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“In what other world in your adulthood, in corporate life, at a summit, would you be given pajamas and be able to network with like-minded powerful people, but in an environment where the walls are completely taken down physically, metaphorically and emotionally.” –Sharon Yi, SVP-Brand Solutions, Future plc Four ways the brand evolved its annual Power Trip conference into the always-on Power Play platform A curated group of 100 women kicked off Marie Claire’s reimagined Power Play summit i
Love and nature intertwined perfectly as Jamie and Clark celebrated their romantically rustic wedding. Surrounded by the serene beauty of their chosen sanctuary, their special day unfolded at Earth to Table: The Farm , a hidden gem where organic charm meets timeless elegance. With every detail curated flawlessly by the planners at Shealyn Angus Weddings & Events , the stage was set for a truly unforgettable experience.
As American makes it easier to travel with pets, what will this mean for passengers? The next time you’re on an American Airlines flight, don’t be surprised if things look a little, well, furrier. American recently updated its pet policy, which could serve as encouragement to travelers—specifically, those who normally leave their small friends at home or try to pass them as support animals—to bring them along.
Built in 1986, leading London events venue, The QEII Centre, was not originally constructed with sustainability in mind, but in recent years the team has been working diligently to rectify this. And while not perfect, the venue has successfully implemented wide-ranging initiatives to progress its pledge to reach carbon neutrality by 2040. Ahead of Earth Day 2024, James Bogle, Head of Marketing and Communications, The QEII Centre details the top five sustainability practices the venue uses to hel
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers. HEINZ IS INVITING KETCHUP LOVERS TO LAY THE SMACKDOWN We’ve all smacked the bottom of a Heinz ketchup bottle to ensure we get every last drop. So the brand is running with the idea and installing “smackable” billboards in two cities.
I am not a psychologist or neuropsychologist. However, I have spent thousands of hours as an amateur, supervised by therapists, leading small group workshop explorations of individuals’ struggles to make sense of their lives. And I’ve learned that confusion about thinking and feeling is common. Especially for men. As I wrote in 2010: “…when I was growing up my education emphasized thinking…However, the educational agenda allocated no time for understanding or expressing my feel
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I am not a psychologist or neuropsychologist. However, I have spent thousands of hours as an amateur, supervised by therapists, leading small group workshop explorations of individuals’ struggles to make sense of their lives. And I’ve learned that confusion about thinking and feeling is common. Especially for men. As I wrote in 2010: “…when I was growing up my education emphasized thinking…However, the educational agenda allocated no time for understanding or expressing my feel
Brand new meeting spaces around the world Seeking inspiration for your next international meeting or incentive? Look no further! Whether you’re headed off to take in the great skyscrapers of Dubai, relax by the ocean in Cabo San Lucas or wander amongst Oxford’s iconic streets, there’s a new and renovated hotel perfect for an awe-inspiring international gathering waiting for you.
If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. And the bigger the event, the larger your potential pool of valuable contacts–but bigger events also mean more competition for the attendees’ attention.
“The flair and the style of Hockey House and the sub-brand that we’ve created with it kind of screams, ‘How can we put this in a home?’” –Abby Budgeon, Manager-Brand Activations and Events, CCM Hockey A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro players’ shoes… or skates. With a shooting lane being CCM Hockey’s longtime go-to activation style at events around the U.S. and Canada, the brand decided to think outside the rink and create
Skift Take: Shoes can make or break one’s ensemble. Luckily, dress codes have loosened, allowing attendees to step up their sneaker game and attend comfortably.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The virtual event has come to an end; the last of the breakout rooms have closed, and attendees are logging off. But while the virtual conference may be over, the conversations and post-event reporting shouldn’t have to stop there. Luckily, there are many opportunities to continue building relationships with other attendees and expand your professional network long after the virtual event has concluded.
30 Euston Square is offering the opportunity to host vibrant and stylish private events in its State Rooms and sun-drenched Rooftop Terrace, whilst also offering complimentary ‘Friday Drinks’ for any new conference bookings in its Auditorium this Spring and Summer. The Summer Rooftop Party package offers an exclusive escape to the sun-kissed rooftop terrace, where up to 230 guests can bask in the London sunshine and enjoy freshly prepared food and specially curated drinks packages.
Meeting professionals hold the reigns on an economic engine that drives more than $1 trillion in direct spending globally. It is time to act like it. In-person events are the single most effective tool for advancing scientific and medical breakthroughs in addition to boosting human understanding and connectivity. We create an outsized GDP and jobs-for-the-investment made in the sector.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Planning a corporate event? The secret ingredient to an engaging and memorable event is…drumroll please… the theme ! A creative theme brings cohesion to all the moving parts of your event — from décor, activities, catering, and more. It gets attendees excited and invested in the experience you’re creating. But coming up with a corporate event theme idea is easier said than done.
Iconic Grade II listed events venue, Church House, Westminster , is on track to become carbon neutral by the end of 2024, achieving its milestone net zero ambition six years ahead of target. Committed to operating as a socially and environmentally responsible venue, the conference centre is utilising a range of innovative sustainability measures to refurbish its event spaces.
The keynote address for HPE Discover 2024 will use the venue’s 160,000-square-foot wraparound screen as the band U2 did a few months back. When Hewlett Packard Enterprise brings its HPE Discover 2024 conference to the Venetian Convention and Expo Center in mid-June, attendees will have to walk a bit farther than usual to take in the keynote presentation from HPE President and CEO Antonio Neri—but it’s unlikely that many of them will mind the inconvenience.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Harrah’s Las Vegas , a well-established landmark on the bustling Las Vegas Strip, has recently undergone a remarkable transformation worth over $200 million. The extensive renovation encompasses 2,442 redesigned guest rooms, a complete overhaul of the lobby and casino floor, as well as the introduction of new dining options and more. Its prime location on The Strip, coupled with these recent updates, positions Harrah’s as an ideal choice for event planners booking in Las Vegas.
By Julie Vincent, Head of MeetBlackpool Today marks Global Meetings Industry Day, and we’re keen to highlight that business events in Blackpool mean more than merely an enjoyable day out at a seaside resort. Our town’s meetings and events sector serve as a catalyst for growth, driving prosperity and opportunities for Blackpool’s workforces, communities, and businesses alike.
Multilearning has changed the format of meetings worldwide by introducing the concept of Oral ePoster Sessions which has helped hundreds of medical and scientific meeting organizers successfully transition from paper posters to sustainable digital poster solutions.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Hotel del Coronado continues its legacy as a premier destination for meetings and events with a renewed focus on personalized, boutique meeting experiences with the launch of its new “ Plan With Ease: Boutique Meetings ” program. Renowned for its grand events, The Del is extending its expertise by creating a new experience focused on small meetings set in unique and non-traditional settings, including The Del’s luxurious cottage and villa-style accommodations, Shore House and Beach Village.
The iconic Winter Gardens Blackpool has been officially announced as a finalist for the coveted ‘Business Events Venue of the Year’ at the VisitEngland Awards for Excellence 2024. This nomination underscores Winter Gardens Blackpool’s pivotal role in hosting premier business events, including conferences and meetings, marking it as a cornerstone of the business events sector in England.
For over 25 years, planit inc. has been delivering exceptional meetings and events. Our portfolio includes Fortune 500 firms to emerging small businesses. We are a client-centric firm that provides unmatched service and professionalism. Our event expertise, creativity, work ethic, and event producers are second to none.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Hotel del Coronado continues its legacy as a premier destination for meetings and events with a renewed focus on personalized, boutique meeting experiences with the launch of its new “ Plan With Ease: Boutique Meetings ” program. Renowned for its grand events, The Del is extending its expertise by creating a new experience focused on small meetings set in unique and non-traditional settings, including The Del’s luxurious cottage and villa-style accommodations, Shore House and Beach Village.
-Sustainability consultancy reports its most successful year to date- Award-winning sustainability consultancy The Bulb has reported a significant increase in the number of projects it undertakes globally, resulting in its most successful year to date. Since it was founded in 2015, The Bulb has doubled its turnover year-on-year, and this year turnover is expected to triple, indicating an accelerating focus on sustainability globally.
Festival production company The Fair has launched a campaign celebrating the value of festivals, in a bid to gather vital support for independent events.
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