible force of cuteness in contemporary culture, is sure to be the hot ticket for those looking to host super cute events this Spring. Featured in Evening Standard’s ‘Best Exhibitions to see in London 2024’ and receiving rave reviews from critics across the world, CUTE offers organisers an immersive experience in the Embankment Galleries that embraces all things cute, bringing together contemporary artworks, including ne
Hard Rock International and Seminole Gaming partner with Twentyfour-Seven Inc. “It’s a hard reality that the industry has to face but we have to acknowledge it. We have to ask ourselves, ‘What do we do to combat?'” – Paul Pellizzari, Vice President of global social responsibility, Hard Rock International One of the ugly truths of the hospitality and gaming industries is the prevalence of human trafficking victims and perpetrators passing through hotels and casinos, more often t
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