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“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us. We felt like we had all the right products, we were making the right movements.
The love story of Angie and Ronel, high school sweethearts who grew up together and have been each other’s best friends for over a decade, unfolds like a modern fairy tale. Their journey culminated in a dreamy Parisian proposal under the Eiffel Tower, a moment that laid the foundation for an opulent wedding orchestrated by the talented team at Designed Dream Events and artfully captured by Purple Tree Photography.
In a significant step towards sustainability, Church House, Westminster, has embraced state-of-the-art LED lighting technology to reduce its carbon footprint. The iconic venue, known for hosting diverse events and gatherings, has transitioned to energy-efficient LED lighting systems, marking a commitment to environmental stewardship. The installation of these carbon-saving LED lights is a strategic move by Church House, Westminster, aligning with their dedication to both historic preservation an
Acquisition accelerates growth of lifestyle market Thursday, Hilton announced it had agreed to purchase the Graduate Hotel brand for $210 million. The deal gives Hilton rights to 35 properties in college towns across the U.S. These properties will operate under long-term Hilton franchise agreements, but will Nashville-based AJ Capital Partners will continue to serve as owner.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. From lounges to guerrilla campaigns to brand immersions, here’s what caught our attention. (Read part one of our coverage here , and stay tuned for our full field report.) Related Stories: Live from SXSW 2024: Six Brands Catalyzing Connections in Austin SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin 20 TH
In the last two weeks, eXTwitter has become increasingly desperate to show you ads. Here’s what Elon did—and how to avoid ads completely. We know eXTwitter was losing money before Elon bought it in late 2022 and took it private. Forbes reports that usage of ExTwitter dropped 30% in 2023. And though we no longer have public information on profitability, eXTwitter’s revenue shows a continued decline.
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In the last two weeks, eXTwitter has become increasingly desperate to show you ads. Here’s what Elon did—and how to avoid ads completely. We know eXTwitter was losing money before Elon bought it in late 2022 and took it private. Forbes reports that usage of ExTwitter dropped 30% in 2023. And though we no longer have public information on profitability, eXTwitter’s revenue shows a continued decline.
The Business of Events (TBOE), the Think Tank and Advocacy Network for the global events sector, has today published its Plan of Activity for 2024/5. The plan, which begins on 01 April, will see a significantly expanded schedule of work and activity as the next 12 months is set to be a critical year for the global events economy, with several high-profile elections taking place around the world.
Cherry Tsui and Allison Wells Cherry Tsui (left) and Allison Wells (right), InterContinental Bellevue at the Avenue The InterContinental Bellevue at the Avenue expands its F&B team with experienced culinary professionals. Tsui fills the role of director of food and beverage, bringing over two decades of experience in luxury hospitality. She is a French and European-trained culinary expert, and earned her hospitality degree in Switzerland.
Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to take real steps across their events and exhibits.
Skift Take: Associations are at a critical crossroads in redefining their value to members. Thomas Reiser shares his blueprint for revitalizing the relevance of medical societies in the post-pandemic era.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Laura Robinson joins event:decisions growing team as Head of Sustainable Event Operations from her role as Head of Events and Marketing at the Royal College of Physicians. Matt Grey from event:decision said of the appointment, “Laura’s knowledge and experience in both sustainability and events will be invaluable to event:decision as the business continues to scale in both proposition and geography.
Take a further trip for more reward in Spring, 2024 With travel continuing to open up and return to natural form after years of Covid, the world is once again an oyster for meeting professionals looking for an international incentive trip or executive retreat that will be memorable and expand geographical and cultural horizons of attendees. With “experiences” continuing to be the key word of the meetings and events industry, Smart Meetings has compiled a list of exotic and international destinat
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue. Your presence is required in New York City from March 14 to 15.
Skift Take: The nonprofit Tourism Diversity Matters faces a scandal involving workplace bullying – its executive director has been fired, and the organization's founder and president has stepped down.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Venues of Excellence (VOE), the UK’s leading consortium for independent venues, prides itself on its collection of diverse, unique and historic venues, and its latest addition Rhodes House is no exception. This is one of the most exciting brand-new conference and event spaces to be launched in the UK and is providing spaces to bring people together for discussions, collaboration, celebrations, delicious food and good company.
New Orleans’ recycling initiative makes huge impact in its second year Roughly one million people visit New Orleans for Mardi Gras annually. While this is an estimate to be proud of, there was once another number organizers used—and were proud of—to track the visitation of the event: amounts of waste produced. “There was a time 20 years ago where the success of Mardi Gras was measured in how much trash was created,” says Walt Ledger III, CEO of New Orleans & Company.
The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. Brands are peppered across the city this week, with some activating as official sponsors, and others in town to reap the benefits of engaging a massive audience of creatives and techies.
Skift Take: MPI gathered its European community in Luxembourg, a new destination for most participants. The annual conference was an opportunity to build bridges between different groups.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
London Stadium Meetings & Events team would like to welcome you to their venue showcase on the 27th March between 5-8pm. Located in the heart of Queen Elizabeth Olympic Park, you will be able to explore the unique and versatile event spaces boasting views of the city, as well as the famous stadium and pitch home to West Ham United FC and sell-out concerts and events.
Women’s History Month is a fitting time to look at the leaders in our midst—regardless of their title—and learn from their heroic approach to hospitality innovation. We asked three women at three powerhouse meetings hotels about their approach to bringing everyone along and were impressed by the passion that unites them. Some have worked in hospitality their entire careers, while others found their own routes to their roles.
Volunteers are crucial to event success. With so many moving parts, you can’t be everywhere at once. Volunteers make events a positive, engaging experience for attendees from the moment they approach the check-in desk to when they find their seats. Not to mention, your tech volunteers work behind the scenes of hybrid and virtual events to troubleshoot and keep the event running smoothly.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Leading London events venue, The QEII Centre , has strengthened its director team with the appointment of Elena Gurgul as Sales and Marketing Director and EeLain Ong as Finance Director. With the addition of the two new hires, the senior leadership team for the world-renowned meetings and exhibitions centre is now 60 per cent female. Elena joins the venue as Sales and Marketing Director from Hyatt Place London Heathrow Airport, where she re-launched the hotel post-pandemic, built a brand-new cor
Looking for Style? Look No Further! Three new and renovated properties transform the hospitality game with jaw-dropping debuts. Art is at the center of each property; and attendees will find themselves in awe when they step into creative spaces unlike any they have seen before. These hotels all master one thing in particular: character. If you’re looking for a meeting venue that you’ll never want to leave, read on.
Webinars have become an increasingly popular event format for organizations of all sizes. Compared to in-person events, webinars provide a flexible, convenient, and cost-effective way to reach a broader audience. However, hosting a successful webinar that engages your target audience takes thoughtful planning and preparation. Whether you’re hosting your first ever webinar or looking to improve your existing webinar strategy, following these best practices is key to running an event that de
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The Mercure Manchester Piccadilly Hotel is set to welcome a series of themed Christmas party events, organised by event management company West End Events, in December 2024, following a successful sell-out celebration at the end of last year. On 8th December, more than 400 guests from major financial, IT, and telecoms organisations in Manchester enjoyed an epic Motown-themed festive dinner and party.
What to expect at Business Events Industry Week 2024 The meetings and events industry calendar is a crowded place, filled with must-attend association conferences, regional gatherings and our own projects, especially in the summer and fall. One that has been distinguishing itself since it started four years ago is Business Events Industry Week ( BEIW ).
The Experiential Marketing Summit turns 22 this year. To celebrate, we’re counting down the top 22 reasons why the event community loves EMS—and we know you will, too. This year’s show takes place April 24-26 at the MGM Grand Las Vegas, and will bring together the entire experiential marketing ecosystem—b-to-b and b-to-c brand-side marketers, trade show organizers, executives from leading event agencies, meeting planners, event strategists, experience designers, technology mavens, and more
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