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FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover celestial creations, gravy races and Gold Bunny Getaways. ORGANIZERS OF THE TEXAS ECLIPSE FESTIVAL ARE OVER THE MOON Wrap your head around this event description: “Burning Man meets Art Basel meets SXSW meets TED Talks at sleep away camp.” Apparently, that’s what you get when you combine the upcoming Total Solar Eclipse and a group of experienced festival producers on a mission to deliver a “celesti
Courtney and William’s wedding at Steam Whistle Brewery was a picture-perfect affair filled with romantic and intimate memories: from the beautiful mother-daughter moments, to the infusion of the couple’s respective cultures, this wedding is the perfect example of why incorporating personal touches is SO important to your wedding day! Every detail of their memorable day was captured by Eric Cheng Photography – you’ll absolutely love it!
On this episode of Meeting of the Minds, Smart Meetings is joined by Jaclyn Bernstein, president and owner of Empire Force Events, and Alexis Dick, an event planner at HARDI. The two professionals discussed not only how to build networks and maintain them, but the value these relationships add to a person’s professional life and how they can evolve.
On Tuesday, March 26, 2024 , I sat down with Martin Duffy and Paul Nunesdea on LinkedIn Live for an hour’s deep dive conversation about peer conferences: the participant-driven, participation-rich events I’ve designed and facilitated for over thirty years. You can click on the graphic above to watch the video of our engaging conversation. but I admit that I generally prefer to read transcripts of talking heads videos.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
What can event marketers expect from the next generation of event attendee? Look no further than the National 4-H Council’s Ignite Summit, a teen-centered event for 1,200 high schoolers and adult educators, which significantly reduced its number of “structured” breakout sessions on offer between the inaugural event in 2023 and this year’s event, March 13-17, at The Westin Washington in Washington, D.C.
Skift Take: The number of potential dates to host meetings and conferences has shrunk making it difficult for budget-conscious groups to compete for peak days. In addition, there are compression issues for space that groups must contend with.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Skift Take: The number of potential dates to host meetings and conferences has shrunk making it difficult for budget-conscious groups to compete for peak days. In addition, there are compression issues for space that groups must contend with.
Meetings planners converge to share their experiences April 11th, 2024, marks the annual Global Meetings Industry Day (GMID) where meeting professionals all over the world will be able to share and learn from each other about the importance of the meetings industry on a global scale. Smart Meetings chatted with Geoff Freeman, president and CEO of U.S.
Whether you’re planning your first large-scale event or looking to grow an already successful program, scaling up can seem…daunting. More events mean more moving parts, more staff, and more potential for stress. But with some strategic planning and the right tools, growth doesn’t have to equal headaches! In this post, we’ll explore how to thoughtfully and sustainably expand your events.
“For as much back and forth as there is going over these designs and the concepts and location, I’ve always found the simpler you keep it, the better. And this was a small, immersive space that brews great coffee. As long as you keep that as your guiding principle, then the execution will fall in line.” –Stephen Kill, Marketing Director, Nespresso USA When Nespresso transformed an elevator at New York’s One World Trade Center into the stylish, two-person Vertuo Pop Café last month, the foo
Skift Take: In this episode of the Skift Meetings Podcast, Gianna Gaudini offers a glimpse into the methodologies that have kept her at the top of the game — from cultivating calm in the center of chaos to speaking C-suite lingo that gets the green light on ambitious projects.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Unique venues for meetings with charm From coast to coast, meeting venues and hotels renovate and debut expanded, redesigned meeting spaces. The distinct character of each of these new and renovated properties is certain to inspire, whether you’re meeting in stylish New York, bright and bustling New Orleans or spectacular, serene southwest Washington.
In recent years, professional communication has undergone a significant transformation. According to industry reports, virtual events have increased almost 1000% since the beginning of 2020, and webinars have become a powerful platform for knowledge sharing and networking. Previously, we’ve discussed tips on how to host your first webinar , covering steps such as developing content and spreading the word about your event.
“The benefit of activating in Las Vegas is that it puts on the largest events all the time, so everything is a very well-oiled machine in the sense that partners already know how to work together,” she says. “From a behind-the-scenes production perspective, I think it lent itself really well to seamless conversations because Vegas knows how to do this.
Skift Take: Brandlive is acquiring Notified's virtual event and webinar business, but Notified is holding on to the version of the tool used for sensitive investor relations calls.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The Meetings Industry Association (mia) has promoted membership manager Katie Cotton to the newly created role of operations director to ensure it continues to deliver value for members as it further expands and develops. Cotton joined the mia team in 2008 and has a wealth of experience and knowledge of the association’s diverse membership, accreditation and assessments.
The meetings and events industry is coming together on Thursday, April 18 at 11 am PT/1 pm CT/2 pm ET for Be Bright Together: A Virtual Celebration of Life for Marin Bright. In addition to honoring the contributions of a meetings industry pioneer, generous friend and ultimate hostess, we will be announcing a campaign to continue the work of lifting everyone up.
Nutrition experts caution that the anti-diet movement is “hurting people at risk of health problems related to excess weight and a poor diet,” according to a recent story in The Washington Post. In March, I wrote about new research suggesting that the oft-recommended practice of intermittent fasting — abstaining from eating for 16 hours during the day — is actually detrimental to your health.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Natalia Events: Passionately creating experiences, communities and memories Natalia Events, led by the visionary Natalia Lada, is proud to announce the launch of its new events agency and website. Natalia is an event consultant with over 10 years international experience working across the corporate and public sector. Her client portfolio includes HSBC, Samsung, NHS Improvement, and Penguin Random House.
Electronic hotel-room keycards with a security vulnerability puts a new risk-management issue on planners’ plates. A meeting professional’s responsibilities are far reaching, but they haven’t typically required knowledge of the host hotel’s guest-room door keycard system. That’s changed. A flaw with Dormakaba’s Saflok electronic lock—which are installed on several million doors in more than 13,000 locations (mostly hotels)—makes them relatively easy to hack.
DMCs are an untapped resource for meeting profs A Destination Management Company (DMC) could be the secret ingredient for meeting professionals cooking up their next event. These destination partners are dedicated event professionals who have expert local knowledge of their areas and can connect meeting producers with the resources they need to meet their strategic goals.
Why should you hire conference and meeting planners? There are many reasons, but today we’re going to discuss the surprises you’d have to manage if there weren’t hired professionals to assist. That’s because even the most meticulously planned events require a last-minute change (or two). Experienced conference and meeting planners, however, allow you to focus on the important stuff: VIPs, attendees, speakers.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
By Eventurous Our Live Christmas Party Picks Bangers Bingo This Bongo twist on corporate bingo is a new favourite with teams looking for high energy fun and entertainment at their next work Christmas party. Get ready to win wacky prizes as you play a fast paced game of bingo whilst listening to your favourite bangers from the 80s, 90s and 00s. You may also see the odd dance off and lip sync battle, so if you want your team to feel festive don’t hold back on the Christmas crackers on our playlist
A veteran production manager gives advice on what to look for and how to make changes in a property’s agreements before you sign. Planners: Do not sign venue contracts for event production, electrical services, internet access, and support services until you read the full document—especially if you are bringing in an outside audiovisual company for the event, which usually results in extra conditions and raises prices for certain elements.
CHS Events, a leading event organiser, is announcing the development of its long-standing partnership with RefTech, an award-winning provider of event registration solutions.
What you can do as a planner to improve audio at your events In the dynamic world of meetings and events, the role of audio cannot be overstated. For the vast majority of presentations, it’s the primary way information is transferred from the presenter to the attendee. After all, if we keep telling people to use fewer bullet points and more “big images” in their PowerPoints, what’s left but the words of the presenter?
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
RIBA at 66 Portland Place has created a brand new, competitively priced summer party package designed to bring teams together for fun and games, good food and a great time. From £90+VAT (based on a minimum 350 guests), clients can take over the iconic Florence Hall and spacious outdoor terrace, meaning the party can go ahead whatever the weather. Summer cocktails and mocktails on arrival can be enjoyed from one of two fully stocked bars before a private barbecue, featuring vegan options and a se
A/B testing, or split testing, is a cornerstone of data-driven marketing for any growing business. It allows you to compare two versions of a marketing asset and see which performs better. For busy event professionals, A/B testing is easy to overlook. It takes time, intentionality, and effort. But we promise you…it’s worth it. In what you learn through A/B testing, you can: Increase your conversion rates Boost return on investment (ROI) Make data-driven decisions Improve the user experienc
by Rachel Russell, Senior Strategist, George P. Johnson UK It’s time to say it louder. Something I’ve been tentatively proffering with my colleagues, industry peers and close clients over the past 4 months or so. That is, I think we are seeing real and impressive momentum in sustainability across the brand experience industry.
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