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The Atrium at the Las Vegas Sphere. (Credit: Sphere Entertainment Group) Step aside, U2. The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. Today, Sphere Entertainment Co. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of the HPE Discover conference.
How planners can safeguard their attendees against hotel room breaches In 2022, at a private event in Las Vegas during “hacker summer camp,” as the Black Hat and Defcon hacker conferences have come to be known, a group of researchers found a flaw that could put millions of hotel rooms around the world at risk of being breached. Security researcher Lennert Wouters, Seats.aero flight awards search tool founder Ian Carroll and a team of researchers have just recently come out with the news of what
30 Euston Square and its caterer Searcys hosted the Planet Peach Sustainability Summit on 5 th March and brought together hospitality leaders to look at best practices, future-thinking, and the sustainable impacts of the sector. The award-winning venue was selected to host the event due to its shared outlooks and policies with the event organiser around the environmental, economic, and social impacts of in-person events.
On Tuesday, March 26, 2024, at 10:00 EDT I’ll sit down with Martin Duffy and Paul Nunesdea on LinkedIn Live for a deep dive into peer conferences : participant-driven, participation-rich events I’ve designed and facilitated for over thirty years. They’ve called it “Peer Conferences Unveiled: A Conversation with Adrian Segar” You will learn a lot from this free session if you’re a meeting industry professional and want to improve meetings.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
More than 35,000 health care professionals attended HIMSS24 in Orlando last week, March 11-15, to explore the latest innovations in health IT. Across the Orange County Convention Center’s miles of aisles, over 1,100 exhibiting companies showcased how their products, services and AI integrations can improve the digital health ecosystems of hospitals and medical centers.
Get ready to change everything about how you think about your job! On this episode of What One Thing? JT Long, vice president and content director of Smart Meetings, has an insightful conversation with Edward Perotti, an award-winning meeting designer and principle of EP Events and Experiences. With over 27 years of experience, Perotti shares valuable insights on transitioning from being an order-taker to a strategic leader in the events industry.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Get ready to change everything about how you think about your job! On this episode of What One Thing? JT Long, vice president and content director of Smart Meetings, has an insightful conversation with Edward Perotti, an award-winning meeting designer and principle of EP Events and Experiences. With over 27 years of experience, Perotti shares valuable insights on transitioning from being an order-taker to a strategic leader in the events industry.
ICC Wales will welcome more than 1,900 delegates, 320 exhibitors and 90 speakers when the venue hosts the Royal College of General Practitioners (RCGP) Annual Conference and Exhibition in October 2025. The RCGP is the professional body for GPs in the UK and its mission is to encourage, foster and maintain the highest possible standards of patient care in general practice in the UK.
Skift Take: New data suggests a return to pre-pandemic event job level is near. With two-thirds of positions being filled by event-industry newcomers, service levels may yet take some time to fully recover.
“For exhibitors, it’s about taking their story and translating that into how it applies to the attendee. It’s also important to be on point with your social game.” —Christine Buck, Chief Marketing and Communications Officer, HIMSS The Puppy Park on the show floor was a popular spot. Centered on the theme of “Creating tomorrow’s health,” HIMSS24 delivered on bringing together an expansive showcase of the latest digital health innovations and technologies.
Where Certified Meeting Professionals gather, connection and innovation flourish From March 11-13, 2024, events industry professionals who hold the esteemed Certified Meeting Professional (CMP) designation gathered in Toronto at the Fairmont Royal York. Between enlightening presentations, sessions with expert panels and bustling networking receptions, the 200 CMPs in attendance—about 70% of them planners and 30% on the supplier side—left with a treasure trove of knowledge around today’s highest-
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Handling multiple events at the same time is a unique challenge for corporate event planners. When done well, running multiple events at once can help your organization scale its reach, increase engagement, and optimize resources. However, without proper planning and coordination, juggling multiple events can quickly become chaotic and overwhelming.
Skift Take: Yes, events are busy ordeals. It’s easy to throw your hands up and acquiesce over the feeling of becoming overwhelmed, but a solid plan along with a few fitness hacks may be just what is needed.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. Patrick’s day rainbow-hunting. KIEHL’S We’ve never hit the slopes only to find a skincare bar waiting at the bottom of the mountain, but consumers gliding through Wyoming’s Jackson Hole Mountain Resort earlier this month did.
Women are taking the lead in GM roles Smart Meetings continues to celebrate Women’s History Month! We are highlighting women who have worked their way up and earned the position of General Manager (GM) to show our appreciation for their dedication to hospitality, their genuine passion for helping others and for standing strong in an industry where men still dominate the majority of leadership roles.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Heart of Midlothian Football Club has unveiled the expansion of its conference and event facilities as part of the club’s long-term goal to grow the business off the pitch. This new investment is part of the ongoing development of Tynecastle Park, which includes Tynecastle Park Hotel. Tynecastle Park now offers the first club-owned and operated hotel, conference and events space of its kind to be found anywhere in the UK, including the latest audio-visual technology and new residential conferenc
“We wanted to take advantage of this once-a-year opportunity to reach such a large-scale, diverse audience to drive awareness and buzz for Shipt, but importantly, in service of creating connection with consumers. Our whole differentiator is bringing the human connection back to online shopping, and we just couldn’t pass up the opportunity to bring that brand positioning to life.
Using the power of events to connect the wider farming community Since purchasing Indoor Ag-Con in 2018, CEO Brian Sullivan and his team’s goal has been to push for more education about emerging technologies and budding trends around controlled environment agriculture (CEA). CEA demonstration “What the event is involved with is a lot of growing technology,” Sullivan says.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Hosting an event on a grade I-listed tea clipper ship is bound to get your guests attention, whether you’re entertaining clients at a corporate event or hosting a product launch or award ceremony. Built in 1869 to carry tea back from China, Cutty Sark offers more than just a grand spectacle, with a historic legacy that is sure to give your event an extra-special edge.
Beet gummies? Power bars fueled by renewable energy? Noontropic mushrooms that “improve your thinking”? All were on display at Natural Products Expo West that took over Anaheim Convention Center, March 13-16. The show welcomed more than 65,000 attendees and 3,000 exhibiting companies, showcasing the latest in natural and organic food and beverages, supplements, ingredients as well as home and beauty products.
Luxurious international destinations for incentive travel From a concrete jungle to a tropical oasis, new and renovated properties open in international locations. Each offers innovative dining, luxurious accommodations, access to one-of-a-kind destination experiences and many more of the factors that add up to make for the incentive of a lifetime. Gather in Garden City Tea Lounge at Conrad Singapore Orchard Hilton opens its second Conrad Hotels & Resorts property in Singapore, Conrad Singap
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
By Richard Dewey Executive Head Chef at Billesley Manor Hotel and Spa Annually throughout March, National Nutrition Month aims to raise awareness surrounding the importance of making informed food choices and developing healthy eating habits. In recent years, consumers have become more health conscious and actively seek nutritious options when dining out.
Skift Take: Unlike many who found the events industry by happenstance, Nicola Kastner, founder of The Event Strategist, deliberately chose to enter this field, guided by a passion for creating events with clear business objectives.
Zac Kelley, Manager Convention Services/3rd Party Industry Events/Demo Bank, Zimmer Biomet You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room. It involves planning and coordination, communication with internal stakeholders, vendor relationships, on-site setup and logistics, and post-event evaluations.
Force m ajeure and clauses to keep in your next contract Watch the full webinar here. Contracts are the life blood of the meeting industry. The sticky details and specific wording make for important safeguards for planners as well as suppliers in ensuring everyone gets what they want out of the partnership. Smart Meetings sat down with Darryl B. Cohen, a partner at Cohen, Cooper, Estep & Allen LLC, who specializes in entertainment, criminal defense and hospitality law, to chat about what pl
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Creative events agency Meet & Potato today announced their CEO Jon Kelly has been appointed to the Meeting Industry Association (mia) board. The appointment follows Jon’s many successful years at the frontline of the events industry where he oversees strategic plans, designs and production of events for well known brands. The mia is the principal association supporting and growing the business meeting and events industry.
A large fund from the national government is now available to destinations making bids to host larger events from outside the country. Over the next three years, Canadian cities that are making bids on conventions and trade shows from the U.S. and elsewhere can tap into a new $36.75 million (CA $50 million) fund to enhance their destination’s appeal to event decision-makers.
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