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“A key thing that we’ve learned works really lovely is this idea of collaborating with local talent to help them tell the story and elevate their own place to invite the world to come and experience the festival.” –Liseli Sitali, Director-Football and Music Partnerships, Expedia Group Since 1996, the New Orleans Jazz & Heritage Festival has highlighted the art, music, food and culture of a chosen country in the Cultural Exchange Pavilion.
The The Pop-Up Chapel Co. transformed Steam Whistle Brewery in downtown Toronto into a vibrant and romantic haven for lovebirds. This unique event saw five distinct couples tying the knot amidst an atmosphere of joy, creativity, and heartfelt moments, all while supporting a noble cause. In partnership with The Alzheimer Society , the event was not just a celebration of love but also a fundraiser.
A well-planned and executed conference will do wonders for your organization. Want to establish authority in your field? Generate quality leads for your sales team? Drive legitimate revenue? A conference can help you achieve these things—if you host it correctly. To ensure your conference is a smashing success, invest in conference management. Doing so will lead to greater attendance, better experiences, and happier sponsors.
Davis Meyer and Sean Smith Davis Meyer (left) and Sean Smith (right), Visit Greater Palm Springs Visit Greater Palm Springs makes two new appointments to support its government relations and economic development initiatives. Meyer is promoted to the role of vice president of government and industry relations. She has been with Visit Greater Palm Springs in 2017, most recently holding the position of senior director of community engagement.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. In her role as regional lead-events at Philips, Ibbitson drives strategy for a variety of programs, from b-to-b events and trade shows to the brand’s proprietary initiatives, delivering impactful activations that involve a multitude of stakeholders across the globe.
I got my first paid consulting job in 1983, solving IT problems for a lumber yard. I’ve been a consultant ever since. I’m so grateful to the hundreds of clients I’ve served over the last 40+ years. Here are five reasons why I’m grateful for my clients. 1—It’s always a people problem I was a technology nerd when I got that first gig.
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I got my first paid consulting job in 1983, solving IT problems for a lumber yard. I’ve been a consultant ever since. I’m so grateful to the hundreds of clients I’ve served over the last 40+ years. Here are five reasons why I’m grateful for my clients. 1—It’s always a people problem I was a technology nerd when I got that first gig.
Skift Take: New Orleans is one step closer to getting a new headquarters hotel across the street from the Ernest N. Morial Convention Center. Construction is slated to start on a new 1,000-room Omni next year.
International hotels with vibrant art scenes, inside and out Three new hotels open in vibrant international locations, and each features a robust collection of curated art that celebrates the local culture and local artists, in addition to standing in exciting areas, so guests can explore all the art within and beyond the hotel space. From boutique to lifestyle to luxury, these new and renovated spaces offer an immersive atmosphere, no matter what size meeting you’re holding and what type of hot
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover remixed country clubs, master cheese heads and the National Urban Rat Summit. AMC’S THEATRICAL LAUNCH WAS A BLOODY GOOD TIME AMC’s theatrical premiere event for season two of “Interview with the Vampire” was not for the faint of heart (full disclosure: that’s us).
For many healthcare professionals, the real value of a conference lies in networking. Healthcare conferences and seminars provide opportunities to reconnect with existing colleagues. They also provide valuable ways to meet new partners, clients, and friends. Some people may not attend a healthcare event expressly to network, but almost everyone will agree that networking is beneficial.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Skift Take: Destination experts share their views from the frontline. We remain in a seller's market; demand remains strong, but plenty of challenges are ahead.
Sometimes events could use a refresher. Whether a full re-creation or adding a few small elements, applying changes to an event can elevate its reception entirely. The former is the route MPI’s Southern California Chapter did with its annual WeCon event, this time held in Newport Beach, California. “The event was re-invented from the ground up,” says Jennifer Minzey, vice president of education for MPI Southern California.
RSA Conference brought together more than 41,000 attendees and 600 exhibitors to Moscone Center in San Francisco, May 8-10. The premier event for cybersecurity explored the next evolution of AI and the ethics and guardrails around it, security and privacy by design, and the impact on international policy of rapidly expanding technology. “A collaborative mindset was on full display throughout the week as the cybersecurity world gathered to share knowledge and continue critical conversations this
This May, the National Gallery celebrates its Bicentenary as one of London’s best-known art galleries, and also one of London’s most unique venues for events. To commemorate the Bicentenary, it will be hosting a year-long programme of special events and exhibitions celebrating the past and looking to the future. The festival of art, creativity and imagination is set to culminate in the re-opening of the new Sainsbury Wing in May 2025 after a significant capital project.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Skift Take: Life sciences events are more important than ever as face-to-face meetings return in force. Here’s how event planners can keep pace with rapid change in the industry, take advantage of accelerating tech innovation, and support the professionals tackling the top health challenges of the day.
Looking for a sizeable infusion of cash to create an exciting recurring event and help carry it through the growing pains? How about mentorship to speed its way to success? In Silicon Valley, the model is familiar: Get a tech-savvy venture capital firm to invest in you. In the event industry, not so much. “Unlike Silicon Valley, where there has long been a focus on early-stage startups and betting on smart entrepreneurs, the event industry has behaved very differently,” says Greg Topalian, chair
“The festival has a consistent desire to drive engagement and activity and feet on the ground to all the activations, partnerships, food vendors, festival stages and all of the things that happen at Coachella. And gamification is a great way to do it.” –Sam Schoonover, Innovation Lead, Coachella Quest players could unlock access to rewards like surprise merch boxes and access to VIP lounges.
Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. The successful candidate will create and execute comprehensive marketing strategies aimed at maximising event visibility, visitor acquisition, sponsorship, and partnership engagement.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Skift Take: Discover the latest incentive travel trends and preferences for 2024, revealing what destinations and experiences truly motivate employees in 2024.
Association leadership conference addresses the things that go unsaid A new event for female association event leaders planned for June in Washington, D.C., will focus on the conversations that aren’t always discussed in the office—personal brand management, fearless leadership and even menopause. Michelle Mason, president of ASAE, described The Exchange as a place where women can show up with their authentic selves, make critical connections and broach sensitive topics with honest, candid conve
“You have to show up where your customers are and not expect, especially in the insurance category, for them to come to you.” –Alyson Griffin, Head of Marketing, State Farm Stepping into a fan convention can be like entering a new world. When thousands of people unite under a banner of shared interests, they feel empowered to express their true selves and engage with like-minded attendees, and it can be transportive.
The Power of Events, in collaboration with Claire Drakeley of the University of Northampton, is proud to announce the deployment of a pioneering pilot research project through the recently launched Events Industry Insight App.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Skift Take: More than half of the 700 planners attending MPI’s World Education Congress in Louisville were first-timers, which coincides with the industry's trend of being flooded by newbies.
Massive societal shifts have taken place within the world of corporate travel. Despite discussions around the future viability of business travel, the reality is that in-person interaction will win out over virtual every time. Organizations have remained steadfast in their belief that meeting in person drives performance and growth , no matter if they’re fully remote, entirely office-based or a hybrid of the two options.
When the EU enacted the General Data Protection Regulation in 2018, it triggered a ripple effect of consumer privacy acts, like the California Consumer Privacy Act, that resulted in corporate event marketing clients adding data privacy amendments to agreements with their suppliers. But a new regulatory chapter is upon us as the EU considers the AI Act , the first of its kind by a major regulator that is expected to become the global standard for artificial intelligence policymaking.
The latest look at how operators of residential and non-residential conference venues are adapting to groups’ changing needs. According to the 2024 "Meeting Room of the Future" report from the International Association of Conference Centers, enhancing the attendee experience is top of mind for conference-center operators, especially in ways that cater to the younger generations who are becoming more of the audience.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
World Education Congress (WEC) 2024, Meeting Professionals International’s (MPI) annual gathering, is always notable for its range of educational programming. This year’s production in Louisville, Kentucky, was themed around crafting experiences and heavy on musical metaphors. But in the breakout sessions, real talk from working meeting planners about how AI, global risks and economic shifts will impact programs in the near future drew standing-room-only crowds.
The Philadelphia Convention and Visitors Bureau conducted an online auction for fans to get signage, like the one shown here near Philadelphia City Hall, from WrestleManiaXL, which took place in April in the city. (Photos courtesy PHLCVB) In early April, when WrestleMania returned to Philadelphia for the first time in 25 years to make its debut at Lincoln Financial Field, more than 145,000 World Wrestling Entertainment (WWE) fans attended over two nights — making it the highest-grossing event in
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