Sat.Apr 06, 2024 - Fri.Apr 12, 2024

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Tips from the Trenches: 10 (Mostly) Tried and True Exhibitor Booth Ideas 

Eventmobi

If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. And the bigger the event, the larger your potential pool of valuable contacts–but bigger events also mean more competition for the attendees’ attention.

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Continuing the Conversation: Keeping Attendees Engaged After a Virtual Event

Attendease

The virtual event has come to an end; the last of the breakout rooms have closed, and attendees are logging off. But while the virtual conference may be over, the conversations and post-event reporting shouldn’t have to stop there. Luckily, there are many opportunities to continue building relationships with other attendees and expand your professional network long after the virtual event has concluded.

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Trending Sources

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Unraveling the Confusion about Thinking and Feeling

Conferences that Work

I am not a psychologist or neuropsychologist. However, I have spent thousands of hours as an amateur, supervised by therapists, leading small group workshop explorations of individuals’ struggles to make sense of their lives. And I’ve learned that confusion about thinking and feeling is common. Especially for men. As I wrote in 2010: “…when I was growing up my education emphasized thinking…However, the educational agenda allocated no time for understanding or expressing my feel

2010 202
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The Best Shoes for Events 

EventMB

Skift Take: Shoes can make or break one’s ensemble. Luckily, dress codes have loosened, allowing attendees to step up their sneaker game and attend comfortably.

Events 200
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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First Business Event in Las Vegas Sphere

MeetingsNet

The keynote address for HPE Discover 2024 will use the venue’s 160,000-square-foot wraparound screen as the band U2 did a few months back. When Hewlett Packard Enterprise brings its HPE Discover 2024 conference to the Venetian Convention and Expo Center in mid-June, attendees will have to walk a bit farther than usual to take in the keynote presentation from HPE President and CEO Antonio Neri—but it’s unlikely that many of them will mind the inconvenience.

2024 139

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American Airlines Eases Pet Policy

Smart Meetings

As American makes it easier to travel with pets, what will this mean for passengers? The next time you’re on an American Airlines flight, don’t be surprised if things look a little, well, furrier. American recently updated its pet policy, which could serve as encouragement to travelers—specifically, those who normally leave their small friends at home or try to pass them as support animals—to bring them along.

Airlines 111
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In a World of Technological Chaos, Human Connection is Essential

EventMB

Skift Take: A humanist movement is growing to counterbalance the prevalence of artificial intelligence and corporate groups are heeding the call.

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Will You Help Shape the New Book for the Event Industry?

eventplanner

Are you ready to help shape the future of event planning? We are proud to announce that the fourth, completely updated edition of the best-selling book for organisers, EVENT PLANNER by Kevin Van der Straeten, is in the making.

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‘Your Festival Needs You’: The Fair launches campaign celebrating festival culture to encourage vital support

Event Industry News

Festival production company The Fair has launched a campaign celebrating the value of festivals, in a bid to gather vital support for independent events.

Events 116
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

For an industry that often seems invisible, GMID is its annual coming-out party. Here are some useful takeaways from the day’s educational sessions. Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

Meetings 105
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Rob Adams: People, Moments and Memories

EventMB

Skift Take: From the simple yet profound mission of creating joy to savoring unique experiences and benefiting from the mindset shift of younger generations, Rob Adams, the CEO and owner of Bishop-McCann sees a bright future for the meetings industry.

Meetings 170
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Jamie and Clark’s Romantically Rustic Wedding at Earth to Table: The Farm

EventSource

Love and nature intertwined perfectly as Jamie and Clark celebrated their romantically rustic wedding. Surrounded by the serene beauty of their chosen sanctuary, their special day unfolded at Earth to Table: The Farm , a hidden gem where organic charm meets timeless elegance. With every detail curated flawlessly by the planners at Shealyn Angus Weddings & Events , the stage was set for a truly unforgettable experience.

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Top 7 online venue directories to boost your event business marketing

Planning Pod

Online directories often provide a cost-effective – and generally effective – marketing opportunity for venue and event businesses. They have the ability to put your business in front of potential clients actively searching for location-based event services, not to mention boost your business credibility and build trust with your target audience.

Venues 88
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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CHS confirm partnerships with key event brands

Event Industry News

CHS Leeds have announced a series of operational and promotional partnerships that will add even more quality to the show experience.

Events 115
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Destination Brief: No Sales Tax in Portland Leads To Hero Event Experiences

EventMB

Skift Take: Event planners face the challenge of creating ever more immersive and exciting event experiences but on a tighter budget. Portland’s zero sales tax, outside-the-box thinking, thriving foodie culture, and varied event venues are helping them to answer the call.

Travel 169
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The Brief: ‘Smackable’ Billboards and Subterranean Cooking

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers. HEINZ IS INVITING KETCHUP LOVERS TO LAY THE SMACKDOWN We’ve all smacked the bottom of a Heinz ketchup bottle to ensure we get every last drop. So the brand is running with the idea and installing “smackable” billboards in two cities.

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Ad landing pages for event businesses: selling more through optimized pages

Planning Pod

A well-optimized landing page is like a persuasive salesperson; it clearly communicates your event business value proposition and entices viewers to take action. Without a good landing page, your paid advertising efforts aren’t worth much to your business. If you’re running paid ads, you need to ensure that viewers who actually click on those ads are led to a more powerful location than your contact information, pricing, or FAQ page.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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New and Renovated: Inspiring, Inventive, International

Smart Meetings

Brand new meeting spaces around the world Seeking inspiration for your next international meeting or incentive? Look no further! Whether you’re headed off to take in the great skyscrapers of Dubai, relax by the ocean in Cabo San Lucas or wander amongst Oxford’s iconic streets, there’s a new and renovated hotel perfect for an awe-inspiring international gathering waiting for you.

Hotels 95
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Event Tech News Roundup – March 2024

EventMB

Skift Take: From the latest AI advancements to hosting hybrid events in movie theaters, March did not dissapoint regarding event tech news.

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How ‘Marie Claire’ is Transforming its Women’s Summit into a Multi-city Community Platform

Event Marketer

“In what other world in your adulthood, in corporate life, at a summit, would you be given pajamas and be able to network with like-minded powerful people, but in an environment where the walls are completely taken down physically, metaphorically and emotionally.” –Sharon Yi, SVP-Brand Solutions, Future plc Four ways the brand evolved its annual Power Trip conference into the always-on Power Play platform A curated group of 100 women kicked off Marie Claire’s reimagined Power Play summit i

Retail 94
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From beef to beehives, The QEII Centre’s sustainability journey

Prestige Events Magazine

Built in 1986, leading London events venue, The QEII Centre, was not originally constructed with sustainability in mind, but in recent years the team has been working diligently to rectify this. And while not perfect, the venue has successfully implemented wide-ranging initiatives to progress its pledge to reach carbon neutrality by 2040. Ahead of Earth Day 2024, James Bogle, Head of Marketing and Communications, The QEII Centre details the top five sustainability practices the venue uses to hel

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Re-imagining a London icon: Broadwick Group unveils The Pelligon

Event Industry News

Broadwick Group, the pioneers behind renowned venues Printworks and Drumsheds, has completed the redevelopment of a Canary Wharf architectural icon. Hosting its first events in Spring, The Pelligon is a striking glass space amongst the city skyscrapers.

Venues 72
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Maritz Reveals Trade Show Registration Trends

EventMB

Skift Take: Maritz takes a closer look at new attendee behavior and shares insights on how to optimize revenue and attendance.

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78 Creative Event Sponsorship Ideas    

ePly

Even in a day and age that finds many consumers making independent buying decisions, planned events are still a hugely effective part of how businesses raise brand awareness and achieve important goals. A well-orchestrated event is a highly engaging experience that facilitates stronger relationships, boosts consumer trust, and gives attendees a chance to really connect with brands on a level they’ll remember.

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Reclaim your Friday and get set for summer at 30 Euston Square Hot new deals and cool new packages now available

Prestige Events Magazine

30 Euston Square is offering the opportunity to host vibrant and stylish private events in its State Rooms and sun-drenched Rooftop Terrace, whilst also offering complimentary ‘Friday Drinks’ for any new conference bookings in its Auditorium this Spring and Summer. The Summer Rooftop Party package offers an exclusive escape to the sun-kissed rooftop terrace, where up to 230 guests can bask in the London sunshine and enjoy freshly prepared food and specially curated drinks packages.

2024 64
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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First wave of biggest programme ever announced for PLASA Focus Leeds

Event Industry News

PLASA Focus Leeds returns to the north from 14-15 May, along with a programme dedicated to delivering knowledge and inspiration for all those working in the live events and entertainment technology industry. Sponsored by Vectorworks, this year will see the biggest programme ever, and the first wave of seminars has arrived!

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Exhibitors are Becoming Younger and More Inventive

EventMB

Skift Take: The latest research from Freeman digs into the current exhibitor mindset and what they're really looking for from events.

Meetings 167
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Making Event Check-Ins a Breeze with Our Ticket Scanning App

eventplanner

In the fast-paced world of events, keeping things smooth and simple is key. That's exactly what our ticket scanning app is here for. Paired perfectly with our event software, it makes handling everything from free tickets to RSVPs super easy.

Events 64